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The Pensacola journal. (Pensacola, Fla.) 1898-1985, July 06, 1919, Image 4

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn87062268/1919-07-06/ed-1/seq-4/

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THE PENSACOLA JOURNAL. SUNDAY MORNING, JULY 6, 1919.
DAILY WEEKLY SUNDAX
Journal Publishing Company
XvOIS K- MATES. President and General Manl.
Conducted from 182 to 191C VTnder the Edlflorabip and
Management or CoL Frank I Mayea.
MEMBER ASSOCIATED PRESS
American Newspaper pubUaHers" Association
Florida Preee Association
Southern Kewapwpor PaWtabem Aavodatlon
subscription rates:
rn "Wee. Dally and Sunday . .... t.
Two Wes. Thilly and Rwnday .............
One Month. Ta!ly and Pun lav v...., -
Trre Month. Dally and Sunday 1."
81.T Months. Daily and Sunday , 3.1&
one Tear. rallv and Sunday r. -
S'indn-r Only. One Tear -
Ti WeeVlv Journal, One Tear ..... .0
Mall subucrlptloTJ are payab'e fh adTance. and paper
win he discontinued on expiration date.
OFFICE
Tfti-nal Bid ST.. Cor. ,
fntendnda and Da
Luna f?tret.
Kdltorlal Room a. 8S
President at
Bunlnene Office. .160
The Associated Press la exelaelrely entitled to tli
for republication of aU news credited to It or n other
wise credited In this paper and also to local news pub
1Ittd. Entered aa second eiaaa matter at the poarofflee In
Pensacola, Florida, under Act of Consrress, March S. 1ST
Represented in the General Ad3rtlsln Field by
CONE. LORKNZEN & WOODMAN
Kew Tork. Chlcao. Detrort. Kansas City, Atlanta
SATURDAY MORNING. JULY 6, 19U
THE "CAN" SPIRIT.
Why does Indiana produce so marly writers?
This question is often asked.
There are two reasons.
First: Indiana, for many years after its first
settlement, was inaccessible to the larger cen
ters of population.
In thesmall isolate communities of early time
people preserved their individuality.
In cities people are relatively alike they be
come alike by association in large numbers, they
have the came amusements and diversions they
"hire" their amusements the same as having
their clothes made or employing the perform
ances of other common services.
In a country community people are forced on
their own resources for amusements and di
versions; they become adepts at story telling,
practical joking, unique expression and humor
ous simile.
Then there is the general influence of pioneer
life.
The open sky, the hills, the trees, the sounds
of the wind through the forest; the cry of the
owls by night life amid virgin nature stimulat
ed the imagination and vision.
Before the open fire-places of early times, and
from its glow and warmth came human fancies
in story and song.
While but few of these original fancies may
have been recorded for posterity, yet their spirit,
the ability to create them, does not die out in
one, two or even three generations; it is an in
born spark that can be fanned to flame at will,
and even in now congested populations and high
civilization with all their lettered traditions.
Here is the second reason why Indiana pro
duces so many writers:
It has been the assertion of the human will.
It is that spirit which says: "If he can, why
I can!"
For instance, years ago some small town law
yer of Indiana may have written a successful
book.
Others in his and neighboring towns said to
themselves: "If he can, why I can!"
In this spirit many attempts were made.
Many of them may have failed ; most of their
manuscripts may not have even seen the light
of type.
But on the law of averages, out of the many
failures, a few succeeded and these in turn,
through the course of years, inspired others with
the same spirit: "If he can, why I can!"
This last may be the main reason why Indiana
produces so many writers, and aside from that
of location and pioneer background.
It is like the automobile industry being cen
tered about Detroit and Cleveland, at least in
its earlier development.
It should have logically been located in New
England where they had for years the mechanics
and machine shop facilities.
But Henry Ford and Alexander Winton, two
pioneers of the automobile, happen to live in De
troit and Cleveland respectively; their neighbors
said. "If he can, why I can!" and a vast general
industry came into being in particular locations.
It is a matter of mind, will, rather than loca
tion it is a question of where the men with the
mind and will are located, and no difference
whether it is writing a book, building a bridge,
flying in the air or winning a ball game.
COLLARS AND PROFITEERS.
