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First Prize $ 1,000 ■ i £ What is the 7th Point? I From Maine to California, from Texal to Hudson Bay, millions of people have been ask ing "What is the 7th Point in Sterling Gum? In practically every town, city and village in the United States and Canada, the published six points of superiority have brought Sterling Gum fast-growing popularity. But the seventh point still remains a riddle. Point CD •* Now, we are offering liberal prizes to those who send us the best suggestions for the Sterling Gum Point 7. Before you make your suggestion for the 7th Point, read the following : The Following Story Unfolds the Secret of the Famous Point 7 wrappers), Cinnamon (in blue wrappers). There are some twenty varieties of the mint plant. The Sterling Peppermint is a product of the choicest, smooth est -flavored of these many mint varieties. The spicy Cinnamon flavor is extracted from the Cassia bush which grows in the tropics. The sap of the Sapota Tree, the cane sugar, the corn syrup, the Peppermint and Cinnamon flavors all Come from the sap of some plant or tree. Nature herself supplies these delicious ma terials from which your Sterling Gum is made. Winning Phrase Ii it underttood that the Sterling Gum Company will have the right to use the 7 Point auggestiona tent in by the prize winnert. The conteit it eaty to enter. Just think out your way of express ing the 7th Point. Then write it out in six words or less and tend it in at directed in the condition! printed below. Even if you don't win the first.prize of $1,000, you stand a chance to win one of the 7,777 smaller prizes. e ■ i » : Id g i K [ £ To most people chewing gum is a mystery. They may# know that different chewing gums are made froiriMifferent ingredients. But that is about all. Here are facts which we believe you will be glad tc know about Sterling Gum: Your Sterling Gum is made from the following materials: The basis is the pure sap of the tropical Sapota Tree —a natural gum. This natural Sapota Tree sap is boiled, sweetened atod flavored. The sweetening is simply pure cane sugar and pure corn syrup. The flavoring is of two kinds—Peppermint (in red g 1 ■ Requirements for When you read the tbove> ftett on the materials that Sterling Gum ia made of, you will know-all that it ia necessary for you to know in entering thit conteit. The first prize will go to the one whose suggestion, based on the »hove story, most impressively prê tent! the naturtl purity of Sterling Gum—in the opinion of the judges. Remember that your auggettion mutt be in tix words or lets. The next best suggestion will win the second prize—and to on down. ' - I if ! I - A y PEPPERMINT IN RED WRAPPER CINNAMON IN BLUE WRAPPER First Prize $1,000 Second Prize $500 Third Prize • < $250.00 700 Prizes—each . Box of 20 five-cent packages of Sterling Gum. 7 Prises—each . . $25.00 7000 Prizes acb . Box of 10 five-cent packages of Sterling Gum. 70 Prism—each $2.50 Conditions of the Contest Sterling Gum Company em ployees cannot enter this contest. If two answers are entitled to the tame prize, the full amount of the prize will be paid to each. All answer! must come in on a postal card. On the back of the r atal card write nothing but y Point suggestion (six words leas) and your name and address. The postal may be mailed in an envelope if you choose. Mail answers to Sterling Prize Judges Room 319, 405 Lexington Ava. New York City You may send in as many sug gestion» for Point 7 as you choose. But each suggestion must be /writ ten on et postal card as directed above. Judges :* The prizes will be »warded by the following committee of five well-known men: John A. Sleicher, Editor of Leslie's Weekly. Edgar Sisson, Editor of the Cos mopolitan Magazine. Jno. M. Siddall, Editor of The American Magazine. Frederick L. Collins, Editor of McClure's Magazine. Robert H. Davis, Editor of Mun* •cy's Magazine. our s or f* 7 Announcement of Award« The winnert of the first 80 prizes will be announced in the July first issue of the Saturday Evening Post. Please do not write to the judges. They cannot correspond with in dividual