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Evening capital news. (Boise, Idaho) 1901-1927, April 14, 1919, Image 10

Image and text provided by Idaho State Historical Society

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn88056024/1919-04-14/ed-1/seq-10/

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I For the 23rd Easter The Golden Rule Is Ready With Better
I Merc handise Than You Can Get Elsewhere for the Money
We Must Tell You About Our
High-Grade Suits at $35 to $45
—Some women may not know that the Golden
Hule features garments at these prices, but it
does—and my, such elegant suits they are!
—They possess such character and quality as
will satisfy the critical tastes of Boise's best
dressed women.
—In fabrics, style and workmanship they rank with
garments that are selling for considerably more in
other stores, as comparison will prove.
Tricotine, Poiret Twill and
Fine Serges
are the materials most favored •because of
their beauty, splendid finish and unusual
wearing qualities.
—They reflect all that is new, becoming and correct—
•tyles you would feel perfectly right in on Fifth avenue
or anywhere else.
—Box coats, belted models and plain tailored styles are
featured. The vests used with the box coats are mostly
of Fantassi Silk, Tricolette and Shantung, in white, tan
and gay colors.
Black and White Checked Suits
Are Wonderfully Chic
—And their smartness is accentuated by the liberal use
of black military braid and buttons as trimming effects;
priced at $35, $39.50 and $45.
We Have Them as Good
•o if you are looking for really high-grade suits you
will find thern at the Golden Rule, and you will also
find that, while we have them as good,
We Sell Them for Less
Easter Hats at $4.98 and $7.95
Ä-W^ d0 " by Golden Rule and being
^. W buy:ng'The e m^geH; i8ed,y ' ^ Sty " S ^ P ' ea8m9 5C ° r " ° f W ° me " ^ day " t0 they
—^ n i!, ther J 0 ^ °L ? n ! W ., S ^'" Came in ' TheyV * exc < uisite in their clever shapes and flowery trimmings.
(Xnlden Rule Hats at $7.95 are HAND MADE and will compare with many hats selling for $12 to $15.
—Tr>ose at $4.98 represent the same proportionate value.
—AND IF YOU BUY IT HERE, YOUR FRIENDS WILL KNOW IT'S PAID FOR.
THE EASTER
SILK SALE
Is In full swing and will continue all this week, with
special values that no woman should allow to pass by.
Among the high-light values are;
—Staple Black, White and Colored Taffetas,
Satins and Messalines at $1.59.
—Fancy Plaid Taffetas at 98c.
—40-inch all-Silk Crepe de Chine at $1.39.
—Silk Dress Poplins at 98c.
—36-inch Shantung Silk at 49c.
.Special Easter Sale of
200 Dozen 'Women's
Sample 'Kerchiefs
—There's no other time of year when such a sale could be
more welcome, unless it would be Christmas. We bought a
splendid sample line at a price that enables us to sell them
to you at
FOR
—Although these 'kerchiefC^HFe made up for a sample line,
they were never given out to a talesman and are therefore
fresh, white and clean,
—There are dozens of fascinating designs in colored embroid
ery designs, as well as imitation madeira designs and plain
white embroidered ones.
—They're about the daintiest things imaginable and you'll
want to buy several at this price.
Imitation Madeira Handkerchiefs, 29c
— Beautiful machine embroidered handkerchiefs that you'd
have to look mighty close at to tell that they were not hand
embroidered. They have dainty scalloped edges and are of
very nice quality.
Time to Buy Light Spring Under
wear and Hosiery Now for the Whole Family
r Ua ' 3 pri ? g Underwe ? r and , H ° sier y event, which is replenishing time in hum
Golden Rul™ Ch k U P the needs of ever Y member of the family, then make a special shopping trip to the
Womens Unions, 79c
—Nice Cotton Unions with French band
top and tight fitting knee; large sizes, 44,
46, 48 and 50.
Womens Unions, 59c
—Jersey ribbed cotton Unions with plain
tape top and lace trimmed armholes and
knees; sizes 34 to 44.
Women s Unions, S9c
—Excellent Summer weight cotton Un
ions that are elastic and splendidly made;
French band top, lace trimmed or tight
knee.
Womens Union's $1.19
—Silk toi», bodice style Unions in white;
tops are of good quality glove silk and
the bottoms a medium fine cotton rib;
sizes 34, 36 and 38.
Women's Unions, $1.50
—Extra fine knit cotton Unions, made of
good, white, long-fibre cotton yarn; low
neck, no sleeves or Dutch neck, elbow
sleeves, ankle length.
Women's Vests, 19c
—Swiss ribbed Vests with taped ribbon
top and armholes; sleeveless or wing
sleeve style.
Women's Vests, 25c
—Fine bleached cotton Vests in Swiss
rib: V neck and sleeveless style; mercer
ized ribbon top.
Women's Vests, 29c
—Nice grade, elastic Swiss ribbed Vests
with silk taped top and armholes; no
slip shoulder straps.
Special Purchase of Women's and
Children's UnderWear
—The annonucement of this special lot of
Sample Underwear should arouse keen interest because of
the good savings to be made. Golden Rule offerings of
Sample Underwear are sold out in a short time.
—Divided into four lots, as follows:
LOT 1—WOMEN'S COTTON VESTS with V necks: made
of nice grade cotton; also Children's Combination
Waist Unions in Summer weight. Choice 4 A.
OF THE LOT ........................... 1«IC
3 Garments for 50c
LOT 2 WOMEN'S VESTS AND PANTS— Very good wear
ing garments In light weight, clastic rib; the Vests
come in V or round neck. CHOICE OF THE _
LOT .................................... Z5C
LOT 3— WOMEN'S VESTS AND UNION SUITS— This lot
is comprised of light and medium ribbed garments
of excellent quality; vests in V or round *()„
neck. CHOICE OF THE LOT ............ floC
LOT 4—WOMEN'S FINE UNION SUITS— Plain band top,
"Comfy" cut Unions with loose or tight fitting knee;
fine jersey ribbed. Also a few Nainsook combina
tions-for woitien and children in this lot. /»A _
YOUR CHOICE ......................... DtfC
Men's Mesh Unions, $1.19
—Men's ventilated Mesh Union Suits, made of
fine cot ton yarn and woven full of small holes
for air circulation; made in short sleeve, ankle
length style in sizes 34 to 46; white only.
Lisle Union Suits, $1.95^
~ x . ,en ' 8 medium light weight mercerized lisle
i nion Suits in ecru color; come in ankle length
with either short or long sleeves; these are per
fect fitting and very comfortable garments;
sizes 34 to 4fi. ,
Fine Cotton Unions, $1.50
—A very fine rib, light weight Union Suit made
of serviceable cotton yarn; comes in both long
and short sleeves with ankle length drawers;
one of our very best selling garments that
wears splendidly; ecru color, sizes 34 to 46.

