Newspaper Page Text
OH, TOO JOHN!
John Gilpin ia a citizen Of wealth and great renown, He lias the fattest bank account Of any man in town. He takes the lead in everything That's planned und carried through And everyone looks up to him— As everyone should do. • His store is always crowded and His goods are always new, He does a rushing business While rivals fret and stew. Hard times he never heard about, He discounts every bill And never fails to help another Fellow up the hill. Yet— John is just a commonchap And easy, too, to meet— He's just like any other man You'd pass upon the street— Nor yet is John a wizard, nor An angel from the skieB— He's just a merchant—with enough Good sense to ADVERTISE. And that's why he's a citizen Of wealth and great renown— And has the fattest bank account Of any man in town And why he leads in everything That's planned and carried through Yet John has not done anything That can't be done by YOU. MIGHT SAVE MANY LIVES. More than 1,000 children under 14 year and over 1500 from 14 to 21 are killed every year and as many more injured in the United States by the fol lowing causes: By using railroad tracks and yards as "short cuts" instead of using sidewalks and streets. By crawling under or going around crossing gates that have been lowered. By running across tracks against the STOI' SIGNAL of crossing watch man. By running across tracks just after a train has passed without waiting to see if ANOTHER THAIN IS APPROACHING on other tracks. By standing too close to moving trains. By "catching on" moving trains, cars or engines to "steal a ride." By crawling under, climbing between or going over cars that are stand ing across streets or sidewalks. By playing underneath, on top or around, cars standing on side tracks. By boys chasing other boys in the direction of railroud tracks or trains. By doing something dangerous, because you were ' ' dared ' ' to do it. These accidents will be avoided if you will STOP, LOOK AND LISTEN before crossing railroad tracks or yards and never play around trains or cars. The above excellent advice should be reproduced as a placard and posted continuously and conspicuously in every school room in America. It might be the cause of saving hundreds of those young lives. THE RIVAL LOVERS CLASH IN The Strange Case of MARY PAGE Philip Langdon, who loves Mary and defends her. and James Pollock, who loves Mary ana pursues her. They are both involved in & ft <n\ à m j This Wonderful Photo Play Serial Written by FREDERICK LEWIS» Editor of McClure's, In Collaboration With JOHN T. MTNTYRE. Author of the Ashton Kirk Detective Stories In "Bi| Moments of Bif Trials" Irvin & Cobb says, "Editors and reporters are forever dreaming of the perfect murder story, which will be the story oi a young and pretty woman, preferably an actress, accused of killing a rich man by poisoning him, with a lot of mystifying features and complications to go along with it When this comes to pass, if it ever does, it will be, from the standpoint of public interest a perfect story—which means circulation, which means everything to newspapers." The Strange Case of Mary Page Is Just That Perfect Story Read the Story InThis Newspaper and See the Essanay Moving Pictures At the Isis Theatre each Monday, Commencing March 20th THE LAST FEBRUARY 29th? If the calendar reformers, who abound in every civilized land, have their way, the good old custom of in jecting a day into the calendar now and then to make up for discrepancies, and labelling it "February 29" will be abandoned following the settlement of the European war. When the big war broke out, an in ternational congress to revise the calen dar had been called. Many proposals had been made along the line of calendar reform, and several of the larger European governments approved some of the schemes for simplifying the method of reckoning days and months. If the calendar is altered, and atten tion is sure to center upon it after the details of war settlement are ad justed, it is almost certain that the year will be divided into thirteen mon ths, of four weeks each. The odd day will be tacked on at the end, it is be lieved, to form some sort of a world holiday. There are many objections to the present plan of some months contain ing thirty days, others thirty-one and one fluctuating. It is a source of error and annoyance, besides much waste of time in consulta^ the printed calendar at every time one needs to be certain of his