Ceredo advance. [volume], February 01, 1911, Image 3

About Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939

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y umm amp nuFEssioim cum
V P. H. NAPIER,
Attorney-at-Law,
WAYNE, W. VA.
V'.M practice In Wayne and adjoining countlea
J. R. GIESEE,
Arclaiteot,
CEREDO, W. VA.
Office at Hoard Brick.
J. C. Geiger, M. D.,
Pr actice Limited to
£ye, Ear, Nose and Throat
Cor. 9th St. and 4th Ave.,
HUNTINGTON, W. VA.
Robert Wright, Jr.,
Contracting Painter
CEREDO, W. VA.
^ Work done In the best ityle and at reason
able price*. Paints and Wall Taper lor tale.
W. H. ADKINS,
THE BARBER,
Guarantees His Work
to Give Entire
Satisfaction.
Oo to his shop and g»-t a clean ahava and a
ale*: hair cut and you will look ten years yoiinp
*■ Shop osar corner of *'H" and Mtin ^tiutta
Oervdo. W. V».
T. T. McDougal,
Fire and Life Insurance
AGENT,
CEREDO, W. VA.
Repretent# Strong and Reliable F»r«
Companies and an old-line Life Com
Mn7 that gives large dividends and
Issues splendid policies.
Mi
, Caveats, and Trade-Marks obtained, and all Pat-]
> ent business conducted for moderate Fees. ]
\ Our OrriCE is Opposite U. S. Patent Of nett
, and we can secure patent in less time thsu those!
* remote from Washington. J
J Send model, drswing or photo., with descrip •
Jtion. We suvise, if patentable or not, free of!
t charge. Our fee not due till patent is secured. ,
? A Pam®mlet, “Ilow to Obtain Patents," with!
(cost of same in the U. S. and foreign countnc i!
j sent free. Address, J
C.A.SNOW&CO.
^ Opp. Patent Office, Washington, D. C. '
Extraordinary Offer
We W.U Send the
Cincinnati Daily Post
ONE YEAR
(Price |5>
end the
Advance
(Price In
Both for only
$2.50
IF THIS OFFER IS
ACCEPTED AT ONCE.
SMOKELESS
LAMP-WICK
Make old lamps burn like new. Why
be annoyed with the old kind when
Torn can get a SMOMIfSS Wick. No
black cmmneya. No bad odors.
Makes a brighter light and a t'cmer
lamp. They save time and money
Seri n« a pier# of p*ner the wtdtn
of r.»i> •rich with vt.» r«nt« and W«
win mail y jtt »lt flat or two No. l
koohe«ter round »inoke!->«, r (rtrr
i •ti.alrl f<* any a«J*be««. w|rt, now
TO CaRF KO!t I AMI'S- net
Solar Lijht Co.. D<pL A, Springfield. 0.
MAKE MONEY
If you want to make money quickly with imtl
capital write for information,
U. 9. SECURITY CO.. IMC..
817 Third Avenue- - PITTSBURGH. PA*
This button *itii a ten cert yen «|
CASCARETS,
CANDY CATHARTIC
the ideal laxative
and guaranteed constl*
patfon cure, eent FRER
on receipt of five F-eenS
stamps- Address
in>ki.i’ia MtvrnT m«r»sT.
Cbir»c<>i ImItwI. Cm. I »•* I we
FIRE IN3URANCS
Is the cheapest and boat decurlty a
nvan can buy. It saves him from worry
perhaps from min and hta f.imlly from
p®nL The rates are not t ery high
I will be pleased ts> give them to any
one who will rome In and talk the mat
ter over Only safe compa^ es repif
Rented T. T McDoujai, i ^rtd^ W
Va.
Talks
PROFIT IN BANK ADVERTISING
Seattle Institution Increased Its De
posits Three Million in Less
Than a Year.
In an address before the Dallas
(Tex.) Advertising club, recently, S. C.
Dobbs, president of the Associated Ad
vertising clubs of America, said,
among other things:
In Seattle there Is a certain bank
that was 16 years getting Its savings
deposits up to $:i,000.000. During that
period a certain young man had work
j e(l UP to a position of some authority.
