The Pensacola journal., May 18, 1919, Page 6, Image 6

About The Pensacola journal. (Pensacola, Fla.) 1898-1985

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THE wrMfi Amr.A .TOTTRMATJ SUNDAY MORNING, MAY 18, 1919.,
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Pensacola Maritime Corporation
Chop Seey
BICYCLES
WILL AID TO
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RnftFjmmniK
Wateh this
8pao f pi1
DaU and PHoss
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Paint 8
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SCO Gallant Puritan Paint
Bay's Corner Hdwr.
Boor.1
THIS IS SENTIMENT OF ARCHI
TECTS AND BUILDERS AS EX
PRESSED IN AMERICAN 'ARCH!
' TECT. , : '
BRIDGE PLAHS
mwm she
j ARE ACCEPTED
COUNTY COMMISSIONERS, IN
SESSION YESTERDAY, DISPOS"
ED OF SPECIAL. AND ROUTINE
' BUSINESS.
i At a meeting of the board of county
commissioners held yesterday morn
ing:, all members were present and
plans for the eleven-mile bridge at
Klondike were submitted by the
Scherzer Boiling Lift Bridge Co., of
Chicago. Theee were formally ac
cepted and it was voted to advertise
In the local press for bids.
Dr. Brown made a report regarding
the vat construction and cattle dip
ping, of which he has charge, and
Engineer J. II. Payne reported that
Ihe road gang working on the Barran
cas road had laid 1400 feet of cement
during the past week, and would com
plete the other half of the road to
the half-way house next weeK. ino
commissioners regarded the Work re
ported by Mr. Payne for the past week
as a remarkable record for speed In
construction. Several bills, including
a considerable sum due the Cary Coal
Co., were passed for payment.
Special Farm Agent Smith brought
in about fifteen boys from the Es
cambia county pig club and Intro
faced them to the commissioners. lie
stated that the club has 145 members
in the county, end that all the boys
are doing good work and are very
enthusiastic over the hog industry.
The commissioners expressed them
selves to the boys as highly appre
ciative of their organization and its
work, and Commissioner Hardy ad
dressed the boys in a special appeal
to plan that each boy in the club
should bring his best pig to the Mo
lino Fair in November and compete
for. the premiums. The boys appeared
to catch the inspiration of Mr. Hardy's
address.
The commissioners expressed them
selves after their formal adjournment
as especially interested in this work
among the boys, believing -that it Is
laying a broad foundation for future
agricultural success in this section.
Steamship Agents, Shb Brctes, Charterlnaf and freight
Bxcssxs ,'.
gemmX
You can't think of "delicious",
f'fl or "refreshing" without think-. Il l
jj 1 ing of Coca-Cola. ' I I
5 11 You can't drink Coca-Cola without M l
I Hi being delighted and refreshed. f J
The taste is the test of Coca-Cola iU
Ul quality so clearly distinguishes it
' 1 from imitations that you cannot be
deceived., jfii
0lV I' ft" Demand eanine by fall niai ' Mi
h-, f sickasmes eacotrrage substitution. mm
w V The Coca-Cola Co. ?
ATLANTA, GA. J
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I . mi rn mi i ! iwpi.iV iiiiiiiijniiffiiiiiiPiiimaw W.HIIIIHI i mi w ii it - ! n iiwur 1 1
TJeclarlng that Inasmuch as the In
dustries board has failed in its at-
temDt to stabilize the price of steel
and that in all probability there will
be no further effort by the govern
ment to fix the price on other build
ing materials, architects and builders
this .week expressed the opinion that
with a return, to an "open market
and the revival of the law of supply
and demand construction is now ready
to be speeded up with an Impetus
the like of which has not been seen in
years, says The American Architect.
They feel that this indicates manu
facturers must get what they may for
their commodities. Whether purchas
ers will have to pay higher prices
than they would if the government's
effort in fixing a temporary schedule
of values had been successful, remains
to be seen.
It Is generally believed in architec-
tural and building circles that in a
large percentage of materials-, prices
cannot recede without a reduction in
wages. It is not probable that leaders !
in industry will consent to a wage cut
at the present time. In the steel mar
ket, where factories are working at ap
proximately 60 per cent, of capacity,
the railroad administration's call for
bids on 200,000 tons of rails to sup
ply approximately 10 per cent, of an
estimated derrtand, is the first indi
cation of large orders that are to fol
low. . The building industry is close
ly watching developments in this re
straint, will accomplish. It is ex
pected it will make a very active con
struction market. , v
" In all branches of the building ma
terial industries conditio?! during the
week have developed a marked Im
provement. All clay products, as wen
as manufactured goods in metals, are
in better demand with wholesalers and
dealers busy with orders for immedi
ate delivery. Lumber is moving from
the yards to the contractors in excep
tionally large volume.
A feature of the market is in the
announcement of building permits is
sued during the week. The permits
show the contemplative builders are .
becoming more and more convinced
of ultimate stabilization of prices and
jects.
Churches, theatres and aparements
took the lead in the new construction
work reported from the offices of archi
tects this week
There "is a tendency downward ' on
neat cement, lime, and hollow tile
are going ahead with speculative pro
prices. There have been sharp ad
vances on Italian marbles, this pro
duct getting $8.00 a foot for seconds.
