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ADVERTISING TALKS I
WRITTEN BT WILLIAM C. FREEMAN. _______ THE PURPOSE OF AD VERTISING is to enter into an agreement between the ad vertiser and the public on a basis that will be mutually agreeable and profitable. If advertising is actuated by any other purpose it will fall short of accomplishment. It is obvious that the adver tiser wants to sell his mer chandise; it should be obvious to him that he must sell it RIGHT if he is to get CON TINUED PATRONAGE from the public. All of us know of advertis ing successes that had their foundation in fraud through out their whole careers, but! THEY DID NOT LAST, did, they? the agreement entered into by the advertisers and the < public must be AS BINDING as any legal document that’s! soundly drawn. It should be a COMPACT i between the two that means: that each is to give a SQUARE DEAL to the other.: There won’t be any trouble I about the public always giv ing a square deal if the* adver- • tiser will give it a square deal. J The advertising put out by a firm should be carefully con- i sidered before it is released for! publication. It should avoid j anything and everything that might mislead the* public ini agreeing to patronize it. Do advertisers always care fully consider? Or are they! impelled bv a motive to GET THE CROWD if they can, no, matter how they get it? In smaller communities,! where everybody knows! everybody, there is very little likelihood of the public being deceived by advertising. The merchant there knows he! MUST MAKE GOOD. He knows if he does not, he will not do any business. In larger communities, where there are great throngs' r\f _Innciflnt *1 n t dent—the advertising faker thinks he can escape the con sequences of misrepresenta tion. and he does, sometimes for a long period, but in the end he gets his deserts as he alwavs does. The INCREASING FAITH In advertising is being brought about because the majority of advertisers—a big majority, too—live up to their agree ments. Tht good merchants should unite with good newspapers <n driving out the frauds in •very community. (To be continued ) STF.F.L FURNITURF. New Fixture* Arrive fer the Office ct County Clerk—Attractive and Substantial. Th* new *tee| furniture whlnh wax erdemd mm* tlm* ago fnr th* offlm of County flerk Well*. arrived > "* terday and will he planed In a f* tr day* Inn I tided ar*- d<’xkt, nh.tlr. and filing nablnetx. and when th* .hang* 1* mad* th* office w ill pr**en> an ex trerrely attract!** appepranne Th* fumltur* wax purchased from th" Tl*rg*r Manufacturing Company. of Canton, ft, of whl«h A l( M*ad* I* tho Went Vlrg'nla repr. xentgtlv* Two of the Pier ex are fr.r th* Offlne of Court Htenographer I,oulx Walter* A woman Jnat ha* to love mm* ©no- e*«.n If '** only hefgelf COURT THEATRE Matinee and NV f. 4a*order, A;.r:l I'th VWOI.B tomb cart* 10 l."J.|. Pr|.** Vxflner I'.rard I'-*. Night. |6n to t<i Wa*'h for t'e yttrext farad* COURT THEATRE. free Fa*t-r Mix'll. T' - <.• I WHITWKT .>I’F.R A < > I !' T*B ClOCOC.ATB *01.01 rB wita the I'rtne wattixe. ’ lx|l r r >TX ■< ' ■ k 1 r ■» o'.'ill. •**• rxle T* ,r*d„y, Aj.r*l |)ih. JTTti tft I J.it.n T*'>r, frl and Hat, April It 11, |-, Mxftpxxx t'rl'sr a ■' hx*-irdxv ' o 11 l r f'txdx pin li.ii nnmxt. X x r.|* o #4 a vex - »♦ I ■ I v'. Th** 1 r * V 1 “igM I*.'