He went before the board of direct
ors and suggested advertising. They
were duly shocked; in fact. some
indignant. Hadn't they been adver
tising all these years, publishing at
stated intervals their financial con
dition? Hadn't they gotten out book
lets showing the front of tho build
ing and the burglar-proof vaults?
Hadn t they Issued calendars and
souvenirs, all in strictly dignified
way?
"The young man, however, persist
, ent as well as logical, finally secured
an appropriation. They secured tho
services of a high-class advertising
man who was skilled in bank adver
tising. In ten months the bank in
creased Its savings deposits to $6,000,
000, or, in other words, accomplished
under the force of advertising in ten
months (and that was during the
: panic tnreo years ago) what It had
i taken them 15 years to do without ad
vertising. Today they have savings
deposits exceeding $10,000,000.
“in virtually every city in this coun
try one or more papers are bending
their efforts to the giving of a square
deal—publishers who say that no
unclean thing can be advertised in
their columns—who will not print
: wildcat land and mining schemes.
The standard magazines aro even in
advance of the dally papers, and are
eliminating from their pages every
advertisement of a questionable na
ture. Many of our best publications
today stand back of and guarantee the
statements in their advertising col
umns.
“One publication that I know has
turned down in the past 18 months
approximately $200,000 worth of busl
| ness that has been offered because the
brad of this publication could not
' recommend the articles advertised to
Its readers. Isn't your advertisement
or mine worth more in the columns of
this publication? There are no laws
In our statute books that require this
i rejection on the part of the publisher,
but It Is the high laws of moral eth
ics and right dealing that prompts
such action."
ENCOURAGE LOCAL PAPER
Merchants Should Co-Operate With It
to Advantage of Both, Says Ad
vertising Manager.
“Few merchants and corporations
I realize the full value of adequate and
systematic use of newspapers in ad
vertising their business,” declared
Ben S. Jacobs, advertising manager
for Conrad & Co. of Boston, before the
Pilgrim Publicity association of that
city.
"A local paper ought to be enoour
aged,” said Mr. Jacobs “It is the most
powerful agent of public opinion in the
community and the broadest carrier of
your own talk about your store. Pa
pers should cater to the advertisers
and the merchants should co-operate
1 with the paper to the mutual advan
! tage of both. The newspaper is usu
ally willing to do what it can. A
city ought to have civic pride in a
clean newspaper with modern type,
neatly printed; and If this Is so, the
advertisements generally pay much
better. (let In touch with the news
paper man. He Is generally a mighty
decent sort of fellow, and he and you
should bo In business together for mu
ual profit.”
The public judges your faith
In your goods by your public
ity.— Mahln’s Messenger.
Eternal Advertising.
The Indispensable necessity of per
sistently advertising even the best
known and best proved commodities
may be a poor indication of the con
stancy and alertness to Its own inter
ests of the genera] public, but it has
often been attested and proved true
by business men of long standing suc
cess and experience. One such assures
Tip that three years’ steady advertls
ing was necessary to produce a suc
cessful result, while even after a com
modity had an established place In
the market “to be a short time out of
the advertising was dangerous."
An English Point of View.
A recent Ixmdon police court case
brought to general notice a new
phase of the outdoor advertising evil.
A constable found a men painting ads.
on a pavement, and charged him with
■ "wilfully depositing paint upon the
I footway."
ADVERTISING AN INVESTMENT
Give It the Same Study, Thought and
Attention as Every Other Branch
of the Business.
By Henry Nathan.
Advertising, if figured as a dividend
paying Investment and an asset in
good w III, instead of a direct expense
against your earnings, should have
'he same careful consideration that
you give to the selection and purchase
of your stock in trade.
Ask any sales manager what he
considers his most valuable asset, and 1
he will reply: "My advertising copy.”
If this is true, and experience has
taught us that It is. then why not give
the same time and consideration to
this valuable asset that you would to
your other investments in order to in- I
crease its earning power.
When you send your salesman into
new territory, do you consider his sal
ary, expenses and equipment a direct
expense against the Income of your
firm or an investment that should
bring you a certain percentage of
actual profit in dollars and cents, be
sides a valuable asset in good will?
