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The Pensacola journal. (Pensacola, Fla.) 1898-1985, October 26, 1919, Image 7

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn87062268/1919-10-26/ed-1/seq-7/

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A merchant In a middle western
town recently said to me that the
senators will soon discover something
serious is likely to happen to business
.in'.fs action Is had on the peace
t rr aty. His statement recalls the old
npijra woman who, when told of the
s-i'Mon death of her husband, ex
-!aimed: 'My Gawd! Iere .must 'a
bp. ii sumpin serious de matter wid
"Thcr is something seriously the
m"ttrr with the whole world. No one
:.nows it better than the American
i;::Wne.ss Man. He knows that the
senate of the United States is playing
with fire every day It delays the rati
fication of the peace settlement.
The Business Man knows that al
nvst a!l of Europe and Asia Is in a
r.itn of upheaval, evolution and revo
lution. He knows that right here In
America a fire is being: fanned by a
large, unassim Hated and un-American
izefl foreign population.
Industrial Re-Construction Waits
The Business Man knows that capi
tal, ever timid, hesitates to pour Its
money into industrial re-construction
through fear of political disturbance
or revolutionary changes in industrial
methods. He knows that credit and
rurrency and living costs are inflated
and that the public generally is rest-;-s
ami clamoring for reduced prices
! ir necessities ana an manufactured
(;ools. He knows that operating costs
an1 wage levels are sky-rocketing and
production decreasing.
The F.usiness Man knows that the
rountry over merchants report an
iTjry of consumers buying luxuries
: oth in rural and urban sections with
a tendency to expand individual cred
i He knows that the country banks
though bulging with deposits, are
loaned almost to the limit of their ca
pacity. .
The liusiness Man knows that Inter
national problems do have a far-.-aching
effect upon the prosperity
!f this nation and the happiness of
its people. Ditto, domestic problems
:ke the seemingly forgotten transpor
tation situation in which even the
hahes in arms of our land have a
vital interest.
The Business Man knows there is
important work to be done by the
Vngress of the United States and
:hat the Senate ought to facilitate
that work by ratifying the .Treaty
of Peace now and without amend
ment or destructive reservations that
would require renegotiation or sub
mission to another conference of na
tions, thus holding In abeyance the
se: j n"-hn war.
- ""trmfirinVgeriati Talks.
Knowing these things, ought not the
business Alan to tell the Senate what
he knows in forceful and unmistakable
language? And, to purloin a Watter
sonian phrase, in America every man
who. is not a policeman or a dude,-
the banker, the minister, the lawyer,
the doctor, the farmer, is a business
While the Senate consumes precious
time gas-attacking parts of the Treaty
which it knows it cannot re-write
without the consent of other, signatory
nations, Germany is mobilizing for
war! Oh, no, not in a military sense,
for the Treaty will force her to beat
her swords into plough-shares once it
ets Into effect. Already Germany is
consolidating her positions." indus
trially speaking, and her horde of
commercial soldiers are invading Rus
sia and Scandinavia and all the rest
of the world where she may be able
to obtain passports for them. Thus,
while our Senate talks, talks, talks,
our chief enemy consolidates her in
dustrial forces for team work to at
tempt to commercially Germanize the
markets of the world. Now Great
Britain, France, Italy, and Belgium
have ratified the settlement made at
Versailles and are moving their com
mercial batteries into position.
The Four Big Factors.
Here, four powerful and contribu
tory forces are admittedly Influencing
readjustments and the status of our
domestic anT foreign commerce to-wit:
First: The Peace Treaty.
; Second: The Labor Problem. -v
Third: The Money Market. :. ' "
Fourth : " Foreign ' Credits and Ex
change. ' :
Business, ' generally. " optimistically
expects all four of these, problems to
be worked out with reasonable prompt
ness. The war settlement ,' contained
In.' the Peace " Treaty ' Is regarded as
the paramount factor In - readjust
ments. ' It also has particular, Influ
ence upon the third and fourth propo
sitions above stated. , Therefore, .the
first move to be expected is action, by
the Senate as It' alone has the power
to remove the first disturbing; factor
and permit final decision on themany
business commitments hat are being
deferred until the Treaty is. ratified.
Capital, Labor, The Public.
- The second proposition the Labor
Problem is now under discussion by
the Industrial Conference meeting in
, Washington - . upon Invitation of. the
President. There two : warring . ele
ments have- been brought together " inj
council, (with representatives of . the
consuming public occupying the mid
dle ground), to confer over conditions
fundamental to the tranquility and
prosperity of the entire. citizenship-of
the nation. -.Business circles regard
this Conference as an augury of bettt?r
arrangements: as an opportunity to
prove that ' Labor, Capital and the
Public can work , with, not for. each
other; a chance for them to get to
gether and pull together during the
era of commercial rivalry which we
are now entering upon.
