The Caldwell tribune. [volume], June 15, 1920, Image 9

About The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928

Image provided by: Idaho State Historical Society

                
THE CALDWELL TRIBUNE. CALDWELL. IDAHO.
8
TRADE AT HOME
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♦
* B U Y A T H O M £
* SERVICE TIRE CO.
* Everything in the Tire World.
*
**************
**************
* B U Y A T H OME
* MULLIKEN & SONS
* General Blacksmithing and
* welding springs. All work
* guaranteed
**************
**************
* B U Y A T H OME
* NICHOL, HANNA &
* MADDEN
* Dealers in Real Estate, Loans
* and Insurance, Caldwell, Ida.
**************
******* *«* * * * * *
* B U Y A ï H OME
* IDAHO • IMPLEMENT CO.
*
* Dependable Farm Machinery
* for every purpose.
**************
**************
* B U Y A T H OME
*
* SHANK AUTO CO.
* Sxth and Arthur Street. Open
* Day and Night.
**************
**************
* B Ü Y A T H OME
*
* SHERMAN—FISK HARD
* WARE CO.
* Phone 12
**************
**************
* B U Y A T H OME
* CITY BAKERY
* Home of Quality Bread.
*
**************
**************
* '
* B U Y A T H OME
*
* KNAPP & KRALL
* Sign and Auto Painting, 6th
* Between Main and Arthur.
**************
**************
* B U Y A T H OME
*
* CITY MEAT MARKET
* Phone 110.
* All kinds of Choice Meats.
**************
**************
* B U Y A T H OME
* QUAST BROTHERS
* Phone 35—Everything for the
* feet Shoes, Hosiery and
* Foot Appliances
**************
ATTENTION!
Alfalfa Seed
MARBLEFI
VARNIfl
Ou account* of the late spring
throughout the northwest, we
have prepared for the late seeding
demands. Good stock of Alfalfa
Seed now on hand. » «
Holt Seed Co.
CALDWELL, IDAHO
Phones- 25 and 26
FUWJ
ICOVERED, unfinished, inside
floors catch dirt, holding it in
cracks and crevices. Use DEVOE
MARBLE FLOOR VARNISH
and secure a smooth surface dirt
cannot penetrate. Won't scratch
white and is easily cleaned.
j
I
SHERMAN & FISK HARDWARE
CALDWELL, IDAHO
ARE
HOT RULE
Mail Order Houses Use Photo
graphs To Give Wrong Im
pression of Goods; Should
Read Descriptions.
(Copyright, 1917, Western Newspaper
Union)
"Figures never lie," it has been
claimed, but this is far from the
truth. The defaulter who has "doc
tored" his books in such a way that he
has escaped detection for years,,
knows that figures can be tnade to lie.
The shrewd politician, who knows
how to juggle statistics, knows that
they can be made to tell a story that
is far from the truth.
But there is another medium of ex
pression which is also supposed to be
a stickler for truth, but which is a
greater prevaricator than figures.
That is a picture. A picture of any
person or thing, supposedly, is an ex
act reproduction of the original, but
this, is frequently only a wild suppo
sition. The photographer who did
not make his picture tell a little fib
now and then would soon go out of
business from lack of patronage.
Pictures Better Than Words.
Pictures have come to occupy a
very important place in the life of the
world in recent years. It has been
said that for newspaper purposes a
picture which tells its story strikingly
is worth more than columns of writ
ten words on the same subject. News
papers and magazines have realized
the truth of this fact and as a result
pictures are used profusely in illus
trating the news and fiction of the
day.
No one has been quicker to realize
the possibilities of the picture when
properly—or it might be said improp
erly—used, than the mail order man.
He has realized that a picture will
do more to sell his kind of merchan
dise than a column of words and fig
ures. One reason for this is that it
is harder to catch a picture in a lie
that it is printed words and figures.
For instance, if you sell a man a table
on the strength of a printed statement
that it is forty-eight inches wide and
if when the table reaches the customer
it is only 3 inches wide, the customer
not only has a moral right to kick,
but he has a legal right to accuse the
seller of obtaining money under false
pretenses. However, if the customer
buys a table which looks in a picture
to bo 448 inches wide, but which
proves upon its arrival to be only 36
inches wide, he has no legal grounds
upon which to base a complaint if
the seller has not told him in so many
words that the table was 48 inches
wide.
Stock to Truth in Figures
Some unscrupulous mail order
houses have taken advantage of this
selling power of pictures in a very in
genious way. They adhere strictly to
the truth in the actual measurements
given in their catalogues of the arti
cles which they have to sell. They
may employ descriptions which exag
gerate the qualities and appearances
of the articles «offered, but when it
come down to actual measurements
tlie descriptions given are technically
correct. Then these concerns rely
upon their pictures to sell the mer
chandise, realizing that a picture will
make a far deeper impression upon
the' mind of the prospective buyer
than the actual figures given. A pic
ture of a '.vide, roomy bed will attract
the eye and the reader probably will
not stop to measure off the width of
the bed as it is described in the cata
logue to see whether it is as wid^
as desired. Figures, in the abstract
mean little to the average reader and
do not convey the improssion that
is given in the picture.
