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The Nashville globe. (Nashville, Tenn.) 1906-193?, September 13, 1907, Image 2

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Persistent link: http://chroniclingamerica.loc.gov/lccn/sn86064259/1907-09-13/ed-1/seq-2/

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Mr. A. N. Johnson, the Leading Embalmer and Funeral Director of the Negro
Race Selects our City as his Future Home and has opened the Finest Under
taking Establishment in the South. Waiting rooms for our Ladies while
shopping down in the city, Chapel and other features Grand Opening next
Monday Sept. 16th 423 Cedar street in Boyd Building.
Only one block from the 6treet rail
way station, and a short distance from
the Union and Southern Rail Road
Stations. Office 'phone, Main 763.
Here he has show-rooms where he ex
hibits many of the various creations
in styles and colors of caskets, robes
and latest paraphernalia Incident to
the business. A modern chapel, espe
cially prepared for those who want
funerals to take place from parlors,
arranged with every facility for the
accommodation of persons whose re
mains are brought to th city or to be
conveyed to homes out of the city.
Here you will find waiting and recep
tion rooms for persons who are to at
tend upon the services, or those who
come into the city or depart with
remains. Often there are no resting
places where our people can stop to
refreshen themselves when arriving
In the city or to rest on departing,
hence he has especially prepared a
room for their every convenience,
just as If they were at home, also a
reception room, to which you will be
welcomed to rest when shopping or
stopping down in the central part of
the city. That the people will appre
ciate a neat, clean and inviting rest
ing place, where they may drop in and
wait, use the "phone, make a memo
randum, send out for a glass of soda
water or meet a friend, such accom
modations as are not given to our peo
ple, and are given by hotels, drug
stores and similar places down in the
city to other races, goes without Ray
ing. These privileges are given abso
lutely free to the deserving men and
women of the race, and Mr. Johnson
feels that the same will be appreciated
by both ladles and gentlemen. A
most cordial Invitation la extemded to
you to come and see his quarters, com
mend what is good and suggest what
might help to make a complete place,
His apartments are separate and dis
tinct from all other tenants in the en
tire building.
When asked about embalming and
his business, he said:
"After death, comes the Embalmer.
At least he should come. Often h Is
preceded by the sudden adviser, whose
intense Interest and advice as to
which Embalmer you should have, adds
to your sorrow. There has been as
great advancement made In embalm
ing within the past twentv years as
there has been In any of the modern
arts and sciences, and the prosperity
of the people has demanded better and
more skilled service, until very few
states In the Union are without string
ent laws regulntln the practice of
embalming. The modern Embalmer
should have a thorough knowledge of
anatomy, antiseptic chemistrv. sani
tary science, disinfection, etc. He should
know when a person Is dead, the dif
ferent 'phpnomena of death and should
have such a knowledge of disease
that he can Know ihe cause of fleath
and how to give that speclfle treat
ment In embalming which Is neeessl
tated by the nature of the disease, that
the living mav be protected from con
taelon and infection and the hodv r.
ceive such treatment as will give the
most satisfactory results.
"After careful survey of the needs,
advantages, conditions and opportuni
ties in this Athens, we decided that
there was an 'opening for a man who
knew his business: for a man In the
front ranks who was competent, who
was fullv tip to date n the profession
of embalm'nf. a"d who had an equip
ment equal to he best in the entire
-onptrv, regardless of the question of
race or color.'"
Wp said:
"We have practiced embalming for
t past fourteen vears. during which
'me we have embalmed persons who
have died from almost every known
d1(ase, every form of accident and
violence numbering above three thou
sand bodies and riven satisfaction In
every case, in oth the cities of Mo
Wle and Memphis. During this time
the records will show that we burled
more people than any other under
taker of either race. Besides holding
a graduate's diploma. from an Em
balming College, ve nve been M
cpned bv Fbalmlnp' Boards of Ala
bama and Tevs. r states renuire
persons to pas ri1d examinations In
embalming, sanitary science, antlsep-
tic chemistry, etc., before they can
claim to embalm. When a colored
man passes these Boards and is grant
ed license, he is certainly competent."
In addition to the knowledge no-
quired from practice, he has visited
every city with more than ten thou
sand inhabitants, from New York to
Mexico, studying every known method
of the art of embalming, so that he is
able to say in the fullest confidence,
that in all the methods he is at the
head of the profession of embalming,
and can give the most satisfactory
service; so that if you employ him to
do your embalming you have a man
thoroughly competent, up to the pres
ent time in methods and who can give
you the very best of service.
He said: "Many very valuable lives
are lost by employing incompetent
men in embalming. There are men
who possibly know how to 'keep a
body' for twenty-four or forty-eight
hours, but whose work results in the
spreading of the disease by turning
loose germ life, so that it only re
mains a few weeks or months until
others have developed the same dis
ease and died; all because the em
balmer knew nothing about disinfec
tion. Ask any reputable physician
what amount of damaee can be done
by an incompetent embalmer who Is
wanting in the knowledge of how to
dispose of the germ life in typhoid
fever or other infectious or contagious
diseases. Certainly in such a time
yoai need competency."
Death is never a welcome visitor
and the horror and sorrow which
comes with him are often ameliorated
by the man of competency one so
skilled as to be wgarded as an artist
in his profession. Every one agrees
that all dead bodies should be em
balmed as much for sanitary reasons
as for keening the dead pleasant: for
of all the unpleasant conditions none
' --A
I .'. "
Funeral Director and Embalmer.
is more unpleasant than a body in
the advanced state of putrefaction
no matter how beautiful the person
was in life or how amiable his diposi-
tlon. Still there are people who are
so economical (?) that thev will not
nave it done at the proper time; but
wait until the body has far gone into
decomposition and decay, so that they
are blackened and good results are im
