El heraldo de Brownsville. [volume], March 24, 1935, SOCIETY, Page FIVE-A, Image 19

About El heraldo de Brownsville. [volume] (Brownsville, Tex.) 1934-19??

Image provided by: University of North Texas; Denton, TX

                
HISTORY OF
COFFEE ONE
OF ROMANCE
The exact time and circumstances
f irking the first use of coffee as
beverage are shrouded in mystery
and legend. In fact, there are many
legends about the early drinking of
coffee, but perhaps the one most
generally accepted runs like this:
“ A venerable doctor-priest named
Omar in the city of Mocha, in
Arabia, committed some indiscre
tions involving a lady, and for his
offense the authorities banished
Omar to the hills in the interior.
Food was scarce and the doctor near
ly starved. He once saw some wild
Kits eating the dried berries that
d fallen from a certain kind of
bush, and soon after they became
frisky and gamboled about like young
colts.
Created Sensation
"Omar gathered up some of the
dry berries and stewed them in a
pan. drinking the decoction, and im
mediately the pangs cf hunger sub
sided and he felt revived.
“Thereafter, he subisted large
ly on the brew from the coffee ber
ries. until a party of his friends,
searching the hills for him, found
him. He gave them some of the
broth and they liked It. They car
ried a quantity of the berries back
to Mocha where they created a sen
sation. The rulers of the city sent
out and brought Omar home under
a full pardon, and when he died it
is said he was cannonized as a saint.
The gathering of the coffee ber
ries and the drinking of the brew
went on apace in the city of Mocha
and spread throughout the Mo
hamedan races.
Eventually some one. possibly
Helen of Troy, carried the brew to
Rome; but the early Christian
church opposed ita use. The drink
ing of coffee was condemned and
it was denominated a “devil’s drink.”
However, Pope Clementine, hear
Mrs. Yates
Selects
f JITNEY
jungle
&K.C Q NicA*el am a flUaV&A.
AND THE
HOME CASH
GROCERY
All of the groceries and meats used during the
lectures at the Free Cooking School are to be
selected from the great variety always to be
found at
Jitney Jungle
DeLuxe Store No. 1
—and—
Home Cash
Grocery
Jitney Jungle Store No. 2
In Brownsville
The same high quality of groceries and meats
also can be obtained at our home-owned Jitney
Jungle stores at San Benito, Harilngen, Ray
mondville, Mercedes, Weslaco and McAllen.
When shopping at Jitney Jungle stores you
Save a Nickel on a Quarter
At our store* you will find such high class merchandise as
the internationally recognized Crosse & Blackwell foods a»
well as other nationally known products. We also feature
Valley growm and Valley made products.
ATTEND EVERY SESSION OF
THE “HAPPY KITCHEN”
lng of the beverage, deckled to In*
vestigate for himself. He had some
coffee served to him. He was de
lighted with It and Is said to have
exclaimed. ‘Isn't it a pity the devil
should have a monopoly on anything
so good. Well baptise it and make
it a truly Christian drink.” And he
^ The consumption of coffee then
spread through Austria. Oermanv.
to England and to the flcandanavion
countries. Many interesting inci
dents are connected with this new
habit. A .king’s ransom once
paid in coffee A treaty of peace
was once made between Austria and
one of its enemies on the basis that
the victors would take coffee in pay
ment of all indemnities.
The coffe house as a meeting place
became a feature of the artistic and
litersrv life of London. It
a London coffee house that The
Spectator was bom and Addison.
Steele. Samuel Johnson and others
of their aroup met and discussed
many matters.
Early Coffee Houses
In the United States coffee houses
flourished in Boston. New York.
Philadelphia and Baltimore. 8ome
became world famous. It waa in
these coffee houses in New York.
Philadelphia and Baltimore, that the
leaders of the early Colonles gath
ered for discussions. And it m
these meeting places, over their
cups of coffee, that the most imdot*
tant sta*e oapers of the Colonies
and the United States, such as the
Declaration of Independence^ the
Articles of Confederation, and the
preliminary draft of the Constitute
were written.
In 1632. a Captain Matthew De
Clieu of France, on his wav to a post
of dutv in the Island of Martlntnue
carried a coffee plant from the Roy
al Gardens in Paris. The ship was
becalmed and DeClieu shared hi*
small dailr ration of water with his
precious coffee plant, keeping it alive
and Planting it on his arrival at
Martlntnue From this plant came
the start of th« now world famous
plantations in Mexico. Central Am
erica and Brazil. . u
The growth of the coffee industry
in the Western hemisphere ha* been
enormous. Nation* to the south of
us gather much of the revenue to
maintain their governments from
that industry. „ , ^ .
