OCR Interpretation

Montana farmer-stockman. [volume] (Great Falls, Mont.) 1947-1993, July 01, 1957, Image 7

Image and text provided by Montana Historical Society; Helena, MT

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn86075096/1957-07-01/ed-1/seq-7/

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Anytime Is Turkey Time
key talk as freely translated by the National
Turkey Federation means "summertime,
holiday time, anytime is turkey time." And
to convince consumers that this is so, July 25
to Aug. 4 has been designated for a whopper
of a 1957 mid-summer turkey time promo
tion. USDA is helping through its "plentiful
foods" program.
In the past, consumers have been inclined
to regard turkey as Thanksgiving and Christ
mas holiday food. They haven't thought
much about it, or bought much of it, at other
times of the year. But the turkey growers
believe their product is too good to be con
fined to so brief a market.
The mid-summer turkey time campaign
was tried out on a rather modest scale last
year. It proved so effective that the growers,
under the leadership of the National Turkey
Federation, decided to make it an annual
Food dealers will be supplied with post
ers and other promotion devices, which will
make it easy for them to feature turkey.
Storage stocks are adequate to meet a sub
stantial demand. And production is up again
this year.
Industrial Use of Farm Products
proach to farm-product utilization as an im
portant way of dealing with farm surpluses
is emphasized in the final report of the
President's Commission on Increased Indus
trial L T se of Agricultural Products.
In diagnosing the surplus problem, the
Commission finds that American farmers
have succeeded so well in the necessary ef
fort to increase their efficiency that they
now consistently outrun the capacity of the
economy to consume what they produce.
And, although population is growing and
living standards are rising, the productive
capacity of our agriculture promises to keep
increasingly ahead of both for many years.
The Commission reports that any sub
stantial increase in exports of agricultural
products seems unlikely because other coun
tries are becoming more and more self-suf
ficient. The basic question therefore is, "Can
the economy develop profitable industrial
markets capable of absorbing enough of the
excess farm production to minimize, pos
sibly even to eliminate, the need for costly
restrictions, supports and surplus disposing
The Commission believes the answer to
this question is an emphatic "yes," provided
the necessary steps are taken promptly and
Here are the essential steps, as summar
ized in the recommendations:
(1) Increased participation by public and
private institutions in an effective research
network. (2) Greatly expand basic research
on use of farm products. (3) Increase use of
grants, fellowships and scholarships to in
crease the nation's supply of scientists.
(4) Place more emphasis on government
industry sharing of research costs. (5) Ex
pand research and development work with
new crops. (6) Make wider use of commercial
scale trials of new products. (7) Offer eco
Whether this national promotion will be
so successful as to stimulate an increase in
turkey production in Montana, northern
Wyoming and other states remains to be
Growers have turned away from turkeys
to more profitable lines of production in this
area in recent years. In 1944, 153,000 tur
keys were produced in Montana bringing an
estimated cash income of $960,000. By 1955,
this production had dropped to an estimated
67,000 with a valuation of $306,000.
But in 1956, production increased to 84.
000 birds, a 25 per cent larger crop than in
1955. It is estimated that in 1957 there will
be a further increase in production of 6 per
If this nationwide turkey promotion
should really catch fire and bring about a
longer seasonal demand, expanded produc
tion would surely follow.
But turkey is not alone in its effort to
win greater consumer favor. Beef, lamb,
pork and broilers are all headed for exten
sive promotion programs. Producers of these
foods believe anytime is their time, too. It's
a case of every product for itself and the
poorer market take the hindmost.
nomic incentives to growers and processors
to bridge the gap between research and
established users of crops.
The Commission urges at least a three
fold increase in funds for industrial utiliza
tion research in the Department of Agricul
For the administration of the proposed
industrial use program, the commission pro
