The San Francisco call and post. [volume], December 10, 1913, Page 2, Image 2

About The San Francisco call and post. [volume] (San Francisco, Calif.) 1913-1929

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THE GREATEST EVENING NEWSPAPER
WEST OF CHICAGO
Call-Post Combination Gives San Francisco Largest Daily In
Evening Field—Merging of Two Papers Endorsed
By Prominent People
In Monday Evening's Issue of The Call and Post appeared the Follow
ing Announcement:
"The San Francisco Post Purchased by the Call Publishing Company
1 'The San Francisco Post, its name, good will, circulation and subscription list and Associated Press
membership have been purchased by The Call PubUshing Company. Its name has been changed to
The San Francisco Call and Post and under this name it will be delivered hereafter to its subscribers.
4 4 THE CALL PUBLISHING COMPANY.
"F. W. KELLOGG, President/
RAPHAEL WEILL
of TV White Hobki
The merging of the San Francisco
Evening Post and the San Francisco
Call is a good thing, in my opinion, as
it strengthens them into one great
newspaper by concentration.
B. ROSENBERG,
Advertising Manager of tbe Eastern Out
fitting Company, 10IT Market atreets
The consolidation of The Post and
The Call I believe is a good thing.
Fewer papers in the field make it
much better for the advertisers, so the
consolidation is good from their point
of view. I believe it is a move in the
right direction, and I am glad to see it
made.
MR. L FRIEDMAN,
of the M. Friedman Co., 273 Poat atreet t
I certainly am glad to see the con
solidation of The Call and The Post.
I wish The Call lots of luck and suc
cess in its commendable enterprise.
The public will get better service as a
result of it. It is a good move. There
is always more strength in unity than
in division, and The Call will be
stronger and will fill a larger place as
a result of this consolidation.
FRANCES E. COLLIN,
Advertising Manager of fiautner & Mattern,
Oraut Avenue and Poat mreet.i:
The consolidation of The Call and
the Post is the finest move that could be
made in the newspaper field %d£ this
city. I have been in favor of such a
move and have advocated it ever since
The Call became an afternoon paper.
The advertisers, of course, will be
greatly benefited. But so will The Call
and so will the public generally.
L. A. GOULD,
of Gould, Sullivan Jt Company, 882 Market st.i
You can say for me that I am glad
to learn of the consolidation of The
( nil and The Post. The Call will be
one of the strongest advertising medi
ums in San Francisco. It is certainly
a good move from the standpoint of
the advertisers and from the standpoint
of The Call, and I think also that it is
a splendid move from the standpoint
of the public. lam glad that the con
solidation has been perfected. It is a
good move, a move in the right direc
tion.
W. A. ROYSTER,
Advertising Manager Etler'a Music Hoiiar,
»7S Market street t
The consolidation of two afternoon
newspapers, The Call and The Post,
is a good move and one that I am glad
to see made. It is a move in the right
direction and benefit will result from
it. lam heartily in favor of it.
ATTORNEY C. F. HANLON:
There is no doubt that the consoli
dation is not alone beneficial to the
press but to the public at large. It
centralizes capital so that more effi
ciency may be displayed in getting the
news to the public. It also eliminates
rivalry between the two papers in
which the public has no interest. One
first class newspaper is better than
three smaller ones with separate in
terests and small capital.
ATTORNEY WALTER COLE:
The Call introduced many innova
tions when it came into the evening
field, which have proven beneficial to
the patrons. In reducing competition
by buying and consolidating with The
Post its growth is bound to increase.
The advertiser is sure to be benefited
by the change.
GRANT MUNSON,
Marriage License Clerk:
I often have watched the young
ouples waiting for their licenses in
this office and have been amused to
note that they all seek to read The Call.
Now I expect that, with the acquisition
of the Post, the larger paper will make
them forget the purpose of their visit
to my office.
B. F. SCHLESINGER,
Manager of Tiie Emporiaan
The consolidation of The Call and
the Post is a good move. It will be of •
great benefit to the advertisers. It
simplifies the field, simplifies the task
of advertising. It improves conditions
in the newspaper field here, and I am
glad to see the move made.
