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Oarage Man Believes Quality in Appersons and Stutzes He Has Seen Deserves to Be Described by That Term. "The first automobile that was ever tuiilt to run hail lots of Personality— with a capital P. You couldn't pos sibly have taken it for anything but the first automobile.** William J. Armstrong of Cranston Co., local dealers»for the Apperson, was telling of the striking individual ity this car has preserved throughout Its development of over 26 years. "There was a beauty of a big Ap person Chummy Tourster in here the other day to get a new leaf in a front j spring. Except for that loose spring and a scratch across one door, the car looked absolutely new. Yet the speed ' ometer showed that it had run 29.780 miles. I didn't get the owner's name. He is a Salt L,ake business man. tour ing the Northwest. T never saw a car with so big a mileage to its credit in such excellent shape. That spelled personality. EVERY CAR STANDS OUT. •"The Appersons built with their own hands the first successful automobile. And they have never for a moment lAt their automobile business get out of their hands since. They have stuck so closely to the building, creating end that the Apperson Eight of today ex presses the same far-seeing genius for practical mechanics that made their first car an achievement comparable to the first flying machine of the Wright Brothers. "The Appersons. after 26 vears <*4 experience, are still essentially auto mobile builders. They are not auto mobile financiers or manipulators. The Apperson Eight of today, consequently, shows the same genius for detailed perfection, the same intimate and sure knowledge of the whole sum of auto motive experience, that has made every car they ever put out stand out « s « car with Personality. "When you think of acceleration, .ycur mind instantly travels to their 'great achievement of a car that makes ja smooth leap from one mile an hour to 40, in 20 seconds! Apperson Per sonality. Or think of the wonderful emergency brakes on the modern au tomobile—and you think at once of the Apperson brake that brings the ca* 'to a dead Ftop from 40 miles an hour in 4 seconds—i yards. Apperson Personality again! CHARACTER IN STUTZ. "These are two examples chosen from many—but they are enough to Illustrate my point—that the Apper sons, by sticking to the building end. 'have put the stamp of their median \ mmm The First Columbia in Boise Sold through the Reid Norris Auto Co. of Boise to Mr. Jake Geb, proprietor of the Boise Waffle House, who is more than satisfied with his purchase and says no car on the market today has more power, more comfort, more endurance and is equipped any better than his new Columbia. He's a thorough business man and knows. The First in Boise Mr. Jake Geb. proprietor of the Boise Waffle House, is ttie first Boise owner of the new COLUM BIA automobile. This is a five passenger ear. lias ample room in both front ami rear seats, is dark blue in color, wire wheels, one man top, and one of the most at tractive cars in the city. Mr. Geh had considered a number of ••■*ars but after a thorough test, lie de rided that the COLUMBIA was the one car lie had been looking for. He says further that tile re is nothing too good for the Boise Waffle House as that is the way he has increased his business giving the best at all times- and therefore believes that he is en titled to the best and classiest car manufactured. Boise Dealer REID AUTO 710 Front St. Phone 949 CALL FOR DEMONSTRATION N - • V* m ...x r - .v*;. ■ " a 0 «ai**f* ' •.......... Iitm _ . " -v. . . - ^ For the Mechanically Inclined Timken Axles. Continental Bed Seal Motor. Detroit Pressed Steel Company Fra me. Harrison Badinloe with Ther mostatically Controlled Shutters. Spicer Universal Joints. Borg Beck Clutch. Detroit Pressed Steel Product Company Springs. Gemmer Steering Gear. Auto Light Starting ami Light ing. Atwater-Ivent Ignition. Strom berg Carburetor. Presto-Late storage Battery. Paintin'g and Trimming by the American Auto Trimming Co. Pantasote Top. The Columbia Automobile is manufactured by the Champion Spark Plug and Timken Holler Bearings Companies and I hey would not produce a car unless it was right up to the minute. Boise Dealer REID NORRIS AUTO COMPANY 710 Front St. Phone 949 CALL FOR DEMONSTRATION Nampa Automobile Company Wk Distributors of Columbia Cars, Nampa, Idaho W. C. DEWEY, President. •4L. BOISE STORE OF GOODRICH RUBBER COMPANY, ONE OF 120 BRANCHES GIVING TIRE SERVICE AND ROAD INFORMATION. •1, THE B. F. GOODR ICH HU B J3 E R GC V. The Boise store of the B. F. Good rich Rubber company, at. 1115 Main street, in the. Owyhee hotel building, was opened May 25, 1919. There are 120 Goodrich branch stores in the Unit ed States. Others in the northwest are at Sait l^ike, Butte, Spokane. Seattle, Portland and Sacramento. The im mense growth of business in the rich Idaho territory compelled the estab lishment of the Boise branch to enable the company to continue real