Brownsville herald. [volume], April 29, 1935, Page EIGHT, Image 8

About Brownsville herald. [volume] (Brownsville, Tex.) 1910-current

Image provided by: University of North Texas; Denton, TX

                
-r
1 JL Valley firms whose names
— appear on this page are ask
ing your consideration of their claims
for your business.
AU of them are well capable ir
their respective lines, and seek youx
business on merit and merit alone.
You will do well to investigate
their ability to serve you.
GOING ahead with the Valley,
seeing,new opportunities for a
bigger and greater Valley as each
day brings new developments.
The year 1935 is the turning point
in the Valley’s comeback after the
depression, ?o these firms believe.
Join with them and pull for in
creased prosperity.
Customers Aid
In Planning Of
’35 Electrolux
How the new beauty of design that
characterises the gas refrigerators
to be marketed In Brownsville and
vicinity was achieved by the artists
and engineers of the Servel com
pany in cooperation with the wo
men customers themselves was told
today by Mr. A. J. Authenreith of
the Modern Home and Equipment
Co.. In announcing that the new
lOSS Electrolux models would be on
display at the gas company’s sales
rooms In the Cromack building.
In telling of the aim of the Servel
management to meet the latest de
mands in feminine taste with regard
to the appearance of an automatic
refrigerator. Mr. Authenreith re
^■
ferred to a report from P. E. Sell
man, vice-president of Servel, Inc.,
which described the new 1935 Elec
trolux models. The plan to consult
the women customers with regard
to the design of the 1935 Electrolux
was the Idea of Mr. Louis Ruthen
burg, president of Servel, Inc., ac
cording to Mr. Authenrelth.
“With a record of accomplish
ment in technical completeness ac
companied by a gratifying accep
tance of gas refrigeration through
out the nation the manufacturers of
Electrolux gas refrigerators turned
their attention this year particular
ly to the designing of a refrigeration
cabinet that would conform to the
ever-increasing demand on the pan
of the American housewife for kitch
en appliances that will not only ease
the burden of housekeeping, but
which will also lend an air of charm
and loveliness to the kitchen.” Mr
Authenrelth said.
"Our women customers who are in
the market for a new refrigerator
will not be disappointed for they
will find that the 1935 gas refrlgera
SMOk F bokay grande
OIVIUMI SOUTHLAND—5c
Today's Cigar Quality Supreme
Original Twin Chiefs. X for — Sc
Valley Wholesale Tobacco * Candy Co.
Distributors — Phone 117
Brownsville, Texas
THE
FIX-IT SHOP
Cabinet Making
Refinishing
Upholstering
Phone 120 — 843 Elisabeth
Awnings — Auto Tops and
Seat Covers
We Call For and Deliver
ii NEW DEAL I
CAFE
Hot Biscuits, Home Made
Pies and Rolls
The best of FOOD Served
Reasonable Prices
You will like our service. ;»
: MS E. Elizabeth — Phone 456 !1
RIVERSIDE HOTEL
A. O. WILLINGHAM. M*r. — EUROPEAN PLAN
SPECIAL RATES BY THE WEEK—Hot and Cold Water
In Each Room — Phone 481
BrownsviHe. Texas — On the banks of the Rio Grande
where Mexico meets Uncle Sam
Expert
Multi graphing
Mimeographing
Mailing List* Furnished
Prompt Delivery
W. A. KING. Jr. PHONE **
City Cleaners
N. J. DAVIS, Mgr.
W* Do Alterations and Repairing
1 a64 West Stenger St. Phone 42
en i San Benito, Texas
y *
Marine Headquarter*
A. BRENNEN, Mgr.
General Machine Work and
Welding. Engine and Pump
Work a Specialty.
On Harlingen Highway
Phone 165 San Benito, Texas
Oysters and Shrimp in Season
LAGUNA FISH MARKET
1146 Jimeo Bldg.
Cantu-Esplnosa, Prop.
