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Audubon County journal. (Exira, Iowa) 1884-1993, January 04, 1917, Image 6

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn87057934/1917-01-04/ed-1/seq-6/

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FIRST ADVERTISING
It Was Done In Egypt, on Papy
rus, Thirty Centuries Ago.
ANCIENT PUBLICITY DEVICES.
The Greeks Used Town Criers and Mu
sic, and Then Came Symbols and
Signboards The Revolution That
Accompanied the Art of Printing.
The Egyptian gentleman who sought
runaway slave 3,000 years ago and
advertised on a bit of papyrus for hia
recovery turned out the first piece of
advertising copy.
/Whoever he was, he was a genius in
more than a small way. His copy still
lives, preserved in the British museum
as an exhibit of considerable archaeo
logical importance and as an example
of what our advertising experts of to
day would do if they, like the Egyp
tian, did not have the benefit of up to
date information.
The Egyptians knew nothing about
the topography of advertising nor the
effect of different colors. He didn't
know, for instance, that red is the
most effective eye catching color and
that green is second and black third.
Of these and a thousand other things
that influence the character of present
day advertisements he was totally in
Ignorance. But he gets full credit for
making the first attempt at a written
advertisement
The Greeks, with a fine regard for
art, usually made music a part of the
advertising program. They gave us
the idea of employing bands to attract
attention, undoubtedly one of the most
successful methods of drawing a crowd
at any place and time.
At first a town crier, accompanied
by a musician playing a lyre or a
harp, mingled amoug the Greek peo-]
pies and used only the best and cholc- I
est Greek in his extravagant praises
of the product he was exploiting. Lat
er, however, private advertisements iu
writing began to be introduced, par
ticularly on the whitened walls of the
homes, giving some Information re
garding the social standing and the
age of the residents, their financial rat
ing and the family lineage.
The Romans advertised in many
ways. They named their streets, ad
vertised shows, exhibitions and sales
on the terra cotta walls of public
baths, acquainted the public with sales
of estates and absconded debtors and
began the practice of notifying the
Romans of articles lofet and found and
houses for sale or rent.
The Romans are commonly credited
with the origin of the sign board. To
day we have the bulletin board, which
corresponds to the Roman tabella
found in the ruins of Pompeii and
Iiereulaneum, where public announce
ments were made.
Advertising met the same fate as the
Romans did wlien the Huns came
sweeping down from the north. Until ,A
the middle ages very little of it is ..
seen. But with the appearance again
of the town crier, supplied with the
customary long winded declarations
and a choice supply of adjectives, ad
vertising began k) make itself felt in
the conduct of business affairs. The
public criers began to organize them
selves both in France and in England,
and they were persons with consider
able prestige.
From crying put the superior quail
ties of merchandise and all kinds of
goods and wares the crier soon began
to make announcement of things lost
and found, of sales, weddings, chris
tenings and other interesting events.
Gradually as time went on inns be
gan to use distinctive signs and sym
bols to mark their hostelries. just as
individuals had employed coats of
arms. All kinds of devices were used
and are still used by inns to the pres
ent day. All such signs as the blue
anchor, the black dragon, the three
tuns, the boar's head, the red lion, and
so on, made definite representations
und implications.
Of course with the development of
the printing press advertising look a
great spurt. The use of posters came
into vogue, and all Uiiuls of pamphlets
were printed and distributed. Printing
gradually began to supersede the hand
written manuscript. William Oaxtou
set up iiis press in Westminster abbey
in 1471, and two centuries later, in
1G22, a newspaper, believed to be the
first real newspaper, was printed. It
was called the Weekly News and pur
ported to contain news of doings in
Germany, France, Hungary and Bohe
mia.
From then on newspapers, mostly
weekly publications, began to appear
from time to time in increasing num
bers. Advertisements of medicincs be
gan to be inserted in the newspapers
at an early date. The insertion of the
first real newspaper advertisements.
however, is credited to Nathaniel But
ler, who advertised books/
The first two magazines to carry ad
vertisements were Godey's Lady Book
and Peterson's, but it was not until
1804 that magazine advertising really
began, and it was not until 1880 that a
general use was made of magazines
for advertising purposes. Philadel
phia Press.
