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DAILY W EF T,Y SUNDAY Journal Publishing Company LOIS C MATES. President and General Manager. Conducted from 181 J to 1916 Under the Editorship and Management oT CoL Frank TU. Mayes. MEMBER ASSOCIATED PRESS American Newspaper lMtsrters' Association Florida Press Association Southern Newspaper Publishers' Association . SUBSCRIPTION RATES: Otie Week. Dally and Sunday I 1 Two Weeks. Dally and Sunday . One Month. TaUy and Sunday TKree Months. Pally and Sunday 1 Stx Months, Hatlr and Sunday ............ S.sa One Tear, mil and E an day S'inda Only. One Tear l.W Te WeeVbr JnomaL One Tear I-8 Mall subscription are nayab' tn advance, and paper win be discontinued on expiration data. omen Jov-ntl Bld.. Cor. fntendencla and De Luna Streets. PHONES Editorial Room. 88 President Business Office. ,11M TRe Aaaoclatad Pre la eselustrely entitled to th naa for "republication of aU newa credited to It or not other wise credited In thla paper and also to local news pu. tuned. Entered n second class matter at the rosrorflce in Pen a cola. Florid:., under Act of Congress, March 3. 189 Represent In the Gentral Advertising Field ty CONE. LORENZB N & WOODMAN Kew Tora. Chicago. Detroit. Kanaaa Clt7. Atlanta THURSDAY MORNING JULY 3, 1919 AS TO OFFICIALDOM. Every revolutionist, from the days of Absa lom down, has complained of "Officialdom." The near-Bolshevists of this country complain about the number of our oficials and the inter ference of officials in the affairs of everyday life. Max Eastman, Chrystal Eastman, John Reed, A. Rhys Williams, Raymond Robbins, and other American defenders of Bolshevism, talk as though that wa3 the Realm of the Blessed, the Home of Freedom, the place where everybody lived like everybody else, had plenty to eat and wear and where there was little law and few of- ficials. We all know that under the czar, Russia was cursed as "The Land of Officeholders." Now, it just so happens that a body of Euro pean socialists, who were a bit suspicious of Le nine and Trotzky, looked into this matter. It was difficult to get any information, but they finally succeeded in securing figures as to one province. This province had 12 administrative districts or counties. In the 12 districts, there was a to tal of 275 office holders under the czar. This was an average of 23 officeholders to the district. Under the Bolshevists, in five districts of this same province, there are 495 officeholders. This is an average of 99 office holders to the district. In other word3, there are more than four times as many officeholders under the Bolshevist as there were under the czar, and there were too many officeholders under the czar. The natural result is given in the Isvestya, Bolshevist organ, of Dec. 1, 1918. It says: "With few exceptions, the mass of our officials are apathetic even to death, and appear only twice a month to draw their salaries." It is a safe bet, however, that they show up at all elections of Soviets, etc. Trotzky had a Tammany training in New York. Trotzky is sure to apply in Russia the Tam many principle of "Give every man who can con trol votes for us a profitable job with nothing to do." Knowing Trotzky and his training, it could nave been predicted in advance that, under the Bolshevists, there would be a steady increase in the number of officials and a steady decrease in the amount of work done for the government, It is interesting to have the socialists of Eu- rope confirming this as a fact. OUR PLEASANT SPEEDWAY. It is time the city and county authorities took some steps to put a stop to speeding on Palafox. Hardly a day goes by that there is not mention of some local automobile accident in the daily papers, yet speeding goes merrily on, and he who owns a car may run it at his own sweet wlil. TVoa M'Vtr wrallr oa u-oll aa tViica wVa !1a Vin.,n' . "V.," " VT 7 I ers, the local police might well take some steps 1 13 r?ally the flafi: rePresing the letter "J" in to enforce laws in relation to bicycling, and ifithe mternational code which is the universal there are no such satisfactory laws, ordinances (language of the sea with the colors reversed, might be introduced which will put a stop to the The design was selected principally because it reckless way in which the bicycle riders dash clashes in no way with any existing national about the streets with no signals, no regard to i right of way, or any other safeguards for th protection of the public. Between the automobile and the bicycle boy, with his swift and noiseless approach, it is not to be wondered at that there are so many acci dents, but that there are so comparatively few, when there is nothing to prevent such accidents, except the will of those who use the thorough fares as speedways. We see by the papers that there has been a snow in the north temperate zone of Texas. THE PENSACOLA JOURNAL. THURSDAY MORNING, JULY BEARS CHARMED LIFE. Still another attempt, according to Madrid dispatches, has been made on the life of King Alfonso of Spain. This latest effort to do away with the king occurred a week ago, at the open ing of the new Spanish parliament. Fortunately, the authorities were forewarned of the plot of the anarchists and by a change of plans at the opening of the session the conspiracy was frus trated. King Alfonso, although the 13th ruler of his dynasty, has borne a charmed life since his ac cession to the throne of Spain. At least a dozen attempts against his life have been made, and as many more anarchistic plots have been nipped in the bud by the vigilance of the secret police. One of the earliest attempts upon his life was in Madrid in 1902, when an anarchistic plot with ramifications extending throughout the city was uncovered by the police. Dynamite cartridges, which were to have been used in the attempt, were seized. On June 1, 1903, an anarchist attempted to as sassinate Alfonso while he was visiting in Paris. As the king, accompanied by President Loubet, drove away from a gala performance of the opera an anarchist threw a bomb in the direc tion of the royal carriage. The projectile struck a soldier belonging to the cuirassier escort, on the shoulder, and then fell to the ground and exploded without injuring the king or the presi dent, who continued their drive to the Palace d'Orsay. On May 9, 1906, the king and his sister, Inf ahta Maria Theresa, were stoned as they were riding in an automobile from the railway station in Madrid to the royal palace. The princess was