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A store backt by lé years of square business dealings in Boise. A store that says every transaction must be satisfactory to you. A store that gives your money back on request. A store that does business on a cash basis. A store that buys for six other stores—seven now—which enables us to use quanti ties and get lowest prices. A store that is satisfied with a reason able profit. We Challenge any Store in Idaho T o Show You $ 1 Ö Suits and Overcoats As Good as We Show You For $10.00! Like Snow-white Mountain Peaks Golden Rule $10 Values in Men's Suits & Overcoats Tower Above All Competition. $10 Overcoats ». ■ $10 Wool Suits Made of all wool fabrics—and we mean all wool. Most mer chants will avoid the wool question when they show you ten dollar clothes. The styles are right—just as correct as you'll get in clothes for which you can pay two or three times this price—you can have staple blue serge or fancy effects in a big range of shades and patterns. , These suits are well made and substantially trimd. They're clothes that a man will wear for a year or more and come back and say to us "Give me another suit like this." And every coat is made of all wool material—handsome coats —you'd fall for fifteen dollars quite as quickly as ten for such coats as*these. You can have a stylish long coat with a neat convertible collar and pick from a variety of stylish patterns or you can select a neat kersey coat in the usual dress length for $10. The style, the quality, the makeup that characterizes these $10 coats will appeal to any man who can appreciate clothing values. We're sure you'll say with many other men that these $10 coats look $15 worth. Kangaroo Shoes, Cushion Sole, at.. .$5.00 Kangaroo can't be beat for wear—It wears smooth and even and polishes like a new dollar. These shoes are leather lined—they have rubber heels and are well worth a dollar more than our price. You can't find a more comfortable shoe. Special Golden Rule Shoes, $3.50 and $4.00 For a number of seasons we have featured shoes at $3.50 and $4. Searchd the shoe world for the best shoes we could And to retail at these two prices. Paid the longest price and taken the shortest profit to give you the best possible value at $3.50 and $4. We are confident you'll find these shoes as good as shoes you'll find elsewhere for 50c to a dollar more. "Winter Coats For Men Outside Men's heavy wool Mackinaws at $3.50, $4.95 and $6.50. Men's Leather Coats, reversible cordu roy at $5.95 and $6.50. Men's 52-inch heavy duck sheep lined coats at $7.50. Heavy Duck Coats, most of them blanket and slicker lined at $1.50 to $3.95. Sheep Coats—corduroy and duck at $3.95, $5.95 and $6.95. Young Idaho Suits --$ 3.95 - The suit that gives you $5 worth of service Our Young Idaho suits are known thruout Southern Idaho as most dependable clothes for boys. We are trying to give you a full five dollars worth in every essential feature of boys' clothing at a saving to you of one dollar and five cents. Young Idaho suits are made of dependable materials—they're well made—the styles are up to date and you can choose from plain blue and fancy mixt patterns. We want every boy's mother in Idaho to know the real merit in Young Idaho suits—a trial quickly convinces. Boys' Hats at $1.00 t We have just received a new lot of boys' hats to sell at this popular price. • You can't expect the best hat In the world for a dollar but we have succeeded In getting some cracking good ones for that price. Let us show you some of these new styles. New Caps at 25c New styles In boys' caps at twenty-five cents. We have al ways had good caps at this price—these are no exception. Tam O'Shanters 10c Good winter headwear for little people—these are In serge and arc really 25c and 60c values. We Sell a Good Shoe for $2.50 With leather at the highest price level It has ever reachd a $ 2.50 shoe that's worth taking home isn't as easy to find as It was a season or so ago. We have a reasonably good shoe to otter you at $ 2.50—a shoe that looks good and will gi^e all the wear any man can expect for $ 2 . 60 . famous Douglas Shoes on Sale Here We are agents for W. L. Dougles shoes at $3.50, $4 and $ 4.50—they're known thruout the world as good shoes. For many years Douglas shoes have maintained a foremost place in the shoe world and they're as good to day as ever. We carry enuf Douglas shoes to please almost any man. Underwear & Sweater Coats Men's Heavy cotton shirts and drawers 45c each. Men's Wool Mixt Union Suits in blue and gray $1.50. Heavy wool Union Suits in natural gray at $1.50. Boys' Wool Mixt Sweater Coats, blue, gray and cardinal 98c. Men's heavy Sweater Coats in blue and gray $1. A good wool Sweater Coat, men's, at $1.75. Golf Shirts 59c Shirts of plain blue and gray chambray and fancy per cales In a variety of patterns in almost every size—made to wear a white collar and with cuffs attacht. These shirts are well made—they're cut to fit and put to gether to stay and there's satisfaction in every shirt. For daily service almost any man will find these shirts equal to his need. Golf Shirts 79c Shirts of fine percale cloths made up with all the charac teristics of dollar and a half shirts. Patterns are neat and dressy—shirts are cut to fit as perfectly as any shift can—the laundry work Is fine and down to the finest detail these shirts reflect superior shirt making. Why not save twenty-one cents on the next shirt you want to buy and buy It at the Golden Rule. If you buy one of our splendid dollar shirts you save fifty cents—dollar and a half Is what most dealers get for our dollar shirt. Our Special Dollar Golf Shirts Plain white and a big variety of neat black and white ef fects in dollar golf shirts. These are shirt's most stores sell for $1.25 or $1.50— they're made of fine count cloths, well cut and flnlsht and hand laundered—beautiful garments for a dollar. Samples £1^5 ATS for which you would pay $2.50 to $3.50 in a regular way. Hats In a variety of blocks and every wanted shade is well represented. Beautiful qualities In this lot of hats—firm, smooth felts the kinds that wear like buckskin. We're positive that at one ninety-five these sample hats are the great est hat values you have ever seen. There are a lot of styles from which to pick as there are scarcely two hats alike. They're all In medium sizes _seven to seven and one-quarter but mostly seven and one-eight. Our Special Arro Rok Hats $ 2.50 This Is our own special hat and It's a dandy. Pay a dollar more and you'll get no better hat as far as service and satisfaction Is concerned. And every Arro Rok hat Is guaranteed to give you absolute satisfaction —no If nor ands you must be satisfied. Arro Rok hats come in all the staple shapes as well as in a large variety of fancy shapes. Let an Arro Rok be your next hat and save a dollar.