Newspaper Page Text
" MAN SAYS
an Old Negro Suggested an
Idea That Developed the
the annual convention of the
Ice Exchang, held in Hir
m recently J. I' XVeinacker of
was on the program for an ad
on "Does It Pay to Advertise'"
Weinacker is a memb,-r of the
of Weinacker Bros. and an ex
, user of printers' ink. Hlis ad
before the organization was in
j@jvrtising today is the mightiest
in the business world, an evo
- of modern industrial competl
a business builder with a po
that goes beyond human desire.
Gdsa factories, skyscrapers and
It furnishes excuse to
Ssd hesitating ones for possess
-e things which under former
they could easily get along
Sparse the soul of our advertis
- oar copy. Advertising space
copy is like a wooden Indian
get of a cigar store; it locates
etas but does not say anything.
a e your space yield profitable
can only be done through copy
-I bonest, sincere and convinc
gd which actually tells the reader
. ets about the goods you have
and their prices.
~ aball we know good advertis
-upr when we see it? By its
to attract attention, to inter
t ae thing to attract attention,
to entertain, to satisfy the
taste, and quite another thing
Uss the reader and to capture
S1is easy for the artist and the
to interest the reader, but un
:e copy carries conviction the
eOcupied and the money ex
by the advertiser are largely
satisfied ourselves as to
IN good copy we come to the
tion of the other part of the
h--ow i it produced? It de
Lrgely upon the product to be
as to what device we should
to attract attention to it.
Siee manufacturer. the prob.
Ita eertising is a local one. Lo
"slputltion forces him into a lib
S of space. If he desires to
his position he must ad
Without publicity he would
Nis the ranks of second or third
persistent, direct public
fMsasary nowadays to keep the'
bro the store room, to
,ear factory can turn out. Of
a does not apply to the lucky
who is the only manufacturer'
Sradius of several miles, but
I in a competitive locality.
_ onds alike to the consum
Ms prices are, as a rule, unl
Rtekh locality, the question of
importance is to divert the
mind and make him think
lee to the exclusion of all
That was the vexed prob
ting the Weinacker Ice
empany. and one which we
Weeld be a very hard one to
EM course we advertised that
selagi pure ice. ice that melt
and all that sort of thing.
did a considderable amount
1 solicitation. But wed
our ice to be an indelible I
the map of Mobile, and we
8ad thought and thought, a
sad behold, came a sudden v
oour Ice customers was an r
Peddler who every day a
his three or four blocks of ice i
led them to his handful of'
. One hot morning the old I
Sf* up to our platform in his
and as it was uncovered I i
IT PAYS TO ADVERTISE, BUT
JA wi I flOODY
Tow Mns MNEAE 1
"Or nMYWINTCdS I
t W"ME FOR
serv R FORDreAS S
Hire Is a Case Where the Result May re Undesirable.
"ere 18 a Case Where the Re:iult May Be Undesirable.
of Overloaded Stock.
a starting in business gen
- eS a Pretty tough time at the
One Young fellow who
S~dware store in a small
_ that he was up against a
Almong his troubles was a
of patented combination
had been loaded upon him
bad not sold and the whole
a i loss. In some way he
a 1idea of advertising that
Ns tea dollars to the per.
th largest number of uses
Fald to the old fellow: "Look here,
uncle, how do you expect your ice to
last any time at all with this hot sun
burning it up? You ought to put a
top on your wagon." The old darky
scratched his head awhile and replied:
"Boss, I 'spect you be right and I cal
kerlate I dun hab enuf in my old sock
to buy a top to' dis yar wagin.' Sure
enough, the next morning when the
wagon drove up there was a top on
it: two bows and some unbleached do
mestic making a complete covering.
The old negro, with his beaming sat
isfaction, greeted me with: "Boss,
your suggesschun am dun in order."
"Yes. Sam," I answered, "but the
wagon is so well covered that people
can't tell what's in it."
"You ar sho a good advising man,
Mr Jim," he replied, "and ma bed
am "sorbing you."
The following morning the old
darks drove up to the platform as
usual, but chuckling with glee and al
"Mr. Jim, Sam am a full born ice
man now and you can tell what's
coming if you jes see his wagin."
True, enough, he had painted a sign
on either side of his wagon top and
there in genuine "nigger" lettering
was I S E.
