The herald. [volume], August 24, 1922, Page 2, Image 2

About The herald. [volume] (New Orleans, La.) 1905-1953

Image provided by: Louisiana State University; Baton Rouge, LA

                
THE HERALD
PUBLISHED EVERY THURSDAY
Established May 17, 1803.
Entered at the Postoffice at New Orleans as Second-Class Mail Matter.
TERMS OP 8UBSCRIPTION
When Paid In Advance.
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DR. C. V. KRAFT ................. .............Editor and Proprietor l
Address all communlcations to DR. C. V. KRAFT, No. 500 Verret Street, New Or
eans. La. Phone, Algiers 603. a
Subscribers ailing to get THE HERALD regularly, will please notify the business
anager, No. . 00 Verret 8tret. a
Please send commu;dcations for publication as early as possible, and not later than ii
Tuesday night.
All communications, such as letters from the people and news notes of balls, lawn t
parties, dances and personal mention, will be inserted in THE HERALD free of charge. d
o communalcatioen will be received unless signed by the sender. We do not publish
oaur name in connection with the communication unless you so state, but we must
t upon having your name as a guarantee of good faith. g
ti
THE HERALD may be found at the following plces:
THE HERALD (Algiers Office), 500 Verret Street.
WALLACE NEWS STAND. Corner Canal and Royal Streets
VOL. XXX AUGUST 24, 1922 No. 16
a
a
MAIL ORDER HOUSES BOOMING.
Sales totals of the great mail orders houses show an enormous in
crease, particularly in strictly farming sections.
This is not pleasant news for retail store in our average small town,
but it is what they may expect.
There is only one way in which the insidious mail order campaigns
can be combatted, and that is by local merchants frankly explaining their
merchandising possibilities to the people through advertising.
It is a well known fact that the big mail order concerns maintain
departments of considerable magnitude to check up the towns where the
local merchants appear to lack enterprise. fr
There they concentrate their batteries of advertising and catalogue g1
distribution. P
The mail order house never prospers in a town where the local
merchants advertise consistently, because the mail order men know they
cannot compete with the local store if the merchant understands his
business. V,
The cheapness with which the big mail order man can buy is more se
than offset by the low overhead the local merchant can get along with. te
To hold his own, however, the local merchant must not hide his light
under a bushel
The public needs educating to a knowledge that they can buy at home cl
as cheaply, that they can actually see what they are buying before they
pay for it, and that they do not have to wait sometimes weeks for the
delivery of the article they want. L
The National Cloak and Suit company reports a heavy increase in its di
business, all in the country, though it is doubtful if this great concern w
carries anything like the line of up-to-date goods carried by local stores hi
throughout the country.
When the merchants get ready to talk plainly to the people they will
have nothing to fear from the mail order man, but if they remain silent, R
then the outsider will surely burrow his way into their profits. L
Self-satisfaction has spelled many a bankruptcy. al
IT PAYS TO ADVERTISE.
e
JOHN B
This life we live is irksome, no matter where we be; the road is
lined with boulders, an' breakers crown the sea. But we mustn't get dis
couraged an' declare that life's a cheat, for the prospecks ain't so cheerin'
when a feller gets cold feet.
The man that proves a winner, is the man that
COLD trims his sails, and steers his craft, unerrin' amid the
storms or gales,-the hard knocks don't dismay him,
FEET which he squares his chin to meet, and his symptoms
don't betray him-he never gets cold feetl
There ain't no road to glory, but what's beset
with thorns, and it's purty hard to travel, if you're pestered some with
corns. So, to make yer failure certain, wear yet pants out on the seat
-it's a sign that allers tells me that a feller's got cold' feet ...
I like to greet the feller that carn laugh at clouds an' cared-that Jc
squares hisself in trouble, with his fists as well as prayers.. ..
One that earns a benediction, ca
that is mighty soft an' sweet
Heblessed the world he lived I
in, and -he never got cold m
feetl $4
To The V
lo1
Democratic Voters
(Men and Women) o
Ps
Of the Parishes of
ab
ORLEANS, JEFFERSON, ST. BERNARD to
and PLAQUEMINES
thi
I respectfully solicit your sup
port and vote for my Candidacy
as Associate Justice of the Su
preme Court of the State of
LouisianaL
p1
Democratic Primary, Septembera 12th. 1922.
be
* , M
I S -
GILKY SWIPES - '-ý
GILKY'S DIARY.
Friday-Ma was a bragging to a
vissitor that her and pa never crosses
wirds & etc. She is rite there wirds
dont never cross. They just meat
hcd 1st most genrelly all ways ac
cording to my Observashun.
