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During the winter many prudent men
have decided to stop paying rent and
buy their own homes. The same intent can be
aroused in others. Those who almost bought a year
ago will be in the market again. The call of the suburb
is being heard. It will be heeded by thousands who
are prepared to act.
Today is the day to begin planning to begin prepar
ing for an aggressive advertising campaign in The
News-Times, which is read by a class of home-loving
people vho long for flowers and foliage vho want pure air and play
grounds for their children who appreciate the comfort of roomy
houses vith all modern conveniences who have schools and trans
portation facilities in mind who consider present values and future
This is the time for enterprising real estate firms to aHvertise their holdings to argue the ad
vantages of suburban residences to educate the public regarding the desirability of their sub-divisions.
Advertising will reveal the whereabouts of scores who are ready to invest, making direct re
The selling season is just beginning. This is the best period in which to do misnionary work-in
which to attract attention to particular offerings in which the word-paint the exclusive features of dif
ferent sections. Plant the seed now. Cultivate this fertile Newa-Timea field of possible home-buyers
and home-builders. Learn who they are where they are. Get your maps and instructive lit
erature into their hands. Convince them and cell them while the season is favorable.
Don't count the expense of preliminary advertising as soon as it appears. Spread the cost over the
spring months and see for how much less you will get results later on advertising is cumulative.
That's a good hint. And it's sound advertising sense, no matter what newspaper you use. So if
you want to break your best past record get into action right away.
Attractive Copy Will Create Big Sales
Tell your story completely and convincingly and your advertising will strengthen the desire to
ossess and will develop profitable sales. If you need help in the preparation of copy, ask for it
Our experts stand ready to assist you.
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