The peo"V of the United States
constitute the best and largest mar
get for the coffee growers of those
Southern neighbors, and coffee i*
destined to be the bond that will
bind the reon’.es of the Western
World together in firm friendshin
The Duncan Coffee comnanv. of
H©u*fop is a rood customer of m»nv
of the leadina shippers and coffee
merchants in South America. Cen
tral America and Mexico, and their
popular brands. Admiration and
I Bright A Farlv Coffees, are made up
of the fine# cofgrown on care
fully selected plantations In those
countries. Coffee is America‘s fa
vorite beverage — and Admiration
and Brisrht & Early are Texas' fa
vorite coffees.
Appreciating the greater food val
ue in fresh coffee and the frequent
ill effects of stale coffee, the makers
of Admiration Coffee have develop
ed a fast motor truck delivery sys
tem that puts oven fresh coffee on
every grocer’s shelf everv seven
days, and now. to keep coffee fresh
longer, thev are packing the coffee
under vacuum in glass Jars, which
make the most efficient containers
yet produced.
son-odorous cabbage
Professor C. H Myers of the de
partment of plant breeding at Cor
nell university has Just announced
the development of a new strain of
cabbage that will not "smell up the
house " Heretofore many housewives
have hestitated to cook cabbage on
account of its disagreeable odor per
[ meating the entire menage. It Is
i claimed that when this new non
smelling tvpe is cooked in the kitch
en the odor cannot be detected in
the front of the house.
The wife of the vice president of
the United States. Mrs. John Gar
ner. has had one of the longest and
most outstanding careers in Wash
ington. Mrs. Garner has acted as
private secretary to her husband for
33 years.
Government owned banks in Aus
tralia forbid the use of lipstick and
rouge by girl clerks, and also limit
their taste in clothes colors to black
and blue.
Mrs. Beulah Mackey Yates
HAS SELECTED THIS FAMOUS FLOUR TO BE
' USED IN HER DEMONSTRATIONS AT THE
BROWNSVILLE HERALD COOKING SCHOOL.
PIONEER FLOUR
ANGEL FOOD FLOUR
WHITE
WINGS
FLOUR
“The First principles of suc
cessful baking are unfail
ing” found in Pioneer Flour
PIONEER
f Lour hi*'1')
ahgel FOOD
&£%8SS*
—Angel Food Flour, White
Wings Flour.”
This flour is made from the hearts of the finest,
firmest, cleanest wheat and processed to contain
and maintain the utmost of wholesomeness—the
fullest of food enjoyment and the most of security
in achieving successful baking results.
M. Garda Gomez & Champion
DISTRIBUTORS — BROWNSVILLE
Manufactured by
PIONEER FLOUR MILLS
Eatablithed 1851 San Antonio
Pioneer Flour to Be
Used by Expert At
Herald Cook School
Seeking Inspiration, the artist and
the poet of past generations would
turn to the sentimental old mill
wheel. Certainly, in San Antono in
the 50's, no more idyllic setting and
tranquilixing sight could be found
than the picturesque mill which
ground the wheat and corn into
flour and meal for the early citi
zens. No structure had more appeal
and charm, nor was there sweeter
sound to the ear than the rhythmic
lap of the water as the wheel re
volved.
Todsy we are indebted to an artist
for the colorful picture of the frame
lan Antonio river at Guenther street,
structure which was located on the
San Antonio river at Guenther
street. The old mill has long since
rerved its usefulness. Yet a pair of
old mill stones, preserved for historic
purposes, mark the gateway to the
elevator which lends Its towering
height to the skyline of the city.
In 1851. C. H. Guenther establish
ed the mill The genial miller bore
an enviable reputation for his pain
staking care In selecting his grains
and for milling only the best flour
that could be ground. From over
t,he length and breadth of south
west Texas farmers made the slow
;ourney with oxen, to the little vll
hge to transact business and to have
their grain ground Into flour for
family use. Barter, in some respects,
was different In those days. In pay
ment for his services the miller re
tained a portion of the flour he pre
pared. enabling him to supply the
flour wants of those who purchased
direct. As C. H. Ouenther was con
tent with nothing but the best flour
which could be ground, San Antonio
nou&e wives of that generation learn
ed to prefer the products of the little
mill, and today the flour products
of Picneer Flour Mills are sold In
carload shipments throughout Tex
as and many adjoining states and
the Republic of Mexico.
It is a long way back to 1851; from
the quiet frontier village of that day,
San Antonio has grown into a teem
ing metropolis. During the 83 years.
Pioneer Flour Mills has kept pace
with the growth of San Antonio and
the development* in the iiour-mm
ing Industry. The old .-mill stones
gave wav to modem roller equipment
at an early date: airy, commodious
buildings. 7 stories In height, con
structed of steel and concrete, fire
proof throughout, replaced the ori
ginal mill structure: freight trains
bring in the gram others tike away
the flour: Immense motor trucks
deliver the clean white sacks of pio
neer-White Wings flour to countless
stores and bakers. But the high
standard of quality set for his prod
uct by the pioneer. C. H. Guenther,
ounder of the huge Industry, has
remained unchanged throughout the
years.