Sat.-I drest all up in my new suit
and met Jane down at the lawn fate
and she tawked to me real nice. but
it all ways gets away with me to
tawk to pritty girls when I am all
drest up. I feel so Attractive.
Sunday-Are Co. seems to have a
good time eating vittles and etc. and
the woman thinks she is not lerning
to sing music. Pa is not Crazy about
her and says she has what the mu
s(al people call a mixed Voice.
Monday-tuk a little Trip and had
a lot of Tire trubble and it was late
after nite and pa was mad and swetty
and we was all hungry and dissided
THE HERALD EIGHTEEN YEARS AGO
Gleanings From Algiers News And Happings During
The Third Week In August 1904, When
This Paper Was A Husky Infant
iBeleving that Herald readers, new ones as well as the faithful old-timers.
will be Interested in a glimpse of Algiers events as recorded In this newspaper
exactly nineteen years ago, when The llerald was then only ten years old. Even
at that early age it was bristling with fresh news chosen by the same editor
and publisher that is serving you today. We trust our selections will prove
Interesting to all.
Mr. C. A. Borden was transferred
from the Charleston Yard to the Al
giers Naval Station. He held the
position of chief inspector.
Raymond Richards was kicked and
severly injured by a horse which was
roaming at the corner of Eliza and
Vallette streets. He received two
severe cuts in the head and was at
tended by Dr. M. J. Manent.
The serious illness of Mrs. Sarah
Levy, mother of Hon. Sam Levy, was
chronicled.
The Algiers Railway & Electric
Light Co., installed a free water hy
drant at St. John's Market, together
with a set of new hose to be used in
washing out the place after market
hours.
The domicile of Algiers division 0.
R. C., was changed from Algiers to
Lafayette, to facilitate the attend
ance at meetings, as the Lafayette
terminal of the road was extended to
Echo, La. Hon. H. D. French. continu
ed as chairman of the adjustment
committee.
In the contest for business scholar
ships at the University School, Al
gier had four contestants: George
Bays, Louis Brown, Louis Cassanova,
md P. A. McCloskey..
Mr. Fred Smith, an employe of the
5. P. Co., while at work on the root
Inu AII
ALGERINES AT LAW.
REAL ESTATE TRANSFERS.
Olivier Land and Impvt. Co. to
John L. Begue, 2 lots, Numa, DeAr.
mas, LaMarque and Nelson, $750
cash-Hennessey.
Octage Bocage, Jr., to Manuel P.
Lombard, lot, Vallette, DeArmas, La
marque and Belleville, $100 cash and
$400 mtge.-Hennesey..
Oliver Dorsey to Mrs. Richard
Gorman, portion, Nunes, Lamarque,
Hermosa, Socrates, Vallette and
Verret, $1000 cash.-O'Connor.
Paul Charpentler to John Saleeby,
lot, Opelousas, Slidell, Elmira and
Belerville, $48001 jerms-4chneldau.
Elol Bordelon to Ray J. Harding,
Disillreonment
Into the restaurant she came, with
the air of a prlances, a truly regal fig
re clad in brown from top to toe, and
looking as If she had Just visited a
Parlan modiste and a beauty parlor
-s pereptly groomed, handsome
woman.
There was an air of refinement
about her. She looked expensively
turned out in the simple, deceptive
way.
She seated herself at a table and
there were little excdamations of admi
ration and envy from other diners
sear.
A waitress approached. Every one
hushed to listen to the beautiful crea
tore speak.
In a high-pitched voice she ordered:
"Bring me an onlon omelet."
It was brought and she ate it with
her spoon I
Oldest Known Paint.
White lead is the very oldest lit
colored paint of which anything Is
uown. It was aentioned by the
Greek general, Xenophoo, who wrote
sme 400 years B. Q It was made by
utting vinegar in a Jar then some
twgs to tapport the layers of lead
above the vinegar. After the lead was
placed on the twigs the Jar was cov
red to keep eat the dirt and bured
n stable manure. The manure feor
masted, predeed a gentle heat ard
aim earbole aci ps.
Whes the Jar was ened after a
enaserabha per the lead woult
be coro+se ader the ilouenee df
the heat aid s, Thus a larse pel
partten s the laIs wes be aosge
bee a S e wtb powder whieb woeul
be pumaE me mm a spsm
we shud ought to get a lunch. Ma r
sed what will we eat and are cuzzen It
sed If we had sum cake we cud have c:
ice cream and cake. I, we cud get ki
sum Cake. it
Tuesday-Pa says he never will w
have a 2st handed otto agen. lie I
says they are like a nite shurt. It is to
Ilanday to have around but you hate a
to get caught in 1 of them.
