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Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, August 25, 1908, Image 4

Image and text provided by University of North Texas; Denton, TX

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn86090383/1908-08-25/ed-1/seq-4/

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HlftALD
i WHE PA ESXINE DAILY
EnteredMn the Palestine Texas Poatofflce as SecondClass Mall Matter
PUBLISHED EVERY AFTERNOON SUNDAY EXCEPTED
rW M AND H V HAMILTON JR
TrirpMONK
The Hamilton Boys You Know
AUGUST 25 IN HISTORY
177G David Hume Scotch historian
died Born April 20 1711
1797 Thomas Crittenden first gover
nor of Termont died at Willis
ton Va Born in East Guilford
Conn Jan G 1730
1807 Commodore Edward Preble dis
tinguished American naval offi
cer died in Portland Me Born
there Aug 151761
1S14 British evacuated the city 6f
Washington
182S Jehuli Ashmun American mis
sionary who gave his life to
service in Africa died in Bos
ton Born in Champlain N Y
in 1794
3S4S Trials of the Chartists began
in London
1894 A tornado wept the shores of
the Sea of Azof and caused the
loss of one thousand lives
1897 President P orda of Uruguay
assassinated at Montevideo
THE ART OF ADVERTISING
In a recent address before the ad
vertising clubs of Kansas City and
Topeka Mr William Thompson of
Kalamazoo Mich formerly mayor of
that town who Jias made a fortune in
his business said No advertising is
too expensive to justify the outlay if
it will get the business Cheap adver
tising is dear at any price and is
pretty nearly worthless even though
It costs nothing You cant get some
thing for nothing any time or at any
place and this Is doubly true When
the advertising proposition is being
considered
I have tried all kinds and classes
of advertising andfind that the ad
tvertfsing that will make one business
ZSsu fls almost worthless when aii2lled to
r l
at it is
rthe secret of success in advertising
and the the better
bigger space
the results to be expected Dont
squander your money for advertise
ments too small for it is not the lit
tle things in life which attract atten
tion but those things which are out
of the ordinary
In the first place to make a suc
cess of advertising the merchant must
have an article of merit to dispose
of and sell it at such a price that the
advertisement will appeal to the pros
pective purchaser It has been said
Jiat advertising Is an art but I can
not agree with that description for I
know that I am not an artist Adver
tisings ijs the study of human nature
that is all there Is toit
If you feel that your ad which Is
a small one is not paying you do not
discontinue it but get more space I
Where Did You
Get That
Merry Widow Hat
JM
m
The Merry Widow nat attracts ev
erybodys attention Everybody looks
at it Nobody can help seeing It
Why
Because It occupies so much space
Because It Is a fine millinery display
Because it has graceful lines
In fact It has LINES OF DISPLAY
SPACE
In the Hat lies a Hint to wit
The advertiser who would attract
everybodys attention must use many
XINES OF DISPLAY SPACE
Editors and Proprietors
444 =
SUBSCRIPTION 15 CENTS TH E WEEK BY THE YEAR 600
NOTICE TO THE PUBLIC
Any erroneous reflection upon the character standing or reputation of
any person firm or corporation which may appear In the columns of The
Herald will be gladly corrected upon It being brought to the attention of
the publishers
PALESTINE TEXAS AUGUST 25 1908
know that such advertising is expen
sive but It is the Kind which pays
and it does not matter how much it
costs you as long as It brings the de
sired results You cant get some
thing for nothing so pay if necessary
big prices for good advertising and
get big results
Now this is a little sermon on ad
vertising by a practical man himself
a large advertiser of wide experience
It is worth reading and heeding
The trouble with many advertisers
is often not that they do not spend
money enough although that is the
truth with some of them but that
they do not sufficiently interest them
selves in their advertising As in re
ligion faith Is necessary and good
works A man must believe in him
self and believe in his business and
devote his brains and energy unto
making the people believe in both by
reason of the right sort of advertis
ing When the business Is large
enough a special ad man should be
employed
The tiling to do is to get out of a
rut Avoid imitation Do not follow
lead Xet something new An ounce