Black and gold Italian marble can be
had, but there is a liberal supply of
domestic marble In these grades. Lum
ber prices, are not likely to drop for
a long time to come. Mills in every
section of the country are operating
at a loss or barely making expenses.
In the North Carolina Pine region the
average cost as shown by reports from
33 mills for the month of December
was $37.58 f. o. b. mill; the average
selling price was about $34.
FEVER . CASES NOT
BEING V REPORTED
ACCORFING TO LAW
That there are cases of fevers of
the continued type in Pensacola that
are not being reported to the health
authorities as required by law, was the
statement of Dr. Tatom, of the state
board of health, to a representative
of The Journal.
These cases are reportable under the
statutes of the stae, and it is very
necessary that they be reported, if the
authorities are to be able to take nec
essary preventive action to suppress
epidemics, such as have occurred in
Pensacola in the past.
The reports are returnable to the
city registrar or the city health de
partment, and if made to either of
these need not be made In duplicate,
the duplicate reports being required
headquarters out of the city.
If the state health officers have all
reports of this character from local
physicians, they are enabled to trace
causes, where a single physician, with
only partial data, might not, be able to
do so. The anxiety of. the state board
to get these reports can thus easily be
understood.
STEAMERS AND SHIPS BOUGHT AND SOLD
EXPORT AND BUNKER COAI AT ALL GULF. PORTS
Pensacola, Fla. Cable Address. Maritime, Pensacola"
30c and 60c
per can
Phca 4731
New and Second
hand TIRES, REPAIRS
Wilson - Biggs Co.
"Home of the Dayton"
24 South Palafox Street
The ; 'Revolution ifi-"Mu$iness
H very manufacturer, after all, is the serv
ant of the public. The public hires him
tl J'to make their necessities, conveniences
and luxuries. If someone else can make them
better and convince the millions of it that
manufacturer is going to lose his job.
!A concern which makes good goods and
doesn't mark them so that they will be rec
ognized that doesn't tell about the good
qualities they possess is literally fighting
success.
r
TA concern which" makes poor goods and trade
marks and advertises them is taking the
quickest route to commercial suicide.
For the trade-mark upon good goods becomes
a badge of distinction; upon poor goods a
warning signal that repels instead of attracts
trade. '
Instruction of tEe public to Huy the Hrand
name means destruction to the maker of sub
standard goods. . ' -
Most manufacturers are making better goods
each year simply because the public wants
"them. There was never a time when the wants
bf the public were as many and varied- never,
ia time when it was as easy to tell them about
your goods never a time when the means
with which to satisfy their desires were as
plentiful as now. '-"
lAlready many manufacturers Have made
their trade-mark a synonym for certain com
modities. Look arounH and see How advertising Has won
commercial supremacy for manufacturers of
many lines.
Then try to think of an unadvertised line,
appealing to the masses, that has won na
tional leadership.
These advertising pioneers are reaping a fit
ting reward for their courage and their busi
ness sagacity. THey Have aHvertiseH t5 galnV
that leadership, they must continue to adver
tise to hold it.
But even in tHose lines wnere tHey are firmly,
entrenched there is usually; room for several
leaders. We are a democratic nation. We dis
like a monoply an uncontested election. In
politics in religion in style there is si
wide difference of opinion. Worth goods
ably exploited .will always win a following
Many lines as yet recognize no leader. For
none have as yet done enough advertising to,
make them dominate their field.
Today the opportunities for advertising
success are greater than ever before. The
penalties for doing without advertising are
more severe.
Some manufacturers of goods popularly sold
have built up a good business without adver
tising, but how much more quickly and inl
what greater measure might they have suc
ceeded with advertising as their ally?,
Advertising is working a revolution in selling
methods. The unknown, unadvertised goods
are being relegated to the rear by the public
by jobbers and by dealers. Trade-marked
goods have the trade;
The functions bf jobber anH dealer are cHang
ing. . '
To work In accord witH tKese changes will
mean greater profits.
To fight them will prove futile?.-
The advertising agencies of tHe Sdu'tfi Have
wide experience in advertising and marketing
every important Southern product. Their ex
perience came not from the advertising of one
commodity but from the advertising of many.
They know the methods used by successful
manufacturers to induce the public to use
more of their products. They can be consulted
without cost.
Th advertising ogtmeies of the South are as follows write, wire, phone or call
any of them if sou want to increase your sales
Basham Company, Thomas E., Louisville, Ky.
Cecil, Barreto and Cecil, Richmond, Va.
Chambers Agency, Inc., New Orleans, La.
Chesman and Company, Nelson, Chattanooga, Tenn,
Ferry-Hanly Advertising Co, New Orleans, La,
Johnson and Dallis Company, Atlanta, Ga.
Massengale Advertising Agency, Atlanta, Ga,
Staples and Staples, Inc Richmond, Va.
Thomas Advertising Ssrrice, The, Jacksonville, Fla.
Members Southern Council, American
Association of Advertising Aseptics
TkU mioertimt pHr4 if
SupUs 9 StepUt, let.
MUkmnd Virttotts
. tPADSTTDSDnDdBE DRlSQJGBAFsl'CJE AdBERKCTT
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