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THE SOUTH BEND NEWS-TIMES Ti rsD.w, ornmrn ts. 1911. WO LD WHITE BUILDING GQDH FOR CITY Offer of East Side Improve ment Comnanv Will Be Con- i sidered by Council Commit tee Pass Alarm Ordinance. WHAT Till: T)TN( IL in. I: f rr,l r P. sido Ini- pro r:;"nt ". t writ- h'.ildirr-: code. t'i t.Tuniitt t i,f th- vhilt'. I:-frrr d '-"iiii-l.tijit "t Il.'i.-t Sido T :n j.i rni.-nt . nf idjtin "f bill bo.inl niir;an to oTmr.iu-of th" who!-. I ' p i m t fif :i'pr(tj,! i.ii i n of $4,1.10 by l..i:irl of woik.-, fVrr'd to com-mitt'- of th vl,lc. I;i..-m1 fir .alarm t'l.rajdi and Jir-' .! pjt;iraius r"tf tin ordinance. I'as'd orlin.i:ie' a pprr pria t i ng- fl, 1".1.7 to beard of park co;.imls.sion- r Inferred ordinary for motor orivr-n moving pi-tur- niinhiius to t i rn ti i : t f ;f t J : wlmlt' '"ir-if roll r's r j " r r s nt to onnnit- t - of ways ari'l infant. .cft( and p!ar- op rd'" I 1 1 -r of thaiiks from Johanna llarty larnilv f-r floral tribute. A stok1 opj'oi tutiitv for th draft ing of a buil-linir rod' for th.- city was on'-r-ii to 1 1 1 - i outh :1 last ni-'ht and n;is a ptod fr consideration. Th Kast Sid' I i!i provrnif nt Co. tiled ;i t oniinMnication asking that it lo al lowed to pro"--Ml with tin work of drafting a ood aloni; lines that it thinks will cov r th- mound. Tho mi pro f'uient tmn j a n v I'm i t hct moia mado its request appear more tempt ing, by offering to do this work with out any rest to the eitv. Tin- ooiincil-nit-n were of tl opinion that th" op portunity looked pretty io.nl and de cided to take the matter ip at the next meeting of the com r. it toe of the wind. Memb.-rs of the i n proveip.ent i iiinji uiy will be init d to attend to uie their ideas (,n ;i w.u kin.: code. The communication was signed by A. A. Hewitt. The Kast Side Improvement ( "o. drafted the prt s- iit billboard ordi nance, y.'nh tin- e-O'-ption of a f"v : niendment Another communication from the same body called the eoun l's attention to tin- fact that this ordinance is heing violated in some instances, mentioning that billboards may he found on sidewalks and oth ers are in such position as to obstruct the view- of residences, l o it h being held violations of the ordinance. Th council was asked to investigate this and look to the enforcement of the ordinance. The matter was referred to tht committee of the while. Money N Ne!eil. An ordinance asking an appropri ation of Jl.l'o) i'or use in several de partments was introduced by the board of works. Pres't Morris ap peared and said that in view of past expenses the hoard will need that much to tide it over the year until it -ets its appropriation from the r.l. budget. An itemized statement of funds needed was gi en as follows: "ity cemetery fund. $f.t; city hall liiiid. jr.ou; street repair fund. $."00; ity engineer fund. $Lk."iu. Council man Thomson arose and said that the finances of the citv were being 3 r - iky For years vc have been stating 5n the newspapers of the country that a great m .nv women have escaped serious op erations by taking Jia E. Pinkham's Vegetable Com pound, and it is true. We are permitted to publish in this announcement extracts from the lc-tters of five women. All have been recently received unsc4icitcd. Could any evidence be more convincing? o 1IIeriio, Mi:. 'I hul pains in both sides ond suck a soreness I could sv;mvly straighten up at times. 3Iy back ached and I vas so ncrvmis I i-uuld n: slvrp, and I thought I never would bo anvU'tter until I submuud loan operation, but I commenced taking Lydia K. rinkhani's Vegetable CmiH)und and boon felt like a new woman Mrs. n.vvwAi:: Swi:i;s, llotldon, 3Ie. 2Ci!akt.otti:, X. C. "I was in bad health for two years, with pains in both si.Ies and was very nervous. I had a growth which the doctor said was a tumor, and I never would get well unless I had an operation. A friond advised me to take Lydia E. Pink ham's Vegetable Conij und,and I gladly say that 1 am now enjoying line health.'1 Airs. Kovv S:m V Vimna t., Charlotte, X. C. 3IlANovi:n, Pa. uTk- do -tor advised a severe operation, but my husband got me Lydia K. Pinkham's Vegetable Compound and I experieneed great relief in a short time. Xow I feel like a new person and can do a ha 'd d.:v work and not mind it." Mrs. Adx Vilt, ttH'k .t., llauow Pa. 4)i:cTr::, Ii.i.. I v.