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ADVERTISING TALKS | WRITTEN BT WILLIAM C. FREEMAN. ABRAHAM LINCOLN used 119 words in his famous Gettysburg speech. Some of them were repeated several times. The SIMPLICITY of that wonderful speech has made it live all of these years. If advertisements were writ ten in the simplest language all of the time how much bet ter advertisements they would be. How much LONGER they would live in the people’s minds. The big words and long sen tences frequently employed by advetrisement writers de-, feat the purpose of the adver tisement—people don’t under-1 stand them. A haberdasher in St. Louis wrote me saying that he wanted some advice about ad vertising—that he was willing to spend a small amount in \ the newspapers—that he had j a nice new line of goods—but he did not know ju-'t how to go at it. He asked this question. Do you approve of advertising an article worth so much and the quoting a price lower than that? I’ll answer that question— “No, I do not.” Now here is a simply worded three-inch single column advertisement that l! woud advise my haberdasher friend to start off with: I want more people to know about the good Shirts. Neck wear. Hosiery, etc., that I sell.' I am going to advertise In this space three times a week for three months—telling you each time about my merchandise. To-day I want to mention that I have some very fine shirts that I can sell to you at 91.35 on which I make my regular bu®ine»® profit, but they a re very flood ahirt®. and I back them up with my guarantee. "Your money back If they don’t make good.” Name .. Address . Then follow along in the same space with the same simply worded announce ment. always usirv. the guar antee. for three nv nths using at least two newspapers at a cost of about SR> a week— the price of a good salesman —and I am certain that my friend will get satisfactory re sults. MEN READ ADVERTISE-; MEM'S more than . e think they do. They Ri SRONI) to them, too. if the advertise-, merits Jo not try to tool them. And don’t forge: that manv! women buy the -flirts. collars, neckwear, hosier-, and under wear for the men. I don’t see why every mer chant does not advertise. Small space is not costly in big cities; it is n -t cost I v in smaller community?. Don’t be afraid that big ad vertisers will kil1 vou off; they cannot do it. lust keen at it. (To hr etmtmued / Fata' Railroad Aecident MOItM.K. Mu. April II Enrin»«r Ja«|a.r Adam* «aa killed and Jl»n paa*. i^i n t 4 i h in xml por*er tnjnrfd. h/ Mi* dltrhlnr of rior*h iKmrid Mnhll* in»i OP'n j ,*««.n Ker ♦ r i ii n -ni.-r fo-ir. 12 mll« < minth of Mnldno. Mi** . On* aft •-moon — ,-!_ VIRGINIA THEATRE Thnr. » M al I , April II. II, |». at jrdfi j ■ O mr • t*nrr\+4 i * n »» i »iv * th.. ■ •, t u • I f . S'. . s». ar Mai ra I-, ram IS. *5. ar. 1 !f. COURT THEATRE. TOOLS TOM’* CASTS f » r+np,» «,* r*-. t r H* > ft* COURT THEATRE. " nf , . aaaarm Tnr. dtoeowr* loi.mrt w ih the Btran# Wait,,. Tbp New Social Ideal tea enwAan *a**«n aaiont Mi ml. If »|.f, T iaa-Iaf April l«, !*1l AI'Mlaai'y.s - * t* Cfc.STa. - _ McFadden’s - - - The Men’s Store EASTER SPECIALS 50c FOUR - IN - HAND NECKTIES OQn FOR.£vC Regular 50c quality of fine silks made up in the latest styles of Four-in-Hands for 20 cents each. Other Neckties 25*, 35*. 