BATSELL-WELLS
The Exloatre Sporting Goode Store
Complete line of Hunting. Pishing. Camping. Baseball.
Football, Basket Ball. Tennis and Motors.
Phone 1230 — 1127 Elizabeth
I*W V W V V V V W
NEAL’S I
; BARBER SHOP «
> 439 Tenth St. <
One of the most up to date <
shops In Brownsville.
► Good Barbers to Serve You 4
„ "WE KNOW OUR <
BUSINESS" <
Neon - Electric Signs and
Bulletin Displays
Covering the Great Lower
Rio Grande Valley of Texas
Manufacturing - Sales - Service ;!
Tex-State Neon Co.
Wm. D. Hickman, General Mgr
608 W. Harrison St. — Phone 65
Harlingen, Texas
PLANT TO PROSPER
Mebane Certified Cotton Seed Red Top Cane Seed. Texpan
Seed Corn, Sure Cropper—Yellow Dent and Mexican Jane.
Broom Corn Seed.
W. R. JACKSON FEED & SEED STORE
1036 Washington — Phone 887
I
DINE and DANCE at
SANTA CRUZ BAR
The first place to the right
crossing the Gateway Bridge
Good Food — Good Orchestra
M. Chavarria, Prop.
J. J. Villarreal, Mgr.
Lape Escobedo, Cafe Mgr.
FIXTURES OF ALL KINDS
Made to Order — Get Our Prices
Tuggle Sash & Door Co.
PHONE 860 JRD A FRONTON
....nrrrrjjj.
PHONE 430 DELICIOUS FOODS '!
TEXAS CAFE
HOME OP GOOD COFFEE
R. L. MARQUES, Prop.
11th and Market Sts. Brownsville, Texas
ton embody all the latest devices
required in an up-to-date automa
tic refrigerator encased in a cabi
net constructed cm lines that should
appeal to the best artistic sense. Of
course, the gas refrige raters to be
sold by our company in 1935 com
bine all the features that have com
mended them to purchasers in the
past, namely their silence, their
comparative freedom from repair,
and their economy of operation be
cause of the absence of moving
parts.
“The long life of the Electrolux
gas refrigerator was a large factor
in formulating the plans for the
design of the 1935 cabinet. An ap
pliance triat is to remain part of
the kitchen furniture has all the
more reason for being one that adds
to the room's attractiveness.
“One of the foremost artists in
New York City was commissioned to
design a 1935 Electrolux refrigerator
model which would not merely rep
resent the artist’s own conception
of beauty, but one that would be
actually in accordance with the taste
of the women customers. Before be
ginning his work, the artist consult
ed many representative housewives,
and his designs were made with their
views and ideas in mind. Naturally
the views of Servel engineers and
research experts had to be consult
ed.
“Before the 1935 cabinet was de
cided upon by the Servel manage
ment, suggestion of many women
who had viewed the original sub
mitted by the New York artist were
embodied by him in the final de
signs.
“Thus, our company is able tc
present a product developed, first,
in the laboratory, second. In the ar
tist’s studio, and third, in that im
portant domain, the field of fem
ine opinion where public tastes in
kitchen appliances should be form
ulated.
“New serviceable features of the
1935 Electrolux include increased
capacity more insulation and an
egg rack, in addition to the older
devices—the trigger trays, ice-cube
releasing apparatus, vegetable fresh
ener, electric lights, split shelf, and
bottle rack.”
The marbled god wit migrates oast
and west lntsead of north and south.
Ir nests in the interior of the Amer- J
lean continent and migrates to the
ocean coasts.
The New
Leonard
Refrigerator
With 2 to 4 Times
As Many Features
NOW WIVES
FIRST CHOICE
Hailed Everywhere as
' the Complete
Refrigerator
Before you buy, see
The Leonard at
MILLER
RADIO SHOP
1104 Elizabeth
Phone 391
Tex-State Neon
Co. Gives Valley
Home Industry
Many persons are not aware that
there is a completely equipped plant
in the Valley for the manufacture,
sale and installation of neon gas
signs but such is the case.
