16
The Sign of
aW.&M.
Silk Sale
TABLE NO. I— Black Silks, Savings Run From 10c i
fo 43c Yard-Average.. 1 ” J
45c and 50c black Chinas and rough Shantungs, 24 inches, Sale price 35c yard.
59c soft finish, high luster China silk, 27 inches, sale price 45c yard.
69c water and perspiration-proof blaek China silk, 27 inches, sale price 57c yard.
85c water and perspiration-proof blaek China silk. 27 inches, sale price 67c yard.
75c black Shantung silk—the popular rough effect, 27 inches, sale price 57c yard.
75c black Messaline, extra heavy quality, 19 inches, sale price 57c yard.
65c black Crepe de Chine —warranted all silk—24 inches, sale price 57c yard.
.$1 black Jacquard Moires, assorted patterns, 19 inches, sale price 57c yard.
85c black, all pure silk Crepe de Chine, 24 inches, sale price 67c yard.
$1 black shower-proof Foulards, 24 inches, sale price 85c yard.
90c black taffeta silk, “warranted to wear,” 27 inches, sale price 79c yard.
$1 black taffeta silk, “Blue Edge,” brand, 27 inches, sale price 85c yard
$1.25 black taffeta silk, “warranted to wear,” 36 inches, sale price 95c yard.
$1.50 black taffeta silk, “Blue Edge” brand, 36 inches, sale price $1.19 yard.
$1.50 black >silk serge, extra fine and firm weave, 36 inches, sale price $1.32 yard.
TABLE NO. 4— 59 c Printed Foulards, Mirror Silks, J g
Rough Shantungs, Habutais, etc., for iOC
One of the storm centers of the sale will be this choice collection of new summer silks at 45c
a yard.
22-inch printed Foulard silks, three different styles, latest street wear shades
27-inch rough Shantung silks, solid colors, in street and evening shades.
27-inch mirror silks—two-toned effects—new combination shades, mostly light tints.
27-inch China silks, 40 shades, light, medium and dark; also black and white.
27-inch fancy kimono silks, new designs, from medium to the large patterns; new combination
colors.
20-inch fancy woven wash silks, white grounds only, in stripes and checks
27-inch black China silks, “warranted” all silk.
27 inch white Habutai silk, “warranted” all silk.
The best 59c silks procurable for this May Silk Sale at 45c yard
TABLE NO. 6— Bsc to $l.OO Crepe de Chines,
Fancy Taffetas, Messalines, Shantungs, etc., for 0/C
The cream of our 85c and $1 silks will be found in this 67c collection—wonderfully good values
even for the May Silk Sale. *
27-inch Crepe de Chines, made of pure th ead sewing silk, in.light, medium and dark shades
27-inch rough Shantungs, the most desirable material for traveling gowns and auto coats in'all
the new shadings.
20-inch colored chiffon taffetas, 75 shades, including pastel tints, evening and street wear colors
19-inch Messalines—warranted all pure silk—almost every wanted shade. A special value at
SI yard. 1
32-inch fancy kimono silks, Jap patterns and floral designs—in new and charming combination
colorings. * • . , b
27-inch black China silk, perspiration and shower proof.
27-inch white Habutai silk—claimed to be as perfect a wash fabric as linen
85c and $1 silks in the May Sale at 67c a yard.
TABLE NO. S—Allsl.2s Silks-Foulards, Taffetas,
Louisienes, Crepes, Habutais, f0r ................. uSC
24-inch fancy printed Foulard silks, in all shower proof; 75 handsome patterns, in new street
wear shades. 1 ’ uvw street
diunf and'large checks. D * Vy Whi ‘ e ’ BhPrher<l cheekcd LouiBi «“ si,kB in «»*’>,
20-mch fancy taffeta silks, in broken cheeks and fancy stripes; assorted styles and colors
20-inch Louisienes, in fancy stripes and broken checked effects; latest shadings
27-inch solid-color chiffon taffetas in 25 staple spring shades
ira s x' *
£22 ""
All $1.25 values in the May Silk Sale at 85c tard
Sale Conditions —No discounts will be g von to jobbers, merchants or dress
makers. Prices are for one yard or a thousand. ’
No purchase will be sent C. O. D. without a deposit of one fourth.
Waist or dress lengths will not be cut
Remnants sold only in remnant lengths—not cut.
Silks bought in this sale cannot be returned for exchange or credit.
