South Bend news-times., July 18, 1913, Afternoon Edition, South Bend in 1913 Edition, Page 6, Image 22

About South Bend news-times. (South Bend, Ind.) 1913-1938

Image provided by: Indiana State Library

                
V
TOin.W, Jl'IA" IS, 1913
THE SOUTH BEND NEWS-TIMES.
SOUTH BEND-IN-1913 EDITION.
Wcrh Time.lVloney and SacrificeRequiredand Small
Army of Men Nowadays to Get Out Newspaper
Tracrdy. rnmatir ik1v nt:ir-. h'. -
try, political cornmy. com iy.
rci nco, art anI i:r. :it!n--thi,"
thins?:, tlu- fuinl.imrnt'il thirds in
life Krot rnrh dny t- rt-.'k-rs of
the Amf-rir;n n a i-r?.
War ia tllo Balkans. r.f a crr tr.nt f
t!ui j.rtshU.-r.t'f Iuus;litT, th- victory
f American athl t s in tlu- l: 'f
frport, th ilin-f loprm-nt "f srtat in-dus-try,
fnrv.artl Ftr-i's in th work of
tho. rhurdi, striking d vflopnK-nts in
tho pr?at pamo of politi", th- cost
of living. .-h"'s and rori.-ty. and
as well th tragic Firlr of Ufe, death.
acckKnt, diort-. crim-. th n'v!
pajHT runs th- imi;t of human f 'mo
tion, touching Hry jjha-- t human
endeavor. MrikinK v ry chord f hu
man emotion. s"undins every depth of
human experience.
H is the hi.story in tho making 13
the new vpaper pao.
And the men who mako newspapers
havo a rare and inspiring privilege:
ln the opportunity to lilit fham and
uronp and injustice, to strive for
humanity between man and man. to
v.-ork for clean things in Mate and in
life.
Few vocations require 50 much of
racrilico, but few off r such com
pensations. Tor the newypapr goes
into the homes of rich and poor,
preaching a Ruspd of hope, of char
ity, of sanity. It is welcomed alike
ry the tiny child w ho can yut c om
prehend the pictures-, to the person In
full visor of life and the man or
woman of four score and ten.
Ihit few outside the newspaper pro
fession realize how much of time and
work and pains yes and of money
it takes to produce a modern South
j;end-in-1913 newspaper.
The News-Time.-? with its 13 regu
lar city editions every week is a scene
f Intense activity for 2 4 hours of the
2 4. As the last carrier hoy starts
from the ofliee in the morning with
his stack of papers to be delivered to
the readers of the morning edition, he
passes the early comers on the after
noon force who arc starting in the
Xicw day.
Only during the period hetween the
completion of the work on the Sun
day paper at f, o'clock, until shortly
lifter noon do the wheels of the great
newspaper organization stop. And
even then the oilice is open to furnish
Information for such of its patrons
us can not well apply at other times.
The doors are never closed.
Two complete staffs in each depart
ment, their hours so arranged that
each need put in no more than a
reasonable period of time, complete
a perfect cycle In preparing and cir
culating the various editions each day.
I low Paper is .Made.
Though the newspaper comes closer
home to the people than perhaps any
other single factor today yet the
means and the manner of its prepar
ation are usually not known to hut
lew peoiple. It may be interesting
to follow the paper through from be
ir.ning to end.
"Downstairs" in the News-Times
olTice are the business department, the
huslness oilice, the advertising office,
the circulation department and the
recounting department.
The business otlice is the part that
most visitors see, the woman who
phone3 In a want ad., the man who
pays Ids advertising bill, the patron
who wants his paper to follow him to
lake or camp. Here the accounts are
kept, the bills checked and tabulated,
the placing of the advertising directed,
the contracts made, and the book
Keeping supervised.
In the advertising department are
the men who get the ads.
Modern .advertising methods re
quire more .than a plausible talker.