Literal Promise.
"Uncle Bill promises me a rousing
on his farm."
give you a rousing time, don't
w#'*-ill
be somewhere about 5 in
and is «. -Raitiuiore American.
Her hair, he.
are ay differen
described,them.l
S
"L
drL When I lead l'-r01e'
ner from which she cu
ihe is all right. If I ha^
to pas* her the bunt might
PROFESSIONAL DIRECTORS
INSURANCE
Theo Patty, Phone 67,
Exira, la.
Only first class Companies
Represented
Dr. L. J. Oldaker
DENTIST
Over P. M. Christensen
store
PHONES:
Residence 89 Office 39
Farm Loans
Lowest rates. Complete
set of Abstract of Title to all
lands and town lots in Audu
bon County.
CHARLES BAGLEY
PHYSICIANS
OR. JOHS
I
Physician Surgeon
Houie Phone (17
Office Phone 53.
Offlcc first door «a»t of
.ora«r Dm? Stort, upttairi
Exira, lowc
Dr. LUE S. CLEVELAND
'PHYSICIAN AND SURGEON.
CALLS ANSWERED IN TOWN OR
COUNTRY.
1 OFFICE AND RESIDENCE
PARK HOTEL. PHONE 150.
Vernon Greenlee left far
home at Emporia, Kansas,,
last of the week.
-AT
For Greeley Farmers Mutu
al Fire and Lightning,
Insurance'see
•Vad Wahlert Sr. Extra, Iowa, Wm.
Clark, Hamlin, Iowa. M. J. Mae
tenon., Audubon. Have other agentc
la Audubon, Guthrie and Adair
wuntles. Also
Insurance Written.
Wind and
1
Tornadol
Adds under this head will run
till ordered out.
FOR SALE
ohoice bl
China
:,(Poland
Bo^s Ped,«reed 8tock-
W' E' PePPers
FOR SALE
1
comb
A few more Rose
Island Red Cockrels.
2\vks. pd. Mrs. Pete Kommes
Rhode
FOR SALE
,At a bargaan one 4-H. P. Porta
ble International Engine. Just over
hauled.
Exira Auto and Machine Works.
FOR SALE
Fine new PO:L1 and Billiard Hail
in County Seat town of 5000 people
Owner has other business and mus
sell Price $2000. If you mean busi
ness write or tall ftt Journal
fjce.
FOB SALE
One pedigreed Short Horn Bull
two years old. Art so some choice
bull calves.
D.14 A. J. Young
NOTICE
his
the
iChas Ga rani re anjd wjlfe C. Shin
l^leldJscker amdl wife Mr and Mrs
,G. E IteitreU Mr. andi Mm. A/
Morris Mr. anjd Mrs. Fred' Asmus
Mia win Liken andi Miss jMiildre|d
Sjlgn&U, attended the banquet given
at Manning, last Thursday by the
Masonic Order. I
Miss Green entertained (her
scholars with a t(aff|y pulll last Fri
day evening.
Mrs. Clias Newell andi children
pot -Lake iCityj, ane visiting ,her par
ents, Mr. and' Mrs. Sim Garmire,
during the holidays.
Mr. and Mrs. wainiiu ana aiamgai
ters of Vafiil, arrived here Sunday
ten slpiend Ohrisdmiajs iwit'hi tih^lr
daugihter, Mrs. J. i^.g Rutherford
and fjami'ly.
•Mrs. Qora Petersen was a juun-n
t$g visitor Tuesday.
Jolhn Shaw was ai business callaer
in Audubon. Tuesday.
Roy Plaokard of near Harlan,
calme over Thursday and visited
his parents, H. B. Packard and
wife for a few days.
Olvas Corner was an Audubon v^o
i.tir. Saturday.
Irvc Martkley and family of
(Au­
burn, oame over the last of tihe
week and aptent a few kilaysi at
the home of heir parents, Mir.
and Mrs. L. Ruckner.
