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THE GREATEST EVENING NEWSPAPER WEST OF CHICAGO Call-Post Combination Gives San Francisco Largest Daily In Evening Field—Merging of Two Papers Endorsed By Prominent People In Monday Evening's Issue of The Call and Post appeared the Follow ing Announcement: "The San Francisco Post Purchased by the Call Publishing Company 1 'The San Francisco Post, its name, good will, circulation and subscription list and Associated Press membership have been purchased by The Call PubUshing Company. Its name has been changed to The San Francisco Call and Post and under this name it will be delivered hereafter to its subscribers. 4 4 THE CALL PUBLISHING COMPANY. "F. W. KELLOGG, President/ RAPHAEL WEILL of TV White Hobki The merging of the San Francisco Evening Post and the San Francisco Call is a good thing, in my opinion, as it strengthens them into one great newspaper by concentration. B. ROSENBERG, Advertising Manager of tbe Eastern Out fitting Company, 10IT Market atreets The consolidation of The Post and The Call I believe is a good thing. Fewer papers in the field make it much better for the advertisers, so the consolidation is good from their point of view. I believe it is a move in the right direction, and I am glad to see it made. MR. L FRIEDMAN, of the M. Friedman Co., 273 Poat atreet t I certainly am glad to see the con solidation of The Call and The Post. I wish The Call lots of luck and suc cess in its commendable enterprise. The public will get better service as a result of it. It is a good move. There is always more strength in unity than in division, and The Call will be stronger and will fill a larger place as a result of this consolidation. FRANCES E. COLLIN, Advertising Manager of fiautner & Mattern, Oraut Avenue and Poat mreet.i: The consolidation of The Call and the Post is the finest move that could be made in the newspaper field %d£ this city. I have been in favor of such a move and have advocated it ever since The Call became an afternoon paper. The advertisers, of course, will be greatly benefited. But so will The Call and so will the public generally. L. A. GOULD, of Gould, Sullivan Jt Company, 882 Market st.i You can say for me that I am glad to learn of the consolidation of The ( nil and The Post. The Call will be one of the strongest advertising medi ums in San Francisco. It is certainly a good move from the standpoint of the advertisers and from the standpoint of The Call, and I think also that it is a splendid move from the standpoint of the public. lam glad that the con solidation has been perfected. It is a good move, a move in the right direc tion. W. A. ROYSTER, Advertising Manager Etler'a Music Hoiiar, »7S Market street t The consolidation of two afternoon newspapers, The Call and The Post, is a good move and one that I am glad to see made. It is a move in the right direction and benefit will result from it. lam heartily in favor of it. ATTORNEY C. F. HANLON: There is no doubt that the consoli dation is not alone beneficial to the press but to the public at large. It centralizes capital so that more effi ciency may be displayed in getting the news to the public. It also eliminates rivalry between the two papers in which the public has no interest. One first class newspaper is better than three smaller ones with separate in terests and small capital. ATTORNEY WALTER COLE: The Call introduced many innova tions when it came into the evening field, which have proven beneficial to the patrons. In reducing competition by buying and consolidating with The Post its growth is bound to increase. The advertiser is sure to be benefited by the change. GRANT MUNSON, Marriage License Clerk: I often have watched the young ouples waiting for their licenses in this office and have been amused to note that they all seek to read The Call. Now I expect that, with the acquisition of the Post, the larger paper will make them forget the purpose of their visit to my office. B. F. SCHLESINGER, Manager of Tiie Emporiaan The consolidation of The Call and the Post is a good move. It will be of • great benefit to the advertisers. It simplifies the field, simplifies the task of advertising. It improves conditions in the newspaper field here, and I am glad to see the move made. DR. M. J. FOTTRELL: The scheme is all right. I have al ways taken The Call and I am very glad to have The Post with it. There are great possibilities in the plan. DR. J. H. BUFFUM: A very excellent idea. I think to join the two papers. We will have a better paper through the absorption; it has always proved so." DR. GUIDO CAGLIERI: Newspaper work is like everything else, and consolidation is for the best, because they can then go farther and achieve better results. A multiplicity.of papers is not good for any city. Yes, I approve of the consolidation. MRS. NATHAN FRANK, Prominent Club Woman of the City and the San Franciaco IMM riot of the C. F. W. C.t The idea of the union of two good papers is certainly a fine one, and I can see possibilities for much benefit from it. Every city is bettered by a strong evening paper. RABBI JACOB NIETO: I think it's a good movement that will benefit the public at large. The public will sanction any move that is fair minded and square and that does not lean too much on the side of one thing. Success to The Call and Post. ATTORNEY MAXWELL M'NUTT: By consolidating with The Post, The Call is bound to give San Francisco a paper that she can be proud of. The city needs a paper that prints the facts and gives the news its true value. The Call has done this. It is entitled to all success. ATTORNEY BERT SLESINGER: The consolidation is a good idea. The Call has been a good newspaper. Under the new arrangements it should be better. I wish it success under its new name. W. D. FENNrMORE, of th« California Optical Co*. 