They include the necessity for writ
ing attractive advertising, for art
decorations, for !'ae highest type of
salesmanship. The ad man must know
hi3 circulation where it Is located,
how It is valuable. He must be able
to advise the advertiser in the ad
vertiser's interest, to help him de
velop his business.
Ho Is not merely a persuasive seeker
fcf business for his newspaper. He
is a publicity expert whose services
ire at tho call of the man who has
ti business message for the people. He
Is interested ehietly in handling the
Scinds of advertising which will bring
jreturns.
.The circulation department In the
Jews-Times otlice adjoins the adver
tising department. Here are kept the
circulation books, the lists of sun
Fribers In city and country, the mail
Hits and the circulation accounts. The
circulation manager's job is to keep
the circulation channels open and un
obstructed so that eery man who
wants a cony of the newspaper can
ha e it delivered to him at the time
vnd place he wants it and with the
Jrdnbmum of effort.
Tho circulation manager has to be
Tin able executive and five different
lilnds of a diplomat. He must not
only keep in mind all the train times
nnd mall routes, to be ready for a
Fhift in plans if the mails are late or
Interrupted, or the press should be
late, or the delivery auto meet with
r. puncture.. He must not only keep
Intouch with the 17. ecu odd families
who are taking the News-Times and
0
4
HIE1LE MOTOR CAR CO,
200 EAST JEFFERSON BLVD.
HOME 2515 PHONES BELL 233S
Revise downward your cost of automobile
travel by substituting the light, efficient,
economical and comfortable Ford for the
heavy, cumbersome and excessively expensive
big car. That's what thousands of experienced
owners are doing. Why not you?
There are in St. Joseph County nearly 500
satisfied owners of Ford Cars.
Two-Passenger, $525 Five-Passenger, $600
Six-Passenger, $800.
FULLY EQUIPPED (F. O. B. Detroit).
I.
!
j be ,n the lio!-out for these who want
j the paper on the front porch, or th
Jb.uk porch -r rae it put behind th-
.m-.m fij noor in c ase 01 ram. ne um.
also look after 1 7,0'n odd accounts,
collectible wrkly. and must be com
mander in chief of an army of small
Now the circulation manager who
athieves success is one who can com
mand the loyalty of hi boys. I or
the average small boy is an indepen
dent young descendent of George
Washington who cn't be driven or
bullied, but who will render the high
est kind of service for "the feller
that's on the square with us kids."
eut in back off the press room and
off the alley is the mailing room and
the rarriers department, where the
papers .are snatched hot from the
press, dealt out to the carriers and
street sellers and stamped and
wrapped and tied up ready for the
trains that shall scatter them over
the country.
It's a busj scene a3 the big press
begins to rumble and roar and spit
out finished newspapers, all folded
and with all their pages right side up
and in the right order, after some
wonderous fashion of its own, and
the circulation department, men and
boys leap to their task as distributors.
In the IMitorial Department.
Let's go up stairs. Here in front
are the editorial rooms, with Horary
and reference books and magazines
and exchanges from all over the coun
try. And also "the morgue."
Now "the morgue" isn't as bad as it
sounds. It is simply a big filing
system where some 10,000 photo
graphs and engravings and bushels
of clippings are liled away ready for
use at a minute's notice.
For example if the king of England
should die suddenly, the man in
charge of the morgue would be able
to lay on the telegraph editor's desk
In two minutes, the king's picture,
the picture of the queen, and of the
heir apparent, of Windsor palace
where the death occurred, Westmin
ster Abbey where he would be buried,
and perhaps throw an interesting
light on the funeral parade of the late
king Edward. He would also hav in
typewritten form a previously pre
pare "obit." th.at Is an obituary
sketch of the king's life- ready for
Just such an emergency.