50* EASTER TAN LOW SHOES pr rk for men.tP«wU Button or lace, several differ ent styles including the 'atest high toe styles of young men's shoes. Other Shoes for Men 91.»S, 92.50, 92.OS, 93.50 EASTER HATS for men QQ and young men . ^ •*'0 Some decidedly handsome styles of light colors, pear', gray and tan of the new styles. Regular S2 50 values for 31.9S Other Hats for Mon 31.50, $1.98. 32.50, 33.00 EASTER SHIRTS I with seperate collars AO to match the shirts... . J/Ov The latest style of the popular coat style shirts, all new pat terns. Regular S1.25 values for 98p. Other Shirts for Men iHc 59c 75C, 93C 1 Special Reduced Prices on Many Men’s and Boys’ Suits This Week. 1 M c F A D D N 7 S Everything Men and Boys Wear. 1122 and 1124 Market Street. H. 8. 0. RETRENCHES Ten Men In Wheeling District Are Suspended—All From Transpor tation Department. Tn line with the retrenchment poli cies recently adopted by the H It <> Hallrnad Company, ten rnen employed in the conduct Intt transportation de partment. In the Wheeling district, were yesterday suspended The tnen suspended w'ere operators, despatch1*™ and freight office employe* General Superintendent l’. It WMllama an nounce.! to the lnt*lllf;er.cer la«» nlrht •hat the suspension as only tem porary NO ACTION Is Taken at Meeting of Mozart CHI zees Last Evening In Regard to Incorporation. At a meet;nc of th« ' nriotis commit tee-. of the Mozart citizens last even inu plans were furthered for the or ■ anlzation of the (ire department other matter* of Interest to *he re*! ents wer- taken up but no action sas •akin Another meet In* of all the citi zens Will he held ne»t Tuesday even .rut *h»-n report* will be made by lb* ootnml'toe* Thn matter of Incur I-orat|pit has been dropped for the present "Ro -onr RhaVespenre Club Is a zfest ► lores**'' 1 s We have scrum ils'ed enoilKh ’ n# - 'fir Finn a*tr» fnko tic 11 in . musles! rotm-dy ** - Washing 'on Be a Seasonable Dresser. fjuit wear ing winter - ;lothea ••hen win er itself as ended A man whose -.lothes wer raise ■*ouhts as fo his nwn rrship of i calendar i is a lucky | man Take a | look j I'RO.MPTLY itf you've l^een neg ating it <t the kind »f clothes -u otroHT "> t»e wear ling NOW. V. Fox 1310 MARKET ST. STATE DEATHS Joe T. Mitchell. P|** ' t-1 ->t v . Inr..,| .... nc,r MORGANTOWN. \V. Va . April 11 — lo«f p!i T. Mitchell, aped 7k. Is dead at his home here from a stroke of par a.ysls 1 he body has been sent to Sommcrflcld. I’n , for Interment. W. H. Ka jffman. V;.e lit P'spatr> - . tv. Ir.ietllre-rer M urnNsni ftn. W w. April i - - Wesley II Kauffman, aged k\. is dead h»rc lie tm n native of Frederick ' itv. Md. A widow and ctpht children survive. Medaig for Heroes \K\V YORK. April 11 -In the pretence of many women end children, whom thev bed ' rescued, 21 firemen were pre sented with modal* todai for brave work during lOIO-li. Mayor <»ayner. In presenting the medals, su'd that the New lark fl re anil police dcj.art trrn* were tho host In the •world. ^__ Automobile and Motor Boat Accessories The Celebrated Monoples Horn, Hiwtu. I Can he heard for two mile* W» also i arry In *to<T. Storage Batteries Dry Batteries Spark Colls Spark Plugs Magnetos Ammeters Voltmeters Bull Dog Connectors Battery Switches' Miniature Flush Switches Polarity Indicators Gilt tdqe Metal Polish Tungsten Lamps for Headlights or Sidelights Trouble Hunter Lamps. Gee Electric Co. IH to 2S Fourteenth St. WhrHinif. \\. Vs. TAXJCABS $3.00 PER HOUR r«T» l.ion Outer ... Seine Prlr* se Berks rt l Ct.LCST SSSTtCI , BURNS&CHURCH Hark and Transfer line Oftlr*. No Itie Msrket fttrset Both phones— AfSns. ees Stahl* III Sift'. 