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GEORGE HOUGH PERRY is tlie Director of the Department or Division of Exploitation. If this Department is not the busiest one con -1 reeled with our International Ex- J position, all I can say is that the 1 rest of them are being over ] worked. < »ur Mr. Perry could start out in | the morning with the proverbial Busy Bee. and if the Bee was not I arrested for Vagrancy by 10 ■ o'clock it would be because Mr. i Perry was too busily occupied to retrace his steps and serve the 1 Mr. Perry is no relation to the great Explorer of the Frosen North. 1 asked him that question [ directly, and he gave me at least 3 0 reasons why he was not—and j then, as he was looking for a -cigar, he mentioned in passing ' they even spelled their names dif [ * ferently—which of course Is a mere detail, but could be used as j evidence in case of a tie. Nevertheless George Hough ; Perry is an Explorer, and he made his start in life exploring ' another man's business. ' When he was a very young man in the early twenties he made the startling discovery that he needed ' practically everything that goes to make up a man's wearing ap parel, and had practically noth ing with which to buy it. This was in Pittsburg. Instinct told him that if you button up your, coat, your vest cea-ses to have a speaking part I and becomes one of the Chorus. . One may travel far along these Mr. Perry, therefore, buttoned himself to the best possible advan j tage, and with what he had left that was negotiable he bought a RE KNEW ONE GRAMMATICAL SENTENCE Yes. kI ov «*!». AND IN PITTSBURG. When one reaches the buttoning ftage one storms the castle —one lias no time to lay siege. While purchasing the gloves Mr. Perry overheard the Propri i etor of the store make the state ment that if he could find a man who could write two sentences in grammatical English he would Mr. Perry knew one sentence — J took another from a time table— i applied for the job and got it. He I took off his gloves and wrote' Ads Doubly attractive. for this storp until Mr. Wana maker of Philadelphia put him ln charge of the advertising in his new store ln New York City. it was during this time that Mr. Perry Started, Mothered and Fathered, Brothered and Sistered, Named, Christened. Bathed and Dressed Everybody's Magazine. Mr. Perry just hates work—so he went with the National Adver tising Agency—and worked Just a little harder. DOINGS OF THE SMART SET j Xinas Party Enjoyed The past and present young lady office employes of M. J. Brandenstein A Co. held their annual banquet Thursday night at Hale's Pompeiian The reunion this year was cele brated as a children's party, with a <:hristmas tree, a Santa Claus and » ]1 the season's festivities to assist in making merriment. An elaborate repast was spread, during which and after the following .numbers were rendered: Ariiml of Santa Cl»u«, decorating the Christmas tree I Edna HBDSOO "Tlttta Tattle Tele" Maya Hummel M a mini in nolo Eda Bauer Kindergarten »ong and dance Gertrude Sheldon and Cornelia Farrell Fancy dance Margaret Clancy •Traldr Cat" Cornelia Farrell Curl, •'Johnny Smoker" Edna Hanson. May GinneveT "Ja nl tor's Child" Gertrude Sheldon "Stingy Kid" Virginia Kroll "Thp Six Misj PelMcoes"— Pearl Webb. Ituth Harden, Agnes Buirk, Adeline Poncet, Margaret Clancy, Chris tine Lynch. Tight rope walking Eitra Art 1 -The shop. Art ll—The doll'a house. Kpw Doll Adeline Poncet Old Doll Maya Hummel Prince Lou Rlchter Sumping Jack Ruth Hardera •Babes ln the Weuda." S. < ne—The forest. Rabes Edna Hanson. May GinnoTer Robber Jennie Charlee BeMa Red Bream Edna Farrell "Red Riding Hood." 3 »n» 1 -Outside Red Riding Hood's house. S. .no 'J- The woods. Scene 5— Inaide grand ma's cottage. Red Riding Hood Beulah Christian Mother Mac Bianciilni Ja<k AWiua Schafer Voir Jennie Cha-lea Fa ry Miriam My era ■ .