days, weeks and months. Under the thirteen-month plan, every week and month starts with a Sunday, and every holiday comes either on a Mon day or Wednesday. The bureau of commerce of the United States has officially recognized the need for a change in the calendar, and has indorsed the thirteen-month proposal. Switzerland and Great Brit ain have also leaned strongly toward revision of our method of reckoning the weeks and months of the year. While the present arrangement which came down through the centur ies, has supplied us with calendars that are fairly accurate, the needs of the peoples of all countries have not been met. Some countries never adopted the the new style of Pope Gregory, the Mohammedans have clung to their own calendar, the Hebrews to their method the years, and there is a wide variation among these various tables of Father Time. That the various calendars form an artificial barrier against more cordial relations and better understandings between the peoples of the enrth is one of the claims on which revision rests. Then there is the expansion of world communication, world trade and closer dépendance of one country upon an Capfriahlintby It. J. Reynolds Tobacco Co. Why 1 MAKIP j EXPERIMENTS TO f *** ????*, IMV « L/ Lf jKTFUL and whole - 5 OME TOBACCO FOR CiG RE! T " f-MKt. *' ? R$. PROCESS PATENTED JULY 300 H 1907 R.J. REYNuv^: r ;:;_».wOMPAMY Winston Salem.N.C.U $.A. D 0 E 5 NOT BiTE THE TONGUE Prince Albert meets men's tastes all over the world! The patented process makes Prince Albert so good in a pipe or rolled into a cigarette that its popularity is now uni versal! It satisfies all smoke desires 1 This patented process, which also removes bite and parch, is controlled by us. No other tobacco can be like Fringe Albert the national joy smoke Listen : h'l tuy to cIimm tht alMp« T mwiliMt ssr Men who have stowed away gentle old jimmy pipes for years, have brought them back to the tune of Prince Alberti Get yours out, for your confidence never will be abused! We tell you Prince Albert will set pipe free the tenderest tongue! And smoked in a makin's cigarette, Prince Albert is so Prtnc , Aa , r( c „„ refreshing and delightful that it gives you a new idea of iÏÏw'ZlïhZ' & , cigarette happiness. Any way you fire-up Prince Albert, it will win you quick as a flash—it's so good and so friendly! ft ." ürf ft.* * j*Bg - R. J. REYNOLDS TOBACCO CO., Winston-Salem. N. C. *3 S£5L other, encouraged by peaceful relations which maintain under normal condi tion. Whether we will have a brand new calendar when the next leap yeai around remains for the governments to decide. If we do not have a Feb uary 29, those whose birthdays fall on that- elusive date will compute their birthdays as failing on March 1. The anniversaries of the 29th, HOth and Hist of other months will also have to be changed. Other confusions arc bound to arise from the adoption of a new calendar. Whether these would be off set or indeed put in the shade by tin advantages of a new schedule of mouth is the subject which is occupying th. minds of many thinkers.—Boise States man. MONEY IN PARCEL POST APPLE! A South Dakota county agent has de veloped a trade in apples by parcel post iu his community, which has resulted in material advantage to the producer. He found that bushel crates of apples could be delivered throughout the sec ond zone at a cost of 64 cents, includ ing postage, packing, and other acces sary expenses. The apples were sold to the consumer at $1.64 a box, $1 be ing paid for the fruit at the point o' shipment. Apples had been selling at 65 cents a box before the plan was put in operation. The project will be j continued another year and plans for a fruit-growers' cooperative associa tion are being made, so that there will be a system of grading and packing and reasonable prices may be maintain ed.—Weekly News Letter. Late Easter Kaster for 1916 will be an exclusive date, as it is one of but six Lasters which come as late in the year, during the nineteenth and twentieth centuries. The date this year, April 2H, is almost three weeks Inter than 1915. Sperry Sheet Metal Works SPECIALIST IN Aulomobile Sheet Metal Work RADIATORS, LAMPS. FEND ERS and BODIES REBUILT and REPAIRED. Heating, VenUlatlng, Cornice, Skylight, Roofing, Guttering and General Sheet Metal Work. All work guaranteed first-class in every respect. 