41? Our Mitln — t'romptoms end .1 NslleMllls - w ^ L JL/M | , /A I f\ I L l *1 , Filtration Ordinance Is Passed by Council STREET LEVY GOES .SACK TO COMMITTEE. Filtration Question to bo Submitted to tha Votor May 25—Othor Business Transacted. I Several matters of Importance were considered last night at the regular aesslon of council. In addition to the gas question, the disposition of which la given elsewhere, the nitration bond ordinance was passed, while the twenty cent levy for street Improvements was laid over until the next rpeeting. The nitration ordinance was passed by the First Branch at the last s.s-lon and came up In the Second last night as unfinished business. After being rend by section, n communication waa received from the Ohio Valley Trades and Labor Assembly asking that a clause he Inserted requiring that union labor be used on the prefect and that Mle .Assembly have the right to define the meaning of union labor. I A lengthy and somewhat acrlmonlun debate ensued, ending In the adoption of the clause without the section gtv ! Ing th» Assembly the rirht to make the definition referred to. The ordi nance was then sent to the First j Branch by which the union labor j clause was amended In such a man ner that the provision will not appear In the ordinance, but will be Inserted In any ixintract that may be made The ordinanee carries the expenditure i of $300,000 and will be submitted to the I people at the election on May IS. Street Levy. When the street levy matter was Introduced. It at once became apparent that no agreement could be reached by ; various wards, and on motion of j Mr. Kirk the question was referred to the committee on streets, alleys and grades. j An ordinance was passed by the 1 First Branch and concurred in by the | Second, authorizing the expusjlture j 1300 for weights and meascres for j the use of the city license ocer. An ordinance providing thaj the city ■ 'eirrlnarlan receive |50 per month sal ary and |2 and traveling expenses for each dairy inspection outside the county was passed Hitherto, there has been no provision for extra fees for Inspection outside the county. A resolution originating in the First Branch and passed by both, asks that the legislature grant the people the right to vote on the Improvement of streets on the assessment rlan. A petition for the puvlug of Twenty • lahth street was referred to the com tnlttee on streets. allays and grades The application of the Wheeling Kiectrteal company for permission to construct a switch was received In the First Branch and referred to the com mittee on streets, allays and grades and ordinances. Following the regular session a ses sion of the license court was held. Mayor Schmidt presiding, and a trans fer of the license of the Muoss club from the present club quarters to the Kgerter building was granted. Rival Confabs Are Held by Republicans and Demo crats From West Virginia In Washington. I st T»ivp:iti’li »o t'-e Intelligencer. | WASHINGTON'. I). C., April 11.— With the arrival of Adjutant General Elliott. Hon. Harry Woodyard. Collec tor George Work. State Chairman Matthews and Charles Swisher there have been mnov private political con 1 terenees with both ex Senators Scott i | and Elkins. To night Senators Watson and Chll , ton have n rival conference with Joe i Chilton. Governor MacCorkle and 1 'other eminent Ilemocrnts. with the In | tlmntlon that the new liemocratlc or ganization In West Virginia will be the most powerful ever known. LEAP THREE FLOORS Six Employes of Furniture Factory Injured in Effort to Escape Serious Fire. | GALl.! POMS, O. April 11. Six employe.