DR. M. J. FOTTRELL:
The scheme is all right. I have al
ways taken The Call and I am very
glad to have The Post with it. There
are great possibilities in the plan.
DR. J. H. BUFFUM:
A very excellent idea. I think to join
the two papers. We will have a better
paper through the absorption; it has
always proved so."
DR. GUIDO CAGLIERI:
Newspaper work is like everything
else, and consolidation is for the best,
because they can then go farther and
achieve better results.
A multiplicity.of papers is not good
for any city. Yes, I approve of the
consolidation.
MRS. NATHAN FRANK,
Prominent Club Woman of the City and the
San Franciaco IMM riot of the C. F. W. C.t
The idea of the union of two good
papers is certainly a fine one, and I
can see possibilities for much benefit
from it. Every city is bettered by a
strong evening paper.
RABBI JACOB NIETO:
I think it's a good movement that
will benefit the public at large. The
public will sanction any move that is
fair minded and square and that does
not lean too much on the side of one
thing. Success to The Call and Post.
ATTORNEY MAXWELL M'NUTT:
By consolidating with The Post, The
Call is bound to give San Francisco a
paper that she can be proud of. The
city needs a paper that prints the facts
and gives the news its true value. The
Call has done this. It is entitled to all
success.
ATTORNEY BERT SLESINGER:
The consolidation is a good idea.
The Call has been a good newspaper.
Under the new arrangements it should
be better. I wish it success under its
new name.
W. D. FENNrMORE,
of th« California Optical Co*. 181 Poat atreet t
When I heard the other evening that
The Call had purchased the Evening
Post, I said "Good." It is a splendid
thing for the city. The field, I thought,
was hardly big enough for three strong
evening papers and the elimination of
The Post by purchase strengthens The
Call so that it will be one of the best
advertising mediums in the state. The
increased prestige and circulation se
cured by the consolidation is a good
move on the part of The Call and will
prove very valuable to the advertisers.
ATTORNEY CHARLES B. SWEI
GERT:
I liked The Call from the first day it
was started as an evening paper. With
increased news facilities by consolidat
ing with The Post I expect to see The
Call increase in popularity. A paper
that gives all the news all the time and
strives to better conditions of the cit#
as The Call has done, is sure of success.
ATTORNEY E. J. BARRY:
The Call-Post combination ought to
be greeted with enthusiasm by the ad
vertisers and readers alike. With the
splendid features, the well covered
local stories that The Call has become
noted for, the added telegraphic service
will make it the greatest afternoon
paper on the coast.
THE SAN FRANCIbCO CALL AND POST, WEDNESDAY, DECEMBER 10, 1913
City and County of San Francisco
Board OF SUPERVISOR*
CLERK'S OFFICE
December .9, 1913.
To the Editor of' the Call
My dear Sir:
1 wish to extend my congratulations to you or.
tyour enterprise in being able to buy out one of your competitors
at such an early date, and hops that the increased facilities will
give your patrons increased advantages and benefits.
Acting liayor.
ROBERT WALLACE,
14« Geary Streets
Say for me that the man who engi
neered the consolidation of the two
newspapers was a man with a keen
business head. I think The Call was a
success alone, but San Francisco can
not well support three big evening
newspapers. The Call and Post has a
wonderful future opening right ahead
pf it.
FRANK ANRYS,
Vice Prealdent and Manager of the Wiley B.
Allen Co., 217 Sntter streets
The consolidation of the San Fran
cisco Call and Post is an excellent
thing for San Francisco. It strength
ens the evening papers, eliminates
wasteful competition, and places The
Call in the lead. I indorse it very
heartily.
MANFRED BRANDENSTEIN.
of M. J. Brandenateln, 120 Mlaalon afreets
The consolidation of The Evening
Call and Post, I think is a most excel
lent thing for the city. We believe in
advertising, and this move on the part
of The Call will be a benefit to all ad
vertisers. It opens up the field for
them in a cheaper and more efficient
manner.
GEORGE LEWIS,
of Shreve A Co.t
The consolidation will make The
Call a bigger and better newspaper. It
has a news service now that is the
best that can be secured. I look for the
new Call and Post to do wonderful
things in San Francisco. I think the
merchants like its hustlihg ways and
its clean style. •
D. O. SORENSON,
of Soreuaon A Co., 71S Market Streets
The Call was a great success from
its first day as an evening newspaper.