A formel - manager of a mail order
house tells how his concern manipu
lated pictures in this way to suit its
^hairs retouched so that the legs
seemed to be an inch and a half in
diameter, when they were really less
than an inch. It made narrow bed
appear in the picture to be wide and
comfortable. Posts of iron beds
that were really in inch ir. diameter
were made to appear as if they were
three inches in thickness. These
things are easy for any competent
artist to do.
Patrons Had No Recourse.
This concern, however, adherred
included in the Ascriptions. Cus
tomers who found, when the re
ceived their goods, that they were not
what they expected, could kick, but
it would do them no good. The mail
order house could show that it had
set forth the measurements truthful
ly in catalogues, and there was no re
course for the customers.
There is no question but that pic
tures will lie, sometimes without any
manipulation, and the person who
buys an article of merchandise from
a picture is taking big chances, even
though the picture is not intentionally
altered to give a wrong impression.
Any amateur photographer knows
from experience how the camera often
will give a wrong impression of pro
portions.
The only safe method is to bify
from the local merchant where one
sees the article itself and not a pic
ture of it. The article itself cannot
lie about its dimensions, at least.
****** ******* ^
* B U Y A T H OMR*
* McCLELLEAN MOTOR CO. *
* On Arthur St. Day and Night *
* Service. Auto Repairing. Rad- *
* iator repairing. We handle 4 *
* lines of new cars. *
**************
***************
* B U Y A T H OME*
* SHEPPARD BROTHERS ♦
* Ice cream, candies, soft drinks *
* First class meals. Kimball *
* avenue. Phone 409. *
****** ^* *******
***************
* B U Y A T H OME*
* PECKHAM FURNITURE *
* COMPANY *
* A complete line of house fur- *
* nishings. Funeral directors. *
* Phone 10S. *
**************
***************
* B U Y A T H OME*
* , ALEXANDER *
* One-priced Clothier. High *
* Art Clothes for Men. *
***************
***************
* B U Y A T H OME*
* PALM CONFECTINERY
* STORE
* Fine candies, ice cream* and
* fountain drinks a specialty.
* 111 South Kimball avenue.
*
*
*
*
***************
***************
* B U Y A T H OME*
* *
* OAKES BROTHERS *
* Caldwell's Leading Depart- *
* ment store. Phone 16. *
***************
*
* * * *
*********
*
T H OME*
*
*
*
*
*
B W Y A T ]
JACK VININQ
General Electric work. Elec
tric iroas, washings machines
fans and heaters. Electric
household fixtures. Main St
Caldwell. Phone312
*************
*************
B U Y A T H OME
CLARK-THOMPSON
HARDWARE CO.
Everything in Hardware.
***************
* B U Y A T H OME
* THE RIALTO BILLIARD
* PARLOR
* A full liue of soft drinks, Cig
* ars, tobacco and confections.
* Billiards.
**************
**************
* B U Y A T H OME
* CUPPLES & MITCHELL
* Groceries and Hardware.
* Main St. Caldwell. Phone 37.
**************
**************
* B U Y A T H OME
* Still Better
* ANDRES BATTERY STA
* TION
* Battery Recharging and re
* pairing all makes.
**************
******* *******
* B U Y A T H OME
* THE COLONIAL CAFE
* Confections, Ice cream and
* Cigars.
***************
* B U Y A T H OME
* Pressed concrete brick it is
* W. A. McGee
**************
* 18th and Arthur street.
* better and cheaper, Any color.
**************
* GREENLEAF
**************
The W. C. T. U. held their annual
flower mission program with grand
mother Street. After un interesting
jprogram was rendered ^thev were
served splendid refreshm'ents.
I Born, to Mr. and Mrs. Gray, June
|1, a son.
Mr. Huff and son of Wilder were
callers at the Prater home.
Misses Anna Spann and Clara
Whitel returned last Thursday from
visit to the coast. Miss Span had
charge of the services at the Greene
leaf church Sunday. They leave the
firs of the week for Iowa.
Several people from here attended
the shower at the home of Mrs. Ed
Nelson, on Deer Flat in honor of
Mrs. Verle Dotson. A social time
was spent, after which delicious re
freshments of ice cream and cake
were served. The bride . received
many pretty and useful gifts.
Mr. and Mrs. Kelly Colman are
the proud parents of a baby girl born
June 7th.
Messrs Ellis Beats, Zenas Perisho
and Harold Rhinard, who attended
the Pacific College at Newberg, Ore.,
the past winter arrived at their homes
in Greenleaf Sunday.
• Miss Levna Brown, of La Grande,
Ore., is visiting friends and relatives
at Greenleaf.
Mr. I. X. Cummings was a Jordan
Valley visitor last week.