SUNDAY,
37,000 Yards of New and Fashionable Silks for
Spring and Summer: Save Fourth to a Third and More
Quantity is a useful factor—gives almost unlimited range for selection. Though Quantity
mere yardage alone—would be of no significance unless the silks were the sorts wanted.
But Quantity plus quality and desirableness makes possible the broad helpfulness of
W. &M. Silk Sales. And ‘this sth Annual May Silk Sale is a case very much to the point.
Completeness of the Assortment Is a Feature ;
Desirability of the Silks and the Prices are Others
These three factors make this sale the strongest of the year. As indicating the thoroughness
of preparation every piece of silk in the house is included in this sale. Because it is not advertised, or may
not be on the counters on account of the delicacy of color, or for any reason not shown, it is included
in this sale, and at a smartly reduced price. In all, it is a wonderful collection of silks at prices well nigh
irresistible,
So long as we present these Tri-Yearly Silk Sales—May, October and January—you may take it for
granted that we have made negotiations of some kind or another by foresight, or insight, or hindsight of
experience that enable us to make these silk offers with goods that we can stake our reputation upon
and at prices distinctly and definitely advantageous to buyers.
The sale is arranged in ten big general assortments and various special lots, as set out below:
SAN ANTONIO LIGHT AND GAZETTE
May Silk Sale
Of This Thing You May Always Feel Sure:
Wolff 5, Marx Co.
Selling Starts Here Tomorrow
in the sth Annual ।
TABLE NO. 2—Silk Rem
nants Worth to $l.OO Yard £3O
Those who remember the remnant offerings of past sales
will start early and hasten their footsteps to make sure of par
ticipating in the remnant distribution at 25c a yard.
The aggregation consists of several hundred desirable
pieces, in lengths of 2 to 6 yards—lengths that women know so
well how to utilize to good advantage—and in values worth up
to $1 a yard.
Too many kinds to admit of full enumeration, but these
prominently among them: Fancy taffetas, Messalines, Liberty
satins, Foulards, Shantungs, plain taffetas, cold China’s, Mar
quisettes, mirror silks, plain and figured nets and other service
able kinds. Choice for 25c a vard.
The Gems of Silkdom
Finest French Foulards in exclusive one-of a kind patterns and
colors —in all just 30 patterns —chameleon and pastel shades. May
Sale prices:
514.00 pattern for $11.75. $20.00 pattern for $16.00.
$15.00 pattern for $12.75. $25.00 pattern for $19.50.
$17.50 pattern for $13.50. $33.00 pattern for $25.00.
$18.50 pattern for $14.00. $37.50 pattern for $32.50.
$13.50 Pongee Patterns $10.50
Extra fine quality imported silk pongee—in dress lengths of
.11 to 15 yards (sold only by the piece 26 inches wide). The best
silk for traveling and tailored suits, auto coats and the only silk
for men’s wear. Regular $13.50 price, May Silk Sale price, $10.50.
Highest Class Silks
In black and white and pastel. Mosaic and plastic shades.
$3.50 Chiffon Silk Poplins, 45 inches, for $2.89.
$3.00 Lustrous Crepe Meteor, 42 inches, for $2.59.
$3.00 Crepe Empress Cords, 45 inches, for $2.39.
$2.50 Crepe Ena, Satin surface, for $2.09.
$1.75 Cloth of Gold, 36 inches, for $1.59.
$1.50 Radium Silk, 44 inches, for $1.39.
Lace and Net Robes 1-3 Off
Our entire stock of lace and net robes wjll be offered in the
May Silk Sale at one-third off.
Black Spanish Lace Robes /
Black Net Robes \ g
Black Appliqued Net Robes.... . J Avt
Black Marquise Lace Robes 1 [ J UXX
Colored Net Robes \
White Silks Specially Priced
White Habutai silks, 20 to 36 inches wide; regularly 29c, 45c,
60c. 75c to $1.25 a yard, May Silk Sale prices, 25c, 35c, 45c, 57c
to 89c.
TABLE NO. 10—51.50 (hl O
and $1.75 Silks f0r.... «p 1 .J)4
Handsomest of imported silks, for stately dinner, reception
and calling gowns—sl.so and $1.75 values in this sale for $1.32.
40 inch satin Foulards,
22-inch Persian bordered taffetas
20-inch Persian satins and Messalines—allover patterns.
20-inch “beaten metal” designs—a new creation in silk
designing.
27-inch silk serges, pastel and mostic shades. „
27-inch silk, gerges, pastel and Mosaic shades.