Grandjma Rogers went to Carrou,
Tuesjday, to visit her daughter,
Mrs. Peter Stephany for a week or
tern days.
"•aft
D. O. Corner 'and Sam Keai
I j'Sh.i.pipEd three carload's of cattle
to Omaha, the first of t/lie week.
Mrs. Saim Keat iwient to Manning,
\Tuesdia|y,, to help ire. for her
Imother, who had t'he misfortune
lij.ll and hurt iherself qujte badly,
Toeal
Jterns
We are prepared to grind corn in' Mrs. MolUie Hunt Hi as been ms
the ear or shelled. Also grind fine d:st,ing Mrs. Clarence Maschiing with
enough
T. F.
for Meal.
Donaldson and Forester.
Does not fit a.: 11 the ekin or clio(g Mrs WM1 Va:ney Is recovering
the pores lS.k mu sy ointmend® or nicely Irani lier recent severe ilil-
plastere and penetrates quickly with ness and able to be uiround most
out rubbing. Limiber up your
miusClee after exercise, drive ou/t
the pains and achee of rheutnia-
tism, neuralgia^, lumbago, strains, turned to
sprarjns and bruises with Sloan'is
Linimenlt. Get a foottle to-diay. (Ait
all Druggists, 25c.
Mr. ai'd Mrs. James Johnson,
\Mtio reiside west of tonvn, iiter
t.ained a crowd of their relatives
at tlheir ihoine on Oiirisitmasl day.
Iin laJli labout thirty were present,
who enjoyed a big feas't iservcd by
Mrs. Johnson.
Evalyui and Gladys, daughters of
Mr. and Mrs. James Johnson, are
apemdln-g tflids week with their relar
tiives, residing west of town.
Henry Hunt is suffering with a
boil on his right dheek.
her sewing at iher home
eastern part of town.
jAinubitlous men desiring to earn class (olf puipfls,, and took a rest
$200.00 or more per montih. Every with the r.*t of them durt.ng va
saleaman gtven special training. cation
Unlimited opportunities. Write im-l
mediately. Poiwer Luibricating Co., Mr. and Mrs. 'Adoiiph Giroun aim
Detroit, Mich.
NOTICE
We will buy horses 5 to
10 years old, weighing
1200 to 1500 pounds.
Mares 4 to 10 yeark old,
weighing 800 to 1100 lbs.
Mr. a!nd Mrs. Clarence Wahlert
retuirned to Exira, last week,, aiflter
injakmg a vdislit wiiitlh their relatives
at), the E. ,(E. WiaJLl hoime near
(tJuithlrie Ce'njter.
Pet/er Ko mines arrived in Extia,
Sunday^ firom Butts, Montana, wher
'he Ihiais been 'tihe past several
months. He its intending toi spend
the winter amongst relatives and
friends in this vicinity.
We aire giad to report that the
condition of Mrs. Horace Pa'rtrott
is very n.U'Cih improjved. S!he is a
bl|0 to be, around most of the
t^,me 110w-
STH'V, SOKE MUSCLI^S RliLIL\ I'.U Mr. and M'rs. L. ^A Jensen anu mrday tol lueii iiomie east of town,
caane 0|veir from meir home
Crani'ped mu or soreness fol- (near Anita, last week, to attendi tir»es.
lowing a cod cr case of grippe the thirtieth wedding anniversary
'are eased -and relieved by am up- of hia parents.
plicat'on of Skia.n''S Liniment.
iolfJ itilia time now.
an the
Miss Olive COK ie emjoyioig a,
week's vamtflon (firom her duties as
musijc insimiCtor. She 'has a large
two childirjiii, who reside near Men
jlo, Iowa, were In Exiiiria a few days
last week, visiting b(is sister Mrs.
Ilolh'n Nelson and family.
I aim now prepared to dO' all. Mr. Ohrjls Ronn-emose aind lady
kinds of harness and Shoe repair-'ftrlend, Miss 'Nfed'es of Elk Horn,
ing. Bring your work to the West spent ljasti we.ik at 'the home of his
town store or the shop up town. slater, Mirs. Maix Nissen and hua-
Hans Miller. IbaJnd, iwiho reside north of town.