possible. There is a "Too late" period
in embalming just as there is in re
ligion or medicine.
When asked about prices for such
service, he said:
"Our prices are consistent with serv
ices and material used. No man
serves now for nothing. The good old
days when a man died at midnight,
the church bell ranm. the neighborhood
arose from its slumbers, carpenters
made a free coffin and good women cov
ered it with black calico are gone.
Our prosperity has carried us away
from those times and we are wanting
the very best that we can get. All
persons do not die from the same
cause. Deaths from some diseases re
quire more time and more expensive
material and service, just as a physi
cian charges for different operations
a different price. Our prices will not
be any higher than you would pay for
services not as efficient. A new man
roming into a community could not
hope to give other than the best serv
ice and make prices in reason."
Well, Mr. Johnson, what about your
"We have the distinction of owning
the finest funeral cars ever owned by
anv colored man In the United States.
When we sold out our business last
November, we ordered the Pnnnim.
ham peonle. who are the meat famnna
hearse builders in the world, to build
us one or tne finest, most magnificent,
massive and stately funeral cars ever
built. It Is Without douht fn r.eaiitlfi,l
ana as elegant in design as any funer
al car in this country and finer than
the funeral car which wan user! for
President McKinley when he died. 'It
is fit for a king.' The finest, nwneri hv
any colored man in America to-day,
ana equal to any in the country in
beauty and design. It will be worth a
visit to our place to see this grand
piece of architecture and workman-
"What is said in the foregoing about
our enony or black funeral car, can be
said of our white funeral car, with its
richly carved wood panels, between
which are displayed snowy white, pur-
pie or steel gray curtains to blend
with the color of the casket used.
This is an Innovation which the artis
tic will appreciate and commend.
Death is robbed of much of its horrors
when modern ideas are employed in
such details as we concern ourselves,
and which have conspicuously placed
us at the head of the business in the
entire country.
"Our carriages are not old, second
hand, rebuilt carriages, but brand new
in make, style and design and the
best that genius has invented and
money can buy. These are for hire at
all times and at reasonable prices,
whether we have your funeral or not."
When asked about carrying a stock
of goods he said:
"We will keep constantly on hand
all kinds of coffins, caskets, robes and
general funeral furnishings. We would
much prefer that our customers would
come and make their own selection,
it always gives more satisfaction than'
the catalogue. There are many styles
of caskets, In all the various colors
and tints, and, In keeping with the
times, we have had many of our cask
ets made to our own style and liking,
because we believe in our good taste
and ability to design, whica.gives our
customers originality. We will be
pleased to serve our customers In the
old way, by selling from the cata
logue; but as they would not think
of buying even a hat without seeing
It, we believe that people will get the
most satisfaction by seeing just the ex
act casket and funeral car that they
want, and satisfaction is assured.
"We shall be pleased to have any
and all persons call on us and see our
place of business and become acquaint
ed with us. We are of necessity forced
to ask the assistance of the people as
well as some indulgence in getting ac
quainted, and we hope that no one will
think we are stiff-necked, puffed up or
unfriendly to all of our people, wheth
er they are poor or rich, laborers or
servants, for we are earnest servants,
anxious to serve and please the hum
blest person who cares to employ us
and. who can pay for good services at
reasonable and living prices."
What about society business?
"We are anxious for and will be
pleased to have members of any and
all societies, whether they be benevo
lent or secret to see our place of busi
ness, our outfit and learn of our meth
ods. It perhaps might be thought
that we should connect ourselves with
each of the societies in order to get
their business. We believe in socie
ties and the great good they do; but
we believe that we should be at our
place of business, ready to serve the
people instead of trying to get busi
ness that; way. We hone that the peo
ple who conduct the affairs of the good
organizations will consider this. fact,
that we jare competent and experi
enced In society management and will
give us support as we merit It by giv
ing the most competent service and be
lng at our post when called upon."
When asked about terms, he re
plied: "Our prices are reasonable and are
not Inflated. In some cases men em
ploy the method of having honest
people pay other's debts. They give
credit to all who ask it and those who
my, pay the other man's bills. It
has been our method to rather do
business for those who can and will
pay, at a living rate, than take all
kinds of risks, wear out our outfit so
that when the man who has had the
good judgment to insure or Join some
good organization wants a funeral,
the outfit, and horses are all worn out.
We will be glad to do business for any
one who can pay and for those who
can give assurance that pay will be
sure and certain in a reasonable time.
We hope to observe the Golden
Rule to all in our dealings. There
is business enough for all who
are here as well as for us and we want
the friendship and co-operation of all
men in the business: therefore, we
shall be glad if all who read our an
nouncement will come and see our
place, get acquainted with us and see
if they like us well enough to give us
a chance to serve them. Then they
will know when the tima
w u s W U1UO
whether they want us or not, and all
unpleasantness be eliminated. There
are undertakers who vieit tv.o cb-
and who ask for a funeral. This act
borders too much on the vulture for
us and we do neither. If people want
our services, come to our place of busi
ness, Or Tine US 111). p-lvlne- na iha oo-a
of the deceased so that we can intelli
gently bring paraphernalia suitable,
telling is on whlrh BtrPPt ihr,
and the number, and we will answer
mnr cans day or night."
Tell us something nf
nana and service.
Our paraphernalia la now
modern. ' Pedestals, trucks pmifYiaa
and methods are modern, not cheap.
ve pride ourselves on our service.
Service Is our strop? nnint wa Mn
o J CLiI
ana do lay emphasis on service. Peo-
"iw Efei me pest when thev employ us.
That is as sur ns Aonth ttcnif t rir
lng us a part of their business, they
are assured of all that Is latest and

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