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I BUY IT NOW AT LOWER PRICES SEND US YOUR MAIL ORDERS THE actual test of any Clothing you buy from us is the service you get out of it—and service depends on quality*. Be sure to consider quality' as well as price whenever you buy. If you compare our prices with others, compare our quality' also. We always give you the utmost value for your money*'. Compare the quality' of the J. C. Penney Co. merchandise with that you see elsewhere and this will demonstrate the exceptional values we offer. C, Our buyers in New York, St. Louis and St. Paul are continually on the market; when they secure lower prices we imme diately^ pass them on to our customers. BUY NOW AT LOWER PRICES BUY NOW your Clothing for this winter from this Company at lower prices. These Suits are the genuine All-Wool Suits that the J. 0. Penney Co. has always sold you at less money. Men’s All-Wool Blue Serge Three-Piece Suits at $29.90, $34.75 $37.50 Men’s All-Wool Worsted and Cashmere Suits in darks and lights at $29.90, $34.75 $37.50 and $39.90 That were great bargains at our regular prices _are still greater bargains at our new Reduc ed Price. These prices are based on the new cost caused by decline in market prices. Men’s Overcoats in plain and belted models at i $14.75, $16.50, $18.90 3 19.90, 22.50, 24.75 r 26.90, 29.90, 34.75 Boys’ Overcoats Al $12.50, $14.75, $16.50 $18.90 and $19.90 Every lowering of manufacturing prices is reflected in our prices to our custom Boys’ Knickerbocker Suits In the Fancy Belted and Plain Style* at Lower Price* SHOE PRICES REDUCED The Reason for the Reduction Owing to the recent decrease in the cost of some hides and leathers, our buy ers have been able to replenish stocks on many of the Shoes now in our stock which enables us to sell them to our customers at a great reduction, fueloil' we give you a few of the many Shoes you may buy from us at a GREAT SAVING. Men’s Work Shoes $3.98 $4.35 $4.85 $4.98 These Shoes are made of sole leather and are » extra good wear ing Shoes. Men’s Dress Shoes in Black Gun Metal Blucher, $4 49, $4.98, $5.90. Boys’ Work and Dress Shoes in the good, all leather School Shoes, button or lace, $2.98, $3.49, $3.98 Ladies’ Dress Shoes in Gun Metal but ton or lace, high, medium or low heel at $3,98, $4.49, $4.98 Misses’ and Children’s Good | Shoes $1.98,$2.49,$2.98 $3.49, $3.98 ^ Scuffers The Foot-Form Shoe for the little tot* at $1.98, $2.49_ RUBBERS Men's Best Grade Rubbers . . $1.23 Boys’ “ “ “ • • 98 Youths’ “ “ • • 89 Women’s Best Grade Rubbers, hifh, medium or low bed, 79c. Misses’ Best Grade RtAbers. 69c. Children’s Best Grade Rubbers, 59c. You Get Full Value Per Dollar When Buying Here Men’slteavy weight BibOveralb Union Made $1.98 per pair Jackets to match, $1.98 Men’s Heavy Union-Made |l Waist J Overall. , $1.98 Boys’ Overalls, Heavyweight, 2 to 6 years, $1.25 Boys’ Overalls, Heavyweight, d* 1 6to 12 years, .... Y** Boys’ Overalls, Heavyweight, d* 1 12 to 17 years, . . . Canvas Gloves, leather face, gauntlet or wrist, at 3 pairs for $1.00 Cotton Gloves, without leather, 2 pairs for 35 cents Men’s Cotton Hose . . 2 pairs for 39c and 25c per pair Men’s Wool Socks.49c and 69c per pair Men’s Leather Fleece-Lined Mittens, 49c, 69c, 89c per pair Boys’ Mittens for cold weather . . 39c, 49c, 69c per pair Men’s'Shirts, good, heavy Chambray . . 89c and 98c each Men’s Black Sateen Shirts, good weight . . $1.49 each Men’s Heavy Twill Shirts in blue and khaki, two pockets, made full.$1.98 each MEN’S UNDERWEAR Heavy Cotton 2-piece Underwear, per garment . . $1.25 Heavy Cotton Uuion Suits, per garment .... 1.98 Wool-Mixed 2-piece Underwear .... $1.98, $2.98 Wool-Mixed Union Suite, per garment, $2.98,'$3.98, $4.98 We Fill Mail Orders Hall older* reeelve oar prompt ni tration Order ■ art*la* ym are ad vertised la IkU elrealar If y«o raaant TtMt oar atore peraoaallr- *ri4 aa roar peroneal rkeck, pootokloe order or draft for aaauat required—laelud la* eawa*k for pareel post ekar*ea—If Tea aead to* ataek oioaer we wtll re tor* tke dlCereae*) or aead a* wooer aad we will aead r»ar order ky panel I peat, r. O. D. It we Tap You to Take Advantage efTkk Sendee | ^tioa-Wid.InrtifU°B_ J. C. Penney Company—A Nation-Wide Inatitqtion