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I ! v. * y i* Here* a Page of Booster News For You Thousands of Idaho Men Boosting For The Golden Rule Today. We Believe There Will Be Other Thousands When They Know Us. Boosting Time now. Let's get acquainted. These Offers worth îw while Our Special All Wool $10 Suits An all wool suit of clothes well made and absolutely depend able when it comes to service can be found in our men's section for $10. We frequently have men from Iowa and Nebraska and Kansas and other eastern states who tell us what values in clothing they get back east. We show them our $10 suits and they start boost ing for our clothing. The more a man knows about clothing values the more he ap preciates this special $10 clothing. Style right, quality serviceable and every suit well made— that's the story in every one of our $10 suits. $10 Overcoats Most complete line we have ever had of $10 overcoats. Long heavy fancy coats with convertible collars—long crav enette coats and medium length plain overcoatings. The greatest overcoat values we have ever shown at $10 are ready for you now. guaranteed ALL WOOL E. and W. GOLF SHIRTS A a Do you appreciate quality and workmanship In a shirt, or do you xL I pas» over a dollar for anything that looks like a shirt? tjl I E. & W. Shirts are unusually good shirts for a dollar—some stores get a dollar and a half for the same kind of shirts. E & W. $1 Shirts fit and wear and have the earmarks of the high est grade shirts. We offer them to you as booster making shirts for our furnishing section. A good showing now of neat, fancy patterns. MEN'S SAMPLE HATS a There are hundreds of Idaho men who are wearing dollar hats to I day and boosting for the Golden Rule. You can't ordinarily ex 10 I pect much more than a wool hat for a dollar, but here's an oppor tunity to get fur hat, of very decent quality in several good shapes and pay only one dollar. These hats were not intended for dollar sellers by the manufacturers, they should bring In a regular way at least 50c or a dollar more. FINE SILK WEAR A big showing of neckwear, made from fifty cent silks, in reg ular fifty cent shapes, for 25c. These silks were owned by the £ VU Waterhouse Neckwear Makers, who retired this year—-they made nothing cheaper than fifty cent neckwear. These silks were sold at a sacrifice—that's how we can offer them to you for 25c. Every one of these ties should make a booster for the Golden Rule— there's quite a variety from which to choose and with every tie you'll get service and satisfaction. The earlier you make your selection the more you'll boost. Mothers Boost for Our YOUNG IDAHO SUITS Suits for $2.95. Suits equal in quality and style and work manship to most five dollar suits. We're confident that we save you at least a dollar and five cents on a Young Idaho suit. And each season we are trying to make Young Idaho a better suit—they're by far the best they have ever been thla season. , After a trial the boy becomes Just as en thusiastic over the merits of Young Idaho suits as his mother. We know that Young Idaho suits make boosters for the Golden Rule—Try a suit and see. If you've a boy. Boys' $1 Hats We feature boy's felt hat / at a dollar. Neat brown and black hats, In telescopes and shapes boys like. Almost any hat Is short lived with a boy— these }1 hats will give him as much service as higher priced hats. Boys' Shirts 65c A special lot of boy's white pleated and fancy shirts, In a quality well worth a dol lar. Offered to you now at 65c, 2 for 11.25. This Is one of the best values In our boy's section. We sell the famous Bell Blouse for boys, with the new high collar, for 50c. These Items Make Boosters Big Idaho Work Shirts A big shirt, well made, of good material—that's the story of Big Idaho 60c Isn't an unusual work shirt price, but the Big Idaho shirt Is an un usual shirt at that price. A big crowd of men, and the crowd Is growing dally, recognise the merit in this shirt and boost for Big Idaho. As a special Inducement we offer two for 95c. Marathon Sox 3 for 50c Here's a natural gray wool mlxt sox at 3 for 50c. As much service and satisfaction as you can get out of twenty-nve cent sox. Big Six Sox 3 for 95c Tou'll always boost for Big Six af ter you wear them. A heavy cotton sock In black, tan and black with white foot—A weight that will wear well. Hotfskin Work Gloves 50c One of the best wearing cheap gloves on the market. We don't think you can get more service out of a dollar glove than you'll get out of this 60c glove. Plenty of men boost for our 50e Clove. ShawknitSox, 2 for 45c Every pair guaranteed. These sox are 26c a pair—when you buy two pair we say 46c. There's service and satisfaction In every pair of Shawknlts. A Shoe Trial will Make You a Booster for our Store MEN'S HI CUTS For the man who wants Hi-cuts, here's good news— We're selling unusually good