contestants. Just make a note now of the date on which the prize winners will be announced in the Saturday Evening Post. Now put on your thinking cap. Get your family to help you. Send is as many auggestiona as you want to. All will be considered in Swarding these many prizea. Do not write the Sterling Gum Company regarding the contest or its conditions at all suggestion« will be judged by the Priae Committee named above. The Sterling Guta Co., Inc., Now York The Sterling Gum Co. of Canada, Ltd., Toronto Contest Closes All answers must be received in New York by midnight of May 15, 1916. .Answers will not be examined by the judges until after that date. The judges, therefore mill acknowledgments of the suggestions received. cannot SOU!« MHO IS BEST IN WEST SAYS MAJOR REED In Traveling 13,000 Miles He Has Found Nothing to Equal the Great Snake River Valley. The great Snake river valley com pares favorably with the best sections of the west and In many ways is much superior to any of them. This is the opinion of Major Fred R. Reed, former state commissioner of immigration and labor who is In Boise today and will remain here a couple of weeks on busi ness nutters. He makes the compari son after traveling over 13,000 miles during which he has visited every see lion i>f the west of importance. He! says he is satisfied to return to the] state jof his adoption and from now on will remain here. "Those of us who reside in southern Idaho and hav e our interests here, need not flear but that our country can compare 'with any other section," said Major Reed today. "J have traveled and ha e hud occasion to see the boast ed spots of the west during the past year. I tell you now that we have as tine and as rich a country as can be found out of doors. Hun t make any mista|ke about that or let someone else I ell ybu that he knows of a better ter ritory. "Southern Idaho Is coming Into Its own. Take it from St. Anthony to Weiser and it is all the same. Idaho Falls,] Blackfoot, Pocatello, Twin Fulls, American Falls, Burley, Gooding, Sho shone, Buhl and in fuel all of the cities and towns of this section are develop ing tj> such an extent that it is proof of what I say. Better times are uh'ead for southern Idaho. It is going to grow and tjo prosper. "Personally 1 am glad to he hack and ajlacl lo be able, to do ms share of assisting in making il the ideal place In which lo live, to assist in develop ing t and to make it prosperous. Southern Idaho looks pretty good to me and it would to anyone else who will jake the trouble lo travel about und look over other sections. I pro pose to boost it stronger in the future than I liavo In the past, and no one so far has accused me of not being a booster." Fh. one Compton Transfer Co. for the moving Job you ever had. Phons Adv. best 48.—. 4 AUTO GOES OVER JIN EMBANKMENT ON THE MOUNTAIN NOME ROAD an'd Mrs. J. S. Fisher of 1510 ; Eleventh street and their two en and Mrs. Fisher's sister, Mrs. irle Fteencr, had a narrow escape being killed late Monday after Mr Nort child Mur} f rom noon when (he automobile, in which they were going to Mountain Home skldced off a new, Sandy road, going er the 2.1-foot embankment and land ing ifp-side down. Mrs. k leener was quite] badly bruised, lull ihe other members of the party escaped without injury. The heavy hood over the chine did not break which was all that saved the partie* Inan .mis Injury at !east[ The fact that Mr. Fisher is a very careful driver and was going slow when he struck the new piece of road prevented the machine from go ing fff the grade at a fast clip which would have undoubtedly smashed it up bad!:]. The machine was but little damaged. Sicire your Household goods with Compton Transfer Co. Sanitary ware house. Phone 47 Adv. tf TO GIVE LECIURE 01 ENGLAND IN WAR TIME Thbre is a rare treat in store for members of Christ church and their friends tomorrow evening for Rev. D. H. Jones, tile rector will deliver a lec ture j at the church for the benettt of the guild on (he su hied, • Unglnnd Un der * State of War." Mr. back after six weeks spent in England. He v, ; I about as close to the present vvai tone