OCR Interpretation


Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, November 28, 1918, Image 7

Image and text provided by Idaho State Historical Society

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn86091100/1918-11-28/ed-1/seq-7/

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ADVERTISING TO VICTORY HAS BEEN
BUREAU OF PUBLIC INFORMATION DURING
MONTHS. DEFINITE RESULTS OF SUCH ADVERTISING
THAN ANY OF US THOUGHT, BECAUSE THE ADVERTISING
TIC BUSINESS MEN WAS SUPPLEMENTED BY SEVERAL
WORDED NOTES (ADVERTISEMENTS THAT FORCED THE
OF THE KAISER AND TOLD THE GERMAN PEOPLE THAT THEY
GIVE UP THE FIGHT AND HELP MAKE THE WORLD SAFE
CRACY). OUR 2,000,000 SOLDIERS UNDER GENERAL
BY FAR THE BEST ADVERTISEMENT EVER SENT OUT BY UNCLE
AND OUR CANNED MEATS, FOODS, CLOTHING. AND SUPPLIES
BEEN SOLD OUR ALLIES ON THE QUALITY OF GOODS MADE
UNITED STATES OF AMERICA.
••
PRESIDENT WILSON HAS SHOWN THE WORLD HOW TO ADVERTISE
AND OBTAIN BIG RESULTS. BUSINESS MEN WILL DO WELL TO TAKE
TIME BY THE FORELOCK AND COMMENCE BUILDING GOOD-WILL AND
CONSUMER PREFERENCE NOW WITHOUT REGARD TO IMMEDIATE RE
SULTS.
THE SLOGAN OF THE
THE LAST TWELVE
CAME QUICKER
OF PATRIO
SPLENDIDLY
ABDICATION
SHOULD
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PERSHING ARE
SAM,
HAVE
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ADVERTISING DOES NOT JERK; IT PULLS SLOWLY, BUT SURELY
AT FIRST, THEN IT GAINS MOMENTUM. AND AT THE END OF TWO OR
THREE YEARS IT BECOMES AN IRRESISTIBLE FORCE. IT HAS HELPED
TO BUILD HUNDREDS OF COMMERCIAL INSTITUTIONS.
THEY WERE NOT BUILT UP BY ONE, TWO, OR THREE YEARS OF
PERSISTENT ADVERTISING, BUT MOST OF THEM BY MORE THAN FIF
TEEN YEARS. SO, ADVERTISING SHOULD START TO BUILD TODAY,
HAVING THE FUTURE, ONE YEAR, FIVE YEARS, OR FIFTEEN YEARS
AHEAD IN MIND. NOW IS THE TIME TO START VICTORY ADVERTIS
ING, TO BUILD GOOD-WILL REPUTATION, AND CONSUMER^PREFER
ENCE, WHICH WILL PLACE YOUR NAMES IN THE ILLUSTRIOUS LIST.
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Wholesalers and retailers in acquainting* with their
wares the 12,000 consumers in Idaho county
can use no better medium than the
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Idaho County Free Press
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\ newspaper which is read and reread in more
than 1000 homes in Central Idaho
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The FREE PRESS has met with unusual difficulties
complying with the government's war-time restric
tions, requiring curtailment of newspaper circulation.
Fifteen new and unsolicited subscribers in Idaho coun
nst last ivcek, slightly exceeding
average increase, and they all said in substance:
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We Want and Acquire Our Advertising on the Merit of Our Paper, and
Not on Brag and Bluster.
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IDAHO COUNTY FREE PRESS
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Central Idaho's Greatest Newspap
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