Mrs. Maty amid graindsons
WANTED
Will be in
town, after visitimg o,ver few hours at tihe home of flier
the iholLidays at the Bert May home
in the qountry. I
iMjss W,toi:de Hens ley is entej-
|fin'ii.-.ig
a. tody friend who resides
in (Defiance, Iowia. She met her
w/lii'le atten|djwg scfhooll in liarlau.
,ms8 Paul line Yod,der returneu
to Exira, Tuesday, to resume her
»(Shool duties iSIhe h^ been
spending her holiday vaeatioin w^tii
iier parents in Cedar Rapids.
Misjses Hieilen amd Regiua MeKain
eatiiie to this city from Griswold, to
visit a s'hort tiime wtit!li reiutiv'es ..
Miss Thei|mia Bartlett came up
ifirojni Bralyton, .laist iSaturday to at
tend! a Som'er set party ait
home of her friend,, Miss Dorotihy
Delalioyde, that evening.
Kimballton, Thursday, Jan. 11
Exira, Friday, Jan. 12
Audubon, Saturday, Jan. 13
50 fat mules 4 to 8 yrs, 800 to 1800 lbs
I have orders for all these classes, and can pay you the
highest market prices as I ship direct to inspector
TtiJis Jesse Williams wiu aaugn
l.er Berl'hiaj, returned Monday from
a week's vis4t in Fontanelle, with
relatives. 'i
ployed at the Extra Creamery, has
designed his position and will leave
for Brookiiags, Soutih Dakota,, where
he will) attend a State College,
Pairents,
Mr. ai::|d Mr^George Gore anu 4lu the Sohcois. She vi^ted
two children, Louise and Leroy, and
Mr. ain|d Mrs. jArtiliiur Statzell went'
to the Frank Wiil'liams home in tihe
country, New Years
sipent a piaaisanit day
excellent 'family.
Helen and Glen, cntildrem of Mr.
and Mrs. Willi ICoob, came up
froim their Brayton home Friday
ard visited until Suinday noon with
tlieir aunt, (Mrs. Elmer Green aind
family.
Misses Beyrtllia and Veda Miner
man, will a are teaching schools in
liaimMrt anjd M^ejlv^Mle townships,
spent last wisek with relatives
.fiJxira^ and returned to their school
•work tltoe first of the week.
SASgf
idull-"s
Day,
witih
her
aind'
that
Mies Mairie Janssein luas returnr
ed to the Nick Marfces home soutih
ol town, after visiting during the
holidays at her paremtal home In
Missouri.
Have a special order for
fat mares to 16
hands high, 3 to 10 yrs.
old, 850 to 1100 pounds
Bring them in.
Chester Raizee was on our streets I "Meeting at tihe 'Dr. Riiley home,
Friday aifternoon.
last week, visitimg
and friendls.
with relatives
•Mr. and: Mrs. John ±vuuiiinie.s are
among the many Canadajtes, who
have retu.ri:ed to good old Iowa to
spend the winter witlh relatives.
They are visiting in Wiota, with
iher mother, Mrs. Met.z, and other
.relatives an)d friends in tihiis vict
nity.
Miss Leifla EsLeck returned aat-
after a Vjigit in
Audubon, witih rela-
Cliriis iNelsem, who has been
p'%
Mrs. X/uther Hens ley went to
re- jl3raytonj last' Friday to speinjd a
Dr. Koob and wife
Geo.rge Spoo, wiho liais been em
ployed in the restauraint owned by
Charley Poirter, has resigned his
positioin, quitting work Saturday.
Misis Anna Aiiueirsem went io
Audiul:,011j Stau,rday for a dily or
two_ wilh llri.tlnda in t,hat
cUy Sh.e returned h.ome
Monday.
Edwin Ghri stein sen entertaineu a
nuiniUeir oil* his boy •Crieitidjs Kn.fiwy
evening to a So:iier'set party.
