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ANN OU N C E M EN T Due to the increased cost of everything that goes into the making of a newspaper; The Journal is compelled to raise its subscription price to S7.50 per year, effec tive January 1, 1920. This is the first increase in subscription rates that The Journal has made in TEN YEARS. We had hoped that costs of news print paper and other material which goes into the making of a newspaper would be sufficiently lowered that an increase in our rates would not be necessary. But instead prices have steadily increased onxthe different materials ranging from 100 to 600 per cent and we are compelled to make this advance in our subscription rates. , ' IN ORDER TO GIVE EVERYONE A FAIR OPPORTUNITY TO AVAIL THEMSELVES OF THE OLD RATE, WE WILL ACCEPT $6.50 FOR A FULL YEAR'S SUBSCRIPTION, PROVIDING IT IS PAID DURING THE MONTH OF DECEMBER. r THE VALUE OF A NEWSPAPER TO THE SECTION IN WHICH IT CIR CULATES DEPENDS SOLELY. UPON THE ACCURACY AND COM PLETENESS OF ITS NEWS SERVICE AND THE SOUNDNESS 1 AND TIMELINESS OF ITS EDITORIAL EXPRESSIONS. The Pensacola Journal is conceded to he one of the most complete newspapers published in any city of like size in the country. " J - J V .... ,. '. '-" ,. . ; ' - .i ' : .'. i. Its editorial page is one of the ablest in the South and isMevoted to the intelligent, timely discus sion of local and national topics which are of prime importance to the people of West Florida. The news service is complete and accurate. The general news is covered fully by THE ASSOCI ATED PRESS the greatest news gathering organization in the World with representatives in every news center and special leased wires and cables reaching every point in the civilized world. The( Washington Bureau of The Journal is managed by George H. Manning, who keeps in touch with the activities of the Nation's capital, and they are wired The Journal direct. vFlorida state news is covered through special correspondents in Jacksonville, Tallahassee, Miami and Tampa. . 1 . .: T'- . ; .. . i - West Florida is covered by a staff of correspondents in practically every community. This ser vice is constantly being improved and developed and is rapidly becoming one of The. Journal's most popular features. - y " V - The Journal's NavaL Stores Market. Report is more complete than that of any other newspaper, 3 The Journal being the only publication which gives a daily report on the Pensacola, Savannah and Jack sonville markets. . :- ' . ' ; ". -. . ' The Journal's Market News gives the daily Chicago and New York letters and quotations on cotton, also the New Orleans and Liverpool quotations, cottonseed oil market, grain and provisions, etc., etc. Agriculture and Farm Development The Journal has made a special feature of topics pertaining to stock raising and the agricultural development ', of West Florida, both editorially and in the news columns. -This department is of great interest and value to all who are interested in the practical and intelligent development of West Florida's resources. , . Shipping News The Journal's report on Maritime activity in Pensacola and other ports, is worthy of the great harbor which the city boasts' of. Complete in detail it covers coastwise tarffic, as well as the ocean and gulf trade. , - Special Features The Journal is not surpassed in special features by any Florida newspaper. It receives the full service of . the Newspaper Enterprise Association, the foremost organization of its kind, which supplies the latest and best news pictures and illustrations, special articles by a corps of special writers and drawings of the best newspaper artists. The cartoons by Satterfield and the comics by Condo and Ahearn are of unapproachable excellence. "Everett True," the most popular human in- ' tcrest drawing ever printed, appears exclusively in The Pensacola