This old, ignorant negro had sug
gested an Idea which was destined to
mean much to the development of our
ice business. And we crystallized that
idea. We began advertising ISE, dis
carded the "C" in ice altogether and
substituted the "S" for it, had elec
trotypes made representing a large
block of ice with "I S E" printed on
it, painted "ISE" on all our wagons.
printed it on all our stationery. We
advertised the fact that "ICE" could
be bought everywhere but "ISE" only
at the Weinacker ice factory.
And the people began to buy "ISE."
Something about it appealed to them.
It might not have been a different
product, the price might have been
the same, but the uniqueness of the
proposition took like a duck takes to
water, and our factory was kept work
ing overtime. We increased our ca
pacity, but even then we kept on
working night and day. We are still
manufacturing "ISE" and selling all
we make. When anyone wants ice
in our community he wants it from
those fellows who spell it with an "S"
and that means us. I might not be
truthful in saying that "Ice" adver
tising pays, but I assure you that ad
vertising "ISE" pays and has put us
away ahead of the "other fellow."
The seven steps in securing
an order are as follows:
Firs-Finding the customer.
Second-Learning his needs.
Third-Awakening his Inter
Fourth-Developing his de
Fifth-Making your demon
Sixth-Presenting your argu
Seventh-Securing the order.
If you are a student of human
nature and of the lines you rep
resent, and of trade cond tions,
you can figure out for yo rself
how to take all these steps with
out wabbling, or stumbling
and if you are on to your job,
you won't fail many times In
your efforts if the prospect has
the slightest need for the article
you are representing.
Keep your eyes and ears open
always, and your mouth shut
part of the time. Remember
that it is the few words after
much thinking that start a cus
tomer in the direction you would
have him go.
Aim before you fire-but firel
Publicity Pays Butler Bros.
A Chicago firm-Butler Bros.-who
do business exclusively by mail. have
225.000 customers on their books, ex
pend $45,000 "per month for postage
alone, sold last year over $100.000,000
worth of goods, and say that advertis
ing Is solely responsible for this busi
ness, which is exclusively their own.
and which they control by persistently
keeping the merits of their goods and
methods before their customers. This
is only one of a thousand similar in
stances in the United States. Pub
for the tool. The contest not only re
realed countless uses for the toc
e which could all be employed as advei
Stising and sales arguments but als
11 created such an interest in the devic,
a that he sold his whole stock and wa
a forced to order more to meet the d«
a mand. System relates this busines
e The office boy says "How do I kno'
it that advertising pays? Because if ou
r firm hadn't advertised they'd neve
5 have found me."
By. A. NEELY HALL
Ark d "rm r dti e Bupe" n wd Ths Bqy Cramm" j
I IIfa$gtI g t
A -HnOME-ADE SAIL WAGON
Im. AsLs T,,.S - AS P.p[ F1 G. 4
IFI c.3 - W
DETAILS o- WAGON
A SAIL WAGON.
When the ice has broken up, and t
while the lakes, ponds and streams are c
l sluggish and unfit for either boating e
or ice yachting, there remains the t
home-made land yacht for the boy t
whose hobby is sailing, to tide over a
the time until he can make use of his a
sailing canoe or sailboat. And for the t
boy who doesn't have an opportunity
to sail a boat, the land yacht is a fair v
substitute and will afford him and his a
companions an unlimited amount of 1
fun, coasting along the streets and t
aver vacant property. t
A sail wagon can be quickly made, P
as its construction differs but slight- 11
!y from that of a simple coasting wag- e
on. The sail wagon illustrated in Fin. a
i is steered from the rear, just as the a
rudder of a boat is controlled. This 1
makes it necessary to turn the wagon t
around rear end to, so the solidly fas- a
cened pair of wheels will be at the 9
bow and the pivotal pair of wheels at a
Get a pair of planks 2 Inches thick,
10 or 12 inches wide, and about 8 feet
long for the wagon-bed, and two pair c
of wagon, velocipede or baby carriage f
wheels, for the wheels. Fig. 2 shows r
a plan view of the under side of the y
wagon-bed with the wheels in place. r
The wheels at the bow have a spread
of 4 feet, to give the wagon sufficient
stability, which will make it neces
Iary to procure a long axle for these
wheels. If you have the axle that C
belongs to the wheels, buy a 4-foot k
length of gas pipe, and take it and the F
axle to a blacksmith or machinist. F
Have him cut the iron axle into 0
halves, slip one-half into each end of s
the piece of gas pipe as shown in h
Fig. 4, and rivet or bolt them in place. k
Cutting the axle and drilling and rivet- '
Ing the halves to the gas pipe will t
cost no more than 26 cents. With t
staples fasten the gas pipe axle to a
8 by 4 axle (A, Fig. 2), and screw or u
nail this wooden axle to the wagon- a
bed at the extreme bow end. b
The stern wheels require a 2 by 4 t
axle (B, Figs. 2 and 3), and a cross- "
piece, C, of the same size (Fig, 3).