181 Poat atreet t When I heard the other evening that The Call had purchased the Evening Post, I said "Good." It is a splendid thing for the city. The field, I thought, was hardly big enough for three strong evening papers and the elimination of The Post by purchase strengthens The Call so that it will be one of the best advertising mediums in the state. The increased prestige and circulation se cured by the consolidation is a good move on the part of The Call and will prove very valuable to the advertisers. ATTORNEY CHARLES B. SWEI GERT: I liked The Call from the first day it was started as an evening paper. With increased news facilities by consolidat ing with The Post I expect to see The Call increase in popularity. A paper that gives all the news all the time and strives to better conditions of the cit# as The Call has done, is sure of success. ATTORNEY E. J. BARRY: The Call-Post combination ought to be greeted with enthusiasm by the ad vertisers and readers alike. With the splendid features, the well covered local stories that The Call has become noted for, the added telegraphic service will make it the greatest afternoon paper on the coast. THE SAN FRANCIbCO CALL AND POST, WEDNESDAY, DECEMBER 10, 1913 City and County of San Francisco Board OF SUPERVISOR* CLERK'S OFFICE December .9, 1913. To the Editor of' the Call My dear Sir: 1 wish to extend my congratulations to you or. tyour enterprise in being able to buy out one of your competitors at such an early date, and hops that the increased facilities will give your patrons increased advantages and benefits. Acting liayor. ROBERT WALLACE, 14« Geary Streets Say for me that the man who engi neered the consolidation of the two newspapers was a man with a keen business head. I think The Call was a success alone, but San Francisco can not well support three big evening newspapers. The Call and Post has a wonderful future opening right ahead pf it. FRANK ANRYS, Vice Prealdent and Manager of the Wiley B. Allen Co., 217 Sntter streets The consolidation of the San Fran cisco Call and Post is an excellent thing for San Francisco. It strength ens the evening papers, eliminates wasteful competition, and places The Call in the lead. I indorse it very heartily. MANFRED BRANDENSTEIN. of M. J. Brandenateln, 120 Mlaalon afreets The consolidation of The Evening Call and Post, I think is a most excel lent thing for the city. We believe in advertising, and this move on the part of The Call will be a benefit to all ad vertisers. It opens up the field for them in a cheaper and more efficient manner. GEORGE LEWIS, of Shreve A Co.t The consolidation will make The Call a bigger and better newspaper. It has a news service now that is the best that can be secured. I look for the new Call and Post to do wonderful things in San Francisco. I think the merchants like its hustlihg ways and its clean style. • D. O. SORENSON, of Soreuaon A Co., 71S Market Streets The Call was a great success from its first day as an evening newspaper. Now that it has absorbed the Post its prestige is even greater. Putting two good newspapers together ought to make a world beater. More power to the new Call and Post. E. L. LOMAX, Weatern Paclflc Railway: The Call certainly has kept things on the move in the evening newspaper field since it arrived. I am wondering what will happen next. All The Call needed to make it as good a newspaper as can be produced was a more com prehensive world news service. It has everything now. More power to you. DR. WINSLOW ANDERSON: The Call has already proved itself a metropolitan paper, conscious of the public welfare. The combination with the Post should give it greater speed to ultimate success. ' And thus was consummated the greatest consolidation of newspapers ever brought about on the Pacific Coast What this means to the advertiser and reader alike is best expressed by the hundreds of letters and telegrams pouring into the office, part of which are reproduced below: S. B. PAUSON, of Pauson A Co.t The Call's achievements in its short history as an evening newspaper have been many and startling. Its purchase of The Post is a fine stroke of business genius and means as much to the ad vertisers as it does to the men who have figured in making such a big suc cess. .We are glad it happened. EDWARD LANDE, Attorneys The Call and Post already has at tracted the attention due a big news paper, and the presentation in its col umns of news served by another press association in addition to the Interna tional News service means that all the news of the world on the day it happens will be told authoritatively and enter tainingly. WILLIAM WOODHEAD, Sunset Magazine and Prealdent Aaaoclated Advertising Clnba of tmerlons The consolidation of The Call and Post is a good business stroke. San Francisco is a big and growing city, but I do not think there is room here for three first class evening newspa pers. The new Call and Post will please the merchants, for it gives them a chance to concentrate advertising. A newspaper's strength lies in the sup port of the advertising public. I am sure The Call is twice as strong today as it was a week ago, and it was a com pelling newspaper from the start. ALFRED GUMP, of S. & G. Gump Companys The consolidation of the Post and Call is the best thifig that could happen for the merchants of San Francisco. It will give us a chance of entering the homes with a good, wholesome, clean newspaper with our advertising mat ter. The policy of The Call has won great favor in this city and its success is assured. GEORGE CHASE, of Kohier A Chase Music Houses Now that The Call has taken over the Post the merchants of San Fran cisco can only say this: "We know now that we will have a good, clean journal in which to place our advertising that will reach the buying public. It is the best thing for San Francisco. POLICE JUDGE J. J. SULLIVAN: Anything that tends to consolidate results iv the ultimate betterment to the consumer. I look for The Call- Post to serve these ends. MRS. O. L. SUES, President