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The Mt. Sterling advocate. (Mt. Sterling, Ky.) 1890-current, June 10, 1920, Image 6

Image and text provided by University of Kentucky, Lexington, KY

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn86069675/1920-06-10/ed-1/seq-6/

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THE UNIVERSAL CAR
The Ford car can well be called the "peoples
car," because there are more than 3,000,000 of
them in daily operation. That is about four
to one of the nearest follower in the motor car
industry. This would not be so if the Ford car
had not for sixteen years proven its superiority
in service, in durability, and in the low cost for
operation and maintenance; this would not be
so if the Ford car was not so easy to understand,
so simple in construction that anybody and
everybody can safely drive it. Let us have
your order for one now to avoid delay in
delivery.
Strother Motors Co.
Mt. Sterling, Ky.
CffMltly D9f HftW
Ricbw Titan Town Folks
There are many romances in life,
and business that are stranger than
Action, but perhaps men who are be
lievers in advertising have given to
us more striking examples of this
fact than are to be, found among
those whoso lives do not put them
in close contact with the people.
The following interesting facts nro
called to our attention by William
C. Freeman, the New York adver
tising advisor whoso service both to
newspapers and advertisers has been
a-constructive force in the develop
ment of understanding and business.
The. story is simply the high lights
of the hfo of H. R. Malhnson. prcsi-
fliMAKWt la tfat
ervrythiafr k oi, and h And that
the bat vrj to juake known aar
thing that he want to do or to tell
about things accomplished is to go
frankly to the public through the
printed word in advertisements. He
thinks advertising is a real educa
tion that it is necessary to success
in business. IIow could people knew
about merchandise if they weren't
told about it through the columns of
the newspapers? How could they
learn to rospect the valuo of mer
chandise if they weren't told about
its qualities through advertising!
How could they test its quality, its
value, its satisfaction, if they didn't
try it J These aro just simple ques
tions that Mr. Mallinson asked him
self when ho started in business, nnd
ho answered them for himself very
J '''fcp'fHlt'
dent' of H. It. Mallinson & Co., Inc.,
satisfactory by going to tho public
If Hiram can help it, there won't
bo many "niggers in the woodpile"
of delegates at Chicago. The qund
jennial fight oer delegates from the
"black belt" is always an interesting
preliminary to the main bout on tho
G .0. P. National convention floor.
To Republican Senators, the Con
stitution is -what a peace treaty was
io Germany a mere "scrap of paper."
A IG00D MONTH
TtuJ is one of the best of the 12
months of the vear in which to be
gin savhuj. One of tho best ways is
to invest in government securities,
Liberty Bonds at the market price is
a einch. Treasury Savings Certifi
cates on the partial payment plan is
a good way unless you can pay for a
9100 Lertifhate at one payment.
Then there are "War Savings Stamps
and Thrift Stamps for small savers. '
New York, who directs one of tho
largest businesses in tho silk industry
in 'tho world. Ho came to New York
City scceral years ago as a poor
country boy like so many other
boys hnve come to New York from
tho country and has made a won
derful success, because ho got the
foundation for his industry and his
character and his vision back among
tho plains and tho bills.
Somehow, men who had to struggle
in their youth in country villages or
on farms who got closo to nature
and realized that nature never lies
when they got into New York, they
did not let the glamor of the unreal
things swerve them from their course
of integrity and energy. While Mr.
Mallinson is probably in possession
ol more money, actual cash, than all H
of the people in his home town pos- m
sessed 25 years ago, the possession
of it hasn't changed him one bit. Ho
is just the same real fellow that he
was in the old days and has just the
same love and high regard for his
old neighbors nnd friends as he did
then.
It is because he is a real man and
knows nnd likes people that Mr. Mnl-
frankly with everything ho pro
duced.
The result is that Mr. Mallinson
has built up a remarkable business
injv period of less than ten years
and has in his group of specialty
productions more trade marked nr-
WHEN IN LEXINGTON
TRY OUR LUNCHFnNETTE
We Specialize in Home
Mnde Candy, Individual
Ices and Cakes
Our Catering Department
is in Capnblo Hands nnd
We Guarantee Satisfaction.
McGURK & O'BRIAN
DR. H. M. WRIGHT
: Dentist:
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GENERAL
TNH&
N
Are the Best
. , !J-i- mi
at present. Come and see us
Prewitt &
FISH BRAND
HoweU i
. jti"'
"n' " ' 'Jjfc'
FRTILIZERS
Office Traders National Bank
Hours 9 to 12 ; 1 to 5
Phones, office 247, Res. 249
Get Goodyear Tire Economy for
. , That Smaller Car
Just as owners of the highest-priced auto
mobiles get greater mileage and economy