--» uK tM yroi>beay, 'Twtator Xeara INTERVIEWING AN INTERNATIONAL EXPOSITION He helped make Siegel & Cooper household words, and when Glm bel Brothers opened their nine million dollar store in New York Mr. Perry had charge of their Ad vertising. Mr. Perry is essentially—first an Explorer and then an Organizer. When It comes to Advertising and Selling, he is a Commercial Diagnostician. Here are his rules: - 1. See what is to be done. I. Find a man to do it. 3. See that he does it. And Mr. Perry can do all three without leaving his seat. I don't know what shoe you are wearing, but probably he put it on the Market. I only talked with him about half an hour and I have lived in a big city all my life, but George Hough Perry could spill anything in the world on any part of my wearing apparel and, without shifting a guar, convince me that the spot was good for the fabric. This will give you some idea what he could do if he ever started to remove a spot, and that is just what he is doing— not spots out of cloth, nor stains from the kitchen sink —nor yet marks from the mahogany, but spots from before the eyes of the world at large. AMI HE IS ONE OF THE FOIR PS He is clearing the vision, as far as the Panama-Pacific Inter national exposition is concerned, of a human and a hungry public. The receipt Is simple—a constant, intelligent and enthusiastic ap plication of the four P's" in the Parent Pod. I asked him to introduce me to tlie Department of Exploitation. The ceremony was accomplished with a directness of purpose that made me feel there was a great deal of lost motion in a pile driver. The Department hastened to explain to me that he really was not a Department, but a Division. "And what is a Division made up of?" I Inquired. "Departments," replied the Di vision. "I am the head of a very active family." "How many of you sit down to table when you are all home?" I questioned. "We are entirely too busy for all of us ever to be at home at once, but for your purpose I will state that there are about fifteen names in our family Bible of Activity." "Would you care to give me a few of the names? Not in the order of their birth necessarily, but to give me some idea of your personnel." "Gladly," responded the Divi sion. "For instance, we have the Domestic Exploitation, Local Pub licity, General Publicity. Edi torial. Lecture Bureaus, Booklet Publications. Printing, Illustrat- Heme" Ruth Hardets, Adeline Poncet Cotatume parade, games, distributing toys, dancing. Among those present were: Mlaa May Glnnever Mlaa V. M. Guleheard Miss Beulah Christian Miaa Mac Bhea Mil) Eda Bauer [MUM Kdna Earroll Mlaa AUlna Schafer i.Mrs. Katbryn Marron ■Has Kitth Harder* Mrs. Vivian Manning Miss Adeline Poneet Miss Maya Hummel Miaa Miriam Myers |Mlss Elsie Hummel Mlaa Christine Lynch I Ml*. Irene Miaa Mac Bianchlni jVliea Pearl Lubeek Miss I-ou Rlchter (Mrs. Clarice C'onley Miss Margaret Clancy vliss Gertrude Sheldon Miss M Alice Derbam Miss Emily Knott Miss Agnes Buiek i Mlaa Emma Lynch Ml-< Cornelia Farrell Miss Virginia Kroll Miss Jennie Crbarles (Mrs. Lanra Duncan Mr*. Nellie Pete,son Mlaa Pearl Webb Miss Edna Hanson, 1 In New York Many San Franciscans are ln New York, and of these one of the most graceful dancers in the younger set is Miss Devlin, who is frequently seen at the "the dansanta" or at Miss Flora Voorhees' supper dances at the Hotel McAlpln with Mrs. Devlin and Hiram Elisha Foster. Miss May Cull O'Brien of San Fran cisco is spending some time ln New York at the Hotel McAlpln, where Miss Donna Dolores Shlnn is making her home for the winter. One of the pioneer members of the Bohemian club was seen ln the Mc- Alpln the other day ln Colonel Frank Hatch of the Royalton, New York, who never misses a Bohemian club event, and last year traveled to Cali fornia from Egypt especially to be present. * * * Others at the Hotel McAlpln from San Francisco during the week were: N. E. Beach . R. B. Hooper Will J. French !Mrs. May Cull O'Brien E. Miller I Mrs. L d'Fttel R. K. Hooper A. W. Cop,. F. E. Blanch W. F. Shvard N. R. Rowley M. WlndmiUer A. O. Stannsrd i Ueorgc U. Bennett W. U. Leahy I THK SAN FRANCISCO CALL AND POST, SATURDAY, DKCKMBKR 27, 1913 Th® P@(q! ©If ExisE@ntoftn@aa md Ifts Wmsp P 9 s Perry :: Participation "Larry" Harris ing. Photography, Societies and Organizations. Bureaus of Infor mation. Public Service and Tours, and quite a few others still on the Bottle." "I gather you are quite an Im portant Division." "Important isn't the word. Without us it would be exactly like dressing a window, putting the lights out and locking the store up." What do you consider your chief duty?" "If you will pardon my saying so, this Division considers every duty its chief duty, but in plain language, It is up to us to sell the Exposition." "Sell the Exposition where?" "Wherever people are able to read. You see we are responsible for the attendance —not after It gets here—but to get it here." "In other