The plant is that of the Tex-State
Neon Co., located at 808 W. Harri
son Street in Harlingen with William
D. Rickman, experienced neon man,
as the owner and general manager.
Mr. Hickman points out emphati
cally that his organization is not
an agency for an outside firm but
actually makes the signs which it
sells. It buys the raw materials and
manufactures the signs according to
the specification of the buyer. A
large stock of glass tubing, gas,
transformers and other materials is
always kept on hand so that even
large signs can be manufactured in
a minimum time.
The Valley plant has one of the
best small vacuum systems in south
Texas. This machine is capable of
delivering almost a perfect vacuum.
The greater the vacuum in the glass
tubes the greater the effectiveness
of the sign. The Valley plant is able
to put out tubing with the vaccum
above the standards set up by the in
dustry.
One of the reasons the Tex-State
Neon Co., can make a better job
than the large shops is because all
work is done either by Mr. Hick
man or under his personal super
vision. It is not a piece work proposi
tion where time is an element and
workmen try to do as much as pos
sible in a given period
All sorts of color effects can be
provided and Mr. Hickman invites
inquiries as to individual problems.
Anyone having an idea for a sign
and wishing to know whether It can
be worked out with neon is invited
to consult him. He stands ready at
all times to give technical advice in
the designing of signs and in work
ing them out. Neon lends itself to
easy manipulation and many beauti
ful effects can be obtained with it.
Mr. Hickman said.
He has been connected with the
industry for many years and has
been in the Valley since the summer
of 1931- He at one time was shop
manager for the old Valley Neon
Co., but bought out the receiver
and a number of partners he has
had In the business since. The in
dustry in advancing all the time be
cause it is a comparatively new one
! !
FLY TO MEXICO AT
REDUCED RATES!
Some rate advantages mak
ing the fare from Browns,
ville to Mexico City even
lower than the $41 one way
passage are now available
on Pan-American Planes.
Special Reduced Faret
, For School Teachers
PAN-AMERICAN
AIRWAYS SYSTEM
Brownsville
BROADWAY CAFE
JOE CAS ARES. Owner
The BEST PLACE TO GET MEXICAN MEALS
!; American Dishes Too — Steaks and Chops — the Best
Across the Bridfs San Benito, Texas <[
11 ****»»#»»»*»«*»**»*#*•#*«*»»»»»##*#*******»***»»******»****»***
Flowers For
Every Occasion
Mclnnia Flower Shop
! Phone 901 P. T. D. Member ! I
! 1123 Elizabeth Brownsville I;
^#########################»###/
OPEN DANCE
Del Mar, Saturday, May 4
GULP COAST SEVEN
Admission. 85c
Sunday Matlne« from
2 ’til
CURB SERVICE
AND
Complete Fountain Service
At the
Port-Way Drug Store
Opposite the Court House
ARBUCKLE MACHINE WORKS
GENERAL MACHINE WORK
ELECTRIC and OXY-ACETYLENE WELDING < >
Phone 1225 St Francis and Eleventh Sts. j !
Nifht 357 BROWNSVILLE, TEXAS • >
....—
j; BABY CHICKS jj
Week-Old Chicks
Two week-old Chicks
HoUywooo Strain
\\ HE3DLAGE POULTRY FARM ;!
McAllen, Texas
but Mr. Hickman keeps himself In
formed of all the latest advances
which he Incorporates in his prod
ucts.
Miller Invites
Public To View
Leonard Models
Electric refrigerator purchasers,
who believe In taking just as much
pains in selecting the right pro
duct as they would if they were
buying an automobile, should ins
pect the new 1935 Leonard models
now on display in the showroom of
the Miller Radio Shop, according
i to Mr. N. A. Miller, of the company.