-**-. If xo, ent t» M«m*»x f rt'*» II. J*. xrd ll* The New Social Ideal i,r/Tvnr. *r MB RnWABO (0*1X1) 'IRI'IOI 11pm ■»* ham. Tr.rntng. A ; rtl |*. ten. Ai *1 lool .il . . |(i CAM* McFadden’s - - - The Men’s Store J EASTER SPECIALS 50c FOUR - IN - HAND NECKTIES 29c £ Regular 50c quality of fine ? silks made up in the latest styles of Four-in-Hands for 29 cents each. Other Neckties 25<\ 35 <\ 50< ■ ------ EASTER TAN LOW SHOES <£0 PA for men.tP«»t)U Button or lace, several differ ent styles including the latest high toe styles of young men’s shoes. Other Shoes for Men 51.98, 52.50, 52.98, 53.50 EASTER HATS forme" gJQg and young men. Some decidedly handsome styles of light colors, pearl, gray and tan of the new styles. Regular $2.50 values for Sl.OS Other Hats for Men 91.50, Sl.OS, 92.50, 93.00 EASTER SHIRTS with seperate collars. .QQ to match the shirts... vOC The latest style of the poputar coat style shirts, all n^w pat terns. Regular $1.25 values for OSr. Other Shirts for Men 48C 500 75<\ OSC Special Reduced Prices on Many Men’s and Bovs’ Suits This Week. MCFADD N ’ S i Everything Men and Boys Wear. jg 1122 and 1124 Market Street. METROPOLITAN LIFE’S iiREAT SHOWINIi Wrote More Ordinary Business In 1910 Than Any Other Company By Twenty Million*. Company Is Highly Commended by the Superintendent of Insurance tor Its Progressive Management. Of tinti ual Interest In vl-w of criti cisms which have In the past pre sently l,**en made of so-called ‘•In dustrial Insurance,” is the recent re port of the Honorable William H. Hotchkiss. Superintendent of Instir anco of New York. Superintendent Hotchkiss1 examiners have In the last sixteen months made an exhaustive InvesMgnMon of the Metropolitan I,lfe Insurance Company, and the report embodies their conclusions Incidentally, the report brings out other Interesting Information regard ing the company. It will probably cop e as a surprise to many of otir reader tha* the M< ’rnpolifan Is not only the lending company In Indn«tr.a1 Insurance, but tb,. • during the lust year It wrote prnCIcally fir,0,000,00*1. Vor a company that has been known In the past primarily as an Industrial company, this a remarkable show lug !f hue ness written In foreign countries other thin Canada be ,-x eluded, tb,* Metropolitan wrote |20,. " i more ord't nry insurance than Its pea re r competitor There ar" at prrs-nt over |70<i.'kK>.o<Ki ordinary In dtis^rlal Insurance, over |2,2lf,.o<io.ono In fact, the con>prui' was cornnelled to -for. I I nr faillr i»-H for which appllc* '■‘•n wn* ride dnrlne the I*m d*v* of *h«* year in order to keep within the Mildly »p« iklnr. the report fa da rld..»ly eoinmcndj fnry. In an mipnr tlnl and Judicial manner Muperlntend » nf flotehklaa eyproajie* hla profound conviction that lndu«»rl*l Inaiimnru a practiced |,y t|,. Metropolitan haa liad the welfare of the policy holder* only In mind, and Mini 'he officer* of *he company hare hcnt every effort *o rh apen the ro»t of *uc|i inaumnre to r»d ir« latino*, and In Kenernl to •afeeuard at every turn the l-ifareat* of Mieir upward* of .even million* of policy holder* Th« Muperlnfend' nt •rrtfa* atmo*t ndmlrlnvlv of the redu. • * lop red rn ■ or»|?/ ' i* r»t e.u of rear | Ty 7 t" r c nt and 'n the Jnp«„ f-,t„ ,.f appn* lm*telv |u - r ret- Tamely Mated. Mr flotchV'** »hm i th--t In uranre for the nutaaew |« riven t-rne flra'ly at .oat, and that the d'.thh - d* to atrwkholdara, I In lt-d hv fh< |-v I*-** of the rompany to were m at*'' ill* a fit when comparer! wKh an nual premium rnf*r|pt« of t7ii.ii/io.noo Vothin* more clearly Indicate*’ the -hafaefer of tha aarvice which the company render* to It a pcdlrv holder* ft vn the unadorned eta’ement ft,at of the <ot*l claim* presented for p*v rr»it. onlr onc/piarfcr of me |M>r ee.it w** retecfad: that the company I ■*!'