-; si; k in Ix d and three of the best physi- ei.in-4 said I vuM imw to U taken to the hospital for an oper ation as I had something growing in my left side. I le fused to sub mit to the operation and took I.ydia K. Pinkham's Vegetable Com i,nmd and it worked a miracle in my case, and I tell other women what it has dor.o f u :a Mrs. Ivur.A A. Gkiswolp, Blk. ILxst AViliiant Street, IXeaiar, III. 5C:.i:vi:i.anp, Olio. -wI was very iiTCgr.Iar and for several years mv sile naiitcd me so thai I i-xtvi tcl to have to undergo an oj- rration. Doctors said they knew or nothing tnai would help me. I took I.ydia K. Pinkham's Vege table ('o:upund and I ieame regular and free from pain. I am thankful for Mr h a good medi cine and '. ill ahvavs give it the highest praise." Mts. C II. iiiirriTU, To O.j 3Iadin A v., 1 ieveland,0. I- t rm i i' f i v v it i I II l v ) l.i mm i.. i i.ni;.v.i tt'tXSVl IHTI A I A ;A". MASS.. for ziclvico. M Your letter will ImmmmmmmI, read by a woman and held in strict conlidcnee. pretty well stretched and th request o the board would need Investigat ing. He moved the matter referred to the committer of the whole which was done. Another plea for funds was made in an ordinance y the board of park commissioners. An appropriation of ?l.i:;i."5 was saked for paying assess merits for curbs, sidewalks and street pavements. Rules were suspended on the second reading of the ordinance .'ind it was passed. The itemized as sessments were as follows: I'ennsyl a:,it av. curh and walk, J j 4 . ; Pennsylvania av. asphalt pavement, 'edar st. asphaltic concrete pavement. $04.". SI. A request for a rebate of $9.42 on pool table license by John Harratt was referred to the committee on claims. P.arratt stated he had only used the kens. three weeks. 'an troll it's Korort. The report of Controller Manninc for August was sent to the ways and rmans committee. The total a"mount of cash on hand was reported as Jl 05, 7 4.07. The total collections and balance was ? 1 S S,oC3.74. The total credit was $ 7S.7S1.07. The ordinance for the protection of I. re alarms and tire apparatus was passed. Aftr second reading of the ordi nance for motor driven moving pic ture machines provided with r. "dead man's" stop it was referred to the committee of the whole. A letter of thanks from the Jo hanna Hagerty family for a lioral tribute from the council and city hall was accepted and placed on file. Following the regular business. Councilman Hagerty announced an invitation had been extended by the park board to the council to accom pany it on an inspection trip next Saturday. The invitation was accept ed and the streets and alleys commit tee instructed to take the opportunity to watch for violations of the hill board ordinance as pointed out by the Fast Side Improvement Co. ill Xot (iet Fountain. Councilman Seifert wanted to know why his request for a drinking foun tain at Kddy and Miner sts. had not been noticed by the board of works. Pres't .Morris of the hoard replied that the board on investigation did not feel that the place designed was a desirable one for a fountain. He said it was not a business district .and afforded small protection to the foun tain which he said are often tamper ed with by boys. However, he invited Councilman Seifert to appear at the board session tonight with his plea. Councilman Miller complained that many "dead" telephone poles are still standing in the city and he wanted action to have them removed. Pres't Morris stated that the hoaid of works had had considerable diffi culty with the Home Telephone Co. regarding this and had sent it an ulti matum to have them removed soon. Mayor Keller was present at the session last niht but did not participate. BRING