The third proposition the Money
Market is only patially dependent
upon the working out of the first and
second. In a degree nof altogether
measurable we are suffering from ab
normal speculation due in part per
haps to the fact that some elements
of business are joy-riding and ex
ceeding the speed limit.. The turn
over in high-priced and luxurious
mercantile stocks is remarkably large
and - testifies how "leaky" the dollar
is and partially explains the general
demand for higher compensation for
service. Large amounts of money are
being diverted into highly speculative
channels while credit and currency
are required in large volume for crop
moving and governmental and legiti
mate corporate financing. Despite all
this, however, thanks to our admirable
Federal Reserve System, there is no
scarcity of money at the moment for
purely commercial requirements
though the rate is high. .
Foreign Credits and Exchange.
The fourth proposition Foreign
Credits and Exchange cannot be
worked out definitely until after rati
fication of the Peace Treaty. Safe
and definite plans must be made to
facilitate the carrying on of our trade
wiin me rest oi'tne world. In the,ki
case of Europe and ; South America
the exchange situation is hindering
American exports and it is inopera
tive that an early solution be found
of - the, method of payment for. the
goods we sell hem, ;A found system
of credits must be developed "and In
augurated if we are to enjoy the pros
perity that follows the "sale of our
surplus commodities for foreign con
sumption.To aid in finding the solu
tion of "some of these pressing prob
lems . business men from England,
France, Italy, Belgium and other coun.
tries are now meeting with American
business men irv Atlantic City, under
the. auspices of .the Chamber of Com
merce of the United States. .Here the
viewpoint of .the occidental business
world will seek common denominators
by means of round table discussion, a
principle sought to be applied to the
settlement of many world problems
through 'the proposed League of Na
tions. r- '.:-'-. - .
JohnH. Patterson's Views. ,
One of America's foremost and far-
sighted business men' Is -just home
from an investigation of. business con
ditions in France, England, - Belgium
and Germany. He- publicly reports his
impressions and among other things-)
he emphatically says:
"I " have just returned from a
. trip to .Europe. I went to study
, business conditions. The most im
portant thing to do to restore in
ternational business is to. quickly
'r ratify- the Treaty of Peace and
" establish a League of Nations.
That" business man is John H. Pat
terson, the President and General
Manager of the National Cash Register
Co., t which concern has ramifications
throughout' the commercial world. His
viewpoint seems to Be general among
business men everywhere.
The American Business Man knows
ihe Senate ought to ratify the Treaty
at the earliest possible moment and
thqn get the Congress down to work
on other pressing problems. He knows
that the mind of Individual Senators
is decided about what each is going
to finally do when the vote on the
Treaty is taken.
Why then, cannot American Busi
ness, big and little, from Duluth to
Mobile and from Santa .Barbara to
Wilmington let the Senate know that
what it nee4 and wants is more light
and less heat, more speed and less
procrastination on. Capitol Hill, Wash,
ington, D. C? Concerted action on
the part of the American public usual
ly gets result, for the people's Senators
understand what that, means.
Let the American Business Man do
some quick thinking and acting. Also
the American Farmer, who collectively
taken, is the biggest Business Man of
all he should speak first and loudest.
Biliousness, Headache, Colds, v
Constipation, driven out
with "Cascarets" ' "
Why .take nasty cathartics, sicken
ing salts, or stomach-turning oils to
drive -these, rascals out? Let gentle,
harmless Cascarets remove ; the liver
and bowel poison which Is keeping
your head dizzy, your tongue coated,
your skin sallow, your breath offensive
and your stomach sour. Get a box
of Cascarets at the-rug store and
rid your liver, stomach, and bowels
of the excess bile, poisons, and waste
which are keeping you miserable. Cas
carets never gripe, never sicken, never
inconvenience. They cost, so little and
work while you sleep. adr. :
Next Annual Meeting Will Be. Held
... ; 'at Tampa. '----X;.:
- Again the honor of heading tho
Florida Rexall Club as president ' f ' r
another year was conferred upon Maj.
W.-A. Rawls, of this city, at . the an
nual convention of the club . held in
Jacksonville Thursday and Friday,
closing with a sumptuous banquet at
the Mason Hotel Friday night; Roy
N. Chell, of West Palm Beach was
elected vice president end J. R. West,
of Tarpon Springs, was named as
secretary and treasurer.
The next annual meeting, it was
decided at the closing business ses
sion, will be held at Tampa, The ses
sion was'attended by prominent drug
gists from all sections of the state,
as well as representatives of the
United Drug Company. Boston, manu
facturers of Rexall goods, and was
a most enthusiastic one.