273 NORTH MAIN STREET Blackfoot, Idaho FARMER ADVERTISERS In looking over our exchanges we have noticed that in practically every part of the country the farmer is beginning to advertise in the newspapers. At this season of the year, in every country printing office, bills and posters advertising farm sales are printed. In some offices it is the custom to reprint, the poster, or part of it, as an advertisement. We do not refer to that cus tom. The advertisements to which reference is made are especially written and set to go in two or three column space. This meanH that the farmer is awakening to the value of newspaper ad vertising. He puts his announcement ii) the home paper, where he knows it will be seen by everyone interested in th forthcoming sale. He knows that it will be read carefully, for the paper is taken into the home and perused at leisure, llo knows that he will get complete and perfect publicity and that it will be worth all that the editor charges him. Other things being equal, the farmer who advertises his sale in the newspapers will have a larger buying crowd at his sale than if he merely stuek up a few posters. The posters are all right in their way, but they should be supplemented with newspaper advertising. In this respect, the farmer is pointing a way to the old-fashioned merchant. The farmer buys advertised goods. Therefore he has come to realize the value of advertising. The merchant who is complaining about bad business or hard times should take a leaf from the farmer's book und do some ad vertising himself. TELL US THE NEWS If anything happens up at your house, tell-us. " If you have a friend visiting you, tell us. If you are going away on business, tell us. If you or any of your family are going away on a visit, a vacation or any kind of a trip, tell us. If any of the folks are ill, tell us. When they get well again, tell us. When you return home after a trip, tell us. If you hear of a birth, tell us. If you hear of an engagement, tell us. If you hear of a wedding, tell us. If you hear of a death, tell us. If you hear of a new family moving to town, tell us. With your help we can publish a good newspaper. Without your help— well, we are only human and we can be in but one place at once. So, if you don't help, don't find fault. FARMERS ARE NOT TO FLAME The Secretary of the New Jcrse .some vehemence that the farmers a •tuffs. Jersey farmers last year pr< that were wasted because there w i State Hoard of Agriculture declares with c not to blame for the high cost of food ilnced thousands id' tons of food materials s not a good enough market in sight to warrant gntlicrii Take potatoes, i that potatoes have i i-t-ssively small yield of tons go to waste I thorn They rotted on the ground, iustanee. All Amerieans are familiar with the fact ay of alternating between excessively large and ex Iii the year of great yields prices are low. Millions use it does not pay to gather them. It is so with near ly all the other vegetables and fruits. Until some way is discovered by which vegetables and fruits gathered in bumper years can lie preserved at a small I -ost and kept to relieve the shortage in fresh food in lean years, prices will be high. ----------- BIG CITY AND SMALL TOWN There are many recompenses for living in a small town as compared with a tiig city. For instance, if we have no boulevards we have no baby-bandits, either. We have no grand opera, but we do not have to pay $5 a seat to hear some good music. If we have no cabarets neither do we have to dope up on bromo-seltzer the morning after. We have no "the dansants" but a good church supper has them beaten forty wavs for food and fun. If we have no society swells neither have we any slums. We have no skating rinks in hotel dining rooms, hut we have all of God's outdoors tor our winter sports. The big city has little to offer a healthy, normal man or woman. The small town has everything that is good, honest and wholesome. Our battered old editorial heart is just bubbling over with joy. We knocked off grinding out copy for the printers the other day and took a stroll around town just for exercise. Everywhere we went we found some one who had a good word to say, an expression of good will to offer, and not once did we hear a knock against the town, the people, ourselves or the paper. Truly, it is good for any man to live among such a whole-hearted and clean people. We hope we live to be a bundled. What lias become of the old-fashioned woman wlpi boiled a whole ham au>r sliced off it for a week?—Macon, tia., News.