Now that it has absorbed the Post its
prestige is even greater. Putting two
good newspapers together ought to
make a world beater. More power to
the new Call and Post.
E. L. LOMAX,
Weatern Paclflc Railway:
The Call certainly has kept things
on the move in the evening newspaper
field since it arrived. I am wondering
what will happen next. All The Call
needed to make it as good a newspaper
as can be produced was a more com
prehensive world news service. It has
everything now. More power to you.
DR. WINSLOW ANDERSON:
The Call has already proved itself a
metropolitan paper, conscious of the
public welfare. The combination with
the Post should give it greater speed
to ultimate success. '
And thus was consummated the greatest consolidation of newspapers
ever brought about on the Pacific Coast What this means to the
advertiser and reader alike is best expressed by the hundreds of letters
and telegrams pouring into the office, part of which are reproduced
below:
S. B. PAUSON,
of Pauson A Co.t
The Call's achievements in its short
history as an evening newspaper have
been many and startling. Its purchase
of The Post is a fine stroke of business
genius and means as much to the ad
vertisers as it does to the men who
have figured in making such a big suc
cess. .We are glad it happened.
EDWARD LANDE,
Attorneys
The Call and Post already has at
tracted the attention due a big news
paper, and the presentation in its col
umns of news served by another press
association in addition to the Interna
tional News service means that all the
news of the world on the day it happens
will be told authoritatively and enter
tainingly.
WILLIAM WOODHEAD,
Sunset Magazine and Prealdent Aaaoclated
Advertising Clnba of tmerlons
The consolidation of The Call and
Post is a good business stroke. San
Francisco is a big and growing city,
but I do not think there is room here
for three first class evening newspa
pers. The new Call and Post will
please the merchants, for it gives them
a chance to concentrate advertising. A
newspaper's strength lies in the sup
port of the advertising public. I am
sure The Call is twice as strong today
as it was a week ago, and it was a com
pelling newspaper from the start.
ALFRED GUMP,
of S. & G. Gump Companys
The consolidation of the Post and
Call is the best thifig that could happen
for the merchants of San Francisco. It
will give us a chance of entering the
homes with a good, wholesome, clean
newspaper with our advertising mat
ter. The policy of The Call has won
great favor in this city and its success
is assured.
GEORGE CHASE,
of Kohier A Chase Music Houses
Now that The Call has taken over
the Post the merchants of San Fran
cisco can only say this: "We know now
that we will have a good, clean journal
in which to place our advertising that
will reach the buying public. It is the
best thing for San Francisco.
POLICE JUDGE J. J. SULLIVAN:
Anything that tends to consolidate
results iv the ultimate betterment to
the consumer. I look for The Call-
Post to serve these ends.
MRS. O. L. SUES,
President of the Meaa Redonda Clubs
I think it is a good plan. The Call
is such a fine paper and I am glad that
another good paper is with it.
GEOGRE H. ROOS,
of Rooa Broa.s
The elimination of the Post in the
evening field will be of material benefit
to The Call. The question of selecting
an advertising medium has been settled
for the merchant. I do not think San
Francisco is quit! large enough to sup
port three big evening newspapers. It
is a good move all around.
POLICE JUDGE E. P. SHORTALL :
The taking over of the Evening Post
by the Evening Call will, I believe, re
sult in better service to the subscrib
ers. The business men, who are the
biggest advertisers, will benefit by the
consolidation.
CHARLES S. FEE,
Southern Pacifies
With one evening newspaper out of
the field, The Call ought to have things
about the way it wants them. The
consolidation was a good business
stroke. I am sure the merchants are
for it. If the new Call and Post can be
twice as good now that it has absorbed
a competitor, it will be hard to beat.
WILLIAM T. VALENTINE,
36 Eddy Streets
When The Call announced it was
going to keep the face of its advertising
washed, I watched to see, and I am
mighty pleased that the men behind it
have faith in a clean newspaper. I know
some merchants who have that same
faith. It was a keen head that engi
neered the consolidation of The Call
and Post. The business men of San
Francisco will respond nobly. There's
little use wishing you prosperity. You
already have it.