! yotoofarltv cat-tm to poftr v hold «r* In l*»n over »». 700 no/, i„ en.h f>n n> *. • mnlrtna * tor-d / f ov er f?', nor. fd'h thn* returned, without any oh I lea 1 'Ion of anr kind on the p*rt of in 4n nn * 1 One more thlr r rhould ha men •toned here in thl* connection in pm*e I the fore* of Superintendent Tfotetikta*' ~ ~ ■ -I statement. Since January 1. l9-*7 company has twice increased tie ben-! ••fits on new policies in p,.r Pl t _ I1II(1 l.as set aside over . addt-i tional reserve to pay addition* t«, poll- '■ eje- in Uu* shape «.f mortuary benefits 1 Sup. rintend.-ut Hotchki* earty and unstinted cot of Til. rnmpaiRn against tub.-r.-uicisis.; tlie nursliiK n-rvi. •• for policy hold, r* and the annitorium for employes. !* Is a'ate.l Mint I* percent of the 1 death* on whirl) iio* company pay-; claims are front tuberculosis. Summarizing i..- conciiif-on*. 1 Intenden: Hntrhkla* expr-ss.-s his I ... lief that Industrial Insurance w-ph i premium* payable weekly to collectors 1 Is n necessity- f„r fhp industrial! • • be furnish.-d either by private corpor ations or by the State ' ^ "Our hahyr crie* f ,r rhamher’aln s f'otich Remedy." writes Mr* T I! Kendrick. Rasnr*. ,}a »|t f„ ,h* s,..( cough r. ne-lv on the musket f„r | co.Rhs. mid* an! eroup." K,,r sale by all dealers. New Elka’ Home. „ OHUTON. \\ V«. April 12 Lo,„| K!ks have derided t,, |,ulld a n-w Klks' home, to cost $2.'/hiA. Automobile and Motor Boat Accessories The Celebrated Monoplex Horn, Jij.jp . Can be heard fee two irllcs. We also carry In slock Storage Bstter.ee Dry Batteries opera c,oua Spark Plugs Magneto* Ammeter* Voltmeter* Bull Dog Connector* Buttery Switches Miniature Flush Switch** Polarity Indicator* OHt Edge Metal Polish Tung*t*» Lamp* for Head Ight* or Sidelights Trouble Hunter Lamps. (ice Electric Co. 1H fn 2* t oiirfetnth St. Wheeling, W. Vs. TAX ICABS^ $100 PER HOUR For Short Dteten.ee Dure Frio* ae W«.*e »*r*n.s»t trsttra ■ BURNS&CHURCH Mark and fraanfrr lie. Ilflk*. No ISIS Market threat ■nth Pheaae— OfSra. ST* Stahl. #T| Strh t *17 Our Motto — I’rofrtptita** and ' Nall shl Itty. arniL 13, i v i Scott for Governor; I Hubbard for Senate INTERESTING POLITICAL SUGGES TION MADE. Generally Believed That Senator Scott Would Accept Nomination for Governor. Among well Informed Republican politicians in Ohio county, the propo sition is being generally discussed of the dual candidacy of Hon. N. B. Scott for governor and Hon. W. I*. Hubbard for I’nited States senator. It is generally believed that Senator Scott, while not a candidate in any sense of the word for governor, would accept the nomination and make a vigorous campaign for election. Mr. Scott's views on the gas tax question, which promises to be the heavy plank In the Republican state platform, are well known and It is thought that he would make a strong candidate. From the very first Mr Scott has been an ardent advocate of a production tax on gas. Mr. Hubbard's ambitions to be a T*nited States senator are generally understood, and while no one bas made any authoritative announcement for him. it is the belief that he would like to become a candidate for the senate. Ohio county Republicans generally are not anxious for a renewal of the Scott Hubbard clash At a meeting of active Republican workers during the past week the suggestion of the candidacy of Mr Scott for governor and Mr. Hubbard for the senate was made ami wras favorably received. Whether or not there will he any further developments along this line remains for the future to tell, but the fact that the suggestion has been made indleates a desire among Re. publicans