What is the 7th Point?
From Maine to California, from Texal to
Hudson Bay, millions of people have been ask
ing "What is the 7th Point in Sterling Gum?
In practically every town, city and village in
the United States and Canada, the published six
points of superiority have brought Sterling Gum
But the seventh point still remains a riddle.
Point CD •*
Now, we are offering liberal prizes to those who send us
the best suggestions for the Sterling Gum Point 7.
Before you make your suggestion for the 7th Point, read
the following :
The Following Story Unfolds the Secret
of the Famous Point 7
wrappers), Cinnamon (in
There are some twenty
varieties of the mint plant.
The Sterling Peppermint is
a product of the choicest,
smooth est -flavored of these
many mint varieties.
The spicy Cinnamon flavor
is extracted from the Cassia
bush which grows in the
The sap of the Sapota
Tree, the cane sugar, the
corn syrup, the Peppermint
and Cinnamon flavors all
Come from the sap of some
plant or tree. Nature herself
supplies these delicious ma
terials from which your
Sterling Gum is made.
Ii it underttood that the Sterling
Gum Company will have the right
to use the 7 Point auggestiona tent
in by the prize winnert.
The conteit it eaty to enter.
Just think out your way of express
ing the 7th Point. Then write it
out in six words or less and tend
it in at directed in the condition!
printed below. Even if you don't
win the first.prize of $1,000, you
stand a chance to win one of the
7,777 smaller prizes.
To most people chewing
gum is a mystery. They may#
know that different chewing
gums are made froiriMifferent
ingredients. But that is about
all. Here are facts which we
believe you will be glad tc
know about Sterling Gum:
Your Sterling Gum is
made from the following
The basis is the pure sap
of the tropical Sapota Tree
—a natural gum.
This natural Sapota Tree
sap is boiled, sweetened atod
flavored. The sweetening is
simply pure cane sugar and
pure corn syrup.
The flavoring is of two
kinds—Peppermint (in red
When you read the tbove> ftett
on the materials that Sterling Gum
ia made of, you will know-all that
it ia necessary for you to know in
entering thit conteit.
The first prize will go to the
one whose suggestion, based on the
»hove story, most impressively prê
tent! the naturtl purity of Sterling
Gum—in the opinion of the judges.
Remember that your auggettion
mutt be in tix words or lets.
The next best suggestion will win
the second prize—and to on down.
PEPPERMINT IN RED WRAPPER
CINNAMON IN BLUE WRAPPER
First Prize $1,000
Second Prize $500
Third Prize • <
700 Prizes—each . Box of 20
five-cent packages of Sterling
. . $25.00
acb . Box of 10
five-cent packages of Sterling
Conditions of the Contest
Sterling Gum Company em
ployees cannot enter this contest.
If two answers are entitled to
the tame prize, the full amount of
the prize will be paid to each.
All answer! must come in on a
postal card. On the back of the
r atal card write nothing but y
Point suggestion (six words
leas) and your name and address.
The postal may be mailed in an
envelope if you choose.
Mail answers to
Sterling Prize Judges
Room 319, 405 Lexington Ava.
New York City
You may send in as many sug
gestion» for Point 7 as you choose.
But each suggestion must be /writ
ten on et postal card as directed
The prizes will be »warded by
the following committee of five
John A. Sleicher, Editor of Leslie's
Edgar Sisson, Editor of the Cos
Jno. M. Siddall, Editor of The
Frederick L. Collins, Editor of
Robert H. Davis, Editor of Mun*
The winnert of the first 80 prizes
will be announced in the July first
issue of the Saturday Evening Post.
Please do not write to the judges.
They cannot correspond with in
dividual contestants. Just make a
note now of the date on which the
prize winners will be announced
in the Saturday Evening Post.
Now put on your thinking cap. Get your family to help you. Send
is as many auggestiona as you want to. All will be considered in
Swarding these many prizea. Do not write the Sterling Gum Company
regarding the contest or its conditions at all suggestion« will be judged
by the Priae Committee named above.
The Sterling Guta Co., Inc., Now York
The Sterling Gum Co. of Canada, Ltd., Toronto
All answers must be received in
New York by midnight of May
.Answers will not be examined
by the judges until after that date.
The judges, therefore
mill acknowledgments of the
IS BEST IN WEST
SAYS MAJOR REED
In Traveling 13,000 Miles
He Has Found Nothing to
Equal the Great Snake
The great Snake river valley com
pares favorably with the best sections
of the west and In many ways is much
superior to any of them. This is the
opinion of Major Fred R. Reed, former
state commissioner of immigration and
labor who is In Boise today and will
remain here a couple of weeks on busi
ness nutters. He makes the compari
son after traveling over 13,000 miles
during which he has visited every see
lion i>f the west of importance. He!
says he is satisfied to return to the]
state jof his adoption and from now on
will remain here.