The editorial rooms are quiet com
pared to the news rooms. For In the
news room things move fast. The
clly editor makes out the assignments
for the day, from his tills of "events
that are to happen," and arranges as
well to send his men to the city hall,
the court house and all the other
places where news is apt to be re
ported. The arranging of a system to have
men stationed everywhere where news
is apt to "break" so that the paper
will be informed of every' important
event that happens is complicated but
even In the biggest organization is so
systematized as to move without jar
or frictldn. As the news comes In, the
city editor must separate it, the wheat
from the chaff, decide what items can
be compressed into two lines and
what are of such compelling im
portance as to require treatment in a
column or more.
If a big news event happens he
must arrange to throw his staff like
a Hying squadron into the field, with
each man assigned a definite duty, and
the man at the desk weaving the
whole into a connected news article,
and often in the briefest possible
time.
Six Men in Field.
Duriig the Peru flood, the News
Times I; ad six men at the front, not
counting photographers, so that the
readers who had friends or relatives
in the flood stricken district could
gain authoritative news of the scope
of the disaster at the earliest possible
moment.
The telegraph editor takes the news
as it comes off the Associated Press
and United Press wires, sifting, sort
ing, arranging, balancing, working to
make his part of the paper a true
accurate picture of the world's ac
tivities of the day.
Wy a wonderful system of wires
and exchanges, newspaper operators
in New York and Chicago and Indian
apolis and all over the country are
sitting in on the same wires that ticks
the news into South Bend.
If gold is struck in Tasmania, or
the rebels take a town in Mexico or
the IJoxers break out In China, or
another English nobleman is wedded
to a charming chorus girl, the news
in code letters of dots and dashes is
Hashed over the wires simultaneously
to the various newspaper offices in
the country.
And the News-Times telegraph edi
tor must edit and handle this for his
readers.
The society editor is always a busy
young person in her efforts to keep
South Pend informed of what South
Bend is doing. She too must keep her
tile of future, events, her assignment
book. She must know when folks are
going to get married and what kind
of a dress they will wear and who is
to be the bridesmaid and where the
happy couple will go, and so on and
on. And she must be sure to pell tho
7 .
names riicht too. or the whole thing
"vil! be spoiled.
The newspaper man thinks the
newspaper artist or cartoonist has a
cinch, with nothing to do but sit
! arcund and draw rdctnrr-s. Still
there is so" much in putting the little
lins Just where they belong and out
of a few strokes to produce a picture
thai will tell a story, point a moral,
make the hopeless cheerful, the sick
! man hopeful, and at times, as has
often happened, will stir an entire
city or nation to action. So tae artist
earns his money.
The Sunday editor is another busy
man. He is responsible for all the
matter outside the regular news that
goes into the Sunday edition.
Out.-ide contributions.
And then In addition to the regular
staff the NwstTimes has many out
side contributors, both here and in
other places. For instance Miss Ada
Hlllier, supervisor of domestic science
in the public schools has just con
cluded a most important series of
articles on domestic science, covering
a most important series of articles on
domestic science, covering the entire
school year since last fall.
Then there is Artie Fishel with his
funny sense of humor and his faculty
of extorting fun out of things the least
promising. Farm expert Pordner is
willing to write an article every once
in a while on topics of interest to the
people wh.) grow hings. Bob Schnell
article every week on sporting topics
have a 'wide following of readers and
Dunkle's column "On the Aisle" is
watched for eagerly by many. "The
Garden Eady" has a big constituency.
Beautiful Billie Burke's articles for
women have made quite a hit in South
Bend. This charming actress has a
faculty of keen observation and a
happy way of expressing herself. Mrs.
Caroline Coe's cooking articles and se
lected recipes have also proved a pop
ular feature. Then there is "Norman"
in New York, a brilliant chap, who
writes the "Junior Office Boy" letters,
and the weekly New York letter and
weekly theatre letter.
Berton Braley is writing some of the
best poetry that is appearing any
where nowadays and catches a telling
point In every break in the day's news
Braley is a man we'll hear more and
more from as the years go on.
Fred C. Kelly's Washington letters
are another popular feature. Kelly
sees the funny side of everything and
his daily articles from the capitol
bring the various members of Con
gress and the rest of official Washing
ton close to us in a way that more
serious articles fail of doing.