- f the Ohio Valley Furniture Company were seriously Injured here tonight by Jrnnuing from the till'd floor of the plant when a fire started In the building The structure was destroyed by the flames, tho loss being est mated at lion.fion, Tho insurance was JiiO.OOO. WHITEWASH MAYOR — No Investigation to be Made of the Charges Against Pittsburg Mayor. i HARRISIU'RG. April 11.—It was' ] learned her.- tonight that there will • be no Investigation of the city govern ment of Pittsburg. The resolution in troduced in 'hi- Senate at the Instance of Mayor Wm. A Magee, of Pittsburg, callint, for an Investigation following : the charges made by A. I.eo Weil, of ; 'ho Pittsburg Voters' league, two ! weeks ago. will be shelved. NEW DAM SITE 1 Selected in Lower River and Will Cost Nearly a Million and a Half. *r'- " * t,, « Tni* . iffrrrar IlfNTINGTON. \V Vh . April 11—1 Major r K \elstaetter ami I.lenten- | ant M V Tyler. of ihe Ohio River , Tiiafrlrt Mi»rd of Fnglneer*. viewed the proposed site for l*nm No ?e tn the Ohio river at Marcums, two miles below 11 untlngtnn. nnd approved the site if 1« eattmutcd that the dam will rost f1.400.ooo Tim completion of O tn No ;v A ill ' mark the completion of all the dam* i In ti* IMttsbtirg district Trial of Man Implicated In Newark Mob Act Begun at Mount Vernon. MO! \T VFIR NON. o. April 11 The c-me of J Bolton, charged with alleged complicity In the Ivneh iMt of the (Ir> detective, r«rl Fiber Inefon. at New ark. last July, w n* be gun In this city today, having been brought here on a change of venue CIRCUIT COURT •pwrifAl R*r^1f#r D«&J»4 la VttnlftH A»»to Oaa* — Yajanctma in lf*n fcamallar Cm# Tn tTa «• • • r*f 1 f Marker va. Frank ||». t»*. ft ml. a r>**ltlrtti f .r a •r>nr|»| i tara| ar for f f «• H#»'<1j|r<1 A tit*la «'»• fl#*nl» I by Jti-U" Jlarvajr • An Injiitif praranfin* f »n «ala • »f " al a«tnto m a* a* intrd t»y .!»#•!«- Vaa M#f In f*a . mnr of Fr*4#rVk William ' Nfnnfcamatlnr. a# al# v*» CHarkt »n.1 I fir ' #fb» M# t l#r rt.rl *rt ft * ■ »*e #tf A «' MnCi|tf»n t« If ( If I f fl»#» ilafantlanl’a rtrtt r*#»r fo •if.#* i rtflfT* p'tMin vra«» w|i!i 'rfiwn Mr*. WlJMara Fllloft. rf 1Wr*|arh#n Aar lotiaiy R'i r»#ri T*«t«rd«F la lipknflea. Mta Will*-: • Mon, n wall-known #««i.lMfif , f >j vie .in, a r«a aar|ov»aly rnr ’ rMfsnkr ul.otif • .n n an a »a« r t»>' *#|ffi o -* t,rrr1 In f # tar a# ,,f •* 1* Harl.-w waa I #*illr a*im #»»* fa s ami f| a n».f fft** *f«* wntnun n *»a I •t»M »> «f ♦ ?;«!.. Iio-ir la«# r.lffhl . ’** *• •* ma of |,rf InJnrla* « avtr«»f |.e> • pra#||4 tf> 1 Mona* Wtrmlaf \f • ’’air ?..*w ». .inr In Wurtil, Mr I "• * v a'far Hrnntt#«#• *a»a m • a la-»» » Igtif to a nnml ar of t' Ml frill .!. •) •\enfug waa .1. 'tin ...» m n„ ,,f vamra and i.i i.l and dalle!..Ha r-frea "c t* • -'a agreed tir a Wt-eallng a» It, | ir»m tne|• ■ ,y| \t altar 1 .u- ker u III, !.?■ if. tVlfltam ttr-in » Mr It* Flrh S tiruni »i»* *1 t»ert K tnre* f.tfa rf.r firaner. t'afer Ma.i. r I Wafskt', hat t\alte> K'leirt. w It IWM*. Albert l.sarh, and • ’•>. is I'UasS. VIOLENCE DID HOT rioumc IN DEATH OF minute devco. Post-mortem Eiowi Death Wn Due to Drowning—Orand Jury to Investigate The mystery surrounding the ii*ap I fiinni e Of Mturtle Denco, s foreign girl. « f Warren ton. was cleared yesterday In Ini finding of the body In the river at I lltonsvllle yesterday morning The *'*'*> **■' badly deromp sed aid almost in recognisable when found by Walter J«irv;», John Tremble und |,outs I lium, who were rowing In a skiff. lturnor* were circulated fo the effect tint foul pis* had figured In the death tr.»