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Newspaper Page Text
NASHVILLE GLOBE, FRIDAY NOVEMBER 1, 1918.
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IMPORTANT ANNOUNCEMENT TO THE READERS
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AJ te)JOi V JU
For more than four years the publishers of periodicals have
had to face the rising tide of costs. Fully as much-perhaps
more-than other lines of business, they have felt the fast-in-
creasing burdens of the war.
The publishers of THE NASHVILLE GLOBE have watch
ed the prices of other papers advance from five to ten cents
a copy, from ten to fifteen cents, and in some instances from
fifteen to twenty cents. By increased economies in opera
tion and by careful and painstaking business planning they
have so far been able to maintain the low subscription prices
of THE NASHVILLE GLOBE, hoping that for the dura
tion of the war it would not be necessary to place any share of
this burden of increased cost on the subscribers.
We regret to say that this is no longer possible and that the
time has come when it is imperative that we make a slight
advance in our subscription rates. You may have noticed
the announcement in last week's issue that the annual sub
scription rate for THE NASHVILLE GLOBE is now $2 in
stead of $1.50.
It is almost 'unnecessary for us to explain to our readers the
reasons for this action. The simple statement that the present
low subscription price of THE NASHVILLE GLOBE has
long since ceased to cover even the bare manufacturing cost
of the paper is almost sufficient.
We are just completing new contracts for our paper supply
for the coming twelve months. The advances in the cost of
the paper alone needed to supply an individual year's subscrip
tion of fifty-two numbers of THE NASHVILLE GLOBE will
be $ 1 .28 more than the price we paid for the same amount of
paper prior to America's entry into the war.
To this total must be added the printing and binding costs,
that are advancing step by step with all the other processes
that enter into the making of THE NASHVILLE GLOBE. A
new schedule of printing and. binding prices recently went
into effect, adding $75.00 a week to our operating costs.
This is only one step in the successive advances that we have
experienced in this particular branch of manufacture. Added
to all these are the increases in editorial expenses and all the
multifarious charges that are included under the general term
These facts will clearly indicate that the fifty cents increase
we ask for a year's subscription for THE NASHVILLE
GLOBE does not even cover the increase in the manufactur
ing cost of the paper. In view of this we believe our many
friends will consider this advance reasonable, just and conser
vative. We do not wish to leave our readers under the impression
that this advance in price is permanent. When the war is
over and normal and natural economic reactions bring about
a decrease in the cost of labor and material, our subscribers
can expect a corresponding reduction in the cost of their
In figuring this increase in price we have taken no account
of the increase in the second class postage-rates. Last July
a zone-postage law became effective. This law establishes
a complicated system of postal rates for all publications that
will eventually result in a heavy postage tax on paper subscrib
THE NASHVILLE GLOBE.