You equip this salesman with the
best samples of your products, you
niake his display as convincing, at
tractive and appealing as possible,
you furnish him with a price list In
which the selling price of every arti
cle is based not only on the actual
cost of production, but on the selling
investment (commonly called selling
expense). What is the main object
in view of all these preparations? To
get the prospective customer interest
ed in your line, to Influence him, to
convince him. to make him—buy.
Your advertisement is also sent out, !
whether It be through the columns of
a newspaper, a magazine or a trado
Journal or in the form of a letter, cir
cular. booklet or catalog. Its same
objective point is the samo prospec
tive customer and it delivers the samo
message. Have you given the name
amount or time, thought and study to I
the equipment and preparation of this
representative as you did to your trav
eling salesman?
When a soldier Is sent to the front
to fight, he Is equipped with the best
ammunition obtainable to vanquish
his opponent—to hit the mark. When
your advertisement goes forth to bat
tle competition, is it equipped with the
necessary ammunition of suggestion,
conviction and Bales force to rout
competition?
Tlie salesman throws his personal
ity, his enthusiasm, his very llfo Into
his sales arguments. Do you live in
your advertieraents? Is tho person
ality of your firm represented In ev
ery word of your advertising copy?
Do you make your advertisements as
suggestive, as appealing and as con
vincing as you expect your salesman
to make his argumetns?
You are convinced that your goods
are as good, possibly better than
those produced by any your com
petitors; you believe you can give
your customers better service; you
are certain that your prices are the
fairest consistent with tho high qual
ity of your goods. Have you ever
taken the trouble to consider why
your goods are the beBt, why your
service is superior, why your prices
are right? Ilecause you have taken
time nnd given thought to the consid
eration of the investment you made
in your raw material, in your labor, In
your equipment and In your sys
tematic production of your products.
Now that you have these goods for
sale, is it not as important that you
give the same thought to the proper
investment of your sales organiza
tion? Is It not essential that to cre
ate a demand for your product, your
advertisements must "hit the mark?"
Tho buyer does not always know
what he wants, therefore your adver
tisement must tel! him—must educate
him. He wants to be told and Is
often willing to pay a premium to pro
cure tho right goods and to get tho
proper information about the goods he
buys. Let your advertisements sug
gest to him the proper course to fol
low in the selection and purchase of
his goods.
In other words, study your custom
er’s wants, study the buyer's condi
tions and environments. Dive as much
time and thought to the preparation
of your advertising copy as you do
to the manufacture of your goods, and
tho Installation of your equipment,
handle It in as systematic a manner
as you handle your highest salaried
employees and your advertisements
will prove a dividend paying Invest
ment bringing in dollars for every
LAnriV utanf
r"**m.
t Judicious use of white space, \
J strong borders, unique arrange- *
t ment of borders and other ex- t
J pedients are adopted by adver- J
* tisers in the efforts to make *
\ their displays attractive.
*■
Is Best Protection.
Advertising of the right kind !i
greater protection for an article th«D
any patent ever granted. Almost ev
ery marketable article can be Imitat
ed, reproduced, substituted or Infrlng
ed, but the one article In ev«ry line
that Is best known and best fixed In
public favor Is that which Is best ad
vertised. regardless of whether It Is
the original article of Its kind or not.
Moral, Don’t Stop.
An old sportsman said: "It is com
monly believed that fish do not bite
so well when the wind Is in »be ©as:
(or the west—1 forget vrblcb); bu
1 have noticed that the fellov. w he
kept right on fishing brought ‘•©a,
the biggest basketful"
Fancy Feathers and Wings
TH08E who make up feathers into
torms that aro to decorate mllll
ncry, look with interest upon each
wearer of plumage and each separate
feather. Many thousands of persons
spend their working hours sewing
pasting, wiring, branding and other
wise manipulating the plumage of
birds (mostly domestic fowls) Into
now forms. Each feather is rcgnrded
with nn eye to Its possibilities In the
evolution of something new hy the
manufacturers. Even tho tiny feath
ers from tho neck of tho pigeon or
peacock are handled separately, in
making up the most expensive pieces.
Just lately, largo butterflies made of
those, pasted to a foundation, covered
on the outside and inside of tho
wings with tho tiny feathers havo
made us marvel at tho work of tho
designers. You can imagine tho
sheen of the wings and tho splendor
of color. The bodies aro of velvet
and the antennae of wired chenille or
gold cord.