* girl. b it the post-mortem e\ tuii nnttot. held last night by Coroner Coster, **r .Ieff»«rson county, rev«*ale,| the fact ■L tiu-re had been no violence, drain I g du« to dr.*w nlng. No ;n«jm st will be held, b r It was an* n* mi need i.«st night 1»\ Ptosvutor inn )"'• "f defferson county, that h.* v.ou.J . v .* the case . urefully Investigated I y t gr.uid jury. In order to sift it to the bottom. '•i. the night of February Mth. the r.il «?l*appeate! from her home at | m tie time it was said she lef* on ft. -cint • l-*r parents refusing t.. allow her to II I dwar.l ’ml c, but want. 1 i-er t • ir»rr> Frank Smith. It Is said it note w,.#» found pit | to i! e body saving “Jesus dle.l (>n the *' *** » l went t.» heaven. I am drown I g U.\.-. # M T'd v.llov tr. K.ll •• P A I a r F UNDERTAKERS PABLOKS. 1114 WATER ST. Expert Errbalmert end Pncertl Directors «'nr* ansnrrr.) .lay end nl*ht. Bnt.n Phones. < ifflce 45. residence li)22. c. H. WATKINS, JR. C06 South Fean Btraet ESTBALKTIB. Both phonrs: tottlc* 43. RfAldrnr# 1A22. FRED. C. "SCHMEICHEL 2KSAI.UI1. 405 S. Front Bt. I 'ft I t- Inti. I birr*. 45. HeeMenee. H*l! !»:: I: Nefl |*5«.R. Obitttary PROMINENT EASTERN OHIO RESIDENT DIES W. E. MALLORY. OF WOOOSFIELD. CALLEO BY DEATH. Was Secretary and Treasurer of Ohio and Western Railroad, and Well Known Republican. Word was received In this city ves terilay of the death of W K Mallory.1 of Woodsfleld. who was one of the' v ideet known reMdenf* of the nastem ' Ohio reetion Iteath occurred on Mnn day evenlnK at 7.M o'clock, and w«»J o’clock jp'with the Caloric o’doek Come to the Demonstration If ><*u have never tasted food cooked in the Caloric Cnokstove. You cannot realize the vast difference in flavor. Come to the store and let us demonstrate to >ru how you ■■ ■ ■ ■ can reduce your meat and HOOSIER SPECIAL grocery bills with a Caloric FARPPTQ KITCHEN CABINET Fireless Cnokstove. Come $25 00 and bring vmir friends. AllCl KUvjS !i il. r. ,, Free sample at .1 o’clock. CARPETS AND RITiS on the (j«ib f Ian. to tit anv size room in the Sl.rn down. SUM) per ----- house always carried in __ Quality Furniture stock. fl^Tlie Palace 1! Main St. Undertaking Parlor*. 1114 Water Street. Main St. I V 1 1 « * _ — — ■ ■ ■ . ^ ■ I Special [ Easter Offerings j BRUSH BRASS 6- inch Fern Dishes. w.-.-r.sB®# 7- inch Fern Dishes.7.......ftSf 8- inch Jardenires, $3.00 kind.* 8-inch Jardenires with handles. $4.00 kind.K flQ 10-inch Jardenires. $4.50 kind.$3^35 10-inch with handles, $5.50 kind.$s!96 ART POTTERY __ Square. Green Fern Dishes. 30*. 80c4 ..$1.10 Old Ivorv Tint Jardenires. 7i/2, 8'/2, W/2, 10%-inch sires, at 68c, 70^, 80^.,...9S< BASKETS Smoked Bamboo, large variety of shapes in Vases. Fern Dishes, Flower and Fruit Baskets, from.25^ up SONEVO INDIAN POTTERY 9/2. I0y2, 12-inch Jardineces, $2.00, $2 25, $2 75 values ch0,ce ... ' 20'; DISCOUNT on all SONEVO Vases, Wall Pockets and Hanging Baskets. * 20' DISCOUNT on all FI.ORENTINE WOOD Jardinere* Fern Dishes W indow Boxes, etc. H. C. FRANZHEIM CO. Everything For Housekeeping. 