Nail crosspiece, C, to the wagon-bed a
12 inches from its stern end. Then h
bore a five-eighths inch hole through
the center of the length of axle, B,
and another through the center of
crosspiece, C, and the wagon-bed, and c
bolt the axle to the wagon-bed with 1
a five-eighths inch bolt. Fasten the o
Iron axle to the wooden axle with ti
The details for the tiller stick, till- h
er post, and connections are shown in
Fig. 5. Whittle one end of the tiller h
stick (D) round for a handle, and bore
a hole through it near the other end a
for the post (E), which may be a piece s
of broom handle. Make the three wood- a
en disks which form the spool (F) out
of hard wood, fasten them together. S
and screw to the lower end of post,
E. Nail a crosspiece to the top of the
stern end of the wagon-bed, as shown
in Fig. 1, and then bore a hole through ti
this and the wagon-bed large enough b
to stick the tiller post through. Slip!
the post far enough into the hole so ft
spool, F, will be on a level with the g
wheel axle, and drive an iron pin
through a hole in the post to keep it b
from dropping further, as shown. Fas- tl
ten the tiller stick to the top of the b
post with another pin. d
Get some strong manila rope for d
tiller lines, loop it as shown in Fig. 6, Is
slip the loops over tho spool on the w
tiller post, and tie its ends to a couple
)f screw-eyes screwed into the wood
Pn axle. Drive a nail through one
ide of the loop, as in Fgi 6, and into P
he spool, to keep the rope from slip. k
oing. If the plank of the wagon-bed L
a as wide as the iron axle, it will be a
iecessary to saw away a strip on each C
tde edge, as shown in Fig. 1, so the 8
vheens can turn. This will not per- a
,it of making sharp turns, of course, n
ut if you want to you can mount the ti
heels on a deep axle that will permit
'-e wheels to turn under the wagon
Fig. " shows the bench support for o
le mast Make this about 8 inches b
igh and 8 inches wide, and after nail.
g it to the wagon-bed plank, cut and I
II the board, O, to its front edge
ra braceo I
A rug pole maake an excellent mast t1
r a sail wagon, but lacking this, cut
nole about 3 nb ine dt Atametmr and
8 feet long. Bore a hole through the b
center of the bench and another a
Ind through the wagon-bed plank to re- v
ire ceive the bottom of the mast. The low. d
ing er hole should be a trifle forward of li
the the upper hole to give a slight rake to
ioy the mast. Brace the mast with rope ft
rer shrouds fastened to its top and to I
his screw-eyes at each end of the mast a
:he bench. 7
Ity A cat-boat rig is shown upon the sail a
air waao:: illustrated, but another form of e
his sail may be substituted if you wish. a
of The boom for the cat-boat rig should a
.nd be about 8 feet long, and the gaff, or
top pole, about 5 feet long. Curtain tl
de, poles will serve excellently for these tU
ht- if you can procure them. The mast n
ag- end of each should have a loop of h
yg. strap-iron fastened to it with screws it
he and wire, as in Fig. 8, to fit over the tl
his mast. Unbleached muslin is good ma
;on terial for the sail. Make this 5 feet d
as- along the luff, or edge along the mast, tl
he 9 feet long on the leach, or outer edge, at
at and the respective lengths of the gaff ft
and boom along the head and foot. e:
k, Curtain pole rings or loops of heavy L
set wire will make satisfactory rings, a
air clothes-line pulley will do for a block ai
.ge for the mast top, and a light-weight a
ws rope should be used for sheets and hal- It
he yards. Cleats on which to fasten these w
ce ropes may be made as shown in Fig. 9. U
ad (Cepyright, 1912. by A. Neely Hall.) is
es Prohibited Burning of Coal. 8,
mae Coal, centuries ago, was not appre a
tat ciated as it is now. William Prynne, it
ot keeper of the record to Charles II. of
he England, relates that in the reign of tl
at. Edward I., when brewers, dyers and L
Ito other artificers began to use coal in
of stead of wood and chacoal. the in- e
in habitants of London petitioned the a,
ce. king against its use, declaring that it ml
et- was "a public nuisance, corrupting a
ill the air with its stink and smoke, to hi
Ith the great detriment of their health."