In Fig. 1 a fancy feather piece is
shown, in which tho form Is purely
artificial, that is, not mado to copy
any particular natural object, but nn
arrangement of plumage from differ
ent sources into nn ornamental piece.
Tho designer must consider whether
his work is to bo worn at tho front,
back or sides of a hat. The piece
shown Is mndc for the front. Heau
tiful and wonderful color studies and
graceful lines are brought out In
many of these decorations now al
most universal.
To use them effeetlvoly, whore they
nre large or elaborate, one must
choose a proper shnpo and color, and
remember that the hat and other trim
ming stuffs are to be considered aa a
background for the feather. In tho ex
ample shown tho velvet shape and rib
bon bows all in ono co)or and shnde,
frame in tho handsome p.ocv» mounted
at tho front.
A small feather piece Is aot used In
this way. The other trimming select
ed for tho lint, lends up to It, and the
fancy feather Is to be usod ns tho fin
Ishlng touch, simply part of a whole.
Hut milliners, and therefore manufac
turers, are regarding with ever in
creasing favor, those feather pieces
that nre nlmost if not quite a com
plete trimming in themselves.
Nearly all tho wlngH worn on hats
nre “made" wings, which term distin
guishes them from "natural” wings.
They are made so cleverly that It Is
difficult to believe they aro put to
gether by tlie hand of man. A pair
of such wings springing from a band
of feathers. Is shown In Fig. 2. The
band and wings form a single piece
for which tho velvet-draped turban
makes an effective background. Such
fenther pieces mnkn tho work of the
homo milliner easy.
JULIA BOTTOMLEY.
PRETTY DRESS FOR A GIRL
I Simple Model That Calls for Either
Serge, Fine Cloth or Cash
mere.
Serge, fine cloth or cashmere might
be used for our simple model, which
Is made with a panel front laid on
sides In a wrapped seam, and trimmed
with buttons sewn ou In sets of three.
One tuck Is made on each shoulder,
For Small Girl.
| stitched to waist back and front; the
; skirt Is gathered to waistband, which
I connects It to the bodice.
Materials required: Four yards 4k
, Incites wide, one dozen buttons.
Velvet Bags.
When you gather up tho scraps of
\ your velvet afternoon drpss, don’t
j throw them away. Make them up Into
[ a soft bag that should be carried with
| the dress. It can be square or round,
and whatever other material yon wish
enn be combined with It. A long silk
cord, or silver Or gold If you wish the
I metallic note, must be aflat bed. This
Is thrown over the arm.
Heads, embroidery, little patches of
| tapestry or brocades and braid or'lace,
are easy ways of decorating the flat
upper surface.
Just as a personal touch, embroider
your monogram In a circle or diamond
down In one comer. ,
Gloves.
The gloves of tan dog-skin or of
gray undressed kid are the correct
.hings to wear with tho tailored suit,
but the white glove is permissible on
many occasions and the prettiest fancy
!n a white glove Is the thick kid which
may be bought for $1.50 a pair. They
.ire soft In teyt.m-e and wear well.
NEW DRESS TIP FROM PARIS
White or Cream Colored Voile, Em
broidered Heavily, Approved
Thing In Lingerie Dress.
Tho very latent nows from Paris
tolls us that, white or cream-ooIor<Kl
voile, embroidered heavily, will be
the approved thing In lingerie dresses
for early spring. That r.cems to be
looking a good ways ahead, but if you
do your own embroidery you will want
this time, to get ready In.
Really the possibilitlcR are endless
and fascinating. Either heavy em
broidery (wallachian. for InRtanco)
wll' be used, or beadwork with rub
ber bends, or a combination of the
two. Can’t you Just see a wull-of-troy
design, worked solid In white and out
lined beads? Or, perhaps, the beads
would bo black, and a black hat. would
be worn with the dregs, or Allco blue,
or old rose, or some other becoming
and striking shade.
