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THE PENS A COLA JOURNAL MONDAY MORNING, APRIL 1920 SEVEN If s - - - - - " ;.: - " " ' " sods uccasuwtt Lwt. lydm - i - ' ' n . I (S(0)te Sfip(B This is the Event- ": TY, QUALITY,-' ' A VALUE F t i i ; : Special ' Varaes ... One lot of 15 Dresses, made of a fine quality satin in styles that are desirable and ex clusive. They are made up with over drapes, flounces, hip drapes and straight lines. Each number has a distinctive waist style. Some have large collars of self material with round, square and "V" necks, others have attractive collars ofLfine lace. In "I 1 A - . J mm some cases, riDDons, Draias, coras, tasseis, Duitons ana r. heads are used verv tastefullv in trimmine. You will Vl find sizes from 16 to 48. These are truly speaking QjB) Bargains. Price, each . . . . TJ Jiits of correct and approved i krr.t ia olllr 1 ? n or? Rnmo aire v - 7. Serge and tricotine suits of exclusive styles. Each garment is lined with Pussy-Willow silk. The trimmings of braid and buttons are very clever jmrl nrlrl much individualitv to these Suits. Special GmX value Our Policy Regarding Reduced Prices It is against our policy to quote former or compar ative prices, we have been in business for several years and have never found it necessary to advertise "ONE FOURTH OFF" "HALF PRICE SALE" "FOR MERLY $10.00 NOW $5.98," etc. We do not wish to infer that we do not reduce prices. We desire your confidence and we feel that we can only deserve it by making straight to the point asser tions as to the selling price of merchandise. We believe that the merchandise is worth only what the customer will pay for it. When we make price con cessions there is always a reason It may be we did not select the merchandise you desire ; it may be that this merchandise is passing out of its season of useful ness and therefore is deteriorating in value ; it may be a matter of over supply. In each of these cases we be leive that when the merchandise is reduced it is worth only its new face value. This will explain why we have adopted the non-comparative price policy, and always claim that our merchandise is marked at its true value. With large stocks with Fashions Best Thoughts, the most brilliant season for five years West Florida's Largest Dry Goods Store launches, in the height of the season of Fashion, this stupendous Thrift and Fashion Occasion to make the great est impression in the history of this store. Planned to serve every woman with STYLE, VARIETY, QUALITY, QUAN TITY and VALUE. This is not a price cutting event. It is a demonstration to prove our supremacy in the Dry Goods Field of West Florida today and for years to come. Economies in Household Goods Bet of four canisters Cake and Bread Boxes Aluminum Cooking Utensils Enamel ware .$1.19 $-13 ,.3.C to $1.23 Furex Transparent Cooking Pishes, each .. 8e to $1.9. per set Tin Dipper and Pails Dish Pans Butcher Ktiivea Egg Beaters and Mixers .. Tin "Wash Pans and Mixing Pans Brooms J ..JC.00 to $1-00 10c 20c 35e Garbage Ciins Large tin cups Kitchen Butcher Set Set of six Goblets 10e 6Se -$1.19 10c 9Se 45c r mm - m m r ts Water Set, pitcher and six glasses Six Tumblers China Dishes, gold stripes Aluminum Pereolatcrs Table Crumb Sweepers Paper Napkins, per doz. -$1.89 45c 10c $1.50 .$2.73 to $3.73 10c Economies in Boys' Needs We are closing out a line of Knickerbocker Suits, there are several odd lots that afford you unusual buying opportun ities. Special C?"l Q A A value, $10.00 to tDlO.UU Boys worsted pants, sizes 7 to 17, Special QQ value r pA70 ii .Hen's Need Economies in Wash Satin A comprehensive showing: of fine quality wash satins, in the colors flesh, light blue and pink, Special (0 QPv value, per yard . . . O A new assortment of satinette, in the colors navy, tan Copen, black, brown and f7K white, per yard. . I O High grade Silverware SOc to $3.75 per set Scan ; . 5c Wash Boilers Electric Irons Ironing Boards Kirsh Rods Water Color Shades Moth proof Chests Toilet Parer 27x54 Grass Rugs 36x72 Grass Rugs Bath Mats $1.19 $4.29 $3S 35c to $1.40 85c $L50 5o 38x7'- Axminlster Russ 6x9 Rag Rags 5x12 Rag Rugs ' 6x9 Crass Rugs $2.90 $4.80 $3.00 to $4.50 $9.50 $7.50 $13.00 $14.50 Sweet Grafs Baskets $1-3, $1.73 Art Candles 10c per do, to 25c each Electric Tt-bla Lamps $2.23 to $10.00 Dinner Buckets with thermos bottles $2.79 and j-i.afl Boys nainsook Union Suits, full run of sizes, Special f7r value-. . ... iDL $1.50 Huck Finn Blouses for boys, all sizes from 6 to 15, plenty of good patterns to choose from. Special value Tom Sawyer blouses for boys, unusually neat patterns, every blouse is cut full and roomy, just as real boys like em. All sizes from 6 to 13 (IJ"j 7C Special value .... D JL O Men's overalls and jumpers, in cluding the celebrated Triangle line. These overalls are made of the highest grade (IJO QC material.