About The advertiser. (Wilmington, Del.) 1879-18??
Wilmington, Del. (1879-18??)
- The advertiser. : (Wilmington, Del.) 1879-18??
- Place of publication:
- Wilmington, Del.
- Geographic coverage:
- Morrow & Crawford
- Dates of publication:
- Began in 1879.
- Wilmington (Del.)--Newspapers.
- Description based on: Vol. I, no. 14 (November 22, 1879).
- Latest issue consulted: Vol. I, no. 19 (December 27, 1879).
- sn 88053127
- View complete holdings information
- First Issue Last Issue
The Advertiser was founded in Wilmington, Delaware, as a weekly newspaper in 1879. Published by Morrow and Crawford, the Advertiser began as a free publication with a circulation of 2,000. With its November 22, 1879 issue, however, the publishers noted that "we have decided to increase our circulation, make several other improvements and charge a subscription price" of 50 cents per year.
The Advertiser published poetry, short fiction, and condensed news from around the globe as well as national and local news. Its varied coverage included information about the death of Captain Kidd, an extensive bee farm in Ontario, the structure of the human ear, and George Washington's pew at Christ's Church in Alexandria, Virginia. The Advertiser also promoted cultural activities in Wilmington, especially at the Grand Opera House, by publishing articles on performances such as the play "The Galley Slave."
The Advertiser included numerous advertisements, especially for prominent local businesses. Of particular note are advertisements for various tonics and pills. The newspaper also covered health issues ranging from kidney complaints to ovarian tumors. On November 22, 1879, the Advertiser published an editorial addressing its rivalry with another Wilmington newspaper, the Holiday Journal.
It is unclear when the Advertiser ceased publication. It is listed in Ayer's 1880 newspaper directory but is not listed in Rowell's 1881 directory.
Provided by: University of Delaware Library, Newark, DE