of the Meaa Redonda Clubs I think it is a good plan. The Call is such a fine paper and I am glad that another good paper is with it. GEOGRE H. ROOS, of Rooa Broa.s The elimination of the Post in the evening field will be of material benefit to The Call. The question of selecting an advertising medium has been settled for the merchant. I do not think San Francisco is quit! large enough to sup port three big evening newspapers. It is a good move all around. POLICE JUDGE E. P. SHORTALL : The taking over of the Evening Post by the Evening Call will, I believe, re sult in better service to the subscrib ers. The business men, who are the biggest advertisers, will benefit by the consolidation. CHARLES S. FEE, Southern Pacifies With one evening newspaper out of the field, The Call ought to have things about the way it wants them. The consolidation was a good business stroke. I am sure the merchants are for it. If the new Call and Post can be twice as good now that it has absorbed a competitor, it will be hard to beat. WILLIAM T. VALENTINE, 36 Eddy Streets When The Call announced it was going to keep the face of its advertising washed, I watched to see, and I am mighty pleased that the men behind it have faith in a clean newspaper. I know some merchants who have that same faith. It was a keen head that engi neered the consolidation of The Call and Post. The business men of San Francisco will respond nobly. There's little use wishing you prosperity. You already have it. ATTORNEY MAX KUHL: I congratulate The Call Publishing company on acquiring an Associated Press franchise and at the same time eliminating one of its competitors. I wish it all kinds of good luck. D. GHIRARDELLI & CO.: The purchase of the Post by The Call clarifies the evening field from an advertising point of view and is of great value to the regular, consistent advertiser. JOHN J. VAN NOSTRAND, Superior Court Judges My surprise at the accession to The Call of the plant and resources of the Evening Post was equaled only by my pleasure in seeing The Call step to its rightful place in the newspaper world. I know that it will be a newspaper of clean principles—that is shown by the war on quacks; of character —that is shown by the way it handles news— and within the reach of every one by its price and its news. H. I. MULCREVY, County Clerks l or many years I have been a reader of The Call and of the Post as separate newspapers. I shall continue to read the new Call and Post with greater in terest and anticipate its, growth into the most modern American newspaper west of New York. THOMAS F. GRAHAM. Superior Court Judges The Call and Post now has a clear field in which to become the leading afternoon paper of the Pacific coast. The acquisition of the Post means a better all round newspaper of The Call and brings to it not alone the loyalty of the Post readers, but the advantage of news sources that it has not had heretofore. Washington, D. C, Dec. 9, 1913. F. W. Kellogg, San Francisco Call, San Francisco, Cal.: Received your telegram advising me of your purchase of Evening Post. Con gratulations. The new and greater Call will undoubtedly prove a marked suc cess and grow larger and more power ful under your able leadership. R. B. HALE. Pasadena, Cal., Dec. 8. Mr. F. W. Kellogg, Publisher The Call, San Francisco, Cal.: In consolidating The Call and the Post you have rendered a distinct serv ice to the people of San Francisco and you are to be congratulated on receiv ing and successfully carrying out the idea. The merger will be of special value to the business interests of the city, for as a result of it merchants and others will be able to secure needed newspaper publicity at less cost than heretofore with a circulation of more than one hundred and ten thousand. The Call takes rank as one of the strongest advertising mediums in the country, due primarily to your efforts. The Call deservedly enjoys the reputa tion of being a clean, ably edited, wide awake newspaper—loyal to the best in terests of the Pacific coast. By adding the features wdiich made the Post wel come to thousands of San Francisco homes The Call will be even brighter and stronger than in the past, and it well may look forward to a rapid, per manent growth. CHARLES A. PRISK, Publisher the Pasadena Star. JAMES WOOD, Manager St. Francis Hotel: The Call has carried out its promises to the letter. It is bright, wdiolesome and newsy, and in every respect worthy of San Francisco. Now that it has ac quired the Post, it should prove to be one of the greatest dailies in America. I congratulate the management of The Call on the success it has achieved. CHESTER KELLY, Manager Manx Hotel: The fact that the San Francisco Call has been able to purchase the Post proves that it has had unprecedented success in the evening newspaper field. The merger is a noteworthy one and on every hand I hear expressions of commendation for our latest and best newspaper. CHARLES A. COOKE, President of the Northern California Hotel Association: I trust that The Call, now that it has combined with the Post, will continue its policy of publishing bright and re liable news. The merger will prove popular; of that I have no doubt; and the most that I can say is that San Francisco should be proud of the en terprising men who are making The Call a paper of unexcelled quality. OBADIAH RICH, Manager Palace Hotel: I congratulate The Call on its suc cess, which has been marvelous. There were many predictions that it would not fill the bill in the afternoon field. These pessimistic forecasts have been "proven utterly wrong. The Call is all that any newspaper could possibly be, and now that it has combined with the Post I believe its future is exception ally bright. LOUIS SLOSS, of Louis Sloss at Co.: This stroke of big business will please the merchants of San Francisco, result in solid support for the news paper and give its readers a wonder ful penny publication.