“These new Leonard refrigerators
contain some of the most interest
ing developments the refrigeration
industry has ever seen,” Mr. Miller
declared, and everyone should ins
pect them, if for no other reason
than to acquaint themselves with
the great progress which has been
made in making the modern elec
tric refrigerator one of the most
important pieces of home equip- j
ment.”
Beauty of design, efficiency of!
operation and economy of funda-1
mental in every Leonard model, hej
declared, and the wealth of conven-1
lence and time saving features make
these refrigerators unusually ap-!
pealing to the average housewife.!
Automatic controls, specially de
signed trays and food compartments,
fast freezing ice trays, the famous
Len-A-Dor opening foot pedal —
oombine with other improvements
t*» make these refrigerators the
measuring sticks of 1935 refrigera
tion progress, he stated.
It has been estimated that in 20
years, Tokio will have a population
of 11,000.000 and will be the world’s
largest city. New York will be sec
ond with 10.000.000 and Shanghai
third with 9.000,000, London falling
into sixth place. 1
Big Enrollment
Proves Worth Of
Holtry College
Holtry’s College of Beauty Culture
located at 214 E. Harrison Street in
Harlingen is aim cat doubling Its
space as a result of the large enroll
ment it is enjoying, according to
Mrs. Margaret Holtry, owner and
manager.
The school has Its largest enroll
ment in history and room is being
provided by taking in more space In
the building in which it is located.
An Indication of the high rank
held by the Valley school may be
had from the fact that it has drawn
students from as far away as Minne
sota. Arizona. North Carolina. Ar
kansas, Missouri, Nebraska and Cali
fornia. As a matter of fact all these
states were represented in one class.
So high are the standards of the
Valley school that students, no mat
ter where they are from, can go back
to their native state and meet all
the requirements of local laws, Mrs.
Holtry points out.
The standards are high as to
length of training, quality of the
work required and the equipment
provided for use of the students.
Mrs. Holtry operates on the theory
that students should have the latest
equipment with which to do their
work so that they will be at home
in any modem shop in which they
might be employed or in any shop
which they might themselves set up.
Diplomas are given upon satisfac
tory completion of the required work.
The students receive 1.000 hours of
training over a six months’ period
which fits them for a proper exer
cise of their chosen business wheth
er they remain in the Valley or go
to some other state.
Students in the Holtry College of
Beauty Culture really earn their way
as they go. The extremely low tuition
charge is made possible because the
students have a following who call
THREE TEXAS LEADERS
__ —!
Have Your Hat J J
Reblocked and Cleaned •
now ;;
DELTA «'
SHOE AND HAT SHOP J J
1045 Washington—Phone 535 < »
_’
INSTANT
AMBULANCE
SERVICE
Phone San Benito 700
Stotler-Burdette
Hall Mortuary
VALLEY BARBER A BEAUTY
SUPPLY CO.
Phone 264 Harlingen. Texas
We become the sole distributors
for the Valley, for the foremost
Frederics Co., equipment and
supplies and every thing for the
Barber and Beauty Shop.
“GOOD TO THE LAST CRUMB”
LA PERLA BREAD
Sold in Brownsville. Harlingen. San Benito. Raymondville. Rio
Hondo and throughout Cameron County. Ask for La Perla by Name.
LA PERU BAKERY ~
BR1ZENDINE
CAFE
Home Cooked Meals
Cakes, Pies
Kitchen Cooked Potato Chips
— TRY THEM —
Special Sunday Dinner
07 N. Sam Houston - San Benito
KNITTING
All Kinds of
Needle Work
Free Instruction*
Classes All Hours
Oriental Gift Shop
1244 Elizabeth Phone 1046
THE STONEWALL JACKSON HOTEL
SAN BENITO. TEXAS
Modern Throughout — Fireproof Building
Home-like atmosphere.
Reasonable Rates by Day, Week or Month.
First Class Dining Room in Connection.
Modern ome EOdjpment co. sspr
PHONE 446 BROWNSVILLE, TEXAS VENTILATING EQUIPMENT
regularly to have work done. The
fees axe collected by the college;
otherwise it would be necessary to
charge a high tuition. A3 it is the
student really pays for her train
ing as she goes along.