a Whereupon the king prohibited its 1f
or use, and issued a commission to try tt
)n. all who had offended to punish them t
by fine for their first offense, and for t
4 the second their furnaces and kilns a
es. were to be destroyed. The practice
w). was at last made a capital offense, and o0
ed a man was tried, condemned and
en hanged for burning coal in London. fc
B, A Beautiful Decline.
of Ollie James, the gigantic and genial ,,
nd congressman and senator-elect from ci
th Kentucky, was in conversation tl t
he other day with a Washingtoniag, when
.th the latter made certain inquiries with
reference to a mutual friend whom he
Ill- had not seen for a number of years.
in "And bow does Col. Prescott spend t
er his declining years?" he asked.
re "Beautifully, sir; beautifully!" an
ad swered James. "He has a fine farm,
ce sir And a string of trotters, sir. And
>d- a barrel of whisky sixteen years old bi
ut -and a wife of the same age, sir!"-
er. Saturday Evening Post.
he Worth of Clothes.
n The influence of clothes must con
gh tinue to be, as it has been from the
gh beginning of histroy, either "sacred of in
ip or profane," a foremost factor in those
so! forces by which man's destiny I y4
he guided. His health and comfort, aims
in and purposes, social standing ant m
it business prosperity; everything indee
s4 that makes his life worth living may
be be affected by it in directions never w
dreamed of by the tailor who, if he
or does not actually make the man, is al
6, largely instrumental in making hin
be what he is.
Why Money Is Cheap.
' "I want you to tell me what this
to paper means when it says in its mar
I ket report that money is cheap," sak
ed Mrs. McFce to her husband, who, llke tb
be all husbands, is supposed to be er
ch cyclopedic. McFee laid down the
he sporting sheet. "It's simply putting it
ar- a briefer form the statements tha
re, money talks," he replied, "and tha tr
be talk is chesp."-Judge's IUbrary.
- Rather Neat Reloinder.
A Frenchman, dining at the duk t
or of Richmond's, bored the company b
em boasting that his country was first I
11. verything, and supreme in fashior
od Ruffles were then in vogue, al
I monsieur claimed that France E'
served thbe credit for intloducl
at them. "That is true," said Geor i
ut Selwyn, "but England improved th.
ad greatly by adding a shirt to them.
World of Labor
Nes from AII Parts of the Worl4
of Genel hIntewst to the Worker
I 'T, . d., .... mm_ , , . ..
Harrisburg, Pa.-The legislative
committee of the State Federation of
Labor decided to submit to the legis
lature a bill for the popular election
of state factory inspector and for the
election of deputy inspectors in their
various districts. The committee will
also submit bills requiring railroad
trainmen to have-three months' expe
rience before being permitted to serve
regularly and providing for semi
monthly instead of a monthly pay.
The initiative and referendum will be
the next subjects considered.
Laredo, Texas.-Seven thousand
shop employees of the National Rail
way of Mexico went on strike be
cause of the refusal of the manage
ment to grant an eight-hour day and
an increase in wages. The strike was
called simultanequsly at Nuevo La
redo, San Luis Potosi, Mexico City
and Agues Callentes, At Nuevo La
redo 100 skilled mechanics and 100
other employees walked out The
shops are closed.
Albany, N. Y.-Foreign corporations
doing business in New York state
come under the provisions of the
work wage law, and must pay their
employes, including salesmen, clerks.
stenographers and draughtsmen each
week, according to a ruling made pub
lic by Attorney General Carmody.
John Williams, state labor commis
sioner, asked for the opinion.
Haverhill, Mass.-Master barbers
who have refused to grant the de
mands of the Barbers' union for a $13
minimum wage have engaged women
the barbers to take the places of those
ther who have been out on strike since a
re. week ago. Twenty-four bosses have
low. declared for an open shop, eight hav
d of ing signed contracts with women.
re to Pittsburg.-The average production
rope for each miner in this country in 1911
1 to was 524 tons in the anthracite mines
nast an exceptionally large tonnage-and
738 tons In the bituminous mines-The
sall average daily production for each man
n of employed was 2.13 short tons in the
rish. anthracite and 3.50 tons in the bitu
ould minous mines.