Goodrich service to dealers and their customers. A valuable part of this service is the supply of Goodrich road maps and touring cars to dealers and the public, together with information of all kinds irai genius as definitely on their last as on their lirst car. And the result is a corresponding distinction—Apper son Personality, I call it.'' "There's an oustanding personality about the Stutz, too. Took at those two on the floor now.'' They were a 4-passenger Speedster and a 2-passenper roadster. "Beau tiful finish to that aluminum body, and Unes you can tell as far as you about highway routes and conditions of roads, These maps, cards and data are available at the Boise store, and cover all sections of the country, but par ticularly those roads between the Goodrich branch at Salt Take and the one at Portland. For example, touring card No. 979 supplies detailed direc tions and information for the highway from Twin Falls to Boise; No. 402 covers the roads from Boise to Baker, others embrace the routes on Cither side of this section, to Salt Lake in the one direction and to Portland in the other. At each Goodrich branch the taveler can procure information about route s_to_the city _where the next lean see. Sixteen-valve, double igni tion— performance on any road un paralleled. What else can you call it but personality?" WHY THE FOUR WHEEL DRIVE The question is frequently asked in regard to the actual benefits of four wheel drive. The answer is almost oh vious. With the application of trac tive effort at four points the front branch is located. In the five months since the Boise store was opened, its business has grown beyond all expectations. It was established in the hope of giving com plete and uninterrupted service in this territory .and yet it is some times im possible to keep stock supplies suffi cient to meet demands. At the present j jtime. in spile of efforts to keep the lo- j cal shelves well loaded, the store room is almost sold out and new stock can! hardly be obtained . H. O. Linderin&n of San Francisco) came to Boise to open the local store. | and is the branch manager here. H. C. Castle, formerly of Salt Lake, is ad juster of insurance for this territory. wheels have lifting effect which en ables the truck to climb over an ob struction more easily than a two-wheel drive can do. For this reason the four wheel drive truck is peculiarly well adapted to service over bad roads, where heavy loads must be carried. OBVERSELY SPEAKING Rich man. twin six: poor man, six twins.—Everett (Wash.) Herald. lie suit m | ^ I I I j Few people are atv-ire of the sl/.e and activity of the Kord branch factory at San Francisco. Over B00 men are em ployed In assembly work. Hie payroll approximating * 80.000 monthly and the gross monthly business is close to * 2 , 000 , 000 . The assembly of Ford cars each day ^necessitates the use of 14 freight cars fur outgoing shipments and 12 freight icars for inbound material. This does I not take Into considerstion the 40 au jtomoblles that are daily driven away I by out of town dealers. 1 Occupying a building containing! , 221,000 square feet of floor space five stories In height and covering approx imately B'i acres of floor space it Is, readily upparent that this plant Is one ; of the largest in (he city. Many owners of Foril cars often wonder just how their car Is handled I before it is placed in their hands. The! work at this plant Is purely that of i assembly, the operations consisting of assembling bodies, trimming, top as Reid-Norris Auto Co. PHONE 949 712 FRONT 8T. j REPAIRIN G ■ , J We now have one of the best equipped Auto Repair Shops it surrounding cities ami we guarantee all work. Boise or any of Ihe Curly Sims is foreman of our shop and lias charge of a ver\ mechanics. All of the old auto owners know Curly's ability am owners to become acquainted with his work. compétent crew of it will pay the new WASHING AND SIMONIZING The appearance of a car is always in keeping with Hie appearance of its driver ami to those people who wish that clean, tidy, well kept appearance about their car we assure them they will make no mistake by bringing (heir work to us. We Spare No Effort to Please. Saxon Service Columbia > \ Service I xembllng and Including that of paint ing. All the chaaslH urn assembled and painted complete In this plant. The motors are assembled at Detroit and are ahipped In carload lots. Not only haa the assembly of cars been speeded up at the coast plant, but late advices from the main plant at I>etroit state that over 200.000 un d If you want a 490 Chevrolet put In your order now. Cars delivered | in sequence of order. Cars will arrive in* a few days. J GREBE AUTOMOBILE CO. j 9th and Grove Sts.— 'Boite. , filled orders are now on hand, despit* a production of automobiles that rum up Into the thousands dally, so freai Is the demand for this make of cat .which demand Is absolutely withoil precedent or parallel anywhere. It costs *12,000.000 a year to rui Unde Sam's printing office.