There is also the genius who e'dits
"Busyville Bugle."
There are many others, Kean in
London, von Wiegand in Germany,
Shepard, a free lance on the contin
ent, Mary Boyle O'Reilly In New
York, or wherever else there's a good
news story to be written, who con
tribute regularly to the columns of
the News-Times.
Likewise on the art side there's
Cliff Starctt with his popular "Before
and After Marriage" and his "For
This we Have Daughters" and the
inimitable Goldberg", who has now
gone to Europe to achieve new tri
umphs wUh his clever pen.
Out of all the mass of matter that
enters the News-Times office the man
aging editor must select that which is
to appear in the paper. For much
more material comes in that could
possibly be printed, so selection must
be made on the grounds of the wid
est appeal and the greatest chance
of doing good.
Ready for Macliines.
When the matter is ready for the
machines. Bert and Tommy, the office
boys make Hying trips between the
news room and the composing room
where a battery of eight linotype ma
chines which peem to have almost hu
man intelligence, transform the lines
of typewritten copy In to lines of type.
The make-up man assembles the ar
ticles, makes up the pages; with news
and picture and advertisement till
the page form is tilled and then he
shunts It into the stereotying depart
ment. Here the page is deftly slid under
the steam table with apecially pre
pared matrix paper, something like
damp blotting paper, covering it. In
tense heat and intense pressure dries
the pappr nnd produces on it an ex
act duplicate of the metal page.
The matrix is then bent in a half
circle and placed Into a mold where
red-hot metal is poured over it. The
metal cools and discloses a third du
plicate of the print d page, in such
shape that it will 1U the cylindrical
rolls of the press down stairs.
A freight elevator lays the metal
plate In the pressman's hands. When
all the pages have come down, the
pressman places the last one in po
sition, pulls tho lever, and the run
has begun.
The paper is completed, ready for
the circulators to send it wide-spread
over the surrounding country.
And the paper which has cost all
this time and work and energy by a
small army of trained and expert men
and women is sold for two cents.
KODAKE
FCodakery is making great
strides in perfecting the method
of taking pictures and with this
firm constantly in touch with
the Eastman Kodak Co., we are
prepared to help you in im
proving your work.
The developing, printing and
enlarging has been given per
sonal supervision and with the
able assistance of our assistant,
who has attended the Eastman
School of Photography, we are
better equipped "than ever for
promptly, and satisfactorily tak
ing care of our patrons' needs.
DRUGGIST.
209 S. Michigan SL
Auditorium Theater.
RY
OTTO L
PERKINS GLUE
COMPANY
(INCORPORATED.)
Successor to FIIAN'K G. PERKINS.
Factory nnd General Offices
LANS DALE. PKNNA.
Sales Office
SOUTH BEND, INDIANA.
The Perkins Glue Companv is
incorporated in Pennsylvania" for
S400,000.00, with factory and
general offices located at Lans
dale, Pa., a suburb of Philadel
phia, and with sales offices at
South Bend. They manufacture
and sell Perkins Vegetable Glue,
on which they hold patents in the
United States, Canada and Eu
rope. It is especiallv adapted for
built-up stock and veneer laying,
replacing high grade animal
glues. Many of the largest glue
consumers in the country have
used it exclusively for a number of
years, in the manufacture of such
high class products as veneered
doors, sewing machines, the cab
inets of phonographs, office desks
and furniture, all kinds of house
hold furniture and trunks, in
fact, every kind of veneered stock
ranging from barrel heads to
pianos. The European and
Canadian concerns who use Per
kins Glue would probably not be
interesting here, but the following
list fairly represents the class of
manufacturers who use it in this
country: The R. McMillen Com
panv and Morgan Company, of
Oshkosh, Wis.; the Hardwood
Products Company, of Neenah,
Wis.; the Singer Manufacturing
Company's factories located at
South Bend, Ind., Cairo, 111., Glas
gow, Scotland, and St. Johns,
Canada; the Indiana Veneer &
Panel Company, New Albany,
Ind.; the St. Louis Basket and
Box Company, St. Louis, Mo.;
Stout Furniture Companv, Salem,
Ind.; Wheeler-Osgood Company,
Tacoma, Wash, and the Selden
Cypress Door Company, Palatka,
Florida.