D
Child's Waists
—"Bud" Knit Waists, each .........59c
—"Cub" Waists, 2 for ...............25 0
—"Bear" Brand Waists, each ........35 0
Child's Unions, 59c
— "Bear" Brand Wait Unions with re
inforced tape over shoulders and down
front and sides; extra durable; sizes from
2 to 12.
Fibre Silk Hose, 75c
—Black or White Fibre Silk Hose with
double garter tops and reinforced feet;
unusually good value.
—Other Fibre Silk Hole at 35c and 39o.
Mercerized Hose, 50c
—Fine, lustrous, light weight mercerized
Hose in seamless style; black and white.
Fine Cotton Hose, 35c
—.Made of fine, long-fibre cotton with
double garter tops and double toes and
heels.
3 Pair« for $1.00.
Good Cotton Hose, 25c
—Serviceable Summer weight black cot
ton Hose with reinforced heels, soles und
toes. 2 Pairs for 45e.
Children's Hose
—WHITE LEATHER COTTON HOSE, 2
pair« for ........................ 25 «,
—GOOD COTTON 8TOCKINGS for boys
and girls at 2 pair for .............4 *> c
—CHILDREN'S LISLE HOSE, pair. 35 0
3 pairs for ......................$1.00
—BOYS' HEAVY RIBBED HOSE, pair
50c; 2 pairs for ................... ...
Men's Unions, $2.45
—Men's Glove Fitting Union Suits made
of very fine quality Egyptian combed
yarn in a medium light weight garment
in white; comes in short Hleeve, ankle
length style; In sizes 34 to 50.
—Same garment described above except
that it comes in ecru color and »i-length
drawers instead of ankle length; price
a suit...........................$2.45
Men's Unions, $1.50
—Men's medium light weight Union Suits
in a fine elastic rib that fits the body
nicely; comes in ecru color with short
sleeves and ankle length drawers; sizes
24 to 46.
Men's Unions, 79c
—Men's light weight cotton ribbed Union
Suits in ecru color; made in short sleeve,
knee length or ankle length style: sizes
34 to 46; a very satisfactory garment for
this low price.
Balbriggan Unions, $1.00
—Men's light weight Balbriggan Union
Suits made with elastic waistband that
gives with the body and insures best of
service; color white, with short sleeves
and %-length drawers; a fine, cool Sum
mer garment.
Men's Unons, $3.95
—Men's Woolmixt Unions knitted from
a mixture of good quality cotton and
Australian wool; a nice, light weight gar
ment; sizes 34 to 48.
Mens Unions, $2.00
— Men's wool and cotton mixt Union
Suits In a. medium heavy weight: about
20 per cent wool; an extra good garment
for the price; In sizes 34 to 46.
Athletic Unions, $1.50
—Men's extra fine mercerized, fancy
Madras Union Suits that are pippins for
service and as comfortable aa can be;
they are made elastic waist and come In
sleeveless, knee length etyle.
Athletic Unions, $1.25
—NO. 593C— Men's cool Athletic Union
Suits made of nice quality fancy Nain
sook that wears and washes unusually
well; no sleeve, knee length style, with
elastic shoulder seam and waistband;
sizes 34 to 46.
Athletic Unions, 79c
— Men's light weight cross bar Madras
with elastic waistband that adds to the
service of the garment; knee length,
sleeveless style; sizes 34 to 46.
Athletic Unions, $1.45
—This Is one of the finest and most com
fortable Bummer garments in our stock;
made of fine mercerized, fancy Madras In
a good weight and soft quality; knee
length, sleeveless style; sizes 34 to 46.
Boys' Mesh Unions, 65c
— NO. 505C— Boys' and Youths' Mesh
Unions In light weight: ventilated with
tiny holes wove in; short sleeves and
knee length style; closed crotch; ages 6
to 16.
2 Suits for $1.25.