Wednesday-Are neighbors has got
a new baby. I ast them where they
got it frum and they told me they
sent it frum hevven. It is no wonder
they sent it out of hevven. The way to
it balls all the time.
Thursday-A farmer tryed to bor- te
row some money from paw. He sed of
he had had a awful lot of hard luck al
this yr. haveing lost 2 horses and 1 Ia
wife in side of a mo. And the horses n!
was wirth a 100 $ a peace. of
Yours truly, zI
GILGY SWIPES. a~
of a box car in the S. P. repair track,
was struck on the head.
Sub-building inspector Whitback of
the U. S. Naval Station was "held up"
by a highwayman, but did not obey
the "hands up" order. Instead, he
fired four shots at the marauder.
Mr. Harry Monroe of Bermuda at.,
won the one-mile foot race at the
games given under the auspices of
the Y. M. C. A. at the St. Louis Fair.
The improvements along Pelican
Ave. were at a standstill although the
weather was perfect.
It was at this time that the first
public intimation of Mr. Behrman's
candidacy for Mayor was made
known. While the matter had not
been finally settled, indications point
ed to his ultimate selection.
Mr. Floyd Farrar was made chief
engineer of the new railroad being
built between Morgan City and Lone
Star, La.
Mr. and Mrs. M. Foster were re
ceiving congratulations on the arri
val of a baby girl at their home, 530
Belleville street.
An accident occurred to one of the
Naval Station launches. In making a
trip to the city, the port bow was ac
cidentally struck by the pontoon
and a hole knocked in the side about
a foot above the water line.
lot, Atlantic, Pacific, Slidell and Ho.
mer, $3300, terms.-Hennessey.
James Grimes to Suburban B. &
L. Assn., lot, Chestnut, Evelina, Val
lette and Eliza, $1000 cash.
Purchaser to Mrs. Florine A. Nel
son, same property, $5,000, terms.
Loomis.
Suburban B. & L. Assn. to Mr. and
Mrs. Louis A. Nelson, lot, Chestnut,
Evelina, Vallette and Elisa, $5000,
mtge.-Wegener.
To The
DEMOCRATIC VOTERS
Of The
2nd. Congressional District
I announce myself as a
candidate for Congress from
the Second Congressional
Districts and respectfully
solicit your vote.
H. ARLAND DUPRE
... .   ... ..,. :  "  '',.:,,  ._- . - ...- ... ::.,
Deserving of Gratitude.
An encyclopedia tells us the orange
was brought to Europe by the Moors,
and introduced into Italy during the
Fourteenth century. It was unknown
to the ancient Greeks and Romans,
though they had both lemons and cit
rons. The Moors appear to have used
It medicinally, especially the rind. We
can understand that when it was once
known it was not a very long step to
its being cooked with sugar. Then,
we may suppose, some traveling Eng
lishman came across it, and having
tasted and liked it took a sample and
a recipe home with him, and so start
ed the national taste for marmalade.
Whoever he was, we owe him gratl
tude.-Montreal Family Herald.
Secret of Brasses.
The Japanese are famed not only
for their skill in making decorative
articles, but for the beauty of the ma
terial used. It is said that the secret
of the composition of some of their
alloys of brass and copper has only
lately been revealed. The finest Japa
nese brass, called "silnchu," consists
of ten parts of copper and five of
zinc. Another very beautiful alloy,
named "Shadko," to which splendid
hues are imparted by treatment with
acids, is formed by mixing gold and
copper, the proportion of gold vary
ing from 1 to 10 per cent of the en
tire mass.
He Got the Point.
A teacher was explaining proper and
improper fractions to her pupils. To
impress them she said a proper frac
tion was like a proper person, aUllow
lag the smaller number to be on top;
while the improper fraction, like an
improper person, is rude and puts the
heavy or larger number on top. Think
ing she had used an apt simile, she
asked the class next morning what
kind of fractions there were. "I know,"
piped up a youngster, "polite and im
p'llte."
Moray Firth.
Moray firth is an indentation of the
North ga, on the northeast coast
of Scot.and, measuring twenty-one
miles across its entrance from Tarbat
Ness, in Ross-shire, to Stotfleld head,
In Elginshire, and thirty-nine miles
thence to the mouth of the River
Beauly. The name is applied In a
wider sense to the whole extent of the
sea between Kinnaird's head in Aber
deenshire and Duncansbay head in
Caithness.
