SMYRNAS-A Big Line.
The Bronily make (best in the market")
iu bright (colors aud ehoiee designs.
According to size $1 .OO
AMERICAN GRASS RUGS.
Just out! A serviceable novelty. Two
sizes, at HOr and $1.00
MOQUETTE'and BRUSSELS CARPETS.
Handsome colors and designs. Bor
ders to match. Art squares made
INGRAIN ART SQUARES.
In all grades and colors—largest line
we ever had.
COCOA, CHINA, JAPAN AND GRASS MATTINGS.
JO6T"See if you can think of anything I cannot furnish.
R. S. McMAHON.
W. L. BURKE.
WALTER M. GATES.
J. P. SUBERBIELLE.
Successors to J. J. CRAIG & CO.
State lianh liuitdimj, XE1V IliKHIA, LA.
J®r"\Representing Fifteen of the Largest Companies.
Losses promptly & personally attended to. Cheapest current rates. Best Inducements.
ICE & BOTTLING CO., LIMITED,
NEW IBERIA, LA.,
Ice, Seltzer, Soda & Mineral Waters.
Anheuser-Busch EEG BEER
AND THE CELEBRATED
Budweiser Bottled Beer
Aug. Erath and K. Southwell, Proprietors.
NEW IBERIA, LA.
PRESSED & COMMON BRICK,
BEST OF RAILROAD AND WATER SHIPPING FACILITIES,
TO ALL POINTS.
tVPrices quoted on Application.
Now is the time to have your stock innoculated. Don't wait until
the dreaded disease comes upen you, but innoculate early and pre
vent it. I have just received a large amount of Vaccine and am
ready to innoculate your stock. Also have the Vaccine for sale in
large or small quantities.
DR. SHEARD MO ORE, Vet erinary Surgeon
RESIDENCE, OFFICE and HOSPITAL, Lower St. Peter Street.
Cumberland'Phone 240—Calls Answered Day or Night.
E W. Phillips,
NEW IBERIA, LA.
Mil furnish Plans and Specifications for Sugar Houses, Dwellings and all kinds of
Bui l di n gs in Iberia and adjoining parishes. Best of refference as to ability and at
tention paid to contracts.
Sugar House Work Specially Solicited.
H. F. DUPERIER,
UNDERTAKER ail DIRECTOR OF FUKEMLS,
Everything New and Rret-Clasa.
Will take full charge of and Direct Funerals and attend all de
tail». I'roinpt response made to all calls day or night.
Cumberland 'Phone 47. Eaat Side of Bayou.
NEW IBERIA, LA.
New Iberia Foundry and Machine Shop.
GEO. SIMON, Proprietor,
MAKES A SPECIALTY Of
Repairs on Sugar Houses, Cotton Gins, Saw Mills
A full assortment of Brass and Iron Steam Fittings, Refined Bar Iron, Anti-Frietion
Metals, Latest Improved Packings, Machine Bolts, Nuts, Washers,
ESTIMATES MADE ON ALL KINDS OF REPAIRS.
Undertaker and Funeral Director,
Old Odd Fellows Building, Main Street, New Iberia,
FUNERAL CAR, WHITE AND BLACK HEARSE
COFFINS, CASKETS, METALLIC CASES, BURIAL
ROBES, WRAPPERS, SHOES, ETC.
nCx»« Aristide Boutte's
8er*i«es hare been second and he will take foil ohaige of funerals and attend to all
j y" ' 1 - Me ha s his r esidence in rear of establishment and night or day will
VMMT6 pW PI p t fMpOQM.
Livery, Feed and Sale Stables,
BEST AND FINEST OUTFIT IN ATTAKAPAS.
**• Äff é"P f. Cm - kauMed im Carload Its.
Ml styles to stack. Also agent for the worM-re$toumed
Columbus Bug gy .
Go to BURKE, GATES & SUBERBÏELLE , Suc j c ygg/i 0 Q Aco . for your FIRE INSURANCE. Strongest Companies, Lowest Rates, Promut Adjustment of Losses.
OFFICIAL JOURNAL OF IBERIA PARISH
AND TOWN OF NEW IBERIA.
MEETING OF THE LOUISIANA PRESS
The press is one of the prime
forces that rules the world. A
goodly delegation of the Louisiana
Press Association spent the 1st, 2d
and 3d in New Iberia. A larger ■
number were expected, and in ,
many of our most delightful homes j
where welcome awaited the knights j
of the pen, no one came. One of j
the reasons suggested as to why j
the entire association did not take :
this occasion to enjoy the hospital- ;
smoke, while really, to locate the !
burned district now in New Iberia, j
one would require a veritable mag- i
ic lantern. On Tuesday evening, i
the Press Association met at the j
Opera House to greet each other !
and to be cordially received by the
ity of our pleasant little town was
that our having bad so many big
fires within the last year or so, it
was feared that most of our avail
able buildings had gone up in
town at large. Our brilliant young
attorney, Mr. Dunbar, welcomed
the Association in behalf of the
city. President J. Y. Gilmore, of
the Association, replied briefly but
chitoches, spoke eloquently and
uuderstandingly on the Single Tax.
Gen. Jastreinski gave an interest-1
pleasingly. Mr. Carver, of Nat
ing address upon the value of a
The committee on music bad
some rare treats in song and in
strumental music for which the
entire audience were eagerly wait
ing, butlo! the music "that they
wished for never came," because,
forsooth, the young man in charge
of the arrangements forgot to men
tion the musical delights to the
chairman of the evening — entre
nous, he was so busy talking to a
very interesting young lady
But if any lack was felt, the
charming excursion on Wednesday
to Avery's Island, with its many
and varied interests and princely
hospitality made everything square
with a generous lagniappe. Gen.
