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BUYING AND SELLING SPECIAL.
mmm Fafm ©a^ewe A Farm and Home Weekly for MississipP, Alabama, Louisiana, Arkansas and Tennessee. _____ ? BIRMINGHAM, ALA.,—MEMPHIS, TENN. VoTxXVII. No. 42. SATURDAY, OCTOBER 19, 1912. Weekly: $1 a Year. _ % MARKETING-INDIVIDUAL4 AND CO-OPERATIVE I THE problems of economi cal buying and profitable selling are prob- ' letns of vital im portance to _ the farmer, and prob lems to which he has just begun to give attention. The buying prob lem is probably of less importance than that of sell ing, since the far mer should be a seller rather than good roads help you to sell. a buyer. Indeed, They help you both because the SO great is his loss cost of transportation is small and from wrong meth- because the market can be reached ods of marketing _ his products and so tremendous the possible profits from better methods and a better system of distribution, that many farmers, surprised at the great possibilities along this line, are saying that this is now the greatest of all the farmer’s problems. It needs but a little thought to convince one that this statement is incorrect—that the main tenance of soil fertility, which is the very basis of his ability to produce at all, must continue to be the most important subject the farmer has to deal with; but this does not alter the fact that the fanners must learn to market to better ad vantage before they can secure a just reward for their labors. This issue is offered with the hope that the _ oust,es>iions and experiences presented in it may be of some service to the progressive farmers of the South. We do n°t attempt to solve the problem, nor does anyone of our correspond ents. Outside of a few special articles from men who have given the subject special study, the issue is made up chiefly of actual exper iences from farm folks who have learned how to sell or to buy to better advantage. It will be noticed at once that the two features most stressed in I ese experience letters are, (1) the necessity for raising the quality of Product to be sold, and (2) direct marketing of this product to the consumer, or as close approximation to this direct marketing as is Practical. A third feature might also be noted: Practically all of cse little success stories are of the marketing of what we regard as ®>uor products. They tell how to handle butter and eggs and vege a cs so as to get more than average prices: but they do not tell how 0 sell cotton, or corn, or other staple products to better advantage. The reason for this is plain enough. The producer cannot carry cotton, or his tobacco, or his peanuts direct to the consumer, and - so eliminate the middleman or get the rewards of extra quality. This does not mean however that the farmer is helpless in the marketing of these crops, Individually he may be, but there is no reason why he should act individually. The advantages of joining his strength with that of his fellow farmers so as to be better able to hold his own when selling and buying have been long neg lected, but that is no reason for continuing to neg lect them. Co-operation, based on sound business principles and not on unsound sentiment, will en able the farmer to go into the world’s marts, not as „ a man with a few bales of cotton or hogsheads of tobacco to dispose A PROFIT-REDUCING ROAD. of, but as one of If it costs a dollar a bale more than it . . should to get your cotton to town, isn’t the lue men wno nave loss as great to you as if the price went for sale the year’s down that much ? crop Qf cotton or I tnhaccn l K/HVWl t [ Not until they learn this lesson of united effort need the farmers expect to sell to the greatest prof it; and they will , learn it, not by beginning at the back of the book of experience with big National organizations, but by beginning with the first page —friendly co-op eration with their nearest neigh bors. FEATURES OF THIS ISSUE. A FAIR PRICE FOR COTTON—The Mississippi Warehouse Plan 5 ALABAMA CROP CONDITIONS—Good Prospects Except Cotton 2:1 BUSINESS MARKETING OF FARM PRODUCTS—Where Southern Farmers Have a Chance to Get Better Prices. 5 BUYING AND SELLING EXPERIENCES — Letters From Readers 6 CATTLE TICKS AND CATTLE HIDES—A Loss From Ticks You May Not Have Thought About. 15 GETTING THE MONEY OUT OF VEGETABLES—From the Home Gardener’s and the Trucker’s Point of View.11 and 17 NEIGHBORHOOD CO-OPERATION—Seven Things Your Commu nity Could Do. 12 ; OCTOBER IN THE GARDEN—What Prof. Massey is Doing Now 1 POOR PRICES AND A POOR PRODUCT—The Farmer Must Learn to Supply the Product the Consumer Wants . 3 SELLING POULTRY AND EGGS— Build Up a Direct Market. , . . 16 j TWO MEN WHO SELL BUTTER—How They Make Money at It . . 8 WHEN BUYING THE HOUSEHOLD LINEN—Some Suggestions to the Housekeeper Who Wishes to Save...10