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PAGE EIGHT GORDON BIXEL, O. D. 122 South Main St,, Bluffton EYESIGHT SPECIALIST Office Hours: 9:00 A. M—5:30 P. M. Open Evenings Wed. & Sat. 7:00 to 8:00 Closed Thursday Afternoon. Vodt Point UNTIL YOU SEE THE SENSATIONAL Y Y Y' TOOTHPASTE $1.50 value I 3 Ar/^f 9r limit 3 while stocks last_______ Gives on exact color pre-view of your rooms before you begin to Decorate with Paint. By using the COLOR VISION SET you will be sure to select the right color or color combinations you desire. shows bow woodwork and walls all painted in exactly the same color make rooms look larger brighter and more beautiful You can visualize how BPS IDENTICALLY MATCHED COLORS of FIATLUX .. SATIN-LUX ... GLOS-LUX all in matching colors but in different finishes ... lend charra to your present furnishings. See this Sensational Color Vision Set at our Store Now I 3ATTERSON-SARGENT UGGITT’S J-U-A-B-O $l« CHOCOLATE SASS Plain or almond, limit ffft 3 bars to a customer. 9 “8480"W^^^ ■"buttermilk Bo* of 6 cokes, limit I box while stocks lost. Reg. 59 W 18"x32" M«ud TM TOWCIS Woihed, bleached. Limit S white stuck* last All-Occasion GREETING CARDS Box of 21 different card* for every occasion. Reg. $1.00 box fa, Helen Cornell HORMONE CREAM 1 5i ounce jar. SCI Reg. $1.00 2 ft 9 Rex-Mold Household GLOVES Natural late*, sites 7-9. Reg. 75c lent BaMmere GOLDEN NOTES 10 different Htbographed notes, 10 errrs. Rog. 50* Francis Basinger, D. D. S. Evan Basinger, D. D. S. Telephone 271 AV,I, Bluffton, Otyio Best Paint Sold Greding Hardware VALUABLE n COUPONS. now in all Pillsbury’s JiIestI w Get new things for yourself, for your home and family, at far less than you would pay at the stores..... Cou pons in all Pillsbury’s Best Feeds and Concentrates are part of the same Extra-Value Premium Plan that is so popular with users of Pillsbury’s Best flour and other food products. Coupons are redeemable (with cash) for the same high quality premiums! Farmer’s Grain Co. Bluffton, Ohio RUBBING ALCOHOL Reg. 39« No foster-acting Aspirin made. 5 gr. 100's. IXS* MINERAL OIL Reg 59c Pint 2f.,60‘ FEEDS and CONCENTRATES Re SALE ^4 rM1 Alco-Rex nr(iicTtc4ee( itt 4 LI FE POCT look f'o/lierk larm.Jitunul and on Pte Rerall Radio Show NBC Sundays,'starring, PHIL HARRIS & AUCf FATE Iwfl McrIkoI Rr«oH Piuduih for the of Only it hasttMi3i ANTISEPTIC Reg. 39c Lavender Kht ^HAVE 97 CREAM 9^ Adrienne COSMETICS 2 identical item* Jleg.75c TOOTH POWD. BritenAmmoniated.5ox.Log.49c GYPSY CREAM relieve* tunburn. 8 ox. Reg. 59c COLD CREAM Theatrical. ..pound. Rog.$1.00 TOOTH BRUSH Kionxo. .medium site. Reg, 15c BORIC ACID powder or cryxtol*. .4 ox. R.g,2?c EYE LOTION RexallEyelo... .8 ounce. Reg.$9c QUIK-SW ABS cotton-tipped... 100'*. Reg. 17c WATER BOTTLE victoria 2-qucrt.. .Reg. CREAM DEODORANT R.xoll, 1 y, ox. Reg. 50c TINCTURE IODINE U.S.P... .1 ounce. Reg. 25c COUGH DROPS Aspire*........................Reg. 13c FUNGI-REX for athlete's foot.. 1H ox. Reg. 63c A mouthwash of many MILK SjB OF MAGNESIA 3 121 Lavender BATH NEEDS Mentholated y brushless or lather type. *2ZS9' DAILY SPECIALS Milk of Magnesia HALF MIG Cara Nome Beatty Program KITS Bubble Both, Bath Powder, Bath Salt*. Reg. $1.00 gx. For oily or for dry (nor mal) skin. Either kit. Not 1c Sale Merchandise Super Values for this Event Lord Baltimore HURSOAY CLASSIC LETTERS 24 single sheets. 