shoes at prices away below the ordinary prices asked for the grade of Hl-cuts we're offering at $3.45 to $5.50. They're shoes that will stand the most severe wear and will prove them selves highly satisfactory to the wearers. Golden Rule Special $3.50 We offer unusually good shoes at $3.50 for men. We know that there are no shoe dealers In the Northwest that can give any better shoes than we can for this money—very few can give anywhere as good. Our seven stores' buying power enables us to give values above the ordinary. You'll do well to look this line over before buying shoes. Men's Shoes for $2.75 A mlxt lot of men's shoes, usually sold for $3.50 a pair. A good range of styles In these shoes from which to make selections. You'll do well to supply your shoe needs for some time to come from these shoes. Priced now at $2.75 per pair. Men's Shoes for $2.95 A Mix« lot of men's shoes Hint should sell up to $5.A0 a pair. Good looking shoes and shoes that will give satisfactory wear. For this event we offer them at $2.95. Canvas Leggins 29c and 35c Here's a lot of men's and boy's canvas leggings, worth to 75c In a regular way, for 29c and 35c .i pair. MUMNI tV tfWI T COWW* Meet Mr. Make-lt-Right He's always on the job and the slogan of his message Is that "You, above all. must be satlsfled." When anything Is wrong while yeu're trading or discovered after you get home, don't be a bit backward about bringing It to the attention of Mr. Make It Right—he will take care of your Interests. He wants to keep you always In the boosting column of the Golden Rule. Winter Union Suits 95c A gray cotton rlbd union suit in a splendid winter weight—not too heavy. A great wearing garment—one of the moat popular numbers In our stock—and a great value at 96c. Cotton Ribbed Underwear 43c Two piece cotton rlbd underwear at 45c each. Thla la the heavy weight cotton underwear and made from a good grade of cotton yarn—the best gar ment to be found for anything like thla price. Boys' Medium Union Suits 50c A tine union suit for boys—the weight Is Just right for winter wear —not too heavy and clumsy. A good wearing garment and the color Is neat and clean looking for boys. One of the best, hoy's gar ments we have ever offered for half a dollar. Wool Mixt Overshirts 95c Heavy blue Cherry Valley flannel shirts and fancy Pemberton effects and neat, plain gray shirts, offered to you for 95c. Any one of these shirt values we believe good enuf to make you a Booster for our shirt section. Clothcraft Hand Tailored Clothes $15 We challenge any clothing merchant anywhere to show better clothing for $15. Strictly all wool clothing hand tailored button holes and col lars—splendidly made—garments that fit as perfectly as any clothing can fit a rightly proportioned man. We're proud of this $15 clothing. It has made as many boost ers for the Golden Rule ae any line of merchandise in our stock and rightly so. You can scarcely afford to overlook this $15 clothing if you'll need a suit this winter. You can't help but boost for us if you compare these suits with the $15 clothes you'll find elsewhere. $15 Overcoats Handsome tan and black cravenette coats made of fine quality rain prooft materials. Stylish medium length coats and smart long coats with convertible collar. A great showing of winter coats aifld every one at $15 so good for that price that you'll boost for the Golden Rule after you buy one—we're sure you will. I Our Hat Values Make Boosters Arro Rok Hats $2.50 When you can buy a hat for $2.50 that look» ns good and focls as pood and wears as pood u» any $3 or $3.50 hat, you're ahead 50c or a dollar. That's what we offer you in Arro Rok hats— Compare them with any hats you can find cost ing 50c or $1 more—You'll find they're as good as any and better than many. Then you'll boost lor our hat section. Arro Rok hats come In fancy and staple shapes and In a large variety of colorings. Fine Sample Hats at $2.50 Most of these hats come in sizes 7 or 7 1-8. They're beautiful quality and there's a great variety of shapes—scarcely two hats alike. Hats in this lot worth easily from $3 to $4. If you're not flxt up In winter headwear, don't overlook our hat section. New Caps 50c A showing of the new, big shapes In fancy effects, at 50c. Our cap stock Is most complete this season. We re showing a grpat line of fancy caps at a dollar and nifty shupes for the boys at 25c and 50c. Buy any of these and you 11 Boost Wool Underwear 79c Save twenty per cent on your winter underwear—Isn't that worth while? We offer a large selection of plain and rlbd wool mlxt garments. Every one a reasonable dollar value, for 79c each. This underwear offer should make an army of boosters for the Golden Rule this season. The value Is of such merit as to appeal quickly to a lot of men. Our special dollar garment Is better this season than It has been any past season. g 7 V \/f F