BSBBBSM c
M j paoh POUR. TIIK EASTERN UTAH ADVOCATE, THUnSPAV. ATML 10, 1818.
H n imi.iii .! ., .i ..i
B The Eastern Utah Advocate
B The Advocate Publishing Company (Inc.)
B II. W. Crockett, Manager.
H Subscription Hatoa! One Year, $1.B0; Six Mo., 75c; Threo Mo., EOc
B T- AIlVnitTIHINa RATES IN KFPKCT JA.NUAIIY I, 101J1.
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f IlEAUKHfl Per Line, Ono Time, 10c: por Line. Subsequent, Cc.
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t LEQALS Ton Conta por Lino First Insertion. Five Centa por Lino
t Kach Subsequent Imuo.
H OMTUAHIEB Cards of Thanks, Itosolutlons, Etc., at Half Local
'Reading Nollco Hates. Address nil Comraunlratlona to
H Till: ADVOCATE PUHLIHIIINO CO., Price, Ulnli.
B THUItHDAY, APJIIL 10, ll)l:t.
H OUll OHKDIT HYHTEM MA KIM
H MUCH WASTE.
The cost and othor troubles of
collecting monthly accounts la not
BBj Uio least of tho argutnonts against
tho credit policy of business. To
totally abandon that method la Un-
B possible, but It might bo curtailed
with eroat ad van ta bo to both buyer
E and aoller.
Thoro Is probably no ono thing
' which contribute nioro to American
Bk -oxtravaganco than Uie cao with
ft "which wo nay "chargo It." Tho no-
t comity of cash paymonta would rov-
v olutlonlxo tbo business of tho coun-
ft .try, lta savlag would cheapen tho
ft coat of living In a surprlalng do-
BmJ' For cash wo could buy tho things
J noedod. On credit wo buy tho
ft, thing wlahod. Economy In tio rule
, of ono plan and oxtravaganoo that
ft .of the othor. Cash carefully moaa-
' urea to purchase. Crodlt la Indlf-
HV, foront to tho amount, and wasto is
corlaln factor of tho deal.
e Tho saving which could bo mado
Bfti by paying cash would matorlally Jii-
ft crease tho nuiabor of homo owners,
w and thoroby Incroato tho atablllty
HVj of the stato. Tho monoy which
ft should bo laid away for tho pur-
I chase of tho homo la now squander
ed In carolon and unnecessary buy-
Hi Ho la tho exceptional credit, buy-
HJ, or who can examine hl accounla
Hft' for tho loat year and fall to find a
Hi largo percentage of usoIcm pur-
HHnj chases.
HHH There aeoma to bo a concortod
HHW movomont nil ovor tho country on
HHl tho part of professional politicians,
HHr professional graftors and a fow sin-
HHm o man. and womon who havo boon
, misled to completely muxxlo tho
HHJ proas, This movomont started In
HHt , Pennsylvania a fow roars ago by
Hi ' tho Introduction In tho legislature
Hi I of tho notorious Ponnypacker moas-
V' ure. The ollior day tho Arkansas
HHV . house or rop'roaentntlves killed u
f similar moaauro which had passed
HHU thonenato. Mexico Is a good oxample
HHV ot a country that oxorclaoa a press
HHY censorship, and It la qulfao ovldont
B ' Uiat overy graftor In tho United
L ' Status Is against a froo prves, Just
HBjk iui tho recently exposed "syotam" In
Vfj I Ul Now Vork iollco department la
W' Against It. A man who wants Uto
HI. jrons censored has aomothlnK to
HjHjjlf j koepicovorod.
HH7 ln trying tho oxptvrhnont of ploc-
B ' ,n ability above wealth In tho mnt-
HHT U'r of nppolntmenta to dlplomutio
HH posts In tho gift of President WIN
aon, tho nuulta have boon dUaa-
HT' trous, and In a week four groat
HjH' plAcoa were refused because tho
HjH' ' uien namid woru not financially
if lt'o to keep up tho paco that has
H. bn " Evidontly the president's
HHT Bolootiona were mun, who though
K brilliant, lack tho nwvo to nttom)t
HjH to Hvo abroad and forego tho. cua-
HH torn of aping tho hnngorson at king.
HHVO 'y courla.
HHf '
H U there anyone, after reading tho
HH deeds of horolam and self aacrlflco
H ' In tho torrlblo flro and flood dlsas-
H) 0" In Ohio and Indiana and the
HH hort time In which millions of dol-
H lnrs wero rauwd to rollove the auf-
H: foring, to argue that tho world U
HjH.. not growing botterT
HH . Ilocontly, Chicago courU havo nc-
HH" quitted five womon charged with
H' murder. That may not bo a bid for
B hualneeu, but it will uncourago tho
H woman with an affair of that kind
HH ltl mtnd to UBaomblo lior husband
k nd hatpin in Cbicugo.