Wm. KnowUs, President. Eliia XnowlitL Sec- Treae,-JrGreenblVMcr.
'". James F. Phillips, Asst. Manage
Pensacola Maritime. Corporation
Steamship Agents, Ship Brokers, Chartering and Freight
Pensacola, Fla.
Cable Address, "Maritime, Pensacola'
Winners of The First Prize
For the name of the Beauty and Hair Parlor to be opened at
336 Brent Building
Other prices are awarded to :
Some of the Contestants
Mrs. H. G. Arrington
Mrs. W. M. Houghton
Mrs. H. J. Roberts
Miss K. E. Sutherland
Mrs. Goird.
Miss Myrthel Cunningham.
. Mrs. E. C. Pahlmann
Mrs. C. E. Nicholson
Miss Dove White
Mrs. P. S. Cooper
ML-.- Vic C. Woutanare
A few ladies forgot to enclose their
Our thanks to all.
Names Suggested Are:
Centennial, Colonial
Southern Elite
De Luxe, Parisian
French American
Bloom of Touth, Princet
Marcel-O-Wave, Daphine
The Venus de Milo, New Tork
California, The Sterling.
The Permanent Wave
I 1 O O
Stock Complete
400 South Palafox ; .
- -S
jSgffis gpgr ff.?
1 1; ;.f; 1
i&fi vHi G3
The Way to
Consider it as 15J000 Users Rate it by Perform
ance and Endurance Not by its Size and Weight
oledge ike Essex
The Essex has filled aiew position among motor cars,
and nearly everyone knowsit.
At first, before they had seen it outperform most every
car, they merely regarded it as a fine, unusually well-built
and finished, light weight automobile.
They appreciated its quality construction. .
They conceded it a better built car. Still, because it
has many details in common with other similar weight
cars, they could not, at the time, bring themselves to look
' at it in the light it is now held by some 15,000 users. ;
The Awakening Has
The Essex is just ten months old. But note what a
name it has made for itself.
What car ever so quickly made as many friends ? And
what car has proved itself in the way it has?
- Nothing was said to call attention to the way it is
built. No claim was made that its motor delivers aper
formance that ranks the Essex with the performance of
those large costly cars that have such fine reputations
for the way they dumb hills, accelerate and outdistance
other cars in touring.
But Essex owners and thousands of others found out.
They are the ones who tell of Essex performance in
such words of praise as are rarely applied to jpt auto- ,
, mobile.
Put Aside Its Size and Type
Consider Only Performance)
That is what all Essex owners will tell you to do. Go
" see it with the same expectation of its value that you
would examine any fine quality car.
If speed is your requirement see if the Essex does not
meet it. N-
Where luxury' and-f inish are demanded compare the
Essex with any car.
Don't put yourself in the erroneous position of . class
ing it with light cars.
Sxpect of the Essex the same riding qualities the
same performance ability with a range of speeds equal
to any of such cars as you consider worth $300 to $500
more. ,
And then when you have tested the Essex in that
manner, consider the advantages it possesses over those
other larger cars with which you have classed it.
Cost Less to Operate
Easier to Handle ;
You sacrifice none of the pleasures of motoring be
cause the Essex is no larger than cars known as of the
light weight type. . . v
But you gain all their advantages. When riding in the
Essex you have no conscious feeling that it weighs any
less or that it is performing any less satisfactorily than
the big costly cars.
You sit in as comfortable and upon as richly uphol
stered cushions. ' . ,
You hold no concern as to the endurance of your car. .
If you drive you feel the ease of its operation. - Ytm
learn that the Essex requires little attention and that
it grows in your esteem because it so completely meets
your motoring needs.
More Than 100 New
Owencrs Every Day
In January Essex production was 30 a day. It now ap-
proximates 125 a day.
So great is the demand everywhere that as many as
100 cars have been driven away from the factory in
one day by buyers impatient at freight delays.
It indicates Essex position. No light car equals its
performance as is known in every locality. No light car -assumes
equal qualities in construction detail. And no
larger car offers the advantages of convenience ancHow
operating costs.
You will place a large car price on the Essex if you
judge it by performance and durability.
That is why everyone is so enthusiastic about it.
: .
f When you choose,your motor car you insist on performance and appearance. The
HUDSON tells its own story. The Hudson Motor Car Company has a record of ten years
of constant success and development. iTever in this time was a car built that did not add
further prestige to the HUDSON name. HUDSON owners know that frorn the factory to
the smallest dealer a far-reaching and adequate organization is at their service. Such"
facts as these should have your consideration. , ,
D de E. Mo
127 East Zarragossa (Temporary Home) ;.
Phone 2477
! I
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