of imagination Is worth a ton of rou
tine
There is no doubt that the present
is the age of advertising Fortunes
have been made by judicious advertis
ing and many men have thereby at
tained a competency The philosophy
of it is to let the public know where
they can get what they want and also
by suggestion to create an artifical
want and increase the natural want
Once the ad gets lodged In the mind
of a purchaser he will not rest easy
until he buys Houston Chronicle
Have you given your dollar to the
national campaign yet If not today
is a good time to come ncrf
The steam roller for bad politicians
and the split log drag for bad roads
is a good combination Keep them
busy
A Washington couple have had their
Invitations printed with the union la
bel on them As a marriage is about
the strongest union in existence why
not the label
Labor Day Is going to be a great
event in Palestine Everybody will
be on the march The bill collectors
union has not yet made application
for a place In the line however
Bryan and Kern will make some
of their tours together and the people
will be given the exceptional privi
lege of seeing both the next president
and vice president at one and the
same time Nice arrangement
The recent fine rains almost insure
the sweet potato crop and with
plenty of hog and hominy and sweet
potatoes living will be good in this
section tills winter East Texas is a
world beater when it comes to mak
ing a living al home
Our people should continue to use
every precaution possible to prevent
sickness the rest of the summer The
city has been very fortunate so far
Boll the water and keep after the
mosquito and you remove much of
the danger of sickness
It is announced that Bryan will
make no speeches in the south during
the campaign As much as we would
like to have him with us in Grand Old
Texas we are willing that ho devote
his time in fields where the work Is
needed and it is not In Texas The
south will do her full duty
Hon James W Van Cleave in the
American Industries makes an effort
to answer Mr Bryan He lias his
crowd already convinced and cannot
hope to convince any one else so
why all of this talk It is wonderful
what a revolution has taken place in
Van since he became a manufacturer
and quit the road I
The city of Fort Worth has solved
the problem of water for the city
schools by drilling artesian veils 011
the school grounds Palestine Is still
confronted with this problem and
about the only solution that has been
offered so far Is the individual water
bottle This would be next to having
artesian wells on the ground 1
Congressman Randell carried his
< ut <
point In his district the old fifth
which was formerly represented in
congress by Senator Bailey and the
democrats in session say it is con
trary to democratic rule that public
servants should represent trusts and
corporations while serving the people
in office This is the same resolution
the state convention turned down
The city dads of Fort Worth fol
lowing the lead of the state have cut
the city tax rate very materially
saving the taxpayers a big sum This
was made possible by a full rendition
of property in that city Instances
like this convince the people that the
full rendition law is a good thing
and the opposition to the policy is
disappearing Other cities will get a
lower tax rate
Taft says if he is elected business
conditions will not he disturbed This
sounds good to the trust bosses but
loses some of its force with other peo
ple We have a suspicin that the
people want certain business condi
tions to be disturbed just a little He
might have gone further and told us
why the full dinner bucket has been
empty so many times during the re
publican administration just coming
to a close
A professor has just gone deeply
Into the records of achievements of
the worlds chief workers and think
ers and finds that the average age
for the performance of the master
work is 50 For the workers an aver
age of 47 and for thinkers 52 Chem
ists and physicists average the young
est at 41 poets and inventors at 44
novelists at 46 explorers and war
riors 47 composers and actors 48
artists and clergymen 50 essayists
and reformers 51 physicians and
statesmen 52 philosophers 54 math
ematicians and humorists 56 histo
rians 57 naturalists and jurists 58
The professor concludes that If health
and optimism remain the man of
50 can command success as readily as
the man of 30 Uncle Joe Cannon
thinks best talks best smokes often
er and cusses worst at 73 He Is an