to avoid nnv uclv political flehts that would blight the chances of a Republican victory at the polls next year. FULL SOCIAL CLUB Tax Department Officials Arrest Club Members at Hundred. NF.W M \RT!NSVIt.I.E, W Va.. April 12 Deputy Tax Commissioner Dot Anderson had Albert Snider, president; J. T. Sto-varf, treasurer, and Harve Baker, member of the Knights Tecumseh club. Hundred. W. ' a., arrested and brought before Squire Farmer, this city, trdny for conducting a social club without a state license. They had a govern trent license, wholesale and retail. Hie Knights Tecumtseh club Is a state organization, and the Hundred one is a branch. The men wero held to the grand Jury, as well as other' members who were here as witnesses ARNETT FUNERAL f.’any Attend Last Service to Promi nent Fairmont Attorney on Wednesday Special Dispatch to the Intelligencer. 1 .MRMo.W, W Vs., April 12—The ' erni . f Dor riyssca X' Arne t vxs 1 tbl* ».ftcrn»w»n fr.-m Ms la»e i.-.q- 1 ... ! • r Th- services w.r. InrgeD tst- . by friends *.f the deceased. xi i t* ■ f!• ml offerings w. r- amen/ the ‘fnl ev« r sen in this . itv. - vie, were conducted by i; • -. ,f. ■ Br..mfi. past >r of the M i; -p in ; 1-. .- s si.q krv w. j Kd.l: - n.r .f th.. First J-.ptlst church. I; - . V/ |. Ctotrr. presiding old. r ..r th l . k >uth church n, thi* district, md »«-' | v. i!rl»«n, pastor of th-- Centra! ''hrlstlnn church. T'.’ Marlon *'"iinty Rnr \*"***< lotion, t'f whh h the de< cased wna the |*r- *l •1-m, met in a body an l march'd »" *be residence and act** 1 a* an escort the ccrneterv Th- h*-nor«rv pall hcarers wrr aeleittd fr.ini this na**> clatlon and ».*!.• *« follow* Kx-tlov-, <*rn*>r A brook* l>mlmr, Hen*tor \V. H Meredith, Judge K. f, Morgan. ■I idg.* U H lla.'inond, H»n K M Hh* v»alt.-r and Jti1«e John \V Ma**.n The active pall hearer* were select*-*, ft'-in th* Rnli'ht* *.f pytMv I*.*lg.-, ..f ' hlch Mr Arnett w *,.* a no *uh« r. In t-iment wn* made In fV nod lawn ceme tery. Jail Delivery Frustrated F| 1st tXapat h to * t*e InteHtgesesr FAIRMONT, W Vh April 12 -An* oiler Jail deliver* was nttemptrd last ni*:*it. t**it was frustrated l.v the I i* . 'Ida I’oltcrm* n Waldo «n*1 M* rn fi* <1. who are stationed at the t*ri***n , at , .ght h* *rd sounds that csc«*d ’h*in to lnreatlg.it* When entrance ffat made to th** Jnll tt wa.*< found that 1 he . ire* had be.-n pried open with *i heavy l.ar, l-tme shoulder I* pearly alwnvs due to rheumatism of th*- mum In nml 'iubkly yields to the free application of ( ham'-*-rlaln'a Liniment. For sslu bv all dealers BLOW AT REVOLUTIONS Congressmen Would Rendar U. S. War Equipment Harmless for Purchasers. W‘aKHIMOTON. April 12 To pre vent countries buying second hand ar mor and arm* which have been dis • nrrlctl by the United Hta'es. Repre ' ontatlve Moore, of Pennsylvania to day introduced a bill and ai*o n joint resolution requiring that such con demned arms or armor "be mutilated at* ns to render them liartules* a* In strument* of warfare or violence." Mr Moore declare* that hi* pur l*osn Is to prevent. If possible, the purchase of arm* by revolutionists In various eountrl* *. FORM NEW CABINET. Change In Department Head* In Hon duras Government. *KW OilLH A NR, Apr I 12 Mad advice* received yesterday from Te gucigalpa. cnpltal of Honduras, hrought name* of th** new member* of the Honduran cabinet and the po sit Ions fhev will occupy until a new president I* elected neat fall. The name* and office* follows Mtnlsfer of Justice All-erfo Mem hr.'ino. minister of war. Hafse) Loner Hullerrer: minister of Interior. Max I'n'1 