I Miss Deliia Hiicks returneu to
Ibetore returning to their home in ... ,,
.KT Webb, Iowa, Saturday, to resume
Nebraska.
mer duties as Domestic Science
vacat,i'on
in this city.
ille yoanK
people of this city
liad a couple of dainces in the K.
P. Hall, ThUilsdiay and Fri|day even
ings. Gifford's Orchestra of Audu
boia, furnished the mus4c for the
one given on Friday eveming.
Miss Gertrude Dye of Auouuon,
visited over Saturday and Sunday
here witih 'her graindi-parents,
and Mrs. Martin Jensein.
Mir.
Tihe Mother's Club wllil meet titnis
afternoon w^uii Mills. Will Kommes
as hostess.
at
The Eastern titiar Club met
une no me of Mrs. Dr. Rliey, iu
Friday afternooiu. The memibers
spenit most of the afternoon doing
ifaiaey-iwtonk. Tihe 'liostesls serve^d re
Trestimenrts late in 'tihe afternoon.
A good time was reported.
The many friends of Mir. Hirajni
Heath wi'.ll be srarry to learn oif
hilts ter^-G'US illness. He is suffer
ing with blood' podison in his riighit
foot, anjd gamgrene feared.
J&i
14
iMiss Franc lAndersen was d/awm
Ir0(m] Ih'er Ihoane in Audujbonj tihe
latter part of last week visiting
her relatives Ora and Delia Hicks.
She attended tihe Eastern Star Cliub
lAaitihur Cox resigined ihis polsition
as cleric in the Eld Cotton store,
Saturday. He has been a very
aceoTmmodiatiing clerk an the grocery
department.
NOTICE
The annual meeting of
dubon township Creamery
'be /heldi at the creamery,
day, January 10th, 1917,
tjlolck.
em-
tile Au^
Co. wall
Wed'nesr
at 12 a-
NOTICE TO PUBLIC
For the coiiveiinence of those
having bu'si'nes^ wdt'h tihe County AJt
torney's oiflice, 1 wii:l be at the
Court House at -Audubon, on Moin
day oif each week, until further no
tice.
T. M. Rasmussen, County Attorney.
Exira, l'owa.
Office Pilione 195. Res. phowe 83,
Mil 10 UMS
—o—
"A call to arms agadmst war," is
the slogam with whioli Commodore
J. iSituart Blaicditoin is he pal dung liiis
Vitagrapii pmpagaaida picitare-play
"The Baittle Cry ,of Peace." Nine
teen screen stars, 20,000 National
Guard 'troops, 800 members of the
Grand Anmy at the Republic
5,000 horses, 8,000 suipennumaries
aind Admiral George Dewey, Ma»
jor-Genera'l Leonard Wood, Dr.
Lyiniam Abbott aind lliudsoin Maxim,
tjhe linven|tor, igo toi inaflte up the
cast of characters iin this mosit
woi-i'derful oif photQpiays. "Tihe Bat
tle Cry of Peace" is about the
biggesit tilling yet done by photo
iplay prodiucers. It is playing simuil
taineously, ait the highest prices
yet dharged' for photo-plays, 'alt
itihe Olympic theater Chicago tihe
Vi/tagrajph theater. New York, and
the Majestic Uheater, Boston, in
all of which cities capacity audien
ces are registering their Interest iu
tihe "peace through preparedness"
movement. "I came to write "The
Battle Cry of Peace," the auitjhor,
Conrumodore Blacktoin^ e&ys, 'througth
a discussion with Hiudeon Maatlm,
whose book "Deftmseless .America"
'haa aroused suchi widespread com
ment. At Mr. Maxim's suggestion I
read' tihe book, and was stnuck so
by the strength of his arg uman(ti
that I determined to produce ft
ip)hoto-,play based' upon it. The Ideai
•received] an immediaite response iini
the form of endorsements troim A
tnerioa/B most prominent people,
aind I fu'lily expect fiiflty million (per
sons Willi be made aware of the
pnpraparedness of -tlheir couratry by
seeimg the film

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