1126-28-30 Main St., Wheeling, W. Va. due to a stroke of paralysis from 1 which deceased suffered while abroad about five or six months ago. Mr Mallory was a staunch Republican anil bad the honor of being a delegate of that party at throe national con ventions. He was prominently identified with all of the enterprises about Woods Held. and was the secretary and treas urer of the Ohio Sc Western railroad at the time of his death. He served several years as prosecuting attorney of Monroe county and Is survived by his wife, three daughters. Mrs Robert Sears. Mrs fir Devore and Miss (Jer trude. who Is attending college, and one son. Walter, who Is connected with the Krjultablo Life Insurance Company In Italtlmorc. Funeral services over the remains will be held tomorrow at 2 o'clock and interment will he made in Woods field Mr. Mallory was well known in this city, and a number will go to Woodsftehl to attend his funeral. Mlaa Winnie Muniz. Miss Winnie Manix. aged rf venrs. die.1 voter.lay morning about i o'clock at !*r home nt No. :'l Alley * Tim <le. - «aert w as 1 orrt In Put 111 more, and removed t.. t i|s city w en u child with rr f:.rente Mr and Mr« Patrick Men s- both >f vv hom R-r .lead. For tbs pn*t twentv-flve rear* st.n had made l.er home with her enter. Mrs Kate King, and » er hrot er John Mania Tire funeral will t.e in charge of the Re> lather Itoa-Inen. ..f the Sacred Heart chore i. with Interment nt Mt t'alvnrv cemetery. Mlaa Hera Moll. After a lor.g Illness, doe to a com plication of dtse ise« MDa Rena Noll of Hannibal, Ohio, died last evening ehnrtlv after r. o . lock at the home of • er eisDr. Mrs s R. t.enhsrl, HI s Penn street, teland Deceased wna a ■laug' ter of Mr «i, | Mrs Samuel Noll, planter residents of ll.mrthnl (•tie 1. survive I *•;- toree brothers < aptnln M S Noll and t.ogan Noll, of Marietta, nnd Jo! n Volt, of Hannibal. •’*<* Mrs fi R Ken Word, of this rltv funeral servtcea will be conducte t over the remains this efternoon at toe home of her s ster. Mrs. S It I.enkard. of the Island Interment w-IIl t.e nnt.le on Thursday afternoon at Hannibal. O. Infant Child. Following n si-rt Illness from pnen n mix. Thomas 1'■•r.kev. t . infant *>n Of Mr. and Mr. James 1». Altmever diet lrutt evening a* 9 ?n at the family re Idence at No XT IT Wood afreet De ceased V as sixteen months of age White the funeral arr-ingrtnente 'a.-* not vet been completed, the funr-«l vv .11 I probably t.e he! 1 Thursday afternoon • t j o’clock from the fanilir residence CASTOR IA FjrbVfimrMir*. W»«r«th» __ The Kind You Have Always Bought M*n*f,uro OuxtfMz&u California Egg Plums 11c a can These are OlfTen & Skelly Co.'s famous "Fortuna” brand egg plums. Selling regularly at 2ft and 25c per can. 11e a can or $1.25 a dozen cane. Cash Special Early Riser Flour. 65c a sack. IMPORTED MACARONI, 3 lbs. for 25c. SEED POTATOES, Early Rose, Early Ohio, Early SI* Weeks and Puritan. ALA B ASTI N E, Also H. * H. Cleansing Soap, Mops, .Mop Palls, etc. WELTY’S "Pure Food Store," 1044 Market St. BATH TUB CASE. Up at Philadelphia and One Concern Wants Testimony of Others. THll.tDEr.PHlX A~pril 11.—Conn fel fur ihe Caldwell l>»ad Company, one of the defendants in the case of the government against members of the alleged ba’htuh trust, applied In the United States circuit court he-a todav for an order directing others of the d' feud;, at to answer certain questions «frr > the «pecla1 eialmtner now engaged In hearing testimony la this city. His satanic majesty employs a lot of people to hand out free advice.