-Special . . tJ)-Otl Men's Khaki work pants, made of good wearing material, Special value, per EC PC pair fP&mOO Men's Army Raincoats, the regu lation coats are well known to every man. Special QEC value . . PtJuD Men's work pants, made of a stur dy cotton fabric. QO Kfl Special value ...... tP v" Men's blue work shirts, made for service and comfort, one of these lines is made in the jacket style. Special value, (T-j ?K $1.39 and tDXOe Men's gauntlet work gloves, with Men's Work Caps, special QC value, at OOC Men's cotton wrist hand work gloves, Special value )C Men's Work Cape, Special QK value, 5c, 20c and Owv Men's dress caps, snappy styles, good colors, Special A A value pi-v Men's belts, there are all sizes in several qualities of leather, Spe cial values, (J- pTA 50c to ipl.DU Men's percale and madras dress shirts, collar band style with soft cuffs. This one lot QpT Special value tJ)Xt Men's silk and cotton dress shirts, some of these are the popular satin stripe numbers. They are Special values at GH "f A $4.49 to 3U-JL4t Men's crepe de chine shirts in plain colors, the most dressy shirt of all. You'll agree they are bar gains at the special price $9.00 Economies in Sheets, Spread sand Towels Men's Dress Ties, four-in-hand style, plenty of good, classy pat terns, Special value, $1.15 and tJ)XVleJ Men's fine quality silk plaited hose in the colors black, grey, wine, purple, blue, green, OQ brown, special value. . . tpX7 Men's silk and cotton hose, a very classy and dressy line, all sizes to choose from, Special QPCy value OtlL Here is a real bargain: Men's every day hose, all sizes, and assorted colors, special value OK pair itlC Paris and Boston pad garters, as sorted colors, Special . OQ value .-. . Men's President and Gordon Sus penders, Special flKf value .r OtlC B CS CO MPAN Mohawk slieets, size 81x90, Special value $2.50 Mohawk sheets, size 90x90, Special value $2.75 Mohawk sheets, size 90x99, Special value ......... $3.18 Mohawk Pillow Cases, size 45x36, Special value 65c 72x84 Crocheted Bed Spreads Special value $2.50 74x88 Crocheted Bed Spreads Special value $3.50 74x88 Crocheted Bed Spreads Special value $3.95 84x94 Crocheted Bed Spreads Special value $4.75 74x88 Crocheted Bed Spreads Special value $3.75 Good quality Satin Spreads, size 63x84, very neat and attrac tive designs, Special value each $4.75 Turkish Bath Towels, size 15x30 Special value ...22c Turkish Bath Towels, size 18x36 good quality absorbent towel, Special value 43c Turkish Bath Towels, size 18x39 Special value 39c Good quality blue border cotton huck towels, Special value 23c 18x36 Cotton Huck Towels, some all white, others white with red borders, Special value, 25c Bed border Huck Towels, sizes 16x32 and 17x34, good ser viceable towels, Special value each . . . 20c All white cotton Huck Towels, sizes 13x19, Special value, 15c Economies in Toilet Preparations Sweetheart Talcum, Special value, 3 for .....25c Palmolive Soap, Special value, 3 for" 25c Jap Hose Soap, Special value, 3 for 25c Colorite, Special value .2c Bit, all colors, Special value 8c Colgate's Talcum, Special value . .18c Squibb's Talcum, Special value ..18c Melba Talcum, Special value 21c Lov'me Talcum, Special value . ..21c Melbaline, Special value 21c Melba Powder, Special value ...43c Lov'me Powder, Special value ..69c Melba Skin Cleanser, Special value 43c Melba Cream, Special value ....43c Mennen's Talcum, Special value ,23c Colgate's Cold Cream, Special value 25c- Florient Powder, Special value ..50c Mavis Powder, Special value ....45c Mary Garden Talcum, Special value 65c Mary Garden Powder, special value 95c Mavis Talcum, Special value 23c Lov-me Perfume, Special value $1.39 Vanity Fair Powder, Special value ...50c Vanity Fair Talcum, Special value . . . .25c Vanity Fair Soap, Special value . .25c Vanity Fair Nail Polish, special ' value . ,25c .Vanity Fair Shampoo, Special value . . ........... ... ..50c Vanity Fair Toilet Water, Special value .$1.00 Djer Kiss Perfume, Special value .. . ....$1.95 Colgate's Mirage Cream, Special value . . ...25c "' CO