Mr. Frank llarlocker and family
took dinner at the T. H. Winslow
home Sunday.
Mr. Dillon Mills, who spent the
school year at Penn College, and who
is on his way to his home at Port
land. Ore., visited friends at Green
leaf the first of the week.
The delegates who attended the
Sunday school convention at Payette,
gave their reports Sunday evening.
Mr. and Mrs. Raymond Hawortii
were Star callers Sunday.
ewerscho Sun-r*,noon aid.ha
*************
PLEASANT RIDGE *
**********#*.*
Mr. and Mrs. S. K. Dennis are here
from Nebraska visiting at the Willard
Ross home.
Mr. and Mrs. Ira Christy and chil
tlren visited friends at Middleton Sun
day.
E. S. Moss shipped a thoroughbred
J oland China pig to Rexburg, Idaho
ast week.
(). L. Steven,; has purchased a Ford
car.
Mir.s Eva White, of Boise, is visit
ing Mrs. John Shelp for a few days.
Several from this community are
attending the closing exercises of the
Caldwell High shool this week. Miss
Bessie Gardner and Well Morse
and Mr. Thurlow Bryant ,of Pleasant
Ridcg graduate this year from high
school.
Mr. Chas. Whitting and family and
Mr. and Mrs. Roy Whittey were
dinner guests at the Biggs home Sun
day.
Mrs. A. F. Talcott left last week
visit friends and relatives in the
east.
Weldon and Paul Earwood arc
sick with the measles. t
Rev. Mr. Winter returned from his
trip to the east last week and filled
his regular appointment here Sunday
afternoon. We are very glad to haw
him with us again.
Mr. and Mrs. Harold Idemiller and
small daughter of Fargo and Mr. and
Mrs. Ernest Webb and son ,of Gar
den Valley visited at the Willard'Ross
home Sunday, Mrs. Webb staying
over for a few days visit before return
ing to Gadren Valley.
Mr. and Mrs. • Mel Stevens and
daughffer, Marjorie, visited Wednes
day night with their cousin, O. L.
Stevens and attended the Saylor-Ker
rick wedding.
Mr. Shurltz and family called kt the
John Shelp home Sunday.
Mrs. Ida Springer and daughters,
Nettie and Norah of Nebraska arrived
last Thursday and arc visiting at the
G. A. Springer home.
A pretty June wedc^ng was Sol
emnized last Wednesday evening at
8:30, when Miss Bertha Saylor and
Mr. Walter Kerick, of Parma were
married at the home of the bride's
cousin, O. L. Stevens. The house was
beautifully decorated in pink . and
white. The ring ceremony was per
formed on the large front porch of
the Stevens home and Rev Winters,
of Caldwell officiated. Miss Mar
Stevens, of Boise sang "I love You
Truly," while Miss Esther Reed, of
Payette played Mendelssohn's wed
ding march. Six girls of Miss Say
lor's Sunday School clàss carried
streamers of pink and white crepe
paper forming an aisle through which
the bridal party amchred. They took
their places under a beautiful arch of
flowers and pink and white crepe pa
per at the east end of the porch. The
bride and bridegroom were accompan
ied by Miss Doris Kerrick, of Parma,
sister of the bridegroom, and by Elmo
Peterson, of 1'arma. Little Wendell
Brady carried the ring. The bride
wore a dainty white organdy gown and
carried whi^e roses. A dainty lap
supper was served following the cere
mony. The young couple received
many beautiful and useful gifts. Af
ter a short honeymoon trip to Boise,
Mr. and Mrs. Kerrick will reside in
Parma. Thos attending the Saylor
Kerrick wedding were Mr. and Mrs.
Will Fisk, Raymond Price, Mr. and
Mrs. H. C Baldridge, Gail Baldridge,
Clare Balbridge, Mr. and Mrs. J. C.
Watson, Mr. and Mrs. Leslie Kerrick,
Misses Mary and Margaret Humph
rey. Mr. J. E. Kerrick and daughter
Doris and son John, and Elmo Peter
son, all of Parma, Miss Esther Reed,
of Payette, Misses McCune, McGee
j and Baker, of Caldwell and Mr. and
Mrs. Stevens and Miss Marjorie of
I Boise, Mr. and Mrs. Frank Starr, Mr.
and Mrs. Barton Bradly and family,
Mr. and Mrs. John Shelp. Mr. and
Mrs. Ezra Carter, Mr. and Mrs. Geo.
Daugherty and daughters, Carleen
and Kathryu, Mr. Carl Kelsoy, and
Misses oBnnie and Kate Moss, Bessie
Gardner, Mae Williams, Wclla Morse
and Claminta Bryan, of Pleasant
Ridge. ? "
Miss Daisy Roberts, who attended
school at St'. Margaret's Academy, in
Boise the past school year, is home
for vacation.
Hear the talented blind pianist,
Robinson, at the Presbyterian church
Monday night, June 21st—A good mu
sical program.