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South Bend news-times. (South Bend, Ind.) 1913-1938, April 16, 1922, SOCIETY FEATURES, Image 35

Image and text provided by Indiana State Library

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn87055779/1922-04-16/ed-1/seq-35/

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rs. Fine
gBU
Girl l
uShe
Suddenly
Appeared on a
Catsup Bottle Label "
THERE was once a man who fell in love v.'ith
a irl on a magazine cover and wrote a song
about it. To him it was an ei chanting cir
cumstance that hi3 beloved should peer out at
him from every news-stand he pa??cd. It made
each trip down the street an adventure. Bat
take it from L. M. Fine of Chicago this ecstatic
?onp?ter never knew the irl in real life or he
wouldn't have felt that way about it.
The serio-comedy of Mr. Fine and the Famil
iar Face presents a valuable laboratory test in
experimental matrimonial psychology. Several
rfneralizations miht b? made from this test, the
mo?t valuable of which is "Don't let your hus
band e too much of you." Not that Mrs. Fine
was one of those parasitic female growths known
as a Clinping Vine. Far from it. But she might
a? well have been. For everywhere he went he
taw her. She waa in the cars, on the news-stands,
in hotel lobbies, on the backs of blotters, on boxes
cf car.dj everywhere.
Wants $10,000 for a Collar "Change"
Meanwhile, a New York man named Thomas
F. Dawson was also finding out that it's possible
to have too much of .n good thing. In his case the
pood thinR was his own likeness done up in
glistening, laur.dry-5oap finish by J. C. Leyen
decker, the well-known poster artist. Mr. Daw
fon, according to his story, allowed Mr. Leyen-
decker to make a picture of him wearing one kind
cf a collar but the manufacturers put another
collar on him, as soon as the first advertisement
hfld grown old. As a result he couldn't pet away
from him?elf. He saw hi? chiseled profile in
every conceivable place that he locked.
Mr. Pav.-son, through Atty. Robert B. Pope of
New York City, has asked the courts for redress
to the extent of $10,000. He was a bond sales
man, he said, and it injured business to have his
phiz jammed in between a cold-cream cutie and
Thomas F.Dawson as the CameraPresents
His Features Full Face.
an eld gentleman who had been
cured of asthma.
The story of the Haunted
Husband (Mr. Fine) and the
Familiar Face, really started
several years apo in a cradle
Mrs. Fine's cradle. She was a
pretty baby. She wa3 all curves
and dimples and soft, rr.diant
flesh. A photographer took her
picture one day. After that, pho
tographers pot to be as regular as the butcher t)0y.
She had the assemblage of feature and the glis
tening eye3 that always looked well in pictures.
She posed with dolls, without dolls, with -sleds,
wagons, and Teddy bears. And, as she grew older,
she became an even more acceptable photographic
subject. When her engagement was announced
the photographers besought her to let them make
pictures of her in her bridal gown in her going
Away gown, in any part of her trousseau that
he would wear. She yielded, and the picture
the picture that was to haunt her husband for
many a lon day was taken.
Life was serene for the Fines at first. They
were so immersed in feathering their nest that
the World roared past them unnoticed. Friend
Husband would say, "You will always be in my
thoughts wherever I may be."
One day he dropped by the grocery shop to
pay a bill and the grocer made him a present of
a calendar. He unrolled the calendar at home.
Mrs. Fine took one look and fled into the kitchen.
When Mr. Fine, a little confused by his wife's
perturbation, took a look himself he saw above
a lot of gaudy lettering advertising a "square
deal" printing establishment, the picture of a
pretty, pensive face. It was his wife!
Mr. Fine wasn't particularly excited at first.
But with the passing of the weeks he saw his
wife again and again. She smiled at him from
soap wrappers, cigar boxes, laundry advertise-
Thomas F. Dawson cs His Profile, Looking;
Westward, Appeared in an "Ad.'
-The
Ad, Whose Husband Called
for Help When She Smiled
at Him Everywhere, from
Posters, Bottles, Calendars,
Trains and Hotel Lobbies ;
Mr. D awson- an in
trie Collar Ad,Wno Went
to Court When His
Profile About-Faced,
East to West.
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Mrs. L. M. Fine of Chicago, Whose Pretty Face, Used by Advertisers of Many
Different Articles, Became So Common a Sight That It Almost
Drove Her Husband Frantic.
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Reproduction of a Calendar Bearing Ills
Wife's Profile Which Mr. Fine
Himself Took Home.
ments, tooth paste, street car cards and what not.
At a noonday nieal she suddenly appeared on a
catsup bottle label and his friend almost died of
merriment.
He made a trip to New York and every three-
Sw Mi;r l -tur nlrc, l'.'Ü.
Quarters of a mile his wife's face dotted the land
scape along with the silos and hayricks. When he
arrived he sent a bellboy for a bar of soap and
saw her face on the wrapper. In a magazine that
the girl at the counter forced on him he counted
her picture seven times.
On his return trip he refused to look out
the window or buy a mf.gazine. When ho arrived
he drove to his house in a taxicab. Bill posters
were busy across the way putting up an adver
tisement for Somebody's Lip Stick. His wife'i
picture dominated the "ad." The taxi driver
thought he was s:ck ani helped him upstairs. He
WAS sick.
Anyone Could Look at His Wife
Then his friend? started jo?hing him.
"I've a wonderful picture of your wife in my
cfTiee," one of them would say.
"Pretty soft," said another. "What are you
working for with a wife like that?"
It was maddening to think that anybody
just any old body could look at his wife any
time he wanted to. Furthermore, it made him a
bit uncomfortable to have his wife looking at him
all the time.
He adopted the practice of seeking out adver
tisers who used her pi:ture and threatening them
with suit. For a while this seemed to stop the
picture's appearance. Then, one day, his stenog.
rapher offered him a new blotter. He started
swearing. His wife's picture was on the back.
Torn with rage Mr. Fine ruhed to the office
cf a prominent Chicago newspiper.
"I am desperate," ne shouted, when he rcr.ched
the city editor's presence. "I just '.f anted to say
that ! will do bodily harm to the next man wh
prints my wife-? pieturr. Tell the world that I'M
fue and I'll right. And, for the love of Mike, print
that I never got a dime out of it. That I support
r.iy wife."
Ho was rl away, still protesting. Though
several of the older advertisements carrying Mrs.
Fine's picture are still on the board?, r.o new
onc- have yet appeared. The advertisers hav?
evidently takr-n him at his word. And Mr. Fir...
15 quite satiMtcd now to ?e his wife only in th?
fesh.
The suit brought by Mr. Dawson, in Ne-.v
York, is still pending. His grievance is ba-i
both on principle and the practical harm which
ho alleges was done to him by the collar "ai"
people.
It appear? that when ho poed for the Loy er. -decker
collar picture he was lacking south. In
the new one he was turned around and heade !
north.
This, he averred, was all wong and contrary
to ethic?. What would those "Seven Sisters" say
if somebody clipped their hair? How would thr
portly gentleman in one underwear "ad" feel if
rme care If ? advertiser should p!ac him in an
other garment? What would the gentleman wh-
professed a willingness to walk a mile for a cer
tain cigarette think if he were asked to go twj
blocks for 5ojr.e other brand?
Mr. Iawson hopes to establish a preced-.t
which will prevent any further tampering with
original pors. It is his belief that when he's
through the ladle?, and gentlemen who p-pu;;t:-the
advertisement wiii be as free from furti.24
manhar.diing as a Kcmbrandi portrait.
mm

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