A Spolled Child.
"There is not a woman who does
not, deep down in the bottom of her
heart, look upon man as a species of
child, to be spoilt or scolded, coeseted
or slapped, according to the mood of
the moment, and-at all times-requir
ing to have his buttons sewn on for
him !"-From "A Vagrant Time," by
Bryant T. Holland.
Improving on Solomon.
Our late and lamented friend, King
Solomon, said: "He that wasteth his
father and chaseth mother is a son
that causeth shame and bringeth re
proach." But more than that, he is a
son considerably worse than an egg in
an advanced stage of decay.-New Or
leans States.
Leaves Large Family.
A microbe was born at 11:37 a. m.
and died at 11:56 the same morning,
leaving 107,358,649 descendants with
no visible means oa support. Just be
cause you happen to be feeling strong
and well today, do not saub the In
surance agent.
Sun's Distance From the Earth.
The distance of the sun from the
earth hus been changed from more
than 95,000,000 miles to less than 98,
000,000 miles by estlmates made with
in living memory. Fresh computa
tions place It at about 92,822,000
miles.
No Trouble at AI.
The footpad's victim looked nervou
ly down the barrel of the footpad's
gun. "Be e-careful w-with that," he
gibbered. "It might go o." "AUh,
well," said the footpad, "I can easally
reload."
lMen who sought to get ri.h quickly
have decided that It is hest to take
one's time. That Is what the broker
cannot take wlhenl he skips out.
Tribute to Good Book.
A good book Is the pre'i.us life
blood of a ruaster-lpirit, e hl,:al u',l :at0
treasured up on purpose to a life be
yond life.-Mllton.
The Impossible.
They say nothing is hnimp,sile In
this world, but y.u can't fry an egg
on a fly-swatter v itht,ut burning it.
Surely Must!
Eglhteen amillion micnrbe f,ound on
a one-dollar bill. It uist be very dan
gerous to carry a teln or twenty.
Surely.
An apple :a i' + : may k.ee : i1. evtor
Saway'. :.ut it , [i-endh s on where .} ,
hit hin ' tn it.
"WORKING HAR
To Serve You Well With Electrj"
SO Convenient & Cheap NOW
WIRING AND APPLIANCES ON MONTHLY
South New Orleans Light & Tracti
2'a Elmira Avenue ALGIERSI, LA. Phem A eN 
ATIMCnuAONs A
Foto's Folly Theatr
1|'INIDAY, AltG. 27th.--or thy Dalton in TI. Crimson Chal
('omted' "d l fe in thI SI fe." o. x Nf , ,-. M
..MO'NDAY,. A (i. 2th.-lloot 4;iluln in "St., fi It." "Rolb u
TELE DIAY, AUG. S2th.-Thornas li,.. Si-p..-.I "TE. l',|lar R ai e
Chat..
WEDNESDAY. ANG. 30th.-Jhun Gilbe,rt in "'.rabiau Love." ArtM
of Iluffalo Bill." Cartoon.
THURSDAY, ALG. 31,t.-l.iouel Barrymnore inl "Boomerang Bui
lin C('omedy. I
FRIDAY, SEPT. 1st and SATURDAY, 'EPT. and-Special All-St (i
Pathe Iteview.
Doeers Opea Sundays, 6:S0 p. M. Pictures Begin 6:00
Deoer Open Week Days, 6: p -L. l>
Patrons teting as Iate as 5:45 p. m. will *ao ss
VICTORY BONDS CALLED
The United States Treasury has called for redemptlgs aj #vi
Bonds (4% %) bearing the serial letters A, B, C, D, sald p .lsl
will cease thereon December 15th, 1922.
WE ADVISE SALE
at the current market price and re-investment in other pl~a N
ties.
We will purchase your bonds at current prices amd a mlr
services in the re-investment of your funds.
Algiers Trust and Savings Ik
YOUR HOME BANK
MEMBER FEDERAL RESERVE SYSTEM.
VICTROLA OFFER $1 DOWI
Delivers any style Genuine Victrola into your hemsa l
balance on easy monthly terms. Call early and make year Yilgh
or 011111111
Write IIM
ano Co.
"The Hese That Made New Orlewms HMled
TYPHOON VENTILATING AM
COOLING SYSTEM
IN YOUR FACTORY-Increases Production sad 3 l l
IN YOUR STORE-Attracts Customers; Improves ISS l
IN YOUR HOME-Keeps the air fresh and pure.
and Cooking Odors from psassi to
of your home.
TYPHOON FAN COMPABIW
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