24 env., with Of colorful linings. $ lx colors. $1.00 veluel limit I while stocks last SIMM COMPACTS Round, loose-powder 9^9 compacts choice 6 de- tMC sign*. $1.50 vel., oa. ww limit 1 while stocks last .. Elegant mcmi Kggiiwa Tissues ,, AAt Mg, 300 limit 3 boxes while stacks last ledge tumsiehs $ JJe limit 6 while »tatks loll ft You can depend on any Ocur Product th it bears the name 2 ft fit 2 ftS9t 2 ft S9t 2 ft 1*91 2 ft lit 2 ft 39t 2 ft S9t 2ft2Sc NURSER Stork, 8 ox. btl. complete unit. Rog. sUfrJfc I\.t\2ft1.99 2 ft Sit 2 ft 2St GLYCERIN SUPPOSITORIES ...12*. Reg. 35c 1 /W 3St lit 2ftHt _________________________ Cosmotic Homt Subject to Federal Tax Hear Them on NBC [very Sunday Eve PHIL HARRIS & ALICE FAYE on our RADIO SHOW Rexall Drug Store Prescription Pharmacy BY HARR.Y U HAL* Editor’s Note—This is one of a series of articles to appear in the Bluffton News dealing with early Ohio history. Others will appear in forthcoming issues. Pioneer Ohio Merchandising “You don’t want a damned thing and you had better clear out—the sooner the better,” Joel D. Butler, Marion, Marion County, storekeeper told his hard-to-please woman custom er nearly 125 years ago. The woman had looked the stock over without buying and after show ing her a few more articles, Butler walked from behind the counter, sat down and lit his pipe. “No-mam,” he insisted, “you don’t want nothin’ —go on out.” Butler came from Delaware and established his store in 1829. Every item of his small stock was kept neatly in place and he did not want it “mussed up.” Goods were sold at enormous prices and credit was the rule. Very little money entered into any transaction. Pioneer Banker He took in money from farmers however, and paid them yearly in terest for it—a sort of banking business on the side. But Butler kept no books and had no regular account of his liabilities. He did business for many years but failed when his depositors finally wanted their money back. Despite his squeamishness and discourteous treatment of patrons, the old man managed to own his own store room next north of it, which he later sold to J. S. Reed & Co., competitors. Laid out in 1822, Marion had three stores, three taverns and a few worshops and cabins when the county was organized in 1824. Stocks of merchandise were small and usually consisted of whisky, tobacco powder and lead cotton cloth and calico. These were the staples and no money was in the country. Deadbeats Are Lynched Everybody wanted to buy but no one had anything to pay with. Soon, mink and deer skins were legal tender and great numbers of them were gathered in by the traders and storekeepers. Credit was given free ly to the people and as most of them were transcient, unmarried and un stable, the losses equaled the gains. Sometimes, when such a customer’s abuse of confidence was too flagrant, the settlers lynched him. Business ran along the same way until about 1839 when a Yankee merchant opened his store and began selling at small profits but for ab solute cash on the counter. The old traders, who had learned the busi ness their own way, were shocked. They tried thp-ir best to run the Yankee out of town but could not do it—he had come to stay. I Gradually business took up the Yankee’s way and eventually all were happier. The fanners prosper- UP FIX-UP SAVE 41c SPECIAL IH-MW OFFER! KEM GLO Trade Mark STAY-WHITE 98c THE BLUFFTON NEWS, BLUFFTON, OHIO pt. Until May 31, 1950 Try a pint of KEM-GLO, in white that stays white, at only 98c, Today! A pint covers up to 50 square feet. 10 lovely colors in quarts and gallons. Pints in £tay white only. $2.39 Qt $7.98 Gal. Get your PINT of KEM-GLO Stay-white at only 98c, TO DAY! Bring this ad to RUFF’S 5c to $1.00 Store ed because they saved about half their expense. And the merchants prospered because they no longer lost their profits in bad debts. In place of $2,000 or $3,000 stocks of merchandise, stocks of $20,000 and more became common. Before that failure was the rule and success in merchandising was the exception. Old Fashioned Store Passes So departed the old fashioned store from Marion, Ohio—the store with a scanty stock of staples its handy whisky bottle and a tin cup its scribbled day-book and ledger its high prices and Noah’s Ark fashions. At Marion, Eber Baker, who came there in 1821 