Rosals* minister of public In rfrucflon. loss Marla Ve1a*qner min (ster of foreign affair*. Fans'* Davila; I minister of rtnsnre. Rantns Roto The names of the new ministers "•-re announced some flmo ago. but the position* they would fill were not definitely given Frlneefon bn* 1.442 student*, and yet It ranks only fifty first among fh* * ollegra of this country In number of students. j HIGH COURT I GIVES IMPORTANT OPINION [ BEARING ON INSURANCE 'CASE. | _ Interesting Cabell County la Subject of Opinion by Judge Brannon. Special Dispatch to tha lntalllsancar. CHARLESTON. W Va.. April 12 — “Wlthdrawl from the state by a for eign Insurance company, after liabil ity incurred, but before suit brought, it otherwise available In abatement of the suit, such fact not appearing on iho face of the summons or re turn of service thereof. Is not good - ground for squashing the summons." says the supreme court of appeals in affirming the circuit court of Mercer county in the can of s. M. Smith Insurance Agency vs. Hamilton Fire Insurance company. The opinion of the court was written by Judge Miller, and In addition jo holding that the fact that proof of loss Is not made within sixty the right of recovery is not loss, the right.of a stranger to collect the debt paid for another Is ' also fixed. Realty Case Deceided. Tn an opinion written by Judge Prannon of the supreme court of ap peals the circuit court of Cabell county was reversed In the case of nnrnell vs. Flynn. In which the supreme court held a person having no title to land cannot maintain a suit to annul a tax deed for it or to | redeem it. Other points decided were that where a decree declares that a ■ case is heard upon process served, it I will be taken for true that there was such process, and that it wag served It was also held that the opinion of a clerk to enter orders nt roles showing the filing of n bill and setting th* cause for hearing will not reverse decrees as to Infants rendered upon their answer by guardian a>l Uten; ar.d that where a ease is heard as to infants upon their answer by guardian ad litem a decree v ill not he set on the ground that the ease was not set for hearing at rules. Tie* omission of a case from tlio hearing docket of a chancery court will not reverse decrees in it,” sayH the opinion. It algo holds that •'de livery of a hill in a chancery suit to the clerk in his office is a filing of the bill, though no endorsement on it of filing is mnde.” and ''that the 1 sheriff's affidavit to a list of sales of land for taxes is not signed or sworn BULK OLIVES We have just opened a new cask of Queen olives. They are of very fine : quality, and you'll he sure to like them. 30c a Quart—15c a Pint. OLIVE OIL. lb-re >011 can buy the famous I’nm- | peiaa Olive oil. It's different and better than ordinary brands, and when you buy it you know It is pure. Bottles se'l at 35c. SOc'and 75c: Pint Tins. 50c: Quarts. 80c. ' ^ Gal. $1.50. EARLY RISER FLOUR. 55c Sack. LUNCH BASKETS. Woven willow baskets, strong, dur able and In several sizes. 35c. 4Cc, 45c and 50c. SEED POTATOES. Rest varieties, lowest prices. Karly Ri se. Karly Ohio, Karly Six Weeks, l’urltan and Gold Coin. WELTY’S “Pure Food Store,” 1C44 Market St. 352 Either Phone. — I *1 ■ " -L 1 Baking Meat Every Roast Morn- Every ing at I After- | 10 ! noon o’clock ' o clock Come to the Demonstration If y»ui have never tasted food cooked in the Caloric Cookstove. You cannot realize the va^t difference in flavor. Come to the store and let ns demonstrate to vru now you — 1 ■ ■ - ■11 can reduce your meat and — HOOSIF.R SPECIAL grocery hills with a Caloric PARPCTC KITCHEN CABINET Hreless Cookstove. Come Ybirz-c $25.00 and brinj? your friends. I AIM1 IxvJCjS on the Huh Plan Hr<< samP,c al 3 o’clock. < ARPI IS AND RUGS on i k " ‘UM r ian. to tit any size room n (he rer -■ -:- house alwasa raVrii" in __ Vjuality Furniture stock. ml iTfic Falacel 'E Main St. Undertaking Parlors. 