Ceredo advance. [volume], September 20, 1911, Image 2

About Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939

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The Ceredo Advance.
T. T. McDOUGAL. Publisher.
CEREDO. - WEST VIRGINIA
“Bird-woman" la the very newest
word
Don't take your vacation too se
Tlouely.
^hat is so rare us an actress wltt
out a divorce?
More persons are drowned any day
than are killed In airships
The summer girl Is now queen, with
Dan Cupid as her prime minister.
Some men feel flattered when a
strange dog wags his tall at them
Babies are scarce In Pasadena, but
the town is strong on grandparents
A farmer with a good potato crop
would have no trouble In trading it for
an automobile.
Motor boats now make thirty-five
miles an hour. The speed craze thus
rules land, sky and water.
It Is such a nuisance to be a French
playwright, compelled to write ail ol
ones masterpieces between duels.
In Colorado, where potatoes have
become legal tender, one can take
one's change in Saratoga chips.
What should be done with the of
fensive person who says: “Well, how
does tt feel after your vacation?”
Life’s little annoyances Include per
sons who persist In walking on the
wrong skle of a crowded sidewalk.
In Waterbury, Conn., a man paid a
wtlff fine rather than wash himself In
Jail. It was no night of the bath fot
him.
In the interests of navigation It
may become necessary to put fender?
on the rocks that line the Pacific
coast
Articles In an esteemed contempc
rarv on “Modern Aeroplanes'* should
be followed by others on ancient area
planes
A Minneapolis girl had the courts
change her name from Olsen to Smith
Nevertheless Olsen is a good Ole
name.
Dr. Wiley is probing into the tnvs
teries of the restaurant mince pie
I hat man isn’t afraid to tackle any
thing
1 here is one thing in favor of the
iceman. Thus far nobody has been
able to Invent “something Just as
good.”
Unless that-flock of comets pan
guarantee something more exciting
than cyanogen gas it may as well keep
on going
1 he Aero Clug of America has
adopted a rule barring flights ovei
cities. There are few haystacks In
the cities
Aeroplane engines c.r the revolving
type consume vast quantities of castor
oil. doubtless for that colicky noise
they make
Our millionaire pololsts are ap
plauded for defending the interna
tional cup. but nobody sees fit to say
a few kind words about the ponies
which really won
--
A New York woman claims to have
eolved a household problem by Im
porting a Filipino girl as a servant. It
will be all right If she keeps Moros
out of the kitchen
A Tennessee man has absolute!?
forgotten his Identity. The fact that
he is not called upon to give testl
mony In any Investigation makes his
case especially remarkable
- -
Women residing In or traveling
through New Jersey are forbidden to
decorate their hatH with any portions
of birds, but they may use the mil
liners bills If they so choose
A man In Connecticut dropjted dead
from Joy Yet Joy kills even fewer
than lightning strikes, and everybody
has a thousand or more chances to
or e of escaping »he latter misfortune
i>r Pranard say* the steak and
chicken we leave in restaurants goes !
fo waste The doctor does not know
of the kitchen reincarnations which
caterers learned from Ids own Paris
It t* possible to see one of the
comets with a field glass but the av
crage timorous person will not begin
maklhg his will belor** the eelestla;
visitant becomes visible to the naked
eye
Ro< lety wntnrn have taken to divln*
In a submarine boat, one advantage
of that method being that they do not
r'-f their hair wet
I ' r<-la s ex-shah paid a steamship
$35,000 to take him bnek to that eoun
try Some men go to a lot of ex
pense and bother In hunting trouble
''no of the turhtns of the battle i
•hip North Dakota has been "stuck'
for five weeks It |s best to hav* j
the** Incidents dev lop lr> Uir»* o« ;
-~ii— ir
Advertising
1 Talks 1
|c ^»QOOOOOOOOO d]
KNOWN LABEL MOVED GOODS
Case Prom Texas That Demonstrates
the Value of Advertising—Peopia
Must Be Educated,
As an Instance that people will not
buy goods that are not advertised, the
Houston (Texas) Post has the follow
ing article based upon facts that Is
well worth our readers’ attention.
