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:' "..; : ; ' r 11 "a. n ;i v w ' i 'i ? : 't' i V , K v i i - v' v y 1 ' i ! I 1.'' :" Jfc X. i ! ""' at rym .war w m mm mm r V ours a iiaDpy .ana fa V Prosperous New Year 'Www. J Chickasha, Ckla. r.eABCanfXYZof ADVERT SING A IERI ES OP TBI TALKS OH ADVERTISING XT 4 f OTtttta fcr Urer Emm f Philadelphia IN O. 1U A mia succeeds not because he advertises his business but because he lives it; because he eats it, leps it, dreams it, builds air castles about it. The man who never builds air castles never builds castles of any lead. The great motive power of any business is the strenuous personal faith of the man back of it. Put your name to the front ; your orvn personality. This is a tremendous force in advertisi ng. People like to know individuals. They like to feel that they are being served by men; not simply getting their goods out of the hopper of a treadmill. And if people have any kicking to do and the American people enjoy kicking they prefer to kick individuals. It is mighty u nsatisfactory, for instance, to kick an Express Com pany or a Railroad or Brown, Smith Sc Company. One can't hit the bull's eye. Breathe th breath of life into your advertise ments. It is safe to say that nine out of every ten advertisements which we se are as dead as Egyptian mummies. They are beautifully decorated; twined around with fine linen; draped and boxed for burial. The y have eyes and nose and mouth but they neither see nor speak. They don't even smell. Their faces are either made of putty or are chiseled out of beautiful marble. There is no throbbing pulse. Advertisements are written to appeal to live people ,and nothing can get into the heart of humanity o easily as another heart. If you have faith in your goods and the publk has faith in you the circuit is complete. The advertise ment is simply the transmitter through which your faith operates. The trunk lines are all laid. Every home is con nected up. To put your shop in communication with one hundred and fifty thousand possible customers is dead easy. The newspapers go to press shortly after midnight. At eight o'clock tomorrow morning you can talk to one hendred thousand people about the few little attractive features of your shop which you are making ready; some suits which you are closing out at half-price or some new importations which you got through the custom house only yester day. Don't run away with the idea that you need to apologize to the public for disturbing their breakfsat ""a "i "iii5. Aue peopie hue u. t newspaper without advertisements wouldn't sell. Advertising isn't grammar; it isn't pictures; it isn't type; it isn't top of page position. It is some thing far more real than these things. These are merely accessories. Advertising is making the proper telepathic connection between you and the customer. It is the art of making the type speak. - (I I ..-nprrlri.t. In, t.j Trnon. Ompanr, Oili-nto ) He' Recuperating Now. Twas Friday afternoon, and the ed itorial staff were hard at work, bea suddenly the pen of the chief sub editor censed its inky scamper. "I say," be railed, "Is it mora cor rect to refer to a man who goe up In a balloon as an aeronaut or a bal loonist?" "Halloonlst," frrowled the special commissioner, who had Just drifted in. "Balloonatle," suggested the story ette editor, with a suspicious glanoe toward the fighting editor. "Aeronaut's the right word," said the man who writes the paragraphs, decisively, "and I can prove It." "Nonsense!" growled the staff in chorus. "You can't!" "Of course I can! You see, It's this way. When a man goes up in a balloon be goes up in the air. Hut as a matter of fact he doesn't know whether he'll remain In the alr-or-not. See?" When the curtain fell the fighting editor was furtively Bta!king that poor paragraph editor, and in bis hand he held his new club. Advantage In 8hort Sight. A man who owns a pair of near sighted eyes read the other day of the Illustrator who could do better at his craft because be- was color blind. "I honestly believe," he said, "that T get more fun out of life because I am nearsighted. The fun more than corr.pensa'es for the nuisance of wear ing glasses. I "When I look out over a landscape) from a mountain top I often take, my glasses off. I see nothing but color. The outlines are very vague and th colors are laid on thick. The sky In I bluer and the hills are more purple i and the valleys are greener. I am not I troubled with lines or details. When I I have got all the color I can hold !then I put my glasses back on again I and I see what persons see who have I normal eves. "The ref.ult. Is that I g"t two eharm jlrsj pictures where many persons only I L,et one." An Illusion. "Willie Lowbrow seems to be an ex ceedingly busy man," said Maude. "Whenever you see him he Is golnf on a Journey." "That's merely an impression," re- i piled Mamie, "due to the fact that hs j carries his laundry down town la his ! suit case." Character In Handwriting. If you write a small, almost fem inine hand it may be a sign that you are destined to be a great statesman, according to David N. Carvalho, -ho finds that, small handwriting Is often characteristic of great men. (irover Cleveland's handwriting was of this type and so was William MrKlnley's. "You find this type of writing In the large handed men," said Mr. Carval ho, "the men who are broad shoul dered and well built, not perhaps tail." If you are a woman and make little pothooks at the end of your final m's and e's you are not likely to spend much money on the IsieRt nov elties in liiebs, nor are you apt to hnther to do your hair up In puffs. Indeed these little twists on the end of letters Indicate that you would make a sensible and economical jfe. Your defect would be that you