1114 Water Street. Main St. 1. ' Going Away Over Easter The week-end exodus out-of-town will be extremely large, and, as usual, there are many who will need certain pieces of luggage. LOOK INTO OUR LUGGAGE DEPARTMENT where you may find every sort of traveling necessity required, from the handy little carry-all to the capacious wardrobe trunk. Auto Trunks.89.00 to 837.00 Auto Tire Trunks.80.50 to 810.00 Auto Hat Trunks.87.50 to 89.00 Tourist Cases, with trays, for automobile journeys . 85 and up Steamer Trunks.83.75 to 825.00 Dress Trunks.;.85.00 to 833.00 Skirt Trunks. 822.00 to 831.00 Hat Trunks.8-15.00 tc 865.00 Wardrobe Trunks..845.00 to 865.00 Berth-high" Steamer Wardrobe Trunks.. 822.00 to 845.00 "Week-End" Wardrobe Trunks. 825.00 to 840.00 "Bood-war" 40 inch Wardrobe Trunks. ..865.00 Traveling Bags.85.00 to 835.00 Suit Cases.. 82.00 to 875.00 H. C. FRANZHEIM CO. Everything For Housekeeping. 1126-28-30 Main St., Wheeling, W. Va. to w ill not invalidate a tax deed undo a tax sale." Incorporate Newspaper. The Raleigh Herald of Beck ley \ has been incorporated under the name of The Raleigh Herald company. The authorized capital is $].'>,ObO ar.d the incorporators are Pr. 8. 8. Sut |>hin, li. A. Dunn, A. A. Lilly and W. II Unrdln of i'erkley. and K. E. Hood. Lnlltor of the Fayette Journal, of, Fayetteville. RAVMEli CASE Taking of Testimony Will Be Com pleted To-day in Big Suit for Damages. The Ilajmtr damage case was con-I tinned ; . it.-rdav before Judge Nesbitt In Rnrt I of circuit court, and the tes timony of s v- ral additional witnesses Wi le heard It is Improbable that the ti king of t* 'tlmony will be completed before r ■■•n to-day and possibly later. The plaintiff, ij. FT. Haymer. Is rep reai t.ted by Robinson A Ftohlnaon, while the defendants, (Jeorge W Bti -. m an d the city a Elm Prove Railway Company, are represented by | J H Hitndlin, J. J. Contff and Charles J. Schuck. 1 EX-MAYOR SUICIDES Put* Bullet in Head While Officers Stand at Door With Warrant FCHENK. TADV. N. V. April 15. Jaroli \\ . ("lute. thr<e times mayor of n-ctadv. killed himsrlf with a pin t«<l allot In the bath room of hla homo lo-day while y>c sheriff and under -,n' ri'f Were waiting nt the door with t h« dy • Xecution for him, grow ing out of nil'god Irregularities In the han dling of an estate. NEW TROLLEY FACTORY I* Projected Near Ellensboro and a L.n# Will Be Built to the River. I.!.; E.VitORi... \v. \ a. April 15— The American Under Current Coin pin' have taken a ninety day option for f?5,00fl, on the I .am Pert fartna here, fur a trolley system factory. They "ill luilhl n now traction line to the < ihlo r'ver. probably to St. Marys, It Is pr.iposcd. An Argentine government decree has boon Issued approving of a plan for constructing dams In the Province of Jujuy at a cost of $9,000,000. /—*= - ^—V FriedeFs 20 per cent Discount / Sale gives you an actual saving \ of 20 cents on the dollar. WE assure you that this is a bona fide sale—you positively receive a discount of 20 per cent, on every article on our First Floor—all China. Cut Glass, Silverware, Artificial Ferns, Glassware, Vases, etc. . If you need Dinnerware, now's the time to buy_ come in to-day. N / John Friedel Co. 1119 Main. ^-v-"