E, or Washington.-In the last fiscal year
tain the railways of the United States paid
hese to labor, in round figures, $42,000,000
nast more than would have been required
p of had the wage schedule of 1910 been
rewa in effect, and $69,000,000 more than
the the wages of 1909 demanded.
ma- Washington.-The 'building trades
feet department of the American Federa
last, tion of Labor has decided that the
dge, staff work on buildings to be erected
gaff for the Panama-Pacific international
foot. exposition belongs to the carpenters
envy and not to the plasterers.
** a Springfield, Ill.-Legislation to in
lock sure one day's rest in seven for men
eight and women workers, whether engaged
hal- in continuous industries or otherwise,
bese was urged at the annual meeting of
1g. 9. the Illinois Association for Labor Leg
Springfield, Ill.-Legislation to in
sure one day's rest in seven for men
,p' and women workers, whether engaged
»b, in continuous industries or otherwise,
I. of was urged at the annual meeting of
0 of the Illinois Association for Labor
I in St. Louis-Twenty-five thousand
in employes of the Frisco railway system t
the are granted old age and disability pen- i
it ist ions as a Christmas gift, according to
tin a brief announcement made from the
1, to headquarters of the system here.
Ith." London, England. - Approximately
its 15 per cent. is about to be added to
try the pay, both of officers and men in
bem the British navy. The total amounts
for to $1,932,365. It is the first increase
dL in naval pay in 50 years.
Paris, France.-Linotype machine
operators threaten to go on a general
strike unless a scale of nine hours
don, for a day's work and eight francs
($1.50) compensation is granted. 1
Chicdgo.-Journeymen barbers are
nial engaged in an active campaign to
rom clean up unsanitary barber shops and
tl to organize the seven thousand Jour
hen neymen barbers in the city.
London, England.-A hotel for work
She Ing girls was opened in St. Mary's
' row, in the heart of the factory dil
trict of Birmingham recently by the
duchess of Marlborough.
Klel, Germany.-A great strike
A broke out at Krupp's Germania ship
d building yards Over half of the men 1
S left their employment, tying up the
work of the plant.
Toledo, Ohio.-Twenty-eight Hun
garian women recently took the places
of the striking core makers in the 1
plant of the National Malleable Cast
New York.-Journeymen Barbers'
International union is twenty-fve
years old. It has 700 locals and a
Smembership exceeding 30,000.
New York.-The paving cutters
have voted to make the eight-hour I
a workday upiversal in their organiza- 4
tion on June 1, 1913. At present
about 25 per cent of the members are
working nine hours a day.
Washlngton.--lb the Sixty-third con
gress the labor group will consist of
seventeen members, one of these be
thit ing S United Btates senator. William
Hughes of New Jersey
Washingtcp.-More than $366,000,
l '00 was lost in wages through more
than 13.400,000 cases of sickness
r among wage earners in the United i
States last year.
St New York.-Three counties in New
th York state will build hospitals for the
treatment of tuberculosis.
IndianapoUls.-Brss Foundry Work- t
ers' Association has fused with the In- I
ternational Molders' Union.
lu San Francisco. - 8an Irancisco
'broom makers have received a ten
t per cent. increase in pay.
OF Washington.-Thirty states have
a provided factory inspectors to enforce
health and safety laws.
e New York.-Basket makers in
r Greater New York have oranised.
b Akron. Ohko.-A $100,000 labor tern
pie is pr~opased for this city.
)ndianapolis.-The tellers for the
f referendum election of the United
- Mine Workers of America are at
work. The unofficial count shows that
SJ. P. White will be reelected over
Alex. Bradley of Mount Olive, Ill.. by
Ia big majority for president. Frank
I J. Hayes will succeed himself as vice
president, there being no opposition.
The figures show that It will be a close
race for secretary and treasurer; Ed
win Perry. the incumbent. William
Green, and Joseph Richards being
neck and neck.
New York.-Elbert H. Gary, chair
man of the United States Steel corpo
ration, announced that the corpora
tion was planning the adjustment of
wage scales soon which would result
in material increases, particularly with
respect to the wages paid unskilled
laborers. Within a few days, he said,
the amount of the increases and the
day upon which they will be effective
would be determined.