They can ponder over It at their leis
ure. The Post says:
Apropos of the editorial on this page
and the statement that people are
prone, when buying, if it occurs to
them to ask where an article is manu
factured, they are more than apt to
buy the article that is wrapped In the
fancy wrapper, a case In point forces
itself to the front.
"In a city not far distant from Hous
ton, in tho heart of an agricultural
community, thero has been much agi
tation for a canning factory. It
seemed that everybody In tho com
munity wanted the canning factory.
There were tomatoes galore that
could be used—w'hich during a cer
tain period of the year were not mar
ketable—and the people believed that
a canning factory would work this
product up and create a market for It.
“An enterprising gentleman In
stalled the canning fuctory. There
was much hurrah, and he was lauded
to the skies as a benefactor. He
bought up many tons of tomatoes, for
which there wbh no market at the
time, and canned them.
He then went to the local mer
chants and endeavored to sell them.
"’The people will not buy them!’
That was the uniform answer of the
merchants to his overtures. It was
quite a shock to tho man who had put
his good money into the enterprise
and who had spent more good money
for the products of the section and
more good money for the labor and
the cans.
’•’Ob. yes they will,’ was his em
phatic nnswer. ’You people need a
little enterprise. Just to show you
that the people will buy these goods
1 will place them on your shelves and
you may pay me when you clean
them out.’
"The goods were placed the
shelves of the several merchants.
There they remained. Finally the
owner of the canning plant In despair
wTote to one of the loading canning
concerns of the country aud told of
his difficulty and asked if they could
suggest a way out of the predicament.
T here was much correspondence,
and as a result the big concern
bought the entire output of the local
plant.
^ou Just gather up the goods you
have placed in the stores and we will
eon ! you our labels. Put them on
Muir goods instead of your own
labels.’
It was done. The goods were
placed back in the same shelves and
they moved out in a hurry.”
Now, there is a lesson In this. Just
because there is a recital of it In the
Post may cause 6oine to feel that
the Interest is a selfish one. Hut it
is not. It concerns human nature. It
concerns every reader of this storv
The reason the goods moved when
the new labels were placed upon them
was that the label, or the brand, had
been advertised. Housewives knew
about If, and when buying canned to
matoes they brought what they knew
abcut The tomatoes canned at home
were Just as good as those canned
elsewhere and the advertiser knew it
and war willing to risk his reputation
on if They bought the brand that
they bad been reading about. There
was no real fraud practiced on the
purchasers, for they were getting
what they paid for.
Advertising Is the thing. Why kick
nt the man who put hlR labels on an
other's product? It was a good prod
uct and he knew it. because he had
investigated. He was simply giving
It his Indorsement. Ills Indorsement
was worth something people had
.ome to know that and to rely upon
It. He was simply reaping upon his
Investment. He was an advertiser
and had familiarized the housewives
with his goods. He had taught them
that his goods were good goods
It Is not enough for a man to In
vest his money In the manufacture of
a product, no matter how good the
product may be. He must tell the
people about It, else they will not
know- that he or his product exist. He
may have the very thing that the peo
ple are anxious to know about, .tin
less he gives this Information he Is
throwing his money Into a hole nnd
covering If up when he pi ts It Into n
manufacturing plant nnd turns out a
commodity, no matter hov- good, nor
how useful, unless he fells people that
he Is making surh a commodity.
If he has something good the great
rr Jenson he should tell people nbout
It. Ther** are lots of things on the
market that are not good, hut which
people buy because they do not know
where they can get the genuine.
Home Industries should be patron
ized for the reasons set forth In the
editorial. Hut the managers of home
Industries had best consider human
nature and how to reach the average
hurnen
Sj when we ask for certain brands
of goods we are simply seeking an
opportunity to pay dividends on sn
• d' ertlffng Investment
ADVERTISING A CITY
By GEORGE &. SANTA.