"Those of us who reside in southern
Idaho and hav e our interests here, need
not flear but that our country can
compare 'with any other section," said
Major Reed today. "J have traveled
and ha e hud occasion to see the boast
ed spots of the west during the past
year. I tell you now that we have as
tine and as rich a country as can be
found out of doors. Hun t make any
mista|ke about that or let someone else
I ell ybu that he knows of a better ter
"Southern Idaho Is coming Into Its
own. Take it from St. Anthony to
Weiser and it is all the same. Idaho
Falls,] Blackfoot, Pocatello, Twin Fulls,
American Falls, Burley, Gooding, Sho
shone, Buhl and in fuel all of the cities
and towns of this section are develop
ing tj> such an extent that it is proof
of what I say. Better times are uh'ead
for southern Idaho. It is going to grow
and tjo prosper.
"Personally 1 am glad to he hack
and ajlacl lo be able, to do ms share of
assisting in making il the ideal place
In which lo live, to assist in develop
ing t and to make it prosperous.
Southern Idaho looks pretty good to
me and it would to anyone else who
will jake the trouble lo travel about
und look over other sections. I pro
pose to boost it stronger in the future
than I liavo In the past, and no one so
far has accused me of not being a
one Compton Transfer Co. for the
moving Job you ever had. Phons
AUTO GOES OVER JIN
EMBANKMENT ON THE
MOUNTAIN NOME ROAD
an'd Mrs. J. S. Fisher of 1510
; Eleventh street and their two
en and Mrs. Fisher's sister, Mrs.
irle Fteencr, had a narrow escape
being killed late Monday after
noon when (he automobile, in which
they were going to Mountain Home
skldced off a new, Sandy road, going
er the 2.1-foot embankment and land
ing ifp-side down. Mrs. k leener was
quite] badly bruised, lull ihe other
members of the party escaped without
injury. The heavy hood over the
chine did not break which was all that
saved the partie* Inan .mis Injury at
!east[ The fact that Mr. Fisher is a
very careful driver and was going
slow when he struck the new piece of
road prevented the machine from go
ing fff the grade at a fast clip which
would have undoubtedly smashed it up
bad!:]. The machine was but little
Sicire your Household goods with
Compton Transfer Co. Sanitary ware
house. Phone 47 Adv.
TO GIVE LECIURE 01
ENGLAND IN WAR TIME
Thbre is a rare treat in store for
members of Christ church and their
friends tomorrow evening for Rev. D.
H. Jones, tile rector will deliver a lec
ture j at the church for the benettt of
the guild on (he su hied, • Unglnnd Un
der * State of War." Mr.
back after six weeks spent in England.
He v, ; I about as close to the present
vvai tone ns anyone is permitted unless
he ls| enlisted with some of the armies.
He visited all of the principal cities,
including Uondon and Liverpool, and
also was In Manchester, Birmingham,
nortli and south Wales, in fact quite,
generally over England.
Th* address should he of [Articular
Inter'at. because Mr. Jones is the first
Bois« man to have visited England
since early in tlie war and lo return
safeli to tell the story of what a great
ntitien looks like while at war.
There will be several vocal and vio
lin solos and the evening's entertain
ment will close with refreshments of
coffe? and cake.
Cold* Quickly Relieved,
ny people cough and cough—from
the beginning of fall right through to
spring. Other« get cold after cold.
Take Dr. King'« New Discovery and
rasping, tissue-tearing cough,
the Inflammation, soothes ihe raw
tube«. Easy to take, Antiseptic and
Heal ng. Get a 50a bottle of Dr.
Kings New Discovery today. "It la
certainly a great medicine and I keep
a battle of it continually on hand,"
writtu W. C. Jesseman. Franconia, N.
H. Money back if not aatiafiud. Adv.
will get almost immediate relief,
ecks your cold, stop« the racking.
NO DOUBT THAT
HEAT SICK SKIN
When yju know ph.vBlclans have pre
scribed Resinol for over 30 years In the
treatment of eczema and other itching,
burning, unsightly skin eruptions, and
have written thousands of reports Say
ing: "It is my regular prescription for
itching." "Resinol has produced bril
liant results," "The result It gave was
marvelous In one of the worst eases of
eczema, etc., etc., doesn't It make you
teel that this ia the treatment to rely
on for your s .in trouble?
The moment Resinol Ointment
touches itching skin , the Itching usu
ally stops and healing begins. With
the aid of Reslnol Soup, it almost al
ways clears away every trace of ec
zema, ringvvdim, pimples, or other dis
tressing eruption quickly, leaving the
skin clear and healthy. Sold by all
druggists. For trial free, write to
jX>ept. 2-R, Resinol, Baltimore, Mil.
Creditable Display Under
the Auspices of the
Something of the magnitude of the
industries of the northwest can bo
gleaned by a visit to Ute store room,
017 Main street, adjoining the Sampson
Music company's new store, where the
women of the Columbian club, Uood
Citizenship club and Golden Rod club
have the exhibits of northwestern
manufacturers in their annual celebra
tion of nqj-thwestern consumer's week.
Not only are many of the products
of the northwest displayed but they
are heing demonstrated as well in
order to prove their worth. While the
display was only put in place yester
day many people have visited the store
room and indications arc that moat of
Boise's housewives and business men
will investigate the products.