H Ono Jann City woman tradod
HI' 'w wedding ring for milk for hor
H .' 1,a,,Jr nnd another la matching hor
Hjjj wedding ring with tho kohlnoor.
Hwj. JteAM Ufo game gooa on. Whllo
B, sVHHHt8 a rocorJ' aQtber breaks
If" 'aIhM
THE MAIL OltDKIl HOUHE AND
THE LIlTLi: MEIICHANT.
It U stated that Itosenwald &
Loob, tho principal stockholdera of
Soars, Roebuck & Co., havo mado
so much money during tho last fow
years that they havo deemed it Ui
advlsablo to doclaro a dividend for
tho on tiro amount on account of tho
comment It would causo ln financial
circles and In tho nowspapers of tho
country, and have decided to doclaro
tho usual dividend and to uso tho
rest of tho accumulated money to
opon branches of tholr establishment
In various stntoa especially ln tho
Wast and thus bo able to tnko ad
vantage of tho small xonea rates of
tho parcel post.
This firm la said to mako n profit
of between two and throo million
dollars -a year from tholr buatnoss.
It Is a big buitnons and was built
aim oct entirely by porsintont and
systematic ndvortlalng. They havo
advorUsod wherever posilblo and 'n
ovcry concolvablo manner which
would giro Uiom publicity.
Tho parcel post law has tightened
tholr grip upon tho country to nomo
extont particularly In- tho low
ratos xonos but It nlso has glvon
the. homo morchant Ms greatest op
portunity to lncroaao his huslnoss.
Hut tho local doalor must follow tho
oxamplo of tho mammoth mall ordor
houios. Ho must ndvorUio not
spasmodically, but Intclllgontly. Tbo
loco) morchant must follow, thoso
big house in tholr ntylo of adver
tising ho must descrlbo Ms gooda
and quoto prices. Each wouk or
each fortnight ho must glvo tho
pooplo ho wishes to reach nomothlng
now to read.
Tho country prosa has stood by
tho local merchant, but with big
mall order houses In oil of tho Wes
tern State with tho ndrontngo
given thorn by tho parcel post small
xono ratos they will mako demor
alizing Inroads into tho builnoas of
tho small doalor unions ho protect
himself, and ho can do so only by
tho inauguration of on Intelligent,
aystomatlo ndvortlalng campaign.
Tho parcel post should bo a groator
factor in Increasing tho bustnoM of
tho email morchant than of tho
mall ordor houses, but ho must ask
tho pooplo for their businoM, otd
do It in tho ouly way it has over
boon dono successfully through tho
medium of tho local nowspapont,
" Ono of New York's dally paper
very truthfully says: "U ought ml
to take tho merchant of a amall
town long to find out that In tho
parcel post ho haa a friend and not
u, foe. Lot him atari up nn irnor
gotlc advertising campaign In his
local papers and ho will noon learn
that ho can reach a cliua of patrons
who woro nevor within guiuliot bo
foro pnrcol post oumo to town. This
means that rural Journalism will us
sumo un Importance that wan nover
known before."
HTltAKJHT AT IT.
Thoro is no uso of our "beating
around tha bush." We might as I
wj out with It first as last. Wo
want you to try Chamberlain's
Cough Remedy the noxt time you
havo a cough or cold. Thro hi no
reason so far as wo can see why
you should not do so. This prepar
ation by lta remarkable cures haa
gained a worldwide roputaUou, and.
pooplo ovorywhoro apeak of it in
tho highest terms of praise. It Is !
for Balo by all doalors. Advt.
NOTICE. "
Notlco la hereby glvon that Oust
Mamagakla of 8unnyaldo, Carbon
county, Utah, haa bought out tho
K O. HIU of Wellington, Utah.
Bald wator la located at Icelander
Crook, Carbon county, Utah, 1320
and 2070 foot woat of tho aouthoast
cornor of Sec. 1, Twp, 15 South.
Hango 13 East, Salt Lako morldlan.
Anyone hnvlng any claim against
this proporty kindly notify mo at
ag-utay.STMAMAaAK,8'Bu'uy-:
nnhm wPPjIot'la largo or small i
Adrt ' t0 PuM,W Co. i
j
nmmmwm
How Ono Man Is Forging j Cliay
of Storofi Unk Ily Link.
Tho April "Dry Goods," in Jour
nal published in Now Yotjc City,
has tho following artlclo cohcernlnK
tho J. C. Penney chain of golden
Ilulo atorea throughout tho inter
mountoin country:
"Tho chain storo system of mer
chandising is a matter of rodent de
velopment, but of big growth. Tho
chain storo idea has beon ap'plled In
many fields of business, and Inves
tigation would prove that wherever
tho management was right tho prln
clpto was conduclvo o success.