There is a report Sn the trade that makers of
standard collars that now are sold wholesale at
$1.90 a dozen have determined to raise the price.
There is no justification for such an act. The
larger retailers have been selling these collars
at 25 cents apiece, Small dealers have been dis
posing of them at 20 cents.
The retailer who charged 25 cents practiced
extortion. At $1.90- to them was less than 16
cents per collar. His -price therefore was more
than 50 per cent above that at which he pur
chased the goods. Richard Spillane, economist,
says :
- Tt is questionable whether the manufactur
ers ever had warrant for going to $1.90 a dozen.
The very great advance this marks from the
price before the war does not cover the real in
crease for when the advance was inaugurated
the manufacturers lowered the grade of the col
lars by reducing the number of threads in the
fabric.
The manufacturer might be taught a salutary
lesson if the American men ceased wearing the
linen collar in summer. As a matter of fact, it
is an abomination. It adds measurably to the
heat and discomfort of the wearer in summer,
and a it is an active conductor of cold, it offers
little or no protection to him in winter. . A soft
collar is much more sensible, serviceable and satisfactory."
H 52
S CTATT7 -i-r 2
a
a s s a B
Too Many Docks idle.
Acordln to a circular letter Just Is
sued to members of the Georgia-Florida
Sawmill Asscociatlon. by Secretary E. C.
Harrell. the lumber yards In the north
are bare of stocks or badly broken, and
lnal " aler8 there are making In
quiries as to where lumber can be ob
tained. Mr. HarreU says these reports wera
trouht back to Florida by Inspector
Shannon, who recently returned from that
section of the country.
in his letter he says:
4Tou hav heard It claimed that there
wf! ,K,Uyinf ln the st- that there
was nothing doing in that section. The
information we get from Mr. Shannon is
XCtJyt0 the ntry. He went
into two of the real big -New York yards,
and saw but little lumber, and particu
larly noticed that what stock they did
have was badly scattered. One of these
yards stated that what lumber they did
pet in didn't stay long enough to be
Pj-ed; that it was immediately disposed
"This situation is even more acute ip
the middle west. Mr. Shannon reports
from actual observation and first hand
information, that building new in procee
and prospective ia at a tremendous rats
and greater than anticipated. That ror
real action and prosperity you have only
to learn what is being done in that sec
tion. "Mr. Shannon also reports that a
Southern buyer from an old established
and reputable Eastern wholesaler, showed
him a letter from his company, directing
him to buy roofers regardless." Timea-Uriion.
THE SQUEALER
ON THE WAY.
Many of us worry because we are drifters. We
have no plans in life.
We have cut loose from our moorings and
thrown chart and compass overboard.
We are like the fellow who said, "I don't know
where I'm going, but I'm on the way."
Or like the dog that sat lonely in the railroad
station because he had chewed up his tag.
it aoesn t matter so mucn wnat your occupa
tion may be whether it's in the home, the
school, the shop or the store your life will be
immensely relieved from anxiety and the petty
worries if you have some big ideals the striving
after which makes every little worry seem like
the pebbles on the highway to the strong trav
eler who is journeying home. These are mere
incidents in his progress and he is unmindful of
them because of the goal just beyond.
Definiteness brings calmness.
The assurance that one is on the way and not
merely drifting brings courage in time of storm.
With not a ship in sight and no land to be seen
anywhere, with nothing but a waste of water all
about the captain of the ocean steamer is nev
ertheness calm and serene. His course is worked
out. He has a compass which directs him and a
chart to show him the way and he's steering as
the compass directs.
It's a mighty good thing, once in a while, to
stop and ask yourself, "What is the purpose of
my life? Is there anything toward which I am
working? Or is life merely a succession of daily
jobs?"
July first and for the first time In the
history of the nation America, is legally
a dry nation. Here's hoping that It may
hetome in fact what It now is ln name
at. least, a nation tred from the curse of
booze. Milton Gazette.
Political Enemies.
In nineteen cases out of twenty those
who are actively opposing the league of
Nations are political enemies of President
Wilson. Their personal and partisan dis
like of him has warped their judgment,
tut it won't carry any influence with
the American people. Orlando Reporter
Star.
j "'" . -- - ,-- . 7.
f f- fT
r!$2. VI BtiG viot A"ret c , j
And nations shall beat their swords into plow
shares, and their version of the war into the
heads of children.