BACK THIRTY DUCKS Shooting Around Indian Lake Is Ito- portetl (iood. ' F. U Dennis, A. S. Hurkhart. W. II. Holland. Frank Bauer and A. J. CaVy spent Saturday and Sunday at their shooting camo at Indian lake. They brought back over 30 ducks, several of which wer? the results of some sensational shots by Mr. Cady. rixn womax. TIattie Juchett, years old, was found yesterday afternoon at Mich igan and Victoria sts., wandering about the vicinity. The police ambu lance was called and took the woman to 1916 .S. J,eer st., where she was taken in care by friends. According to the police the aged woman seemed demented. v7, rr nmrvr rn .n,i'iti.UiOi f and answered CENSORSHIP W ENTEi COf, Printing of Real News of Eu ropean War Might Arouse Entire World Says Speaker at Ad-Sell League Banquet. "The European war will either come to an end In the next four weeks or not for years." This was the declaration made by Dr. Stanley L,. Krebs of New York in his address at the Ad-Sell league ban quet at the Oliver hotel when the first meeting of the reason was held. He said that i; the censorship were removed from the news abroad the crisis would be at hand, that if the true horrors of the war could be paint ed to the c; es o the civilized world, then might come a moral revolution and cry for world peace. A deadly hatred will slowly grow in the hearts of the people at war in Europe, which unless the great foreign strife is soon peaceably ended, will take years to overcome. He asserts thit his wife Is now in Berlin and that she made two efforts to leave the country and both proved unsuccess ful. iNyrliolotry and . Advertising:. "Psychology Applied to Advertis ing" was the subject used by the speaker. The two methods used en tirely by the advertising man to reach his customer he said are two old laws of psychology. "Iteration and indi rect suggestion," he declared arc the two principles used entirelj by the advertiser to get the customer's mind to think as he is thinking. Repetition he said is of utmost value in advertising policy and the same thoughts presented repeatedly to the mind of the customer demands atten tion in the end. "Men's thoughts will run along lines of least resistance." he declared. "Man will think the easiest waj He must have tilings presented to him when he is unconscious of it anil so that he will see and think without re sistins?. It is the nature of man, when a proposition is made to him either in an advertisement or in any manner, to resist and possibly defend himself by argument. "The business of the salesman and advertiser is to present the proposi tion so that he will unconsciously of fer the least resistance. The proposi tion must then necessarily be present ed without his being consciously aware of it or with as little matter as will compel him to give tip to the ad vertisers' idea and plan. Suggestion i Method. "The method of getting to the cus tomer is not by hypnotism or mesmer ism but by suggestion. .Suggestion is the impartation of an idea and getting the one to whom it is presented to see it without argument, or to per suade another mind. When an Idea is presented first, there is liable to be a strong resistance on the part of the subject, as the customer might be termed. The period of resistance in his mind must be shortened and if possible eliminated entirely. "There are two ways of framing an argument. It may be made up direct ly as an appeal, or it may be made indirectly. The first Is the weaker, but it is necessary. You can't adver tise your goods yourself as well as you can have others advertise for you. You may send out mail matter or in sert advertising matter in the num bers of publication, but the customer is liable to resist unless some indirect method is used to get to him. "The endorsement of your goods by some man is the best advertising method. He feels that the proposition is being put by an uninterested per son and if that person is one of influ ence the plan will bring results." Auto Men Coining. rians are being made by the Ad