One of the advantages claimed
for it by its users is that it has no
odor and it would seem that this
alone would make it most desir
able, for we venture to say that
the only thing that nine out of ten
persons know about ordinarv glue
is that it has a very bad 'odor.
Another point of more practical
interest to the manufacturer, is
that because Perkins Glue does
not sour by standing and so cause
waste, and on account of its
greater covering canacitv. its
users find that they make a saving
of from 15 to 20 percent per year
over their former hide glue cost
and at the same time, get more
satisfactory results both as to
strength oi the joint and because,
like some other things of general
consumption it "improves with
age." We are told that some of
the other advantages are that it
requires no heat for its applica
tion in the glue room and that
after the joint is made, no amount
of heat short of burningwill sep
arate it. If the glue is properlv
applied, this last named quality
absolutelv does awav with "blis
ters," which are usually caused on
account of the heat generated by
the friction in "finishing" the
panels. The users of Perkins Glue
also lind that the product runs ab
solutely uniform; that they never
know when thev go from one
shipment to the "next and this is
due to the processes in the Per
kins factory and the care in manu
facturing. Vegetable Glue wasy discovered
and invented by Mr. Frank G.
Perkins, who started in business
in Florida a number of years ago.
It is made from the root of cassa
va, which is a tropical plant re
quiring eleven months to mature.
and the Perkins people went to
Florida in order to be near the
source of raw material. There are
many varieties of cassava, a num
ber of them not being suitable for
glue and great care lias to be tak
en in this respect. The plant was
grown by farmers, but the com
pany also went into extensive cul
tivation and bought several thou
sand acres of land. On account
of the length of time required for
shipments to reach customers, the
factory was moved north several
years ago. This crop was cul
tivated to some extent in
Florida and the roots fed to cattle
and hogs and an excellent cattle
food was found in tho refuf frorr
the factory. When crnwintr. the nlant
j itself looks like the Castor Hear
I which is grown as an ornament in
i northern gardens and the root look.
liKe a mammoth sweet potato. Th
Perkins people at first Imported theii
seed cane from Jamaica hut after
ward planted cane obtained fron
thes- plants and from stock growr
locally in Florida.
The factory's entire output is sol
through the South Prnd oilice. thr
hir.ff no "American agents except t h
r.axtrr D. Whitney Compare, for IV
Pacific Coast. Tho European trade :
l""kel aftr through depots esta
lished there. While the factory was i
Florida th sllinp oJTice was locate
in Poston l.ut a? out sven y ars at
it was established in South Bend, s
it was necessary to havn a mr
' central location and th" Perkins p
pie said they were attracted to Sout
IU-nd because it had the reputation a!
oyer the world of beinc the best man
ufacturins city In the United States,
The H. P. Bowsfier Company
This business was begun In
18 32 by the late Nelson P. Dow
eher, who made up during the
winter Reason the stock of peed
or Motion Indicators, of his own
Invention, which he sold during
the summer months, traveling
from mill to mill with horse
and wagon. All the stock and
all the machinery and tools with
the exception of one small lathe
and one work bench was lost
In the West Race Are in the win
ter of 1883. Later the Tob ma
chine and blacksmith chop of
Asire Bros, was acquired and
for twelve years the business
was conducted on the site, of the
present Summers Building on
the corner of St. Joseph and
Washington sts. General repair
work of all kinds was carried
on; the chief customer being
the numerous small factories
located on what was then called
the West Race. In this loca
tion the manufacture of Feed
Mills was begun, also the mak
ing of Mill Cogs and several
other Wooden Specialties. Every
detail of the work had Mr.