How pretty this would bo In a
three-pleco suit, with tho embroidery
consisting of n sklrtband. sldo plaits
on tho waist and collars and rovors
on the coat! Then there aro other
Idpas—a Persian design worked out In
varl-colored heads, for Instance, or a
spray of henvy flowers, morning
glories or pnsslon flowers, with cen
ters and veins accentuated by meant
of heads In the proper eolors. In this
case the embroidery Itself would he
equally attractive In llfo colors or In
white, or even In black.
Then there are all tho metal effects.
How lovely bronze would he on cream
voile, or silver on pure white! Voile
has the advantage of raveling enslly,
and so It would be quite possible to
draw a thread nil the way along the
materials and work from that. Even
drawn work could be combined with
these other effects.
Doesn't. It mnko you want to start i
right away? Do have a dress like this
for next season. I’m going to!
-—
Lace Flower Pint.
The latent In dalntr and charming ,
pins for wear on collnrs and cuffs fa !
a lace flower erocheted around an nw
dlnary small safety pin. The flower la
usually In violet form, though In white,
and stand# out stiffly from the pin.
When crocheted to a violet pin, rt
may he used to fasten Jabots of flow
err., and It Is Just as pretty, though no»
quite so new. as applied to the hatpl*
A set of these lovely white laceplns—
three for collar, two for cuffs twe
hatpin# and two stickpins would b*
tho prettiest present a bride or a traw
eler to Europe ever received.
The bar of the safety pin I*
crocheted over and over to hide th«
steel. In black, with black pins, they
solve the question of what to use Is
mourning.
Tapestry Hats.
Tapestry covered hats, the tapestry
In bold patterns of soft and old tints
on a light ground stretched tightly
over the frame, come In wide picture
, shapes and close mushroom models
| They are uottimmed.
FREE
ADVICE
TO WOMEN
'JTomon suffering from any form of
Illness are invited to promptly com*
niumcato with Mrs. IMnkham at Lynn,
Mass. All letters are received, opened,
read and answered l>y women. A u o_*
man can freely tulle
of her private ill
ness to a woman;
thus hns been es
tablished this cotv
fhlonco between
Airs. Pinkham ami
the women of
America which ha#
never been broken.
it % a>r>er nas sue puo
«*» a testimonial or used a letter
" lthnut tlio written consent of the
writer and never has tho Company
allowed tlieso confidential letters to
pet out of their possession, as the
hundreds of thousands of them In
their tiles will attest.
Out of tho vast volume of experience
wliieh Mrs, l’ink ham has to draw
from, it is more than possible that she
has gained tho very know ledge needed
In your ease. She asks nothing in re
turn except your good will, and her
advice has helped thousands. Surely
any woman, rich or poor, should be
glad to take advantage cf tills gener
ous offer of assistance. Address Mrs.
I liikham, care of Lvdla E. 1‘lnkham
Medici no Co., Lynn, ‘Muss.
Kvcry woman ought to havo
Lydia T3. l*inklium*s HO-pago
Text Hook. It Is not a book for
general distribution, ns It Is too
expensive. It U froo and only
obtainable by mail. AVrito for
it today.
PRECAUTIONS.
i tnusin t color my lips tonight, lor
I'm sure to sit out. half n dozen dances
with Charlie, and ho’a Much a boy for
kissing."
Their Last Hope Gone.
When the minister praised the rasp
berry jam at Mrs Green's bountiful
Saturday night supper, he could not
Imagine why Angle and Horatio, the
twins, gazed at him so reproachfully.
“Don’t you like raspberry jam, my lit
tle man?” he naked Horatio.
"Yes. sir, 1 do, and Angie does,”
said Horatio in distinctly resentful
(ones, "and mother told us that she
was afraid the lust she made wasn’t
quite up to the mark, and if you didn’t
praise it.. Angle nnd 1 could have It for
luncheon on our bread, for Mrs. Willis
nnd Mrs. Hhcdd never said a word
when they ate it, and you've made the
third; but now she’ll use It for tho
church sociables,” and Horatio looked
gloomily at his twin, who returned the
look In kind. Youth’s Companion.
Parliamentary Quarrel.
“I, sir, aim always at the truth!’’
’’Well, ail I have to say is, you’re
a very bad shot.”—\a* Hotirlre.
Life is full of ups and downs—but
unfortunately most of us are down
more of the time than up.
*