Kansas City.-An enforceable law
against child labor and against sweat
shop labor is essential to a respectable
civilization. But it must imply a con
dition in which the children and the
mothers can live without work-at
least without degrading, stunting
work. Our civilization is at the test.
It cannot endure halt slave and half
free-half gorged and half starved.
San Franclsco.-The committee on
free textbooks of San Francisco Typo
graphical union, local No. 21. has pre
pared a bill to be introduced at the
next session of the legislature in
which it is provided that all work on
schoolbooks, including, composition.
shall be performed in thb office of the
state printer at Sacramento.
Utica. N. Y.-More than 500 weavers
employed in the Utica steam cotton
mill and Mohawk alley cotton mil'
went out on a strike as the first step
in what it is feared may involve sev
eral thousand local textile operatives
and precipitate the biggest strike in
the labor history of central New
St. Louis.-Two thousand telegraph
operators on the Burlington railroad
who asked for an increase in pay
have bten offered an appropriation o'
$40,000 by the railroad management
to be used in giving advances to these
men whom the company believes en
titled to an incrl m.
Homestead, Pa.--triking trainmen
at the various plants of the United
States Steel corporation, in this vi
cinity, are being led by Mrs. Dorothy
Maloney Lancaster, fiery little native
of Ireland, who has served three tdrms
in English prisons as a suffragette.
Columbus, Ohio.-Abolishment of the
pay check, provision for a weekly pa
day with pay in cash for every worker
and stringent punishment for violation
of these rules is provided in a bill
which will be introduced in the com
ing session of the Ohio legislature
Washington.-The tide of European
emigration, particularly that of south
ern Europe, is now turning to Brasil
that country with its vast acres of ua
cultivated land Inducing immigration
by special favors to tillers of the
Dallas, Tex.-Electrical workers of
this city, who were amllated with the
Reid faction, which is not reognised
by the American Federation of Labor.
have decided to return to the Me
Nulty or A. P. of L. faction.
London, England. - The United
Kingdom has more women workers
than any other country in the world
in proportion to population. Among
them no fewer than 36,000 are set
down as dressmakers.
New York.-Following the example
of the Women Advocates' club, with
which it is affiliated, a union of women
lawyers numbering twenty-five mem
bers has been formed in Parts.
Pittsburg. - The Plumbers' and
Steamfitters' International union has
increased its membership by about
6,000 within a year. The total mem
bership is now about 30 000.
London, England.-There Is a well
defined plan to install women as
drivers of taxicabs cnd other power
driven vehicles on the streets of the
largest cities of England.
Washington.-There are 10,010,304
depositors in United Stats usavings
banks,. averaging $444 each. *
Washington.-That government em
ployes are not entitled to additional
compensation for work performed or
Labor day is the elect of a decision
handed down by Controller of the
New Yort--Compressed air and
foundation workers secure a 50 cents
a day advance, in elect January 1,
1913, making the wage scale $4.60 s
New York.-Boot and bshoe workers
are planning an active organisation
campaign to organize all the shoe
workers in Greater New York.
Chicago.-The Brotherhood of Rail
way Clerks has established new lodge.
in the states of Minnesota, West Vir
ginia. Idaho and Oklahoma.
New York.t-New York's new equal
pay law puts men and women teach
ers of New York city on oan equal
New York.L-The Dock Freight Han
dlers' unions have asked for a wage
increase and better working condi
New York.-8treet sweepers have
petitioned to have their wages in
creased from $780 a year to $920O. Ex
tra pay for Sunday work is also muaked
I cannot say what Idle dreams
My darker moments cbheer:
So brightly fair the future gleams
Life's shadows disappear.
"Why don't yeu go to a dentist?"
"It's the only way 1 see of taking
FLOWER OF ROMANCE
By MARY L BRAY.