words—" "In other words, this Division is a National and an International Town Crier. We toot the horn and blow the bugle—only we use Type. You don't know It, but Type is the musical instrument of the Eye." PAID A GOOD SALARY TO THINK TWICE AS F*ST "How far do your activities ex tend?" "To places where a Cook's Tourist couldn't go unless he paid regular rates. Why, we have rep resentatives in every corner of the World." "But the World is round." "In which case half of our rep resentatives are on their way hack. Don't try any of this cross fire stuff on me—l'm paid a pretty good salary to think just twice as fast as you can remem ber. So let's stick to business and quit trying to make Murphy laugh." "You are quite a little press bureau." "Halt! Now please get this and try to put it so that other people will get It. We are not a press bureau —we are a News Agency— and If you weren't a Cumbersome Cub at this game you would know the difference. What we send out is printed on its merits, and if you lived just a little far ther from home you would real ize more fully that every time a carpenter out at the Pair Grounds opens a new keg of nails he will have created something worth telling the Public about before he opens another one." "What is your principal ave nue of publication?" "Newspapers, of course." Lawrence=CaHvie The. marriage of Miss Carrie Calvin and George Nelson Lawrence will be celebrated this afternoon at the home of the bride's parents, Mr. and Mrs. E. K. Calvin, ln Sacramento street. Rev. Dean Gresham will read the service ln the presnce of relatives and close friends. Miss Nellie and Miss Krminle Calvin will attend their sister as maids of honor. After a honeymoon passed in California Mr. and Mrs. Lawrence will go to Salt Lake City to live. The bride la a graduate of National Park seminary, Washington, D. C. Her father, E. E. Calvin, is vice president of operation, maintenance and con struction of the Southern Pacific company. Mr. Lawrence is the son of a wealthy Salt Lake City family. He was formerly a state senator of T Jtah. Golden Gate parlor No. 29. N. S. G. W., gave a Christmas party last Sat urday night at Native Sons' hall. A. J. Toomey, president of the parlor, acted as Santa Claus. Presents were distributed to more than 400 children and later dancing was enjoyed. The committee ln charge were H. C. J. Toomey, Ed J. Barton. Frank L. Schmidt, Herman Blohm, Ed Leahy, J. de Soto, T. Sehlink, William Eh lers, T. J. Sheridan. T. C. Commy, O. Thies, O. Terisfeldt, W. Rose. C. Craig, V. de Ganna, If. Gaetjen, C. Koenig, William Ramm. Mr. and Mrs. Susan Cohen, for merly of Los Angeles, but who for several months have lived at 1807 Page street, will hold a reception to morrow afternoon from 2 to 5 o'clock. Tho event will be In honor of their twenty-tlfth wedding anni versary. The Exploitation Pod and the P's. "Could you give me some idea as to the number you reach?" "Where—ln America or abroad?" "You go abroad with your horn and bugle, do you?" "One more question like that and this Interview is Over. Look here, you name a country and I'll tell you the number of publica tions printing Fair News." In the Eye of the World. "Germany." "Seven hundred papers." "Yes?" "Yes." "Great Britain?" "Three hundred." "Really?" "Really." ••Cb<-".'"' "Fifteen, «tud ten in Japan." "Is that a fact?" "That is a fact." "Australia?" TRANSBAY SOCIAL HAPPENINGS Announcement has been made of the engagement of Miss Loverlne Close, a popular Alameda belle, to Ernst A. Kahl of Berkeley. The wedding will take place in tlie early spring. Miss Close is a daughter of Mrs. Elizabeth Close of Pacific avenue, Alameda. Kahl, who comes of a prominent fam ily of Hamburg. Germany, la engaged in business ln San Francisco, and for the past three years has resided ln Berkeley. * # * Mrs. Beach Carter Soule and her little son, D'Arnaud Soule, left yes terday for Coronado, where they will spend about two weeks. * * * A brilliant ball will mark the for mal opening of the new roof garden of the Claremont Country club New Year eve. More than 500 invitations have been extended, and the ball will be one of the largest that has been given by the club for many years. A Hawaiian orchestra will furnish the music for the guests, and preceding the ball there will be a number of dinner parties. * * * Miss Lillian Matthews will spend several weeks in Oakland this winter after her