Employers who have occasion to
give positions to Holtry graduate*
recommend the college highly and
requests are often received from
beauty shops for operators. Although
the college does not guarantee em
ployment to its students upon com
pletion of its course, it assists its
graduates in every way in efforts to
obtain jobs. So thorough is the train
ing. that Holtry graduates enjoy a
big advantage over students from
many other schools and many of
Try MILLERS for Custom
Built
Bicycles And
Lawn Mowers
We Sell on Time Payments
HI 8. Commerce — Harlingen
ROOFING
Sheet Metal Work of All Kinds.
All Work Guaranteed
RIDLEY'S TIN SHOP
Next to Eagle
Phone 161 pass Lbr. Co.
them now have shops of their own.
Many of these former students now
operating their own shops favor Hol
try trained operators as assistants
because they have personal know
ledge of the thorough training they
have received.
“Believe It or Not*
WE KNOW — WE KNOW
TYPEWRITERS
Exclusive Sales Agent
Underwood Typewriters. Sun.
strand Adding Machines
IRE1) K. SCROGGINS
115 S. 1st St.. - Phone 295
HARLINGEN
try MARTINEZ
Corn and Ringworm Salve
For sale at all drug stores.
Manufactured by
Martinez Pharmacy
! Brownsville, Texas
Superior Service
Sinclair Station No. 1
10th A Levee Phone 555
Washing and Lubrication
a Specialty
A. ROGERS STUDIO
Portrait
Commercial
Aerial
Motion Picture*
Prompt, Efficient
Service
PHONE *99 ’ Bnwnrrtlle
Photos of Every
Description or Sn
-.- W -
WRIG
PHOTO S
San Benito,
F. L. WRIGH
-o
Kodak Fi
35 Years*
8-Hour Se
■ i »>\
MOTOR TUNE ■
STARTERS — GENERATOR
We Specialize In This LineV
CLARK AUTO ELECTRIC si
6 Years In Brownsville ^^B
Phone 432 830 Eliza beflr
HOLTRY'S
College of Beauty Culture
All branches of beauty
cultuie taught.
20 DOLLAS COURSES
214 E. Harrison Harlingen
HOUSTON BAR
Matamoroe, Mexico
PHONE 227
Across Gateway Bridge
Ed. E. Bermea, Prop.
KLOSTER BEER
Cafe in Connection
Best Service in Town
RED GILL — BOB SPARKS
Managers
Ladies’ Bathing Suits $1.89 to $2.98
Ladies’ Bathing Caps 10c to 39c
Bags for Bathing Accessories
Eagle Pharmacy, Inc. 757 Elizabeth
Real Cafe
Service
Whether you order a cup
of coffee or an entire
meal, you are sure of get
ting real cafe service at
the Blue Bonnet. And
incidentally, everyone says
‘Tt‘s the best coffee in
town.”
BLUE BONNET
CAFE
See Oar New Home Today
1123 LEVEE
WINTER
GARMENTS
Cleaned and Pressed
Returned to You in
Moth Proof Bags
At No Extra Cost
PHONE 1182
JIM THRIFT SAYS:
•
At the highest point, my John Deere Orchard Tractor is
only 54 inches from the ground and there are no projections
on it to catch limbs and injure the bark of trees.
See For Your.elf the 1935 Model
\Y/e INVITE you to inspect the new Mode] A
and Model B Tractors now on display on
our floor at Roosevelt & Railroad St. Also
complete line of implements and repair parts.
Expert mechanic in charge of repairs.
McDAVITT BROS.
JOHN DEERE DEALERS
BROWNSVILLE. TEXAS — PHONE 1270
GRINDLE SALES COMPANY
- UNITED MOTORS SERVICE -
Delco Light Plants Hydro Gas Plants
Fennsoll Distributors (or the Lower Rio Grande Valley
HARLINGEN, TEXAS