exception to most human atoms
Dallas Times Herald
POLITICS AND POLITICIANS
William Yancey Carter a prominent
farmer of Hart county has been nomi
nated for governor of Georgia by the
Independence party
Mark Smith the blind delegate
from Arizona has been remonmated
I
for congress by the democrats of th nominated for governor
TWthe socaUea ffyJlisSanJtIii wiug
of the republican party in that state
territory
>
Obadlah Gardner the democratic
candidate for governor of Maine of
fers to retire In six months after elec
tion if he does not keep his promise
to enforce all the laws
The presidential campaign of the
peoples party is to be conducted
from general headquarters soon to be
opened by the national committee in
St Louis
Judson Harmon the nominee for
governor and exGovernor James E
Campbell will be the chief speakers
at the formal opening of the Ohio
democratic campaign which Is to take
place at Mansfield late in September
Bishop Alexander Walters presi
dent of the National AfroAmerican
Council has expressed his preference
for William J Bryan for president
and urges the negroes throughout the
country to vote the democratic ticket
wgpmwimtfes
at the November election The basis
of his grievance against the republi
can party Is the failure of congress to
pass a bill to have lynchers tried in
the federal courts
Friends of Congressman Gilbert N
Haughen of the Fourth Iowa district
have started a campaign for him as
a compromise candidate for United
States senator to succeeed the late
William B Allison
The democrats of Bickford county
Indiana have formed what they call
the Thirty Cent League an organiza
tion which purposes to make a can
Tass of the farmers laboring men
and others for thirty cent subscrip
tions to the democratic campaign
fund
George N Tillman who has been
of Tennessee
was a candidate for the same office
in 1896 on which occasion he polled
nearly 150000
Taylor
votes against Bob
Prior to 1824 no record of the so
called popular vote for president of
the United States was made But
from 1824 to 1904 the popular vote
increased from 352062 to 1351070S
The vote of the nation in 1824 was
less than that of Kansas in 1904
The democrats believe they have a
chance to carry California for Bryan
The state was carried by Cleveland
in 1892 by 44 votes but one of the
ten electoral votes was cast for Harri
son In the three succeeding presi
dential campaigns the state was car
ried by the republicans
Believing Illinois to be a doubtful
state the democratic campaign com
mittee will put some of its foremost
speakers on the stump there Among
The flODEL
LADIES OUTERGARMENT ShfOP
I Am Glad to Be Back
And wish to assure my patrons th at my long
stay in NEW YORK will assure you of
careful and exclusively selected garments
the like of which all Palestine should be proud
FOR THIS WEEK
A SLAUGHTER SALE of every piece of White
and Summer Wear Only very few left Also
first showing of ntw Fall Waists and Skirts
PHONE 594 NEXT DOOR TO GAS OFFICE
Missouri
Texas
We Have Just Received 200 Pieces of
A F Ga and Red Sea Dress
Ginghams
Suitable for School Dresses Boys Blouses and Shirts which
we are selling at only
8 1 3c per yard
yi
<
will express their preference for
United States senator to succeed Sen
ator Levi Ankeny
tliube lyLfrHeard ihe iMge teir 5r FWSteflT
Parker of New York Governor John
A Johnson of Minnesota Senator
Gore of Oklahoma Governor Folk of
and Senator Culberson of
Glfford Pinchot who is believed to
be slated for a cabinet position in
the event of Tafts election Is chief
forester of the Department of Agri
culture and one of the leaders in the
movement for the conservation of
the nations natural resources In
1892 he began the first systematic for
estry work in the United Statefi at
Blltmore N C
The state of Washington will hold
a general primary early next month
for the selection of candidates foe
governor and other state officers for
judges of the supreme court and mem
bers of congress The voters also
holstering and Repairing Phone 266
Ed Kingsbury The New Sillimri
Building 13tf
Save Money
And all the discom torts of a constant fire in your Stove or Gas
Range by using one of our Electric Irons
They operate at small cost
Also Try one of Our Buz Fans <
PalestineElectricIceCompany
PHONE 4
The Globe Dry Goods Co
OUR HOTTO Strictly Cash One Price to All
The Globe Dry Goods Co
OUR MOTTO Strictly Cash One Price to All
PHORJE 408
The Place All the People Trade
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