Probably tbe succesful advertising
of a town or city is one of the most
difficult accomplishments In tbe whole
field of advertising. Hitherto It has
not been so difficult as It will be In
the future, for the reason that the
list of advertisers in this class Is be
ing lengthened every day, ind more
and more cities are joining In the
chorus of “boosters.”
The first problem In developing a
community with advertising Is to
make every resident of it loyal to the
place. In a city of 10.000 or larger
the people have, in general, but a
very scant Idea of the particular ad
vantages and the wealth-producing In
dustries of their home community.
They need education along this line.
But worse still, that old adage. "Fa
miliarity breeds contempt.” Is too
often literally true and Mrs. Jones Is
quite likely to get It into her bead
that Neighbor Smith is a poor sort of
a miller anyway and she doesn't care
to use his flour nor anything elBe that
he makes. And often the same thing
is true of the biggest and best “cards"
the place holds. Not Infrequently in
a place wherein is located an institu
tion of great value a regular hotbed
of critics is developed who seem to
delight in "knocking” it.
Now no town is going to do much in
advertising, or anything else, so long
as this state of affairs exists. But
fortunately a little enlightenment
will cure nearly every case and If it
takes five years to convert the popu
lace it will be time well spent. Until
that i8 done and the business men
get together sufficiently to stand sol
idly and unbiased for the things of
the place in which they live, every en
terprise which It Is proposed to start
will get a baptism of cold water be
fore it is twenty-four hours old.
But the movement toward town and
city advertising is logical and timely.
Advertising makes people think and
active results follow naturally. How
to go about the achievement of re
sults Is a question any city can nn
awer not with talk but with work.
It takes determination, purpose, and
moiv.\, but that it is an investment
well worth while any city which has
an enlivened public spirit will exem
plify.
I***...»♦♦••••*
Some advertisers say: “As **
soon as business picks up |'|| <>
advertise.” Fancy a gardener <M
saymg: “I'll wait till harvest o
time to sow my seed.” o I
BUSINESS METHODS CHANGED
Old-Time Way of Selling Merchandise
Through Friendship Has Gone
Out of Vogue.
In days gone by, business to a great
extent was done on good fellowship.
The salesman who was a good "mix
er ' a hale fellow well met, who made
friends easily, sold his goods not en
tirely on the merit of the merchandise
but greatly because of his pleasing
personality. The “drummer" with a
pocketful of good cigars, a jolly man
ner and a repertoire of funny stories
was a type of a successful salesman of
the past.
But things in recent years have un
dergone a change—business Is no long
er done on a basis of friendship hut on
purely business principles. And ad
vertising has brought about this
change.
loday the successful manufacturer
who has an nrticle of merit generally
sells It to the consumer either directly
or Indirectly through advertising. Di
rectly by the mall order system—or
Indirectly through the retail stores. In
both cases his advertising creates a
demand by influencing the consumer
to ask for the article.
The successful salesman of the pres
ent Is not the joking, superficial fellow
who may have been a good salesman
years ago—but he is an intensive dig
nified. serious-minded business man
who knows his proposition thoroughly
— and he sells goods on merit and not
through friendship. And his strongest
argument to the retailer Is the adver
tising of his produet to the consumer—
and for the following reasons:
An article that can stand the light
of publicity must possess merit—and
If It does, then the consumer will de
mnnd If. If there Is a demand for an
advertised brand, the merchant Is not !
likely to stock up with competitive !
non advertised goods for which there
Is no call.
Most articles of merit can he suc
cessfully advertised. The manufac
turer who makes such an article
should advertise It to th» consumer—
and his salesmen should use the ad
vertising argument In soliciting orders
from the retailer because advertising
Is a winning selling talk
V A little common sense In af|. Q
A vertising means a lot of com- ()
} mon cents In your cash drawer. /,
Results Sometimes Slow.