Hell league for an interesting winter program. George Hawkins of the Ford Automobile Co. will be here In No vember and in December John Willys of the Overland Co. will be the prin cipal speaker. Other speakers are being sought. Preceding the speech bv Dr. Krebs moving pictures of the annual con vention of representatives of adver tising and salesmen leagues of the world held last summer at Toronto, Can., were thrown on a screen and taulks were made by several local men who attended. Plans are being made to send a large delegation to Chicago next year. FIFER TRIAL OPENS ON TUESDAY IN ELKHART Youth Accused of Killing l-'n .inuel link Will Answer to Charge. The trial of Floyd Fifer. 19 years old, charged with the murder of Fmanuel Fink last winter. opens this morning in the Elkhart superior court, Judge Harmon presiding. Prosecuting Atty. Montgomery an nounced last night that an abrupt ending of a case preceding the Fifer trial made it possible to begin the latter toda.v. Atty. Elmer Peak of this city and the firm of Stuckey and Anglin of Warsaw will defend Fifer. Pros. Montgomery will represent the state. A host of witnesses from this city will be called. The principal ones are Ir. Charles Posenbury. who attended Fink: Mrs. Fink. Chief of Detectives Kuespert, Chief of Police Kerr and other officers, Walter A. Parr and Henry Gudates. The latter two saw Fifer immediately after the shooting of Fink and gave chase to the lad. Fink wits shot in his drug store on Michigan av. one nicht last winter. Fifer came in and bought some chew ing gum. When Fifer turned to get change Fifer thrust a gun at him and demanded his money. When Fink re fused Fifer shot him and escaped by plunging through a glass door. He was captured a few days later. Fink lived several days after the shooting. BICYCLIST IS RUN DOWN Auto Keep on Its Course Follow ing tle Aoeidriit. Charles Ganser, 615 Kir.er ct.. was struck by an automobile last nicjht while riding a bicycle at Main and Colfax sts. but ecapod injury. His bieycl hovrver, was smashed. Mr. Ganser said the autoist never stopped. tut drove over his bieycle and t'.d. He managed to obtain his number which he gave to the police. Ganser said he wa ridir.g north on Main st. on the risht side of the street and the autoist struck him from the rear. Happy and Contented Old Age Dr. L.. IC Hirschburg. the cele brated authority of Johns Hopkin's University, says: "Like most things which everybody believes, the silly platitude, 'when age is in, the wit is out, is not true. The more a man learns the younger he becomes. Years do not make acre, because time, ac cording to psychology, is only a rela tive matter. It depends only on changes inside, and not outside of us. There can be no liner heritage than tissues trained to a long career." And who is more contented or companionable than the vigorous old man or woman? Thousands of peo ple who have reached a grand old age, who still. show a wonderful abil ity, unimpaired and undimmed, which even now shines brightly with the lustre of achievements, through the long years of their active and versa tile careers, willingly testify that Duffy's Pure Malt Whiskey is respon sible for their possessing the vigor and force of these years which today gives them an undisputed reputation for perfect health and longevity. When a dose of Duffy's Pure Malt Whiskey is taken at meal time it stimulates the mucous surface and little glands of the stomach to healthy action, thereby Improving the diges tion and assimilation of the food and giving to the body its full proportion of nourishment. With perfect diges tion no fermentation will take place and no disease germs can be gen erated. This is the secret of Duffy's Pure Malt Whiskey in prolonging life, "Get Duffy's and Keep Well." con IT OPENS. WASHINGTON, Oct. 13. Chief Justice White paid a flowing tribute to the late Mr. Justice Eurton at the opening of the United States supreme court Monday. Mr. Justice Mclley nolds, the new member of the bench, appeared for the first time In his ju dicial robes. Sore Throat or Mouth. You must keep the throat and mouth clean and healthy. Any disease that attacks the canal through which must pass the food we eat, the beeraares we drink and the very air we breathe is a serious matter. Why neglect Sore Throat or Sore Mouth when TONSIL1NE makes it so easy for vou to get relief? TONSILINE i3 the remedy speci allv nrenared for that nurnnw . TONS I LINE does its full duty JX vou can ucjirnu upon u. xveep i i bottle in tne bouse where you can pet it quick when needed. 