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Â Last-Minute Model f. o. b. Racine, \\ is NOW ON SHOW ä£j s ^ o o John W. Bate—the Efficiency Expert Offers 26 Extra Features—Unique to the Mitchell AH Paid for Through Factory Savings John W. Bate, the efficiency expert, has worked years to create here the model motor car factory. It has meant the investment of $5,000,000. Nearly 45 acres have been covered with buildings. And 2,092 efficient machines are installed in them. Costs have been cut on thousands of parts and on countless operations. Now 98 per cent of the New Mitchell car is built m this model shop. And the savings are shown by the 26 extras which this car embodies. car depart at the other. And all without wasting a second. They called for the utmost in automatic machines. Hundreds of costly machines have been discarded for machines which could save a few pennies per part. They called for lighter parts, built of tougher steel. There are in the New Mitchell 184 drop forgings and 256 steel stampings. They called for simple construction. Every need less part has been eliminated. Every man is given one operation. Not less than ten thousand important economies ha*e been worked out under Mr. Bate. Costs Reduced Half * This New Mitchell car is produced for one-half what it would have cost us seven years ago. It is built for one-fifth less than it could be built if we let others make our important parts. How much we save is shown by our extras. Our price is low for a big Light Six of the highest grade Yet we offer 26 extras—some very costly. And all of these features which rivals don't offer are paid for through factory efficiency. Some of Our 26 Extras Fathers and sons in the Mitchell Lewis concern have operated factories for 82 years. We hâve built millions of vehicles in volving close competition. And we succeeded beyond others through effi ciency. In 1903—when we entered motor ear building'—\ve aimed to minimize fac tory costs in that line. We knew the time would come when supreme effi ciency would make one car the master of its class. It has taken 13 years, because the line was new. Countless machines had to he invented, countless ideas evolved. It took ten years to arrive at a settled model, after building Fours, Sixes and Eights. In the Mitchell Light Six we found, it seems, the type that has come to stay. And we are equipped to build that type in tin* linest way at the lowest cost. The evidence lies in the many Mitchell feat ures which are not found in other cars. The Wicked Waste The baue of this industry, boeaiise of its infinity, hits been extravniul waste, it was so with us and all. Most ivnkers started by assembling their ears« Most makers still buy a large share of their parts. Dozens of separate costs and profits were included in .t riir. Thus the buyer got scanty value compared with other linos. But there has for years been an over-demand. The value in cars was not scrutinized closely. Competition forced none to close figuring. Bo factory efficiency has been little considered among cars of the Mitchell grade. Insatiate demand is all that tided this industry through years of such matchless extravagance. Done by John W. Bate •Tolin W. Bate, expert in efficiency, was the first bic man we brought to this motor ear factory. This great engineer had for 17 years devoted his genius to factory efficiency. Several vast industries had been revolutionized by his methods. Wc secured able engineers, inventor:: and salesmen. But note that our chief man was an efficiency expert 111' came in our infancy ns motor ear builders. And tlie place the Yew Mitchell will claim from now on is due to John W. Bate. llus great Mitchell plant is as fine an example-of factory efficiency as is found in any line in America. Thousands of Savings Air. Bate's methods called for one story buildings - everything on one floor. The raw steel was to enter at one end, the finished F FF WÆ/Wy*)/ Vf// O— ■>X<. These are some of the extras which the New Mitch eil offers. No other ear in this class, we believe, offers more than two of them. No other car at any price offers more than three or four: Extra room—a 127-incli wheel base. Compare that with other Sixes. Motor-driven tire pump, with a pressure gauge on the tubing. Keyersible head lamps—searchlights which shine for ward or backward, or wherever you want light. A carburetor which costs 15 per cent more than the usual. Bate cantilever rear springs, which double the ease of riding. Oversize steering parts, made of Chrome-Vanadium steel and fitted with ball bearings. Chromo-Vanadium steel for all parts which meet major strains. An engine with drilled pistons and other perfec tions to give wondrous power for its size. A 22-eoat body finish of most enduring lustre. Electric light in the tonneau. Engine primer on instrument bnuid. Locked compartment for articles of Value Tool compartment under hood. Handles for entering ear. Compartment gasoline tank, ls'/h gallons. These—Plus All Else These extras and others—26 of them—come on th< New Mitchell, plus everything else which quality mak ers can offer. These are new features In motor car building. Bonn of them are most important. All would be missed il omitted. And they all come to you in this car as a premium, paid for by factory savings. 1 suallv, when one maker gives so much more than another, you suspect .him of hidden skimping. Let us remind you that the Mitchell lias long been tin* first choice of great engineers. Wo will send yov n list if you ask it—a long list of the ablest engineers in America who selected the Alite hell car. AV'e know of six Mitchell cars which have togetliet covered 986,227 n.iles—an average of 164,327%aeh That's a record, we think, that has never been matched. Every part and material—every standard of qual it y —is that which the best engineers have adopted At twice the price we could find no way to improve one important detail. Efficiency means, above everything else, maximum service to customers. And we shall never let a car exeell tlie Mitchell in that An After-Show Design This New Alitchell body was designed after tlie New York Bliow. It came out throe montas later than most current models. It combines all the new lilies, beauties, features and equipment which our experts found in tlie 1916 models. It follows what our artists consider tile handsomest models created. It has the new tonneau cowl. It has the new equipment features—one-man top, jiffy cur tains. hiddn extra scuts in the tonneau, etc. if - r ?/7&<7À fJm w Racine, Wis, U. S.Ä. E. & G. BILLS AUTO CO. The upholstery is genuine leather, deeply filled wit curled hair. Its design offers maximum comfort. Thus the Now Alitchell typifies, in every wav, tli current conception of a masterpiece ear. Twice as Easy Riding In ease of riding tlie New Alitchell stands supremi That is due to tlie Bate cantilever springs, which n other ear embodies. I he extra comfort, compared with other ears, seem unbelievable. It rides tlie roughest places as a boa rides waves. There is never a jolt. No shock al sorbers are needed on this ear. Your Mitchell deale can prove this in five minutes. In ease of riding, and in the 26 extras, you will fin the New Alitchell an unmutchnble ear. In every otlie respect in the chassis or body—you will find it tli equal of tin* best. Go see it and learn how mile Alitchell efficiency gives you that you want. $1325 r. o. b. KACINE FOR 5-PASSENGER TOURING CAR OR 3 PASSENGER ROADSTER 7-Passenger Touring Body $35.00 Extra Phone 69 BLACKFOOT,..... CABS FOR IMMEDIATE DELIVERY IDAHO WITH HIGH POWER HIGH SPE1 SIX-CYLINDER MOTOR. WHEELBAI 127 INCHES. ANTI-SKID TIRES t REAR. COMPLETE EQUIPMENT, I C LU DING ENGINE-DRIVEN TIB PUMP, REVERSIBLE SEARCHLIGHT ETC.