Bowsher'a constant care, and
the perfection of improvements
In his Inventions were carried
out more with a thought to the
future than with immediate gain
In view. In all this period of
terrific hard work, close financ
ing and self-denial Mr. Bow
Bher etlll made time to serve the
city on Its Water Works Board
at a critical period; practically
without any remuneration. Much
of the work that was drafted
out on the dining room table
after supper, thirty years ago,
still stands In the station at the
foot of Washington Street as
an evidence of the care, fore
sight and good Judgment exer
cised by him and "his colleagues.
The business of The N. . P.
Bowsher Co. was removed to
the present location at the cor
ner of Sample and Webster
Streets In the spring of 1S94
and the present firm incorpo
rated In 1907; Mr. Bowsher
taking his two sons Into the
business with him. In its new
location the business has" grown
steadily. The company manu
factures Feed Grinding Mills In
many varieties and styles suit
able for all parts of the United
States, and also has an excel
lent trade In several foreign
countries. The equivalent of
branch houses is maintained
through agencies In the princi
pal jobbing centers in the dis
tricts where Feed Mills are most
in demand. The business in the
manufacture of Mill Cogs has
grown constantly and the Bow
sher Company claims now the
best facilities and the best stock
of materials of any establish
ment In this line in the world.
In addition the company makes
a line of useful small tools and
specialties telling to various
lines of trade; and operating a
very complete plant both In iron
and wood working lines can
care for special contracts on oc
casion. FOUNDERS
206 E. TUTT ST.,
SOUTH BEND, IND.
Home Phone 5 162 Bell 162
THE
Knoblock-Heidernan
MFG. CO.
Gas Engine Ignition
MAGNET0ES
and
SPARK COILS
Spark Plugs and Batteries.
IGNITION REPAIRING
Vistula Ave. & Sample St.
SIBLEY
MACHINE j
TOOL C O. ;
1 : ,. -iEzsa j
i
1
1
1
IRON I
ft. t I
ph!
THE FDLLERTON-POVELI
HARDWOOD
COMPANY
MANUFACTURERS
AND
DEALERS
LUMBER
IBM
MOLLIS
CYPRESS
NORTHERN AND SOUTHERN HARDWOODS
SOUTH BEND, INDIANA
PF
JiiiiLj
LUMBER
Gum Lumber
Dimension
Car Stock
Oak Squares
HARDWOODS
SOUTH BEND,. INDIANA
Why Do We Get the Business?
Because We iahe the Price
OF COURSE!
THE NATIONAL LUMBER CO.
Main Street and Indiana Avenue
Private Exchang
Bell 633
c J OHice
LUMBER
G
LUMBER AND COAL '
WHOLESALE AND RETAIL
Home Phone 5569; Bell Phone 449.
318-322 N. EMERICK ST., SOUTH BEND, IND.
1
Advertisers
From The
IIIIANCH OFFICII.
Chicago. HI.. 1103 Chaml.fr ff
Cmmcrc-.
Minneapolis. Minn.. .Viv-J Lum
ber Fxehnncv.
Cincinnati. hi. Ninth and Mr-
Lf an Avenue.
Huntington. V. Vn.. W rnd-r-
irk 1 111 tr.
Winnipe- Man.. 41"-4K, Fn: .-n
Tank V.hW.
Wi: OWN' AND ri:i;ATH
MILLS IN
Indiana. V. ?t Virginia. T nn--sr,
Arkansas. Mississippi.
Louisiana. Missouri. Mi'hian.
ar.l Wisconsin.
YARIS AT
South ln..l. F aiv;!!' Paol
an.l Michigan City. In..!.. Cin
cinnati. ami Mt. Vernon. 111.
TEE-FRENCH
COMPANY
) WELL - MYERi
COMPANY
Timbers
Bridge Plank
and Factory j
Home 5633
Home 5256
rLEMEUFF
& COAL 0.
Get Results
Blews-Tii
es