2oc. and .r'0c. Hospital Size 81.00. All Druperists. TEWTS OF VALUE Many otherwise meritorious irod val uable Invention! are rendered wortti lws from the tandpodnt of patent pro tection due to lack of skillful pro(?cu tlon, which la necewary la order to obtain claims of broad woope and pTO tectlTB ralue. Hare had 20 years' ex perience In patent practice. IligiKst references. When pebble I always adfise-a per norm) rat err lew, which Is much more satisfactory, owing to the technical na ture of pntentB. Full Information fflrea upon request. No charge Xor ad vice. Ilavirry a branch offW near the Pat ent Ofnct at Washington, and an office T.'here you can handily come awl ex plain yotir laventlon. I can jruarantee prompt and nnexeoelled service. Asso ciate offices In all the leading countries of the wrld. GEORGE J. OLTSCH Itertstered Patent Attorney. 8utto 711-12 .1. M. 8. Bids'., South Brnd, Ind. . : .' 77v7 7 ' ' 7; - ' - . 7 .7--- .4i: " : ft v':;.7 7 Republican nominee for Port age township and South Bend; assessor. Election iaov. i, 1914. Why Pay For Eye Examination? iTTX "T. 1909 We examine eyes free whether you purchase glares or not. We have iitted thoupamls with succes. DR. J. BURKE y CO. Optonvctrlt and Manufaturinf? t)tl( laiLS. Tlio only c-rlnie crouiul floor nvanu Xatturiiu; optk-ians In sutli Ilnid who rxamliH oo-. trt f. 230 S. MirillfiA.N ST. . . -. :--..,-.' V. :V . -- ' "V, - ': . Wesley Hill T T j ontaomerx - 0 0 0 0 0 0 - Apparel A feiv steps farther will save you several dollars on that Suit or Coat, AH Garments Guaranteed for Two Seasons Wear. One Price. The Lowest Marked in Plain Figures. 321 SOUTH S. W. Are o!i Eesltalilog ? You may be one who hes itates to open an account at this hank because the amount you can start with is small. We would rather have ten active accounts of one dollar each than one of ten dollars, and we assure you there will be no embarrassment in opening an account because vou start in a small wav. American Trust Company 4 ON SAVINGS. Th rurnltnr Stort Around on Main I Street. W h"" J Sua 9 for Women MICHIGAN ST: Cor. Michigan S t. and Jefferson WOl MIS 0 Just received from our New York buyer a large shipment of handsome New Long and Short Coat Suits large selection; black and colors, all sizes, alterations to $25.00 Sale Price HARRY L.YERRICK FUME RAL DIRECTOR I furnish the complete equip ment, from the first call to th bi'i IaL Both Phones 219 P. St. Joo St. Hurvich Cash Grocery The Placeto Save Money Suits for Men and W omen $15, $18 and $20. Easy Payments, GATELY'S 112 E. JeUcF&m UHCL DR. TUCKER Sjjeclallst In Chronic Diso-iF 5 rf Men and Women. Ofnre it To Building. )ppolte f'-.v rtl . . Gus for Llghtinn and Cooking GAS COMPANY " o 4 o o o o o y o o o o o o o o o o o o o 6 A til f ) o ..v i-. I) Suits like and similar to cut at $10, $15 and $20 Blvd. VVi Xzit tm S3 . . . Cosileiice ef? ami n A r.-rtain w.i- ..ll- ! u;- !: ? ;.ay a lU f--r l.: ;i h- i..:-! -t k ial ::..-r;th II- iarr;' 'l t lis : 1 i .''.- 1 f .';:.! th- . ? r. ' ; 7"i. : r' .is 7 - 'is -. r ' - ari-'i!.. t ii- na!iM- c . r j tit- a:..! t!.- t;, :, :!"!--!:; :.t n th. , , i, k - :' rh k y n:an h . r. 7. i . 1 -'. i.l-t. L-i-. V T ) .- k . ( '.'k!i..' ':ril ; h .;- i:.'-: " ). r! -:.tt i nf r l;;v sr. .K)Ni;in rorTv .vi.m.s V, Mv, "'Hi: ST. .lOsl'.I'II !N .V Ti;VT COMl'ANV. Public Drug Store New Location 124 N. MICHIGAN ST. 17;i7-r Stain; s a::a .!;.::a!.. ts r:, ui y 1 1 . A. lVrshini;. - " - U. U'.tj no t. Advt. n) M D SUI I 1 if Of)) I j)