36 inch satin princess—finest of French fabrics—beautiful
spring Rhaden.
Finest of $1.50 and $1.75 silk, sale price $1.32 yard.
TABLE NO. 3— soc Fancy Wash Silks, Rough
Shantung, Habutais, Kimono Silks, Etc., for 33C
Tn no previous May Sale have we had such a quantity fit the most worthy kinds of light silks
for summer waists and dresses, and in no sale have we ever been able to offer such exceptional,
such extraordinary values. Though quantity is large we advise early selection to assure good
sortment of colors and patterns.
24-inch solid China silks, in 50 new shades and black and white.
20-inch fancy wash silks, all white'ground, with assorted colored checks and stripes,
24-inch rough Shantungs, in al] new street wear and evening shades.
27-inch kimono silks, new Jap 'floral and conventional designs, all new combination colors.
42-inch nets, in white, cream and ecru, assorted style meshes, for waists and evening,
dresses.
24-inch black china silk, “warranted” all silk.
27-inch white Habutai silk, “warranted” all silk.
Standard 50c values in the May Silk Sale at 35c yard.
TABLE NO. 5— 75 c Diagonal Silk Serges, Checked
Taffetas; 65c Taffetas and Habutais; 75c Nets, for 3 / C
Many of the most desirable of the medium-priced silks are to be had in this lot, and by the
same token the most exclusive of the spring patterns and colorings.
24-inch diagonal silk serges—the wide wale effect —15 new shades, for suits, auto coats and
separate skirts.
19-inch taffeta checks, assorted sizes in checks, in black and white, navy and white, green and
white, olive and white and brown and white.
20-inch satin Liberty, extra heavy quality and warranted all pure silk; 35 new shades, light,
medium and dark. '
20-ineh solid color taffeta silks, extra heavy quality, in every wanted shade.
27-inch black perspiration-proof and water-proof China silk. Free from dressing or extra weight
ing. .
42-inch fancy white and ecru nets in'various figures and styles of meshes.
65c and 75c silks in the May Sale at 57c yard. •
TABLE NO. 7—High-Class Dollar Silks-Taffetas,
Louisienes, Messalines, etc.-for « /C
The pride of the silk store is our line at $1 yard—the prettiest styles coupled to the best values,
in the May Sale at 79c a yard.
19-inch fancy taffeta silk, novelty stripes and fancy checks for waists or suits—assorted styles
and color combinations. x
19-inch fancy Louisienes, in novelty checks; various colors and combination tints—for waists
and dresses.
19-inch Jacquard Ottoman silks, small cords with small, neatly woven design!
20-inch fancy Jacquard Messalines in numerous designs and colors; for waists and suits.
.Winch satin, in solid colors only-—2O shades, light, medium and dark.
36-inch changeable taffeta silks —stunning new “combination” shades.
27-inch black taffeta, extra heavy quality; every yard “warranted to wear.”
The finest collection of $2 silks ever offered in a sale, 79c a yard.
TABLE NO. 9-$1.25 and $1.50 Silks-.Surrah (PI A/J
Foulards, Taffetas, Serges and Crepes -- for $ 1 .U 3
Rich, sumptuous, exquisite silks—W. & B.’s top $1.25 and $1.50 values, in the May Silk Sale at
$1.06 a yard.
24-inch shower proof Surrah Foulards, in the most exclusive styles, patterns and colors.
20-inch fancy taffeta silks, in novelty styles, cheeks and stripes.
36-inch blaek and white shepherd cheeked taffetas; small, medium and large checks.
27-inch silk serges, all solid colors, for traveling suits, auto coats and separate skirts.
36-inch natural and white Shantung silk, the heavy quality; for suits, coats and skirts.
20-inch metal Persian silk, in silver and gilt effects, combined with leading colors. »
40-inch Krinkle silk crepes (for dressy gowns), “warranted” all pure silk.
27-inch black Tussah serges; an extra firm, rough effect for suits, coats and Skirts. •»
$1.25 and $1.50 values in the May Silk Sale at $1.05 yard.
Mail Orders —No samples will be sent to mail order patrons rapid sales
and consequent depletion *of stocks make it impractical and unsatisfactory.
But orders left to our selection will receive our very best attention. Enclose
sample of color desired and describe what is want M—we are confident we
can please you.
MAY 1, 1910.
The Sign of
aW.&M.
Silk Sale
• A • .A'