poses either (1) the establishment of a 5
member non-partisan agricultural research
and industrial board, appointed by the Pres- *
ident, or (2) placing the responsibility for
the program in the USDA under a director
with the rank of assistant secretary of agri
culture, in charge of research and education
within the department.
In the past, USDA and other agencies en
gaged in agricultural research have concen
trated largely on methods of increasing and
improving production. In the meantime,
many industrial concerns have developed
synthetic products which have displaced ag
ricultural products in the market.
Thus nearly half the market for natural
fibers—cotton, wool, flax, silk—has been
taken over by synthetic fibers. Two out of
three pairs of shoes are now made partly,
or wholly, of leather substitutes. Much of
the soap has been replaced by detergents
which do not use natural fats. In the same
way, paint and varnish manufacturers now
by-pass linseed and other vegetable oils.
With few exceptions, farm products have
not had the intensive and systematic labora
tory attention that has been given materials
from other sources. But when careful re
search has been applied to agricultural ma
terials outstanding results have been se
cured, as in the case of commercial methods
for producing penicillin, frozen concen
trated fruit juice, nylon from corn cobs and
various commercial products from soybeans.
Raw materials produced by farmers are
made of chemical components, just as are
most of the non-agricultural materials that
are used so extensively in industry. With
sufficient research, farm produced materials
also can be "modified, tailored to particular
needs, taken apart and re-combined to make
new products with new properties," the
Commission believes.
In carrying out their assignment the
Commission members consulted with nearly
200 of the country's top leaders in agricul
ture, industry and science. Their studies con
vinced them that the possibilities of indus
trial utilization of farm products and materi
als are tremendous. They see an end to
the agricultural surplus problem in the
years ahead, if a broad and vigorous re
search program is developed promptly.
Strong support is building up in Con
gress for a limitation on the size of soil
bank check for an individual farm oper
ator. In the House measure recently passed,
there is a limitation of $2500 per farm. The
main criticism of such a limitation is that it
would drive the big operators out of the
program and to that extent reduce the effec
tiveness of the surplus control feature of
the plan.
Read the labels on containers of insecti
cide, weedicide and other agricultural chem
icals before using. These products are high
ly effective when properly used but they
can be dangerous when carelessly handled.
Some are irritating to skin, eyes and nasal
passages, so follow directions closely.
There's wide disagreement among scien
tists as to the danger from radioactive fall
out resulting, from testing of atom and hy
drogen bombs. Some say the danger is very
real and widespread. Others contend that
there is very little danger of injury to hu
man beings except in the vicinity of the
explosions. Still others take an "on the
fence" position. Scientists, in other words,
are people. And like other people they fre
quently differ widely in their interpretation
of available facts. The less they know about
any particular situation, the more extreme
are likely to be their statements regarding it.
One reason why the surplus problem is
not so serious with beef as it is with wheat
is that beef is a perishable product. Cattle
cannot be held and stored indefinitely like
grain. They must be marketed. Price adjust
ments, while frequently severe, are not as
long lasting. Another advantage enjoyed by
beef is that per capita consumption is on
the rise.
OFFICE: 414 2nd Ave. N.. Great Falls. Montana
LESTER COLE, Publisher: DON R. BOSLEY, Feature
Editor: LARRY GILL. Livestock Editor; EARL STEFFANI.
Staff Artist: RAY OZMON, Roving Reporter: ED SAXTON.
Livestock Fieldman, Box 713, Helena, Montana.
Department Editors: AMY MARTIN, Rural Homes Denart
ment; DR. STUART YOUNG, Veterinary Department: RAT PH
D. MERCER. Soils and Crops; BOYD ELLIS, Poultry
ERIC B. WILSON, Farm Mechanics; DR. JOHN W HOD
LAND, Thoughts on Life; GILBERT GUSLER, Market
Analyst; OSCAR L. MOLDENHAUER, Weather Forecast
MONT H. SAUNDERSON, Ranch. Farm Management: STAN
LEY W. HOWARD. Irrigation.
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