Evening capital news., October 12, 1919, Page 5, Image 17

About Evening capital news. (Boise, Idaho) 1901-1927

Image provided by: Idaho State Historical Society

                
WHATGARSHI
Oarage Man Believes Quality in
Appersons and Stutzes He
Has Seen Deserves to Be
Described by That Term.
"The first automobile that was ever
tuiilt to run hail lots of Personality—
with a capital P. You couldn't pos
sibly have taken it for anything but
the first automobile.**
William J. Armstrong of Cranston
Co., local dealers»for the Apperson,
was telling of the striking individual
ity this car has preserved throughout
Its development of over 26 years.
"There was a beauty of a big Ap
person Chummy Tourster in here the
other day to get a new leaf in a front
j spring. Except for that loose spring
and a scratch across one door, the car
looked absolutely new. Yet the speed
' ometer showed that it had run 29.780
miles. I didn't get the owner's name.
He is a Salt L,ake business man. tour
ing the Northwest. T never saw a car
with so big a mileage to its credit in
such excellent shape. That spelled
personality.
EVERY CAR STANDS OUT.
•"The Appersons built with their own
hands the first successful automobile.
And they have never for a moment
lAt their automobile business get out
of their hands since. They have stuck
so closely to the building, creating end
that the Apperson Eight of today ex
presses the same far-seeing genius for
practical mechanics that made their
first car an achievement comparable
to the first flying machine of the
Wright Brothers.
"The Appersons. after 26 vears <*4
experience, are still essentially auto
mobile builders. They are not auto
mobile financiers or manipulators. The
Apperson Eight of today, consequently,
shows the same genius for detailed
perfection, the same intimate and sure
knowledge of the whole sum of auto
motive experience, that has made
every car they ever put out stand out
« s « car with Personality.
"When you think of acceleration,
.ycur mind instantly travels to their
'great achievement of a car that makes
ja smooth leap from one mile an hour
to 40, in 20 seconds! Apperson Per
sonality. Or think of the wonderful
emergency brakes on the modern au
tomobile—and you think at once of
the Apperson brake that brings the
ca* 'to a dead Ftop from 40 miles an
hour in 4 seconds—i yards. Apperson
Personality again!
CHARACTER IN STUTZ.
"These are two examples chosen
from many—but they are enough to
Illustrate my point—that the Apper
sons, by sticking to the building end.
'have put the stamp of their median
\
mmm
The First Columbia in Boise
Sold through the Reid Norris Auto Co. of Boise to Mr. Jake Geb, proprietor of the Boise Waffle House, who is more than satisfied with
his purchase and says no car on the market today has more power, more comfort, more endurance and is equipped any better than his
new Columbia. He's a thorough business man and knows.
The First in Boise
Mr. Jake Geb. proprietor of the
Boise Waffle House, is ttie first
Boise owner of the new COLUM
BIA automobile. This is a five
passenger ear. lias ample room in
both front ami rear seats, is dark
blue in color, wire wheels, one
man top, and one of the most at
tractive cars in the city. Mr. Geh
had considered a number of ••■*ars
but after a thorough test, lie de
rided that the COLUMBIA was
the one car lie had been looking
for. He says further that tile re is
nothing too good for the Boise
Waffle House as that is the way
he has increased his business
giving the best at all times- and
therefore believes that he is en
titled to the best and classiest car
manufactured.
Boise Dealer
REID
AUTO
710 Front St. Phone 949
CALL FOR DEMONSTRATION
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For the Mechanically
Inclined
Timken Axles.
Continental Bed Seal Motor.
Detroit Pressed Steel Company
Fra me.
Harrison Badinloe with Ther
mostatically Controlled Shutters.
Spicer Universal Joints.
Borg Beck Clutch.
Detroit Pressed Steel Product
Company Springs.
Gemmer Steering Gear.
Auto Light Starting ami Light
ing.
Atwater-Ivent Ignition.
Strom berg Carburetor.
Presto-Late storage Battery.
Paintin'g and Trimming by the
American Auto Trimming Co.
Pantasote Top.
The Columbia Automobile is
manufactured by the Champion
Spark Plug and Timken Holler
Bearings Companies and I hey
would not produce a car unless it
was right up to the minute.
Boise Dealer
REID NORRIS AUTO
COMPANY
710 Front St. Phone 949
CALL FOR DEMONSTRATION
Nampa Automobile Company
Wk
Distributors of Columbia Cars, Nampa, Idaho
W. C. DEWEY, President.
•4L.
BOISE STORE OF GOODRICH RUBBER COMPANY, ONE OF 120 BRANCHES GIVING TIRE
SERVICE AND ROAD INFORMATION.
•1,
THE B. F. GOODR ICH HU B J3 E R GC
V.
The Boise store of the B. F. Good
rich Rubber company, at. 1115 Main
street, in the. Owyhee hotel building,
was opened May 25, 1919. There are
120 Goodrich branch stores in the Unit
ed States. Others in the northwest are
at Sait l^ike, Butte, Spokane. Seattle,
Portland and Sacramento. The im
mense growth of business in the rich
Idaho territory compelled the estab