Boys' Athletic Unions, 50c
—NO. 12BC —Boys' Athletic Union Buits
made of good wearing checked Madras
in no sleeve, knee length style; sizes 6 to
16 years of age; thU is a popular Summer
garment that Is a good one for the price.
Men's Socks
—MEN'S WORK 4ÖCKS in medium
W'eight blue and brown A QR.
mlxt cotton......... ék pair 2wl.
—MEN'S HEAVY WORK SOCKS
blue and brown mlxt cotton,
a pair .......................
—BLACK COTTON SOCK8 In BR.
medium weight, 2 pair ........ AWV
—BLACK COTTON SOCKS in light
weight and soft quality. BE«
a Pair ....................... 23C
—MERCERIZED COTTON SOCK8 In
black and colors, AS«*
a pair........................ ZDC
—SILK FIBRE SOCKS In black, gray,
tan and white, SA«*
a Pair ....................... UUC
I5c
An Easter
Shirt Event
will be featured this week in the
men's section
—The announcement of this annual event
is notice to men of Boise that the Golden
Rule Shirt section is ready with a large stock
of the right Shirts at money-saving prices.
—We've prepared to save you money, ae in
former eeaeont by gathering unueuafly good
assortments at all prices and in patterns
and coloring« to please any man.
Conspicuous Values in Fine
Dress Shirts at
—One fifty doesn't ordinarily buy
a very good shirt these days but
thoee we offer in this Easter 8hirt
Event at thii price are mighty good
ones.
—The materials are Madras and
Percale and they are much finer
than you'd expect for $1.50. W«
are willing to leave it to your own
judgment just how much moro
they're worth.
—Soft or starched cuffs, neckband
etyle.
Men's Thoughts Turn to
Spring Clothes
—The fellow who insists on sticking to his rusty
winter suit these days must know how uncom
fortable a last year's bird nest feels in a budding
tree.
—So much for that—and now that you've decided
to brighten up in a new Easter Suit, the question
arises, "where to get it."
—The buying of a new Spring suit is a
matter of common sense and fashion
sense and dollar sense, and nothing any
one can write or say can make it any
thing else.
—We have assembled a stock of men's clothing
this season which we believe will satisfy the com
mon sense, the dollar sense and the fashion sense.
—For the man who really wants to put his dollar
sense into practice, the man who wants the right
kind of Spring clothes and who doesn't want to
pay more than he should for them, this is the store
—not because we say so, but because the suits we
sell PROVE it.
Good Suits at $20.00, $22.50, $26.50 and $30.00
— It will be well for any man to see the suits the Golden Rule
sells at the above prices before he spends $5.00 to $10.00
more for a suit elsewhere that may not be one whit better.
Men's Easter Shoes
$6.50 and $8.50
—Shoes made on correct, comfortable laste of
dressy, soft Calf leathers that assure the kind of
service you want. Golden Rule shoes are not high
priced, but they're good.
Mahogany Brown Shoe, $6.50
—A snappy, dark Mahogany Brown Shoe on a
comfortable English last; nice plump, soft upper
stock and heavy single solas.
Tan Calf Shoe, $8.50
—Men's Mahogany Tan Calf English
Laca Shoe with select oak tanned
aolas, broad shank and low, broad
heels; a classy, metropolitan style that
will please particular young man.
Black Calf Shoe, $6.50
—Black Calf Englieh Laca Shoo with
smart narrow forepart) excellent
wearing upper stock and sarvlosable
oak soTeei rubber heals and invisible
•yelets.
'MAKE IT RIOUTi
STORES'

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