Journal, as does the famous fashion comic "Polly and her Pals," by Cliff Sterrett. ; The Pensacola Journal was honored with a place on the SELECT list' of America's 400 best news-' papers compiled by Jason Rogers, publisher of the New York Globe. Only two other Florida newspapers, one in Tampa and one in Jacksonville, were accord-ed this distitnction. , The Journal is a clean newspaper it is a first class newspaper in every we y, containing every fea- ture and department that a good newspaper should have, yet free' from all that is objectionable. The Journal is publishing the letters of Theodore Koosevelt to his children and this feature is pleas ing a largenumber of its readers.: ; " Admiral Sims articles onxthe Victory "at Sea which appear in the Sunday Journal fcach week is pos itively one of the best features appearing in any newspaper in the country today. THE PENSACOLA JOURNAL ISTHE KIND OF NEWSPAPER THAT YOU WILL BE GLAD TO WELCOME AS A DAILY VISITOR IT IS A PAPER THAT YOU WILL NOT BE ASHAMED TO RECEIVE IN YOUR HOME FOR YOUR CHILDREN TO READ. ) (6 .5(0) v PAYS FOR A : 3 WHOLE YEAR'S SUBSCRIPTION TO The PENS A COLA JOURNAL If Payment Is Made During December This Schedule Shows the Saving You Can Make Through the Special December O f fer REGULAR SUBSCRIPTION RATES . Effective Jan. 1, 1920. One Month . . . . . $ .65 Three Months 1.95 Six Months ... ..... . . .;. . . . ... . . . ,.: 3.80 One year .................. . 7.50 SPECIAL DECEMBER RATES If paid by Dec. 31, 1919. One month .-. . ..... ?. 55 Three months 1.65 Six months 3.25 One year 6.50 THIS OFFER IS OPEN TO-OLD AND NEW SUBSCRIBERS ALIKE AS IT IS MEANT TO GIVE EVERYONE AN OPPORTUNITY TO BENEFIT BY PAYING THEIR SUBSCRIPTION BEFORE THE NEW RATE GOES INTO EFFECT. : . . ..... - ' Think it over. Could you make $ 1 easier? If you are. now receiving The Journal and your subscription is not paid to December, 1919, remit at the regular rate to pay your subscription to that date and your advance subscription payment at the same rate will be accepted during December for any term NOT EXCEEDING ONE YEAR. NO SUBSCRIPTION WILL BE ACCEPTED AT THE SPECIAL DECEMBER RATE FOR MORE THAN ONE YEAR IN ADVANCE AND THE SPECIAL" OFFER ON THE OLD RATE EXPIRES DECEMBER 31, 1919. c , The Pensacola Journal is an institution that belongs to the people of West Florida it is your news paper, pledged to the service of your best interests and promotion of your welfare. The Pensacola Journal is the paper of All West Florida. It isr constantly striving to serve the in terests of West Florida people. The Journal is devoted tojthe promotion of good roads and has been a strong advocate of the "Old Spanish Trail" and other -development through out West Florida. . - The Cattlemen's Excursion to Kentucky a year or so back was promoted by The Journal. The Journal was instrumental in the formation of the West Florida Stock Raisers' Association. The Pensacola Journal, during the past year has printed hundreds of special articles and editorials ohycrop development, agricultural development and stock raising iir West Florida and has given its sup port and indorsement to every movement for the good of this section. S - A SUBSCRIPTION TO THE PENSACOLA JOURNAL WILIBE APPRECIATED AS A CHRISTMAS GIFT EVERY DAY IN THE YEAR BY FRIENDS WHO HAVE MOVED FROM WEST FLORIDA, BUT ARE STILL INTERESTED IN HAPPEN INGS HERE. , 1 : REMEMBER, THIS OFFER EXPIRES DECEMBER 31, 1919, AND SUBSCRIPTIONS CANNOT BE ACCEPTED AT THE OLD RATE AFTER THAT DATE. -v ' - ' " ; y THE PENSACOLA JOURNAL PENSACOLA, FLORIDA For Authentic News of the Florida Purchase Centennial, Read The Pensacola Journal DECEMBER. ........ ;1919. THE PENSACOLA JOURNAL, Pensacola, Florida. Enclosed find which pays my subscription to The Pensacola Journal, Daily and Sunday, to . . . . .191 -.- R. F. D. No. P. O. Box No Street and Num Name . . . . . Post Office State