An eastern manufacturer of print
ing presses recently sold a cylinder
press to a printer in Routh America
as a result of advertising done at the
f’hlcago world's fair In 1JW3 The
printer had saved the circulars adver
tising that press sixteen years, and.
when he finally got ready to buy. com
municated with the manufacturer and
bought that make of pvess. This sfm
ply shows that It often takes a long
time before results come from rom*
particular advertisement.
HAD COME TO STAY. ANYHOW.
The stranger, who had been detain
ed tn the village by a washout on the
railway, stepped Into the office of the
local newspaper.
“1 see you call your paper the Ex
i perlment-Vlndlcator." he said. "It's
a consolidation. 1 presume.”
"No, sir,” answered the editor; "this
Is the only sheet that ever has been
published In the town. 1 gave It that
name because I rather liked the sound
of it.”
"I see.”
"Besides. 1 wanted to see If the peo
ple here would give me support
enough to vindicate the experiment.
If they don't, by gravy, sir. I’m going
to change the name of it to the Snipe
Bag. edited by A. Holder!”
Thackeray’s Reckless Feet.
It may be feared that some people
will find proof of Thackeray’s posses
sion of a lively sense of humor In
| the story that be once put bis feet
out of a hack window while riding
through a Boston ^reet.
When we consider the narrowness
and crookedness of those thorough
fares. It Isn't the humor, but the
wild recklessness of Thackeray’s feet
that most Impresses us.
A Hard Fate.
“So your firm Is going to transfer
you to Baltimore?"
“Yes. confound the luck.”
“Why do you regard It as bad luck?
Baltimore Is a line town, near the sea
shore and only a short run from New
York. Aren't you getting a raise of
salary?”
"Yes, but Baltimore has no major
league ball club.”’
Risky.
“Is the lunch room you patronize
well lighted?”
’’Yes.”
"That’s good."
“Why do you say, ’That’s good’?”
"Because 1 once heard of a fellow
who went Into a lunch room that was
rather dark and mistook a cockroach
for a lima bean.”
He Knew His Business.
Proprietor of Millinery Shop—Why
didn’t that lady buy anything?
New Assistant—Because we hadn't
got what she wanted.
Proprietor—You’ll kindly remember
in future, miss, that you’re here to
sell what I keep, and not what people
want!—London Opinion.
HITTING BACK.
Mrs. Diggs—I am a true daughter of
Eve.
Mrs. Wiggs—I'd like to know In
what way? You can neither cook nor
wash dishes.
Mrs. Digs—Neither could Eva.
Evidently Maudlin.
Our rook got very drunk.
How In It that I know?
Why, the unpacked her trunk
And awore she’d never go.
The Las? Word.
"You know that you simply ran
after me until you got me to prom
lae to be your wife," she said In a
taunting manner.
"Well." he replied, *’| didn't have
to run very fast to overtake you.”
*'I was wearing a hobble skirt at the
time,” she defiantly retorted
Painful Comparison.
"A swollen fortune." said the ener
getlc but crude reformer. "Is as had
as a sore finger on the body poli
tic.”
"Yes," replied Mr Orowcher; "and.
3ke a soro Anger, the oftener you hit
It the more It seems to swell."
Too Elemental!
Euclid was boasting of his prowess
"Here’s one.’’ remarked bis wife "if
we pay Hrldgct $25 per month and a
neighbor offers her $26. bow long wlU
she stay f”
With a wall he fled Into the night
That’s Why.
Dentist—Why. my dear sir, you
seem to be frightened half to death.
Patient—I atn doctor, and yet I
brought my nerve with me
The Cause.
"Why are thoao men disputing so
angrily over the water question?"
"I guess they’re quarreling over the
Irritation problem In the weat.”
Circumstantial Evidence.
"Do you believe marriage Is a lot
tery?"
"Well, you »e« many married peo
ple who look blank.’
The Same Old Story."
**U*j curiou« bow habits fasten
themselves on people. You know
Wappsley?"
"Yes."
"He’s an enthusiastic fisherman,
and always has i\ story to tell about
some gigantic monster of the deep
that he almost caupht.*'
"I’ve heard him tell a lot of lies of
that kind."