might embarrass your husband by eccen tricity in dress through carelessness. A slurring penmanship indicates liter ary ability. Between Doctor. "Doctor, I want you to look after my office while I'm on vacation." "Hut I've Just graduated, doctor. Have had no experience." "That's all right, my hoy. My j)rBC. (Ice la strictly fashionable. Tell the. men to play golf and ship the women patients off to Europe." BEST EREED OF BABY CHICKS Much Depends on What They Are In tended For Plymouth Rocks Lead in United States. In answer to a query as to the best breed of day-old incubator chickens for the market, the Kunsas Farmei makes the following reply; There is no data at hand whereby one could determine which breed ol baby chicks soil the best. It would all depend upon 'what the customer wanted to do with the chicks; to rak'e I hem for broilers or to keep them for breeding purposes. If for broilers, the the Plymouth Rocks, Wyandotteg, Or pingtons and Rhode Island Reds are all good. If wanted for breeding pur poses, the demand would call for a grr-M variety of breeds, according to the individual preference of the pur chaser. In order to find out which was the most popular fowl In the Unit ed States, the American Poultry asso r-iatkm, some ilx years ago, promised to publish an exclusive standard for such breed. It sent, to the secretaries of all the principal poultry shows for the number of fowls of each breed that were exhibited at their shows. From the reports received, the Plymouth Rocks were decidedly in the majority, and won their stand ard. Similar reports were called for the next year, eliminating the Ply mouth Rocks, and the Wyandottes were found to be the next, popular fowl to the Plymouth Rocks. The next year the Leghorns won, and this year the Orpingtons came In ahead. Therefore we find that the Plymouth Rocks, Wyandottes. leghorns and Or pingtons in the order named, are the most, popular fowls in the United States as determined by the greatest number exhibited at poultry shows. This might guide one as to which breed of baby chicks are most pop ular, as naturally ".it; preference for the young chicks would be In about the same proportion as the liking for the adult fowls. SAVING FEATHERS MADE EASY Virginia Woman, In Picking Geese, Uses Barrel With Top Covered With Sacking Tightly Nailed. Picking poultry is not a pleasant Job at best, and particularly on a windy day. Kven In a closed room feathers are apt to fly about and are difficult to gather up. We or.ee saw a Virginia woman picking geese, and she had beside her a barrel, the top of which was covered with sacking, nailed around the edges, and a cross slip in the middle. Thla Will Save Feathers. through which k!io dropped the feath I ers. In this v.hv sh manaecd to nave all of the feathers, and the barrel was kept solely for this purposa. j m IN Raising Pigeons. Pigeons must have clean water for bathing once every day. It. should be given them early in the morning. The birds cannot live without It. The ha'hlng dhhes should be emptied afler the birds have used H as it quickly becomes fould and should not be allowed to stand. The pigeon that goes about with drooping wings Is a sick bird. At the first sign of sickness the birds should be taken out of the pens and placed by themselves. Un less they are very valuable they should be killed at, tho end of three days If they are not entirely well. Si)uabs are pretty well covered with fe.ithcrs h"n three weeks old. Before engaging In the pigeon busi neRB go and spnd a week or two with sonic successful pigeon breeder. One can learn more in this way than from Uiire mouths' reading in a book. : 11 Uie "New State Coffee" all the days, Buying "New State" everything pays, i i Because the "Brand" guar antees the very best j j ALWAYS. i J- JO.Jt-.i- lj .11- -"T--"rtj Wfc fa!-.'.':-,-,. , Til A Vl'IT Til JJLw ItdtiL JL JUL Sunday Night, Dec. 31, 1912 'HE GIRL A N ' THE GAWK" A SHOW THAT IS DIFFERENT. YOU WILL LIKE IT. Prices 25, 35 and 50 Cents. Planning Better Things. Some stormy evening, when h whole family In ga'bcred about thfl fire, take tip ami dUuins the feaaibllity of modem conveniences in, tho home, Th" MKhen sink, iv!'.h hot and cola water; Mm bathroom, hot air, steam OP hot water hrnt. are as much of neces sity for convenience and comfort In the country as In the city, and may be had as cheaply. Every fanner's family may and should know the r-icts regarding these, desirable improvements. About the Pu'terer. The art of puttering consists of do ing lor yourself slowly pnd ineficint ly what you can pay poms one else to do for )iu quickly and well, it Is hard work that you it not have to do, strenuous loafing that Invites the soul. The putterer works In pure ?e, snd if the produce prove a poor thing U is at least his own. To be a perfect putterer Is to achieve a liberal edu cation. Puttering n tonio relaxation frca lh mechanics I Ttclncj of cj- n.-. i fesslonal selves, a corrective of tte extreme specialization that otherwise would result In ou" becoming ail foot or hand or head. The putterer makos laws and breaks laws and breaks the laws he makes. He produces startling variations from type.. An inspired fool, he Is a true creator. From tue Atlantic. arm and City Parsley In Winter. A fine supply of parsley can he had for winter use by lifting several olants and placing tl.cm in a small box of soli in s s-Kiny cellar window. Treat 4 ltte wuuld Imi'tj.J pUlila. Negotiated. When your feet are wet and cold, and your body chilled through an' through from exposuer, take a ult!:fi dose of Chamberlain's Cough -Remt- j I ly, bathe your feet In hot water be- Jn fere going to bed, and you are alums', ju certain to ward off a severe cold. Fo.' H !"rl by all dealers. iy Julien-Keency IMmm G CHICKASHA, OKLA. r I 1 r. t l.Cw.