arrival from the aouth, where she has been since early fall with her mother, Mrs. M. A. Matthews. The Matthews home was formerly ln Oakland, and Miss Matthews was con nected with the economics department of the University of California. ■* * * ' Miss Doris Hoyt will be hostess at an informal dance New Year eve at Promotion :: Publicity "Fifteen to twenty." "My word." "No; my word." "Central America?" "And South America together, about one hundred—twelve ln New Zealand, and three in South Africa." "Good news." "You better believe It's good news." "Come on home a while—how many in our own country?" "In the United States and Can ada, there are twenty-two thou sand one hundred and eighty-six publications Typing our Tidings." "How much of the news that you send out do you think is pub lished?" "We don't think anything about it—we know. Now here are two interesting facts—seventy-one per the home of her parents, Mr. and Mrs. J. C. Hoyt, on Vernon Heights. A score of the younger set have been Invited, and, following the dance, an elaborate supper will be served. * * * Mrs. Andrew Moseley will be the hostess for the next meeting of the Monday club ln Oakland next week. Bridge will be the diversion of the afternoon, following which tea will be served. * * » Invitations have been mailed by John Dornin for a dance which will be held in the Dornin home the evening of December 29. About fifty guests will enjoy the new dances. * * * Miss Katherine Gelderman of Ala meda will be one of the maids from the east bay cities who will be a guest at a house party which will be given ln the Forsey home In Fresno over the New Year. The party from the bay district will leave here De cember 28 for the big vineyard. * * * As a compliment to George Harding Whipple and his bride, who was Miss Louise Kellogg, Mr. and Mrs. Charles R. Havens will entertain at a recep tion in their Berkeley home the after noon of New Year day. About 100 guests will be present for the affair, at which a number of maids and ma trons will assist Mrs. Havens, who is a sister of Whipple. Among them will be Mrs. Robert Hays Van Sant Jr., Mrs. Harvey P. Goodman, Miss Emma Kruetzer, Mrs. Charles William Camm and Miss Helen Havens, cent of what we send out is printed, and one hundred per cent of the seventy-one per cent is printed free." DON'T KEEP THE FLOWER SHOW A SECRET "What sort of news do you send out to the papers?" "Well, of course, we dress it up in various forms. We aim to show the local advantages and endeavor to substantiate what we have to say about our climate with photographic evi dence. You know they go in swimming here every New Year day—why shouldn't the rest of the world know it? You know there is a perpetual flower marki t on the streets, and we Know of no reason for keeping that a secret. You know that California is the Sportsman's Paradise —and when it cnraes to Scenery—if there is anything in that line California can't offer, the gentle art of ex ploring is in its infancy. So we confine ourselves to Facts, and Force them to the Front." "I notice you mention Califor nia quite frequently—l take it then your publicity work is not entirely local to San Francisco?" "By no manner of means—This Fair is for California. A local application is good for local pain, but we happen to be in perfect health —thanK you. We want people in California to plow the land. You know as well as I do that what Market street needs is a brush—not a plow. We are not interested in where people go after they get to California, but we are inter ested in getting them here." (Los Angeles papers please copy). "How much space do you sup pose you are getting before the public weekly?" GETTING THE ECHO OF THE CAN Al, ROOM "Technically, not less than 30,000 column inches a week— or. to put It in another way, we have every reason to believe that this Fair is getting more pub licity—that is. News Published than any other enterprise the World has even seen—with the possible exception of the Panama Canal—And we even get the echo of the Advertising report that it made." "Do you feel that you are cre ating an interest in proportion to the effort you are putting forth?" "We certainly do. At a recent meeting of the Pennsylvania Rail road, in Cleveland, It was clearly MUSICAL PROGRAMS FOR WEEK MKI.BA-K I 810 I. IK E AIUO WK M. The farewell concert of the great est concert organization that has ever visited this city, consisting