laid out the town next year, and had the first of the three taverns. Baker did a good business with the long strings of covered wagons, sometimes 50 in a line, loaded with grain for the Great Lakes. The tavern rates were six and a quarter cents a lodging twice that, or a York shilling, for horse feed and three times £s much for a meal. To immigrants and movers passing through for points further west a large discount was given. Going back a bit further to a bigger and older city, pioneer stocks in the stores and the business troubles of the merchants who did business there nearly 150 years ago will interest both the storekeeper and the customer of today. Early Cincinnati Beginning November 8, 1795, Cin cinnati, then less than 1,000 popula tion, had a weekly newspaper, “Centinel of the Northwest Ter ritory,” with four 8'a by 10% pages. Published on the corner of Front and Sycamore streets, it sold for seven cents a copy or $2.50 a year. William Maxwell was publisher. From its beginning until 1800, when it folded up, the paper was well patronized by the pioneer busi ness men. Little advertisements like today’s want ads filled the front page and most of the inside pages, with only a smattering of three-months old foreign news here and there. From these ads a story of pioneer merchandising unfolds. All then were log cabin stores. November 29, 1793, Thomas Gib son announced the arrival of his store with “dry goods, Madeira, Sherry, Lisbon and Teneriff wines spirits, brandy brown and loaf sugars pepper, allspice and other groceries.” In that issue too, “mer chants, tavern keepers and others who had licenses” were asked to meet at the cabin of John Grier “to consult about matters concerning themselves only.” Levi Munsell had for sale at his house “a few barrels of spirits, cor dials, etc., in lots of about 10 gal lons each.” In the issue of December 21, 1793, William Avery was trying to collect his accounts and threatened to “take measures.” Issue of Janu ary 25, 1794. James Ferguson want ed to leave and was trying to collect his accounts and sell his building. William Tate announced the opening of his store ,with “dry goods and groceries”. John Galbraith also was trying to get in his accounts and wanted to move away. John Mills was advertising for country produce and provisions but did not want to buy whisky. In January, 1794, David Ziegler “had just come from Philadelphia with a stock of W’est Indian and dry goods and started a store. He would take corn in payment. Joseph Prince offered “cash for furs at his shop where hats were for sale.” In February, 1794 (issue of Feb. 22), William Wilson had arrived with groceries and dry goods and had opened a store “kept by James Silver next to where Henry Reed, dead, had kept.” James Findlay also advertised his store, where “deer and bear skins and furs would be accepted.” Samuel Black had given his accounts to the town’s first lawyer, Thomas Goudy, to be collected. April, 1794, John Miller advertised that he had started a butcher shop. So ran the ads of 155 years ago—in a weekly news paper. Agricultural research has made possible drastic reductions in the cost of penicillin. Household Electric Get O«r 131 Cherry St. Appliance Repairing Also To MakaYour rWio* Servicing Electrical Supplies for House Wiring Lighting Fixtures Radios Mwnma Electric Shop Carl Mamma 122 North Main PRIM& lan^-c^ri S3 ns BIXEL MOTOR SALES Highest Market Price For Poultry and Eggs Country Route Service—a phone call brings our truck to your door. Charjes Kinsinger PHONE 492-W Lawn & Elm Streets Bluffton, Ohio FARMAIU-FIRST IN THE FlEL-D Bluffton, Ohio Here’s what we do: Lubricate chassis Change engine oil Change transmission lubricant Change rear axle lubricant Flush cooling system nly $4 95 Telephone 172-W Bluffton, Ohio THURSDAY, APRIL 20, 1950 l/FT/t Plow me f/az&pp