ns anyone is permitted unless he ls| enlisted with some of the armies. He visited all of the principal cities, including Uondon and Liverpool, and also was In Manchester, Birmingham, nortli and south Wales, in fact quite, generally over England. Th* address should he of [Articular Inter'at. because Mr. Jones is the first Bois« man to have visited England since early in tlie war and lo return safeli to tell the story of what a great ntitien looks like while at war. There will be several vocal and vio lin solos and the evening's entertain ment will close with refreshments of coffe? and cake. Joncs I» Cold* Quickly Relieved, ny people cough and cough—from the beginning of fall right through to spring. Other« get cold after cold. Take Dr. King'« New Discovery and you It ch rasping, tissue-tearing cough, the Inflammation, soothes ihe raw tube«. Easy to take, Antiseptic and Heal ng. Get a 50a bottle of Dr. Kings New Discovery today. "It la certainly a great medicine and I keep a battle of it continually on hand," writtu W. C. Jesseman. Franconia, N. H. Money back if not aatiafiud. Adv. Ma will get almost immediate relief, ecks your cold, stop« the racking. heals NO DOUBT THAT RESINOt DOES HEAT SICK SKIN When yju know ph.vBlclans have pre scribed Resinol for over 30 years In the treatment of eczema and other itching, burning, unsightly skin eruptions, and have written thousands of reports Say ing: "It is my regular prescription for itching." "Resinol has produced bril liant results," "The result It gave was marvelous In one of the worst eases of eczema, etc., etc., doesn't It make you teel that this ia the treatment to rely on for your s .in trouble? The moment Resinol Ointment touches itching skin , the Itching usu ally stops and healing begins. With the aid of Reslnol Soup, it almost al ways clears away every trace of ec zema, ringvvdim, pimples, or other dis tressing eruption quickly, leaving the skin clear and healthy. Sold by all druggists. For trial free, write to jX>ept. 2-R, Resinol, Baltimore, Mil. Creditable Display Under the Auspices of the Women's Clubs. Something of the magnitude of the industries of the northwest can bo gleaned by a visit to Ute store room, 017 Main street, adjoining the Sampson Music company's new store, where the women of the Columbian club, Uood Citizenship club and Golden Rod club have the exhibits of northwestern manufacturers in their annual celebra tion of nqj-thwestern consumer's week. Not only are many of the products of the northwest displayed but they are heing demonstrated as well in order to prove their worth. While the display was only put in place yester day many people have visited the store room and indications arc that moat of Boise's housewives and business men will investigate the products. .V comfortable rest room has been fitted up in the building by the Jenkins Furniture company In which the Mountain States Telephone company Installed benefit of the women, teen made by the Davidson Wholesale Grocery company, The Utah Idaho Sugar company, the Caldwell Milling & Elevator company, Albers company', manufacturers of cereals at Seattle, the Crescent company of Seattle, the In land Empire company, manufacturers of Tru-Blu goods, the Electric Invest ment company, which Is demonstrat ing its electrical ranges and also has a neat electric kitchen; the Boise Gas company, which has demonstrations of gas ranges and combination gas and coal ranges and algo lights; the Boise Floral company , which has a beautiful display of potted flowering plants and ferns; the Joy Drug company, the Ida ho Candy company, which has on dis play candies made In its big plant In Boise; the Idaho Soap company which has a display of the products of Its plant; the Rogers company of Tacoma, the Boise Valley Packing company, which has Its hams and bacon on dis play; the Manville Fruit company, which is showing apples, dried fruits and canned fruits and the Boise Buteh phono for the week for the Displays have 'hi eh has a fine display of er company, its Arruwrock hams, bacons and other meats. Both the Co-operative and Mu tual Creamery companies have fine displays