The only apparent hope of making the Bol
shevists walk a chalk line is to make it a Kolchak
line.
ALADDIN'S WINDOW.
When the palace of Aladdin was built one win
dow was left unfinished for the sultan to com
plete. Unfortunately his funds ran out and the
window was never completed.
We have from this incident the saying "Alad
din's Window" when we speak of any work left
undone by a great man and which somebody is
to finish.
Our soldiers, now returning, have left for us
a great Aladdin's window. They have erected
a world of freedom and democracy with the win
dow of brotherhood left for us to supply.
That Aladdin's window can be built with faith
and confidence in our government, our neighbors
and ourselves.
Americans always have been so rich in these
things that it is inconceivable to fail for lack of
funds.
Let's create a window that is even more beau
tiful than the building itself. "
FIRST INSTEAD OF LAST.
A western state, that has more than a million
population, recently jubilated over the fact that
during the year its savings accounts had increas
ed ten million dollars.
Which meant that during a year of prosperity,
during a time when the worker received more
than double his usual wage, the average family
had increased its savings account about seventy
dollars.
But, during the same time the average family
spent ten dollars for three tires and gasoline and
repairs for every one it put in a savings account.
This is no criticism of the sensible spirit of
the American worker that believes in enjoying
life, and giving his family some of the luxuries.
But we submit that the savings account, the
fund for old age, for emergencies, for sickness,
for the education of the children, should be of
first consequence instead of last.
Value to You of an
Advertising Agency
YouVe in business. You're putting up a line of trademarked &oods, we
will say. You want to sell them.
You send out salesmen. They &et distribution . for you. Your oods
are on the dealers shelves.
Now you need advertising to interest the consumer to malce-'Mrs.
Smith or Mr. Jones ask for your oods by name to say, for instance, ' want
a can of BROWN'S Beans" instead of "I want a can of beans."
Two courses open to you: You either undertake to -prepare and place
your own advertising or. you shove the whole job on an advertising agency.
If YOU undertake to do it, you first select your papers. Supposoyou
are &oin& to use 100 papers. What papers? If you haven't a newspaper di
rectory, you have to borrow or buy one. You write to the paper for rates.
After youVe picked your papers, you write your ads, employ an artist
to make drawings for the illustrations, employ an engraver to make original
plates, employ an electrotyper to make duplicate plates, employ a printer to
sat the ads to secure uniform strong typographical displays; then you mail
the proofs and plates to each paper with instructions when to insert; after
that you have to search vhru the papers to be sure the ads appeared, and if
they did, you have to open accounts with 100 papers and mail 100-checks
each month while the advertising is running.
You and. your office force have done loads of tiresome work -ancD-worry
that an advertising afcency would have done without charge. Thru an adver
tising agency you pay exactly the rates you pay publishers direct. The
agency &ets its remuneration in the shape of a small commission from the
publishers a commission they are only too willing to pay because agency
service saves them labor and expense.
An advertising agency prepares the ads and, after being OK'd by you, forwards
them for insertion, checks up their appearance in the publications. All you have to do
is to pay ONE bill to the agency each month.
Besides, the agency gives you, free, the benefit of its expert knowledge of mer
chandising methods. It analyses your business. It decides before accepting your
account whether you are really ready to advertise.
The agency is your representative just as much so as your salesman.'
Most of the successf uljnterstate and national advertising is placed thru advertis
ing agencies.
The nine advertising agencies listed below comprise the Southern Council of the
American Association of Advertising Agencies. Write to the agency you prefer and
get the benefit of its advice, organization and equipment:
Thomas E. Baih&m Co., Louisville, Ky.
Cecil, Barreto & Cecil, Richmond. Va.
Chambers Agency, Inc., New Orleans, La.
Nelson Chesman & Company, Chattanooga, Tenn.
Ferry-Hanly Advertising Company, New Orleans, La.
Johnson-DaQls Company, Atlanta, Ga.
Masseagale Advertising Agency, Atlanta, Ga.
Staple Sc Staples, Inc. Richmond, Va.
The Thomas Advertising Service, Jacksonville, Fla.
J AlXniAmdn Members Southern Council, American
an Atlanta, Co. Association of Advertising Agencies

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