Well, It seems that burglars broke
Into his house the other night and he
got up and captured one of them—
a little fellow—but you ought to hear
him tell about the size of the ene
that got away.’*
SUMMER WORK.
First Poet—You look warm ano
tired out.
Second Poet—1 am. I’vo been busy
all day writing Christmas stuff.
Perplexing.
A railroad train ran off thg. track—
An accident, ’(wag said;
But ther* wag none to blame, alack.
Because no one was dead.
Halves, Mister.
It was at a theater in Dublin. The
king, aged and Infirm, was blessed with
two sons. Ho was paclnrr up and
down the stage with a wearied look,
exclaiming aloud: "On which of those
two sons shall I bestow the crown?”
The house was nearly brought down
with laughter when a little man in the
gallery stood up and saidi "Treat 'em
fair, guv nor. Can't yer give ’em half
a crown apiece?”—Ideas.
No Connection.
A boy was throwing stones at s
noisy dos when a passerby stopped
and addressed him.
"My boy.” the 6tranger remonstrat
ed. "don’t you know you should ba
kind to dumb animals?”
"Yes,” replied the boy. "but what’s
dumb animals got to do with yelping
dogs?”—The Housekeeper.
No Buyers.
He (loftily)—1 will marry no girl
because she has money. I would not
sell myself.
She (caustically)—Don't worry. A
girl with money enough to buy any
kind of a husband she wanted, would
never pick you out for a bargain.
Atlas Remarks.
Atlas was bearing the world on his
shoulders.
"It is easier to have everything my
wife wantB me to get on one spot,”
he explained..
Thus we see it was a labor-saving
device.
One Punishment for Perjury.
Among the Sea Dyaks of Borneo ly
ing is almost unknown; and the tell
ing of a lie Is Bhamefully recorded by
heaping a pile of branches, «o whom
every passerby contributes—a punish
ment dreaded beyond all others—I,on
don Saturday Review.
She Forgot Something.
New Nurse—Please, mum. I can't
do n thing with the baby. He cries
all the time.
Mistress—Well, 1 declare! How
stupid of me. His other nurses were
colored girls. You’ll find some stova
polish In the kitchen.
HER PROMISE.
He—| leave tonight Can't you glva i
me a little hope?
8be—Well. If I’m not married by
neit season, I promise you I’ll let you
tearh me how to swim again.
————————
Stuck Up.
The Ringlet have a touring car—
First time It get* a blfT
I’m 'frald their heads will break right
off
Their oecks are all ao stiff
mwtg ami WQftsntiKM. tint.
P. H. NAPIER,
Attomey-at-Law,
WAYNE, W. VA.
WT111 practice in Wayne and adjoining eotratfas*
J. R. GIESKE,
Arotiiteot,
CEREDO, W. VA.
Office at Hoard Brick
J. C. Geiger, M. D.,
Practice Limited to
Eye, Ear, Nose and Throat,
Cor. 9th St. .nd 4th Ave.(
HUNTINGTON, W. VA.
Robert Wright, Jr.,
Contracting Painter
CEREDO, W. VA.
W^Work done In the best style and at reasem
abla prices Faint* and Wall Paper lor tala.
W. H. ADKINS,
THE BARBER,
Guarantees His Work
to Give Entire
Satisfaction.
W* *hop and ret a clean shave and a
lice hair cut and you will look ten years young
*r. bhop near corner of "S' and Main Streets.
Oaredo. W. Va.
T. T. McDougal,
Fire and Life insurance
AGENT,
CEREDO, W. VA.
Represents Strong and Reliable Firm
Companies and on old-line Life Com*
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\ Send midel, drawing or photo., with descrip .*
We advise, if patentable or not, free oij
► charge. Our fee not due till palent is secured. J
t A Pamphlet, “How to Obtain Patents,” with*
► cost of same in the U. S. and foreign countries]
► sent free. Address, !
C. A. SNOW & CO.:
^ Opp. Patent Orncc, Washington. D. C. ,
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