of Mine. Melba and Jan Kubclik, assisted by Edmund Burke, the Irish barytone, and other eminent stars, will give its farewell concert at Dreamland rink tonight with a program of rare beauty and excellence. Here Is the complete program and tickets may be secured at the door after 7 o'clock and until 5:30 at Sher man, Clay & Co.'s and Kohler & Chase's: Aria from "Herodinde" Mass. not Edmund Burke. Concerto Tscbaikowsky Mr. Kuhelik. Mad scene from "I.ucia" (by request! Donizetti Flute obligate by M. Moyse. Madame Melba. "Two Grenadiers" Wagner Edmund Burke. (ai "Chanson Tristc" Duparc (b) "Are Maria." from Othello Verdi Madame Melba. (at "Tango" Arbog (b) "Spanish Dance" Arbos Mr. Kubellk. Waltz song from "Borneo and Juliet". .Gounod Madame Mell*. Irish song, "Dark Itosaleen" Needham Edmund Burke. * * * UIIJIEMI BtCHAI S, PIANIST The first great star to be presented by Manager Greenbaum In the new year will be Wilhelm Bachaus, the foremost of the younger generation of piano virtuoso and an artist who bids fair to become one of the very greatest the world has yet known. Although lesa than 10 years of age, Bachaus has already commanded the demonstrated that the interest in our Fair at this particular stage is very much greater than the in terest in either Buffalo, Chicago or St. Louis. One man reported that he had already booked three trainloads, and he didn't come from an important City or a popu lous state, either. Aside from this, we are already guaranteed one hundred and ninety-six conven tions, which alone will mean from three hundred and fifty thousand to four hundred thousand people —as many or more than the total yearly tourist travel of the south ern part of the state." "What are your plans from now on? I am assuming, of course, that you are going to supplement your newspaper, periodical and magazine campaign with some thing that will serve to maintain the enthusiasm." "Sit a little closer—you are al most displaying intelligence—if there is anything this Division can do well, it is supplement— and we have three or four schemes in tlie incubators right now—double yolked and war ranted to hatch." "Let us start with the Lec tures —Beginning about next Feb ruary and contining until Feb ruary, 1915, we are going to cover this entire country like a blanket, and before we get through every town in the United States of over one thousand inhabitants will be warmly and smugly tucked in with as complete a comforter of information as ever told peo ple what they didn't know, or confirmed what they were afraid to believe. Our Lecturers will be thoroughly equipped with slides of the Exposition and Moving Pic tures of California attractions. Any town with the Post Office and General Store in different build ings will have a chance to hear aii ( i see what we have to offer." "What else?" HOW THE BANKS DO TEAM WORK "This Is a brand new one. We are in communication with prac tically every bank of any size in this country, and with the infor mation we furnish them they are getting their clients to start what they call Exposition Accounts. The idea is to begin saving up now, so that by the time the Fair opens the money will be on hand for the trip. Now we have only been at this for about 50 days, and here are a few of the returns: A Bank in a City of New Jersey of Covering the United States like a blanket. twenty thousand people, reports they have opened eleven hundred of these accounts In two weeks. A Bank In a town in Ohio pf thirty thousand people reports eighteen hundred of these accounts within thirty days. A Bank in a town in Virginia of twenty thousand peo ple reports twelve hundred of these accounts. These are just a few I recall from memory, but you can see for yourself that this sort of attention of the entire world of music. Two years ago Mr. Bachaus paid his first visit to America and his suc cess was such that he was immedi ately engaged for a second tour. The first concert will be Riven Sun day afternoon, January 4, at Scottish Rite auditorium, the second and only evening concert will be given Thurs day night, January 8, and a farewell program is announced for Saturday afternoon, January 10, on which oc casion the artist will play the rarely heard "Wanderer" Fantasie by Schu bert. The box offices for the three Bach aus concerts will open next Wednes day at the usual music stores. K.VTHI.KKX PARI.OW The first of the violin virtuose for 