In tho retail dry goods Hold tho
chain storo has mode big ntrides
during tho past decade. Without
enumerating tho number nor tho ex
tent ot chain stores launched in ro
cont yoaro U in Interesting to ob
servo tho progrcaa of ono Chain of
stores, which, though still of mod
erate size, Illustrates splondldty tho
prlnclplo of tho chain ntoro plan.
This is tho J. C. Ponney company,
owners of tho Ooldon Ilulo stores
located In tho Rocky Mountain dis
trict. "Tho Oolden Ilulo chafn ot stoix.
however, differs from any other
similar chain of stores in that, ac
cording to tho manner ln which tho
links arc added, It Is an endless
chain, A year ngo those stores
numbered thirty-four. This year
they havo been increased to forty
olgbt and tho prospects are that by
next year this number will bo dou
bled. Every now link that U add
ed has in It tho gorms of another
link and that link xn turn haa ln It
tho gorms of nnothcr link, and so ad
Infinitum
"These stores aro run on tho co
oporatlvo interest plan. Tho mana
gor of a storo haa usually a one
third Intorest In It. Tho othor two
thirds aro ownod by tho J. O. Pen
ney company. Hut as soon as a
dark In any ono of tho stores shows
markod ability as a manager he is
Immediately allowed to opon a now
storo In which ho purchancs a one
third. Tho successful clerk may
open tho now storo ln conjunction
with tho J. C. Ponney company or
with tho manager of his atoro and
tbo J. 0. Ponney company. In tho
latter caie tho J. C. Ponney com
pany will only own ono-third inter
oat In tho storo. This ponnltn ev
ery manager of a atoro to extend
hla Internal and encourago building
up now links.
"It la a very slmplo schemo, but
oanures auccoss. To begin with, tho
manager of a now storo has been
thoroughly tried and found up to
tho mark beforo ho is allowed to as
slat In tho forging of n now (ink.
Secondly, by giving him an InteW
: in it, ho Is glvon tho blggcnt Incen
tive In tho world to do hki utmost
to aucccod. Thus ovory link in tho
J. C. Penney company chain Is woll
forged through tho co-oporatlvo
prlnclplo nnd possesses In U. tho
making of other links. As soon as
a now atoro succeeds It may open a
branch.
"In addition to tho co-oporatlvo
Interost prlnclplo, J. C. Penney,
president of tho company, attributes
tho buoccm of tho aolden RuUj
stores to tho method ot buying and
o the rulo observed by all Htores
In making only a rcasonablo profit.
Tho J. C. Ponney company buys for
all tho Ooldon Ilulo iitoros nnd buys
for cash. Tho purchases', as Pen
ney put It, aro "poolod," thus enab
ling tho company to obtain all tho
concessions ot a largo purchaser.
No merchandise Is bought from road
men. Tho buyers of tho various
For Sale!
Standard oil rig In good condi
tion, four to six miles from railroad
station, close to Sunnyildo, Utah.
Terms to responsible party.
Also, ono slx-borso power Fair
banks, Morse & Co. special electric
gasoline englno with pulleys, shall
log, bolting, etc, almost as good as
uow, on terms to suit. May bo scon
at Tho Advocate office.
H. W. CROCKETT & CO.,
PRICE, UTAH.
i;i;For Sale! ill;.
; j! One soft mud Brick 5
;! ,; Machine, capacity 10,. ;
,; J, 000 per day, complete $ !' '
outfit, consisting of !.
; !; Canvas, Trucks, Wheel-
!; ; barrows, Etc. Will sell ! ! I
J, j, cheap. See or write 3; j! J
i : LARS FRANDSEN i ji ;
I ;j Box 43. Price, Utah, 3; j!
Fifteen yeara oxporionce oa a !
tr mnier, twelro years In Eoatem i
mllllnory houses. Mlaa Konnody. i
stores como to New York twice a
year and mako their soloctiona col
lectively. "Tho rulo at every atoro is cash
down and ono price. No gooda are
markod down, no goods aro sold on
approval, nnd no goods nro offered
ns leadors. Tho prlnclplo govern
ing tho Ooldon Rulo atorea is "quick
sales and amall profits." Accord
ing to tho ntatcment of Ponney, tho
(loldcn Rulo stores carry less stock
than tho avorage utorcs, nnd the ef
fort Is to keep oxponses down to 8
per cent. "That'a why," nald Pcn
noy, "tho Golden Rulo stores con af
ford to noli merchandise nt priced
othor stores cannot."
"Tho J. C. Ponney company la
conducted by a board ot direotora
constating of J. C. Ponney, D. H.