out of Goodyear Tires, so can the owners
of smaller cars similarly enjoy Goodyear
advantages.
The 30x3-, 30x3V2-, and 31x4-inch sizes of
Goodyear Tires are built to afford a money's
worth in performance and satisfaction which
only the utmost in experience, resources
and care can produce.
This extraordinary money's worth begins
not only with the merit of these tires, but
also with the first cost, which in most cases
is no greater, and sometimes actually is less,
than that of other makes of the same types
of tires.
Go to the nearest Goodyear Service Station
Dealer for Goodyear Tires for your Ford,
Chevrolet, Dort,Maxwell, or other cars taking
these sizes. He. is ready to supply you Good
year Heavy Tourist Tubes at the' same time
Best for Bright Tobacco and Corn
. a
f
-r
CLOVER SEED, TIMOTHY SEEDll
SEED CORN
:"v
Mcdonald bros.
joooo-Vtcaiv;
HHHHlJjS)
30x3 Goodyear Double-Cure iOOsn
Fabric, All-Weather Tread Z3
30x3 Vi Goodyear Single-Cure Ticn
Fabric, Antl-Skld Treatf $Z 1 22
Goodyear Heavy Tourist Tubes arc thick, tronff tubes "that
reinforce casings properly. Why risk a cood callng with a
& ' Jd.y"a7uristTuV cost little more
vroof VaV... ' "'"" JUAJi bue m Water- SA50
"The Home of Coal7'
i
&
I
I ' -C.
r
tides probably than any other silk
mnnuiaoturer in thi wnUl WJimi
ho pives a name to a product he
backs it up -with all of tho integrity
and skill and character of his whole
organization, nnd tho people have
accepted his announcements at face
value, and they bought his merchan
dise to such an extent that the do
mnnd for it is greater than the sup
ply. Mr. Mallinson, during tho week of
the annual convention of the Ameri
can Newspaper Publishers' Associa
tion, held in Now York Citv Anril
19-23, inclusive, printed a four-
Slillimn nlirnntifAfMoH J 1 '
gg
GOODYEAR SERVICE STATION
RAG AN-G AY MOTOR CO.
column advertisement in several
daily newspapers under tho heading
"Credit "Where Credit is Due." This
announcement was not intended in
any way to exploit Mallinson silk
products. All Mr. Mallinson had in
mind wns to pny just tributo to the
power of advertising, nnd ho did it
eloquently nnd effectively. lie frank
ly ndmits that advertising lins been
as great a factor in tho upbuilding
of lus business as has been the qual
ity of tho merchandise produced. It
was nn unusual announcement,
something that warmed tho hearts
of newspaper publishers who wero
in Now York at tho time. bocmiRn
never before had they read nn an
nouncement paid tor bv n bur hnsl-
noss man in which ho rmid trilmtn in
their mediums tho newspapers as
being most valuable to him in mak
ing n success of his business.
Lots nf business men all over tho
United States know that advertising
has helped them to success, but they
don't acknowledge 5fc nnf.nlv ntwi
frankly for fear that some compet
itor might bo benofted by thoir frank
ness. Mr. Mallinson, on tls other
hand, does not enre who knows what
advertising has done for him, which
IK n. nnlilin cnlrlfn.1 -..... i i. .1
success in lifo in whatever form it
comes, whether through commerce or
want not. The thought in Mr. Mnl
linson's mind is that ndvorfisW ha
been tho briilgo that carried him over
rom umuiwon to achievement, nnd
ho thinks that without litis bridge
all the ambition he might linvo had
in tho world would never have been
realized on that he could not have
nchlovod anything like tho success
which has come to him.
He brieves that tha prosperity of
the COUMtrv lonan.la utu... 4t. t 1
MtHdedNMw and Mitrri of wamh-
what they nroduce that ia nf volno'
the people and he knows from experi- t
enco that advertising maintains aa1
even keel of prices and permits peo- -.'
plo to buy reliable products at' ra" V
sonablo prices simply because volume' V
of business is created by continued; y"
intelligent advertising. -
Hore is a lesson for every 'manuV '
facturcr and merchant to learn, -and ,'.
the quicker ho learns it tho better, it
will bo for himself, for tho nonnTo.1"
ana rortho prosperity of the country
From peaco with victorv on
mistice Day. November 11. 101R
pence, with "dishonor" in- the Amur.
ienn Senate on May 15, 1920, is a far
cry, and a cry that only, selfish,,
time-serving politicians who are oufr-
iu cuiqu uio nypneuated vote oan
hear.
Ar-jf-
j-
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fj -f?
Sfftmafih Hut nf
WailVBWBfl . Z'.A.
ffvJ
Ordtr? TryM?
Nothlnc Botttr to 8tralchtn Yon t,
AJUr Eatlnr Too Much. TenM ..
Liver, Rttulatsa Bowels. Act
Platntly. Guaranteed. .'
S$v?
day and most cat much too miuk
Su(?crU ?Jmt ls wl,y Airt2iZ
HH. ii moro an anY People 1h the
ca?IUlhnwJ.!itl0 thoushtfulnesa and
'""...nlstress could bo avoided and,
SSti?J5!Kreir reallzo w traa tblfB
ml l0n!como. 11? ot th0 several
minion people of thit count h
Finnmta?if?oroua ana hanMnlowai
ronSVo'uro3 "
who nrst try It. The action wkul
Sn &ta.uf
liver or bowel medicine you vr u25
or money back Instantly. It la ioff
SroSSfc and wwSnaJd by yS
Wiff7f79Wft9fffi
, -
7j
)
'-TABLE.T.'b"
M
'
Sit i
kv Hirkt to Lt- th pMU kaow
LAND ft PRIEST, Druggist.
J?L

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