.V comfortable rest room has been
fitted up in the building by the Jenkins
Furniture company In which the
Mountain States Telephone company
benefit of the women,
teen made by the Davidson Wholesale
Grocery company, The Utah Idaho
Sugar company, the Caldwell Milling &
Elevator company, Albers company',
manufacturers of cereals at Seattle, the
Crescent company of Seattle, the In
land Empire company, manufacturers
of Tru-Blu goods, the Electric Invest
ment company, which Is demonstrat
ing its electrical ranges and also has a
neat electric kitchen; the Boise Gas
company, which has demonstrations of
gas ranges and combination gas and
coal ranges and algo lights; the Boise
Floral company , which has a beautiful
display of potted flowering plants and
ferns; the Joy Drug company, the Ida
ho Candy company, which has on dis
play candies made In its big plant In
Boise; the Idaho Soap company which
has a display of the products of Its
plant; the Rogers company of Tacoma,
the Boise Valley Packing company,
which has Its hams and bacon on dis
play; the Manville Fruit company,
which is showing apples, dried fruits
and canned fruits and the Boise Buteh
phono for the week for the
'hi eh has a fine display of
its Arruwrock hams, bacons and other
meats. Both the Co-operative and Mu
tual Creamery companies have fine
displays of their product» and the
Kroeger Honey company ha» an exhibit
of strained and comb honey and by
fuel ii red at
cities and \
lo help boost the
v e e k
the people,of Boise and vi
realization of what is manu
home and in
hut the consumers can do
ailing for such products.
Tell* in Following Letter How
She Was Restored to Health
by Lydia E. Pinkham's
Milwaukee, Wis. — " Before taking
Lydia E. Pinkham's Vegetable Com
pound I was n phy
sical wreck. I had
been going to a doc
tor for several years
but ho did me no
good. A friend told
me about Lydia E.
ble Compound, so I
decided to give it a
fair trial,and itgave
me relief from bear
ing down pains
which had been so bad that I would have
to lie down, I also used the Sanative
Wash and it has done me a great deal of
good,and I am not troubled with a weak
ness any more."—Mrs. P. L. Bbill,
1299 Booth Street, Milwaukee, Wis.
'The most successful remedy for wo
man's fils is-Lydia E. Pinkham's Vege
table Compound. It has stood the test
for forty years, which would be impos
able It It did not have genuine merit
For special advice, free, write
to Lydia E. Pinkham Medicine
Co. (confidential) Lynn, Mass,
Your letter will toe opened, re*«l
and answered by a woman, and
held in strict conildenee.
on sale at
This Week for Two Days Only
Friday and Saturday
$ 3 . 95 -$ 6 . 95 -$ 9.95
There will be one hundred and fifty hats in this gigantic hat sale. One
hundred of these hats are the genuine Gage Hats with the Gage label. This
is how we came to get this lot of one hundred spick, span new hats delivered
in our store at 65 cents on the dollar unbeknown to the Gage salesman. The
firm expressed ont* hundred latest style hats here to him, care of Owyhee
hotel. He positively did not have trunk room to take them with him so he
offered to sell them to us as we are the only store in Boise handling their
goods. We saw an opportunity to create a lot
goods besides offering to our patrons some remarkable values and you will say
the same when you see them and consider that Easter is more than two weeks'
off. W e are making three lots of the cn^'c purchase besides including a greal
many of our early model hats in this sale.
Lot one consists of hats from $5.00 to $7.50 at the sale price of.$3.93
1 Ait two consists of hats from $8.75 to $12.50 at the sale price of.$3.95
Lot three consists of hats from $13.50 to $25.00 at the sale price of . $9.95
There will be no exchanges allowed, nor no hats offered for sale until 10
a. m. Friday morning.
Three big show windows, together with three big counters will lie devoted
to the displaying of these wonderful hat values.
FRIDAY AT 10 A. M. THE SALE AT
if extra business <>n these
BOISE'S PARCFL POST STOK
'Union' and 'Balance'
Make Stable Tire«
United State* Tire«, in more than name
only, carry out the principle of * union ' and
'balance' which make« a great «table nation
out of the forty-eight individual State« of the
United State« Tire« have that complete
'union' between rubber and fabric which
absolutely prevent« tread
separation and disintegra
tion under the tread.
They have that complete
'balance' which gives equal ~ *
wear in both the tread and the carcass—
neither is weaker nor stronger than the
Every part of each tire helps every other
part to last longer—and that is the 'union'
and 'balance' which give the whole tire
longer life—which give the low-mileage cost
for which United States Tires are famous.
Ther* are five United State• * Balanced ' Tiree—
a tire tv meet every motoring need of price
and «M. Ask your dealer to show you .
United Stataslire Company
'Nobby* 'Chain' 'Uaee' 'Royal Cord' 'Plain'
One of the Fhrs
Western Supply Co.
WHOLESALE AND RETAIL DISTRIBUTORS FOR SOUTHERN IDAHO ON
United States Tires & Auto Supplies
TWIN FALLS, IDAHO.
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