slightly injured. Alfonso's narrowest escape came a few weeks later, on the day of his marriage in Madrid to Princess Ena of Battenberg. Shortly after the royal bridal procession left the cathedral a bomb was thrown from the window of a high build- .ing, and probably would have exploded in the royal coach itself had its course not been de flected by an electric light wire. A score of per sons were killed and twice that number injured. But neither the king nor the queen received a scratch. Many other attempts have been made on the life of the king. In 1903 a lunatic fired a shot at him as he was returning from church with his mother. In January, 1904, a bomb was found under a bench-outside the palace, and in Novem ber, 1905, cartridges were exploded in the church of San Pedro, Madrid, whilc he was attending the service there. In 1908 a bomb was thrown at him in Barcelona. In 1911 he narrowly escap ed death at Malaga, while he was en route from Madrid to Morocco, accompanied by Premier Canalejas, who later met deah at the hand of an assassin. The royal party were met at the railway station in Malaga by a great crowd, which followed the carriage as it was driven to ward the palace of the governor. As the king entered the palace there was an explosion in the crowd. The official investigation revealed the fact that a bomb, evidently intended for his ma jesty, had exploded prematurely. It is recalled that on the occasion of his last visit to England King Alfonso was heard to de clare that he had no expectation of dying in his bed, and that when the end came it would come very suddenly. King Alfonso is a fatilist, and makes no secret of the fact. In a room at the royal palace in Madrid the king keeps a collection of criminal curios by which his life has ben endangered. Amongst them are the knife with which a ruffian tried to assassinate the young monarch when he was a boy, the skin of the horse which was killed by a bomb in Paris, some mementoes of the roval wedding day outrage. The people of Spain are of the belief that their king will never meet with a violent death, for they say he bears a charmed life. And the way (he escapes from all plots made against him cer tainly seems marvelous. The ensign adopted for the League of Na tions has three broad horizontal stripes, the top and bottom bein white and the center blue. It flag. Congressman La Guardia charges the war de partment with an itch for spending money. Well, the people scratched for it, didn't they? - We have a lot of doughboys in Europe who would be glad to take over the Mexican situation if that will hurry their home-coming. Baron Makino has been admitted to the coun cil of the Big Four. This i3 Makino discrimina- jtion against races. JAPS CHEfcR THEIR MONARCHS FIRST TIME IN HISTORY Toklo. Correspondence of Associated Pre. For the first time in the his tory of Japan the people hare cheered their monarch. Popular celebrations were held in Toklo to celebrate the fiftieth anniversary of the removal of "nperiai capital from Kioto to Tokio and the thirtieth or tne establishment r.r - . aviwu a.3 p municipality. For two days the tannin e ,. me tropolis gve themselves up to en thusiastic rejoicing-. The city was gay wud. festoons, flags and magnificent evergreen arches. Emperor Yoshihito. with his escort, and Crown Prince Hlrohito drove, through the crowded streets in open coaches and bowed in acknowl edgement of the respectful "banzai" of the multitudes. In the past the emperor of Japan has rarely made his appearance in tne public streets and has always been received with silent homage. The recent ovation after the western Idea is regarded as a democratic approach of the emperor to his people. In oth er words, Japan is responding; to the democratic spirit abroad in the world. The municipality presented to the emperor and empress several historic documents and pictures concerning; the capital. The pavilion used for the principal ceremonies in Ueno park was specially ererted in pure Japa nese style, the roof being thatched with the bark of cryptomerias and the outer walls being covered with green cryptomeria leaves. The walls inside were beautifully decorated with fold dust and covered with screens and curtains having designs of flower and birds. A procession reconstructing the an cient daimyo corteges and lanterns and flag processions were Included in the celebration which was commem orated also, by the Issuing of a special postage stamp. Every house, from richest to poor est, bore in front an exquisite paper lantern surmounted by a spray of cherry blossom flowers. Skill, not Money is the Secret of Successful Advertising TTU mArtim fmrry-Hmmly Mdwrntimmg Cm. A'c Ortmmn. , La. 3, 1919. If you wish to advertise then you should either study the science of advertising or else place yourself under the guidance of a man or firm whom you have reason to believe does know the science of advertising, and is honest. Isn't it reasonable that a man who has made a study of adver tising as a profession, who has proven his efficiency, is better able to conduct a campaign and to practice the science of ad vertising than a business man who will attempt the study of advertising as a mere side issue? There are millions of unproductive dollars expended in adver tising every year. Considering the present position of advertising as a science and the number of available agents and experts who arc known to thoroughly understand their business, this loss must be charged to the advertisers. A man would riot ordinarily attempt to qualify as his own law yer or doctor, and unless he is a thorough student and skilled in the science of advertising he should not attempt to qualify and properly conduct an important advertising campaign. Consult woith ameaf the recognised and accredited Advertising Agencies named beUtc. Alleta erne them J submit mm antline lie serwice they are prepared to reader. Yea may be assured that an invitatien call wilt be appreciated and that ma abligatitm whatsoever will be incurred. Baaham Company, Thomas &, Louisville, Ky. Cecil, Barret and Cecil, Ine, Richmond. Va. Chambers Agency, Inc, Kew Orleans, La. Chesman and Company Nelson, Chattanooga, Tenn. Ferry-Hanly Advertising Co, Kew Orleans, La. Johnson-Dallis Company, Atlanta, Ga. Massengale Advertising Agency Atlanta, Ga. Staples and Staples, Inc. Richmond. Va. Thomas Advert isia Service, The JacLaormlls Fla. Members Southern Council, American Association of Advertising Agencies -J3 SATTgCfiep j I