of their product» and the Kroeger Honey company ha» an exhibit of strained and comb honey and by products. Northwestern brings to cinity a fuel ii red at cities and \ lo help boost the country by .'onaumorg' v e e k the people,of Boise and vi realization of what is manu home and in hut the consumers can do northwest ailing for such products. djoining entire WOMAN A PHYSICAL WRECK Tell* in Following Letter How She Was Restored to Health by Lydia E. Pinkham's Vegetable Compound. Milwaukee, Wis. — " Before taking Lydia E. Pinkham's Vegetable Com pound I was n phy sical wreck. I had been going to a doc tor for several years but ho did me no good. A friend told me about Lydia E. Pinkham's Vegeta ble Compound, so I decided to give it a fair trial,and itgave me relief from bear ing down pains which had been so bad that I would have to lie down, I also used the Sanative Wash and it has done me a great deal of good,and I am not troubled with a weak ness any more."—Mrs. P. L. Bbill, 1299 Booth Street, Milwaukee, Wis. 'The most successful remedy for wo man's fils is-Lydia E. Pinkham's Vege table Compound. It has stood the test for forty years, which would be impos able It It did not have genuine merit For special advice, free, write to Lydia E. Pinkham Medicine Co. (confidential) Lynn, Mass, Your letter will toe opened, re*«l and answered by a woman, and held in strict conildenee. . el j Gage Hats on sale at SPECIAL PRICES . j This Week for Two Days Only Friday and Saturday v I. !TM $ 3 . 95 -$ 6 . 95 -$ 9.95 •cc K :r •/ There will be one hundred and fifty hats in this gigantic hat sale. One hundred of these hats are the genuine Gage Hats with the Gage label. This is how we came to get this lot of one hundred spick, span new hats delivered in our store at 65 cents on the dollar unbeknown to the Gage salesman. The firm expressed ont* hundred latest style hats here to him, care of Owyhee hotel. He positively did not have trunk room to take them with him so he offered to sell them to us as we are the only store in Boise handling their goods. We saw an opportunity to create a lot goods besides offering to our patrons some remarkable values and you will say the same when you see them and consider that Easter is more than two weeks' off. W e are making three lots of the cn^'c purchase besides including a greal many of our early model hats in this sale. Lot one consists of hats from $5.00 to $7.50 at the sale price of.$3.93 1 Ait two consists of hats from $8.75 to $12.50 at the sale price of.$3.95 Lot three consists of hats from $13.50 to $25.00 at the sale price of . $9.95 There will be no exchanges allowed, nor no hats offered for sale until 10 a. m. Friday morning. Three big show windows, together with three big counters will lie devoted to the displaying of these wonderful hat values. FRIDAY AT 10 A. M. THE SALE AT if extra business <>n these I / dnctet-öcm& BOISE'S PARCFL POST STOK United Sta lv «ssw-H 6 & SB M. 0 % 9 'Union' and 'Balance' Make Stable Tire« 9 . United State* Tire«, in more than name only, carry out the principle of * union ' and 'balance' which make« a great «table nation out of the forty-eight individual State« of the Union. United State« Tire« have that complete 'union' between rubber and fabric which absolutely prevent« tread separation and disintegra tion under the tread. They have that complete 'balance' which gives equal ~ * wear in both the tread and the carcass— neither is weaker nor stronger than the ■ other. 'Ji % s % I s fl j J H K O' Every part of each tire helps every other part to last longer—and that is the 'union' and 'balance' which give the whole tire longer life—which give the low-mileage cost for which United States Tires are famous. Ther* are five United State• * Balanced ' Tiree— a tire tv meet every motoring need of price and «M. Ask your dealer to show you . N C3 9 0 9 $ BOISE, IDAHO. I__ «5 United Stataslire Company S « 'Nobby* 'Chain' 'Uaee' 'Royal Cord' 'Plain' ''INDIVIDUALIZED TIRES" 'Chain'Tread One of the Fhrs Western Supply Co. t WHOLESALE AND RETAIL DISTRIBUTORS FOR SOUTHERN IDAHO ON United States Tires & Auto Supplies TWIN FALLS, IDAHO.