lishment of the Boise branch to enable
the company to continue real Goodrich
service to dealers and their customers.
A valuable part of this service is the
supply of Goodrich road maps and
touring cars to dealers and the public,
together with information of all kinds
irai genius as definitely on their last
as on their lirst car. And the result
is a corresponding distinction—Apper
son Personality, I call it.''
"There's an oustanding personality
about the Stutz, too. Took at those
two on the floor now.''
They were a 4-passenger Speedster
and a 2-passenper roadster. "Beau
tiful finish to that aluminum body,
and Unes you can tell as far as you
about highway routes and conditions of
roads,
These maps, cards and data are
available at the Boise store, and cover
all sections of the country, but par
ticularly those roads between the
Goodrich branch at Salt Take and the
one at Portland. For example, touring
card No. 979 supplies detailed direc
tions and information for the highway
from Twin Falls to Boise; No. 402
covers the roads from Boise to Baker,
others embrace the routes on Cither
side of this section, to Salt Lake in the
one direction and to Portland in the
other. At each Goodrich branch the
taveler can procure information about
route s_to_the city _where the next
lean see. Sixteen-valve, double igni
tion— performance on any road un
paralleled. What else can you call it
but personality?"
WHY THE FOUR WHEEL DRIVE
The question is frequently asked in
regard to the actual benefits of four
wheel drive. The answer is almost oh
vious. With the application of trac
tive effort at four points the front
branch is located.
In the five months since the Boise
store was opened, its business has
grown beyond all expectations. It was
established in the hope of giving com
plete and uninterrupted service in this
territory .and yet it is some times im
possible to keep stock supplies suffi
cient to meet demands. At the present j
jtime. in spile of efforts to keep the lo- j
cal shelves well loaded, the store room
is almost sold out and new stock can!
hardly be obtained .
H. O. Linderin&n of San Francisco)
came to Boise to open the local store. |
and is the branch manager here. H.
C. Castle, formerly of Salt Lake, is ad
juster of insurance for this territory.
wheels have lifting effect which en
ables the truck to climb over an ob
struction more easily than a two-wheel
drive can do. For this reason the four
wheel drive truck is peculiarly well
adapted to service over bad roads,
where heavy loads must be carried.
OBVERSELY SPEAKING
Rich man. twin six: poor man, six
twins.—Everett (Wash.) Herald.
lie suit m
| ^
I
I
I
j
Few people are atv-ire of the sl/.e and
activity of the Kord branch factory at
San Francisco. Over B00 men are em
ployed In assembly work. Hie payroll
approximating * 80.000 monthly and the
gross monthly business is close to
* 2 , 000 , 000 .
The assembly of Ford cars each day
^necessitates the use of 14 freight cars
fur outgoing shipments and 12 freight
icars for inbound material. This does
I not take Into considerstion the 40 au
jtomoblles that are daily driven away
I by out of town dealers.
1 Occupying a building containing!
, 221,000 square feet of floor space five
stories In height and covering approx
imately B'i acres of floor space it Is,
readily upparent that this plant Is one
; of the largest in (he city.
Many owners of Foril cars often
wonder just how their car Is handled
I before it is placed in their hands. The!
work at this plant Is purely that of
i assembly, the operations consisting of
assembling bodies, trimming, top as
Reid-Norris Auto
Co.
PHONE 949
712 FRONT 8T. j
REPAIRIN
G ■ , J
We now have one of the best equipped Auto Repair Shops it
surrounding cities ami we guarantee all work.
Boise or any of Ihe
Curly Sims is foreman of our shop and lias charge of a ver\
mechanics. All of the old auto owners know Curly's ability am
owners to become acquainted with his work.
compétent crew of
it will pay the new
WASHING AND SIMONIZING
The appearance of a car is always in keeping with Hie appearance of its driver
ami to those people who wish that clean, tidy, well kept appearance about their car
we assure them they will make no mistake by bringing (heir work to us.
We Spare No Effort to Please.
Saxon
Service
Columbia > \
Service I
xembllng and Including that of paint
ing. All the chaaslH urn assembled and
painted complete In this plant. The
motors are assembled at Detroit and
are ahipped In carload lots.
Not only haa the assembly of cars
been speeded up at the coast plant, but
late advices from the main plant at
I>etroit state that over 200.000 un
d
If you want a 490 Chevrolet put In your order now. Cars delivered |
in sequence of order. Cars will arrive in* a few days. J
GREBE AUTOMOBILE CO. j
9th and Grove Sts.— 'Boite. ,
filled orders are now on hand, despit*
a production of automobiles that rum
up Into the thousands dally, so freai
Is the demand for this make of cat
.which demand Is absolutely withoil
precedent or parallel anywhere.
It costs *12,000.000 a year to rui
Unde Sam's printing office.