The twins were just past twenty,
lonely, as just past twenty should
not be. Day after day from their
windows on the top floor of a small
apartment building, they saw young
I people passing by, on their way to
play golf or tennis in the park. In
the evening they watched many a
carriage drew up to neighboring doors
and go clattering away with a fair
and frivolous burden
The aunt and uncle who had rear
ed them from infancy had come in
middle life to the great western city,
where they neither had nor made ef
fort to form friendly ties. The girls
Shad been torn from school friendships
at an age when these could not be
supplanted. The one or two neigh
bors in the building who had been
kind enough to call were not inter
They knew better than to make
themselves unhappy by envy or com
plaining to unsympathetic ears; but
as the uneventful days dragged by,
f over and over they sighed to each
t other: "I do wish we knew some
The tenant across the, hall let two
furnished rooms, whose large win
Ciws opened upon the air-court. Della
and Bella had for their personal use
the two opposite communicating
rooms in their apartment, opening
t upon the same court, diamond-shaped
aperture, not more than ten feet
across its widest dimensions.
One evening as Della leaned out for
a farewell glimpse of the stars, pre
paratory to drawing the curtains for
the night, she almost touched a head
projecting from the opposite window,
and started back violently. t was a
"I beg your pardon!" a deep voice
exclaimed, as the head was instantly
Bella, who had half heard the
words, in hurried curiosity looked out
of her window, and at the same mo
ment a fourth person appeared oppo
site her, again a man. It was her
turn to disappear in confusion, as a
pecond masculine voice craved par
It was clear that there were new
occupants across the way, equally
clear that they were college boys. The
twins exchanged these observations
with excited embarrassment. Mean
while, the two young men were spec
elating animatedly upon the pleasing
possibilities of their discovery.
Matters progressed rapidly, and
naturally, and in the due course of
time there was to be a dance given
by one of the college societies, a
dance at which each member was ex
pected to bring his particular best
girl. Delancey O'Gorman and Ned
Clark, the aforesaid college boys,
were both resolved to escort the
twins, or not to go at all. rvery
art of persuasion they brought into
play, aid after days of timid refusal,
Bella and Della finally gave reak
Bella's room had a door opentng
into the outer hall. The girls plan
ned to retire ostensibly as early as
usual on the fateful night, dress for
the dance, and at 9:30, when their
aunt and uncle would be sleeping,
steal from the apartment. Morning
would find them peaceful and unsus
pected in their beds. At the appoint
ed hour the twins, their hearts beat
ing like a pair of trip-hammers, made
Perhap in the triumphant moment
the carriage door was slammed with
sual violenes. At any te Aunt
Louisu stirred in her sleep. With me
chantiel viitanee she called: "Della!
Bells!" There was no uswer. What
possessed her to remain awrake she
never knew. After no interval of rest
lessaes she aes fbor a drink of wa
ter, stopped odF the way to glance into
Della's room, saw the bed empty,
rushed inte Dell's repo, and eel
lapued pon the saood unocupeod
A hundred terrifyig thoughts sets
ed her. A huadred selt-cessations
sad reprots fr undue sternnuess she
poured aout upon her astonished bus
band. After the hst outburst ot an
ger and indignamties agalanst her
nleces, she eould oely repeat over
and over: "lThey have eloped! We
drove them to it! Why didn't we re
Hours later, when the aunt and
uncle wre trying to formulate a
oourse of ction, they were startled
by sett rustinga sounds in the halL
Annt Louisa elutehed her husband's
arm. Then she sped to the door and
olung it open before two frightened
"Where'vo you been?" she cried.
"Where are those two young mnt
Oh. Bells! Della!"
The girls fng themselves be
seechingly upon their aunt, and iM
ed away the tears.
"Don't be angry with us, Aunt
Loumisa! We wanted to have some
un! We've been to a dance! We
were afraid to usk you, Aunt Louisa!
Forgive us-we've had such a beaoti
"Are you speaking the entire
trutht" their unale demanded.
With shining eyes the twins gared
upon each other. "Oh," they re
pated, "we've had such a bsuutifultl
A significant look passed betwun
It was with secret relief that wuas
almost overwhbelmtrg, albeit with re.
luctance, that their Aunt oulsa said:
', have no objection-a clandestine
meeting is very wrong-you'd bet
ter ask your-admirerns to calL"
Cable and Wireles.
An announcement recently made by
the directors of an o0ee cable coo.
pany once more emphaslzsa the fact
that so detrimental ffeet whatever
has been oxperienced by the rapid ax
passion of wtrele tad*eaph comma
nleation. Just as I the familiar case
of a new rapid tasit system in a
large city lnding its own noew bus
ness without takrna from the trafio
on existing means of transportation.
so the cable compalkes are finding
that there is ample room for both the
old and the new systems in the In
crasing demand for transoceanic tel