ATTORNEY MAX KUHL:
I congratulate The Call Publishing
company on acquiring an Associated
Press franchise and at the same time
eliminating one of its competitors. I
wish it all kinds of good luck.
D. GHIRARDELLI & CO.:
The purchase of the Post by The
Call clarifies the evening field from an
advertising point of view and is of
great value to the regular, consistent
advertiser.
JOHN J. VAN NOSTRAND,
Superior Court Judges
My surprise at the accession to The
Call of the plant and resources of the
Evening Post was equaled only by my
pleasure in seeing The Call step to its
rightful place in the newspaper world.
I know that it will be a newspaper of
clean principles—that is shown by the
war on quacks; of character —that is
shown by the way it handles news—
and within the reach of every one by
its price and its news.
H. I. MULCREVY,
County Clerks
l or many years I have been a reader
of The Call and of the Post as separate
newspapers. I shall continue to read
the new Call and Post with greater in
terest and anticipate its, growth into
the most modern American newspaper
west of New York.
THOMAS F. GRAHAM.
Superior Court Judges
The Call and Post now has a clear
field in which to become the leading
afternoon paper of the Pacific coast.
The acquisition of the Post means a
better all round newspaper of The Call
and brings to it not alone the loyalty
of the Post readers, but the advantage
of news sources that it has not had
heretofore.
Washington, D. C, Dec. 9, 1913.
F. W. Kellogg,
San Francisco Call, San Francisco,
Cal.:
Received your telegram advising me
of your purchase of Evening Post. Con
gratulations. The new and greater Call
will undoubtedly prove a marked suc
cess and grow larger and more power
ful under your able leadership.
R. B. HALE.
Pasadena, Cal., Dec. 8.
Mr. F. W. Kellogg,
Publisher The Call, San Francisco,
Cal.:
In consolidating The Call and the
Post you have rendered a distinct serv
ice to the people of San Francisco and
you are to be congratulated on receiv
ing and successfully carrying out the
idea. The merger will be of special
value to the business interests of the
city, for as a result of it merchants and
others will be able to secure needed
newspaper publicity at less cost than
heretofore with a circulation of more
than one hundred and ten thousand.
The Call takes rank as one of the
strongest advertising mediums in the
country, due primarily to your efforts.
The Call deservedly enjoys the reputa
tion of being a clean, ably edited, wide
awake newspaper—loyal to the best in
terests of the Pacific coast. By adding
the features wdiich made the Post wel
come to thousands of San Francisco
homes The Call will be even brighter
and stronger than in the past, and it
well may look forward to a rapid, per
manent growth.
CHARLES A. PRISK,
Publisher the Pasadena Star.
JAMES WOOD,
Manager St. Francis Hotel:
The Call has carried out its promises
to the letter. It is bright, wdiolesome
and newsy, and in every respect worthy
of San Francisco. Now that it has ac
quired the Post, it should prove to be
one of the greatest dailies in America.
I congratulate the management of The
Call on the success it has achieved.
CHESTER KELLY,
Manager Manx Hotel:
The fact that the San Francisco Call
has been able to purchase the Post
proves that it has had unprecedented
success in the evening newspaper field.
The merger is a noteworthy one and
on every hand I hear expressions of
commendation for our latest and best
newspaper.
CHARLES A. COOKE,
President of the Northern California Hotel
Association:
I trust that The Call, now that it has
combined with the Post, will continue
its policy of publishing bright and re
liable news. The merger will prove
popular; of that I have no doubt; and
the most that I can say is that San
Francisco should be proud of the en
terprising men who are making The
Call a paper of unexcelled quality.
OBADIAH RICH,
Manager Palace Hotel:
I congratulate The Call on its suc
cess, which has been marvelous. There
were many predictions that it would
not fill the bill in the afternoon field.
These pessimistic forecasts have been
"proven utterly wrong. The Call is all
that any newspaper could possibly be,
and now that it has combined with the
Post I believe its future is exception
ally bright.
LOUIS SLOSS,
of Louis Sloss at Co.:
This stroke of big business will
please the merchants of San Francisco,
result in solid support for the news
paper and give its readers a wonder
ful penny publication.