1914 will be Kathleen Parlow, who is recognized as tho greatest living woman violinist. She will give reci tals at Native Sons' hall on Sunday afternoon, January 11, and Saturday afternoon, January 17. * * # PADEREWXKI Paderewski is said to be playing better than ever and creating the wildest excitement everywhere that he appears. Manager Oreenbaum announces the only Paderewski con cert ln San Francisco for Sunday aft ernoon, January 18. at Dreamland, and for Oakland on Tuesday afternoon. January 20. * # * By far the most pretentious pro grams ever given by a aymphony or chestra in San Francisco will be those I Publicity and Exploitation is an endless chain without a weak link. And then we have our Tours." "We have, have we? And what are our Tours?" "Well, there are several kinds. As an example, Newspaper Tours. We have a great many newspa pers all over this country getting up contests of all sorts and de scriptions. We furnish the copy and the pictures and they furnish the prizes. Suppose it is a popu larity Contest. For weeks and months the papers having the Contests in charge print what we send them about the Fair. At a certain date the Contest closes. The five people receiving the highest number of votes are given a Tour to the Fair and return. Now, of course, that's only five people, but multiply five people by say twenty-five per cent of the newspapers in this country and you will have a crowd a little larger than you would care to ac commodate at your own home if they aH dropped in suddenly. If you want to get at the real value of this scheme, however, multiply the number of people who won by the number who lost, and multiply that number by the number of people who were Interested in the Contest, and you will get a faint idea of its Advertising advan tages. We have also interested quite a few of the large Indus tries—those who employ a lot of people—and one of the largest concerns in this country has al ready started what they term an 'Industrial Tour.' They will give a complete round trip to the Em ploye who shows the most efficien cy in his or tier Department be tween now and January first, 1915." GETTING THE BRAINS TO COKE CWt HERE "Don't you think you are tak ing a rather long chance?" "Of what?" "Suppose the Popularity and Efficiency Tour idea should be come an epidemic?" "Suppose it should—what of it?" "Nothing—only California would contain practically every one in the United States who had either bringing up or brains enough to make them conspicuous when they were at home." "Granted. And see here, Sonny, that Is just what this Division is for." "Seriously?" "Seriously. And you might make a note of this —if these Efficiency Contests are conducted strictly upon their merit, you may get a chance to go East on the return trip half of one of the winners' tickets." "But I haven't entered into any Efficiency Contest." "I said the return trip half of the ticket—THE RETURN TRIP HALF. Is this your hat?" AND IT WAB. of the San Francisco Symphony or chestra for the second half of Its i 1913-1!)14 season, Friday afternoon. January 9, will find the first symphony concert of the New Year ushered In with a program that bids fair to prove one of "greatness." Assisting the orchestra in the ca pacity of soloist will be Kathleen Tar low, a violinist. In whom San Fran cisco takes particular pride. Miss Parlow's first appearance in the United States, since those as a child in 1905, was with the Russian Sym phony orchestra In 1910..- Since then she has lead a life of a virtuoso, and returns to San Francisco at tlie height of her career. Miss Parlow will play tlie Salnt-Saens concerto In B minor for violin and orchestra, and a group consisting of Tscbaikowsky serenade, "Melancholique," and Wlen awskt carneval, "Russe." Caesar Frank's joyous symphony In D minor, the performance of which gave much pleasure to those who at tendod tho tirst concert, will be i peatecr ny request. Henry Hartley's rhapsody, "The Cul prit Fay." which won the prize of $1,000 offered by the *»atlonal Fed eration of Music Clubs for the best American composition, and chosen hy the Judges, Charles Martin Loeffler, Henry Krehhiel and Walter Pamrosrh from twenty-five orchestral composi tions submitted in competition, be given at this concert for the first time in San Francisco. The work has found representation on all the great symphony orchestras of this country and Europe.