Mudd, E. J. Neighbors and E. C.
Soma. Tho company maintains an
offlco in Now YoTk, but lta head
quarters aro ln Salt Lako City,
whonMho Auditing and checking is
dono. Each storo reports to aalcs
to and makes Its requisitions of tho
offlco At Sail Lako CUy, which is a
nort of contral managerial point.
Tho offlco is In chargo ot J. J. II.
Herbert."
Tho Paco brothore of Richardson,
noar Moab, aro Incorporating tholr
cattlo interests, and will bo known
as Paco Bros, company, with a cap
ital ot S1G0.000. It Is ono ot tho
targest outfits In Utah and tho
holdings of tho company includo
overythmg formerly owned by John
E. Pace, Sidney D. Pace, Roeso
Pace, Lynn Paco and S. Paco. All
ot tho cattlo, Including sevoral thou
sand head, tho ranch at Richard
son, tho Rock Creek ranch, tho Do
lores ranch and all tho rango and
wator tights formorly hold In ,tho
' names of tho Individual mombora of
tho Paco famUy, will bo merged ln
tho big now company. John E. Paco
will bo manager of tho ranch busi
ness And Sidney D. Paco of tho
stock Interests.
DRIVE HICIC HEADACHES AWAY.
Sick hoadachoa, sour, gassy atom
nch, Indigestion, btllousnons disap
pear quickly after taking Dr. King's
Now Lifo Pills. Thoy purify tho
blood nnd put now Ufo nod vigor ln
tbo aystom. Try thorn and you will
bo woll satisfied. Every pill helps.
Every box guaranteed. Prlco twon-ty-flro
conta. Recommended by nil
doalors. Advt. I
j! Wellington Shearing Pej
and Dipping Vats
Full Line of Sheepmen's Supplies.
!; Shearing With Clipper or Blades.
; OPEN TO BOOKINGS.
Steam Dipping Vats in Connection, Hay, Grain, j
Address
Lon Tidwell, Mgr
;I Wellington, Utah.
Stands for United States, the greatest nation on carUi
! is also the name of the greatest hard wheat
!; flour on earth, for sale by the.
!; Price Commission Co
!; 'Phone 18.
1 1 Actually tho best wo esa t,
! THE and wo buy on,y tho tot- tv
' I ll kV lho onIy srado we con A
, A 11 sU ovorythlDg wo sell thoro it
! QUALITY
ii GOODS
1 1 , Tho vnluo is assurod by tin
i: nc ecu aciorttnd,iuam'r-
WE DCLL City Drug Stan
: : When Is a . :
ji ; Trust a Trust? . i
i i Tho Pacific Hoard of Flro Underwriters assuros tho public It Is not !
r ' J1, m!' fla l' U. ol,mlnn,0 competition to thu oxtont It la ablo, ',
, (, H arbitrarily fixes tho prices of tho commodity It furnlahcs, it dotor- '
( ( mines tho circumstances undor which risks shall bo taken, it fixes tho
i l( commissions of agents for all lu constituent companies, nnd it roatrnlns
, i trado by refusing to nccopt business from a nontrust agent.
! ,,17?' If B n.sont ,for a nnboard company occepU n rUV for '
, S $100,000 and can absorb only thrco-fourths of it through tho companies '.'
, ho represents tho trust will not tako tho othor $26,000. And "tin '
!' ' tl W0",1 ?,f lh0 tm ftnU lh0M wh0- tor on" "on or othorVaro un- I
' ft u,'n,,nn?0nC, d11P'My Profit by trust oporatlon., inalst that J
(j (, it la not a trust.Edltorlal, Salt Lako Horald-Ropubllcan. J.
i WE'RE NOT IN THE I
I , : FIRE INSURANCE TRUST ' j:
; ; Refusing to be dictated to and controlled by the fire Insurance i ''
,; tr"5t'ab?Ve rcferred l0 the Herald-Republican, we about the J'
,; ,; middle of last month made new connections In the East, whereby I
,; ,; we are independent of the Utah combine. WE HAVE THF l'
I; J; AUTHORITY TO MAKE AND MAINTAIN OUR OWN RATES ! '"
jl THROUGHOUT EASTERN UTAH. - KA,Q J;
J : The fire insurance companies represented in this agency are as
;; gooda, he bMt. Thc , e buyjnij pubnc b (Q
I !; w,WPwn; or see us In person as to rates. We're saving
i . ,; many ind.viduais, business firms and others money.
; jj Remember, we make and maintain our own rates within the i
! R. W. CROCKETT & CO, Inc. j
: ! Same Old Place, Advocate Building, ;
I , J PHIOC, UTAH '', ' ,
I , IU W. CROCICETT, President. !'
. , I 12. ELDHEDaE, Secretary. .'