83 years ago. the pioneer miller
made the finest flour possible with
his modest equipment. Employing
the most modern eoui^^
to science, the volume ot tt*
date mill has been increase i;'"*
mously; yet It is the same
the finest flour possible to pnxivw •
With the death of C. H. Guenthet l
in 1902. Erhard R. Guerther suc-l
ceeded his father as President of the1
Pioneer Fleur Mills. Conducting the
enterprise true to his father's ideals
under his efflicent management Pio
neer Fiour Mills has led the milling
industry in the Southwest.
A few years ago a unit was added
to the plant containing the final
word in grain elevator construction
to date. Equivalent in height to a
22-story building it adjoins seme of
the largest steel and concrete build
ings to be found in this section
Sunlighted and perfectly ventilated
the tall elevator tower houses some
of the greatest triumphs in machin
ery that scientists in the milling
nclustry have been able to achieve
When the gram is brought to the
mill It Is s ored In the elevator for
luture use. and when It is taken from
the elevator automatic conveyors
~arry the grain to the proper purt of
he mills Being strictlv cleaned snd
recleaned, and purified. It Is ground
^nd nnde Into flour. "Pioneer" and
"White Wings” flours are never per- j
mi*t?d to ccme into contact with the
human hand* from tht tlma tin
wheat reaches the mill until tha
ucked product reachea the conaum
». „
Pioneer flour will be used In •**
of Mrs. Beulah Mackey Yatea* dem
onstrations of fine pastriea and fooda
•The Herald’a Happy Kitchen
^•ni achool.
«2^‘-a Ocmez and Champion art
dtatrtbutora of Pioneer
^ * Brownsville.
•acon bats
the whole enjoyed by
fi-pya 5SS
of bacon and cgy* to bt cci^krd wwe
he cimp line. bj&* °£[
leverage and sub*^^, ft0»
very -atisfying meal re*uiu Tha
dessert can be apple »*, tnut pud
ding. gingerbread or any other food
favorite which can be ea*iy —
NTBSE IMMUNE TO LEPBOST
After living 29 yean among Wra
on Cullon island in the Philippa**,
Sister Calixta has returned to tha
St. Paul de Chart roe at Eure as
Loire In Prance. During the time
she lived abroad she "helped to
change the island of the 11 vine dead
into an Island of hope." “malnlnf
meanwhile untouched by the plague.
GAS RANGES
Again Selected from Our Stores For
The Brownsville Herald’s Seventh Yearly
FREE COOKING SCHOOL
TUES.
March 26
WED.
March 27
THURS.
March 28
FRI.
March 29
At the Brownsville
Junior College
Auditorium
•* MASTERPIECE
The NEW
Under the Personal
Supervision of
Beulah Mackey Yate*
Noted “Happy Kitchen”
Expert
Comuff r
if se
FEATURES
Nr« drawer type, smokeless broiler;
removable, sanitary oven tray; ira
proved roller-bearing cooking top
cover; Robertshaw oven heat i *>n
trol; full oven insulation; adjust
able (lame top burners; removable
chrome burner box pan, rigid. Lut>
mg frame construction; beautiful,
miMitrn, Rakrlite hardware: «pa*
Outs, roller gliding utility drapers.
DETROIT
JEWEL
Gas ^Ranqe
We consider thear new, super improved
Detroit Jewel ranger to be the climax of
their maker's long and recognized supreme
ability to build a aiprrior product. Your
^.lirtfMM cooking cannot be as perfect as n
could be if you had this new Detroit Jewel
to cook with.
You deserve this perfect range, and its
many superior fearures likrwiar drsrrve your
Coma in and be convinced.
Trade-in Allowance for Your
Old Gas Range This Week!
At Any of Our Stores—On Any New Gas Range
• Purchased at Our Stores this Week
Convenient Terms May be Arranged on Any Pu-c^ase at Any of
Our SLores
r
frujj Baht BiIIIa
A MODEL FOR EVERY
PURPOSE AT A PRICE
THAT FITS YOUR PURSE
$ 695*°
To $149.50
Easy Terms
3atzl BuUa
We picture here only
a few of the table
models and cabinet
model.
We are showing a
full Detroit Jewel
line, however, in
which you will find
the ideal model to fit
your kitchen and
your purse.
BakL-BdtiA
More for Ton Money ALWAYS
Sufficient Felt Base Floor Cov
ering for Your Kitchen Free
With Every Stove Purchased.
BROWNSVILLE
Elizabeth A 13th
Street
PHONE 307
HARLINGEN
207 West Jackson
Street
PHONE 680
McALLEN
MS S. Main Street
Nest to Pal ire Theatre
PHONE 307
Mm for Tomr Money ALWAYS