Dudley Avery had secured a spe
cial train for the occasion, which
sped away through miles of culti
vated farms, ohicken ranches, etc.,
until the sea marsh, (now a mov
ing mass of purple bloom) gave
notice that we were approaching
the haven where we would be wel
corned. The highlands were soon
in sight with their leafy crowns of
stately oaks, here and there a
grandi flora in full bloom. The
salt mines with their mill, elevator,
machinery house, etc., all in deep
Pompeiian red made an effective
bit of color in the landscape. Gen.
Avery and son, D. D. Avery, and
Supt. Rundio of the works, met
their guests, escorting them
through the various departments
and "climbing up the golden
stairs" saw the crystal rock crush
ed into the fine and superfine ar
ticle so necessary in the food in
gredients of man and beast. The
lacking of the salt, received from
many shutes, sewing and tying by
skillful hands with almost the pre
cision of first-class machinery, was
an interesting detail. But the ele
vator is ready, and steadily but
quickly we descended full five hun
dred feet and more. The darkness
was intense until we reached the
level where work had been sus
pended for the day. There can
dles in miners' iron candlesticks
were stack into the crystalline
walls, reflecting the light from
floor to ceiling—salt to the right
of us, salt to the left of us, glis
tened and sparkled; the atmos
phere was delightful, stimulating
to mind and body. Every detail
in the working, from the handsome
Corliss engine (so carefully pro
tected from tne abundant salt all
around) to the quality of powder
used in blasting, was (as a practi
cal and scientific mining engineer,
who was one of the party said)
"just exactly right." The pres
ent management have oontrolled
the drainage question so admirably
that the salt crnching under one's
feet is as dry as sand.
Gen. Avery had invited his
guests to his beantiful home on the
hill overlooking a scene so lovely
that nature seems to have tried to
thwart the boasted skill of pen or
brush. Far oat ia the distance
Vermilion Bay glistens in the sun
light with white sails here and
there like birds of snowy pinions,
while through the mass of waving
grass, with an occasional dash of
color, (one does not know, of what)
the Bayon Petite Anse goes curling
and twiating like a coquettish
maiden who loved the charming
scene so well die could not make
np her mind to move straight on.
The extenaive lawn fronting the
hospitable home of the Avery
family is an interesting study in
nature and art. A large, amply
appointed green house supplies the
rare fruits and lowers that delight
ed and aatoniahed the interested
guest»—think of pineapples matur
ing in Louisiana «oil! Banks of
bright folored flowers seemed to ;
have sprung up with nature's in- j
stiuctive grace just where they
added best to the beautiful land
scape. Stately oaks with their i
scarfs of moss, cast their shifting;
shadows over the scene. Under :
the interlacing boughs of those !
stately trees, over which a large.
silk flag of our country had been
gracefully draped to protect from
ardent sunbeams, Mrs. Paul Leeds
(nee Sarali Avery), assisted by her
charming nieces, Mrs. Sidney
Bradford and Mrs. Dan Avery, re
ceived her guests with that cordial
grace so peculiarly her own. Lieut,
John Mcllhenny, iu whose record
as a soldier Louisiana can well feel j
proud, aud who now goes as oue
of Iberia's representatives in our
state legislature, was untiring in
his courtesy. All and every one,
as in truth were each and every ;
member of this charming family!
"to the manor born." Under one j
i of the oaks was chained a large '
i black bear, now only three years J
j old, caught when a cub by Mr. Ned |
! Mcllhenny, seems very tame aud
devoted to his young master; dur- 1
ing his absence from home, (these
young gentlemen have a habit of
spinning arouud the world) Bruin
misses him, and his welcome home
is a characteristic bear hug, which
he does not mind in the least. A
little negro boy gave a mimic box
j iug match with Bruin, which was J
very novel and amusing. ;
Beautifully appointed tables
were under the shadows of the
oaks, where salt breezes blowing
over beds of flowers gave tonic and
fragrance. An elegant luncheon
a la fourchette was bountifully serv
ed and heartily enjoyed by all. It
reminded one of ante-bellum days
to see a corps of faithful servants
controlled by a word or motion of
the graceful, capable mistress, some
of whom had been proud to serve
her since her babyhood. After
luncheon President Gilmore asked
Mr. John Dymond, of the Louisia
na Planter, to express for the Press
Association their thauks to Gener
al Avery aud family for their gra
cious hospitality, which he did in a
few well-chosen expressions, re
ferring to the friendship with Gen.
Avery began in the State Senate
some years ago. Gen. Leon Jas
tremski, for eleven years president
of the Press Association and now
State Commissioner of Immigration
and Agriculture, made a few pleas
ing remarks, and by general re
quest, Gen. Avery gave a condens
ed but very interesting account of
the salt mines, beginning in early
days when the salt water was boil
ed and salt precipitated in the crud
est fashion. In the midst of all
this charming scene, where one
like the silver thread of a bayou,
loves to linger, the train whistled,
and as time and trains wait for no
man, so with a cordial good-bye
from all to all, we sped away into
the lowlands, feeling rich in add
ing another red-letter day to mem
Know ye the land of the cedar and vine,
Where the flowers ever blossom, the beams ever
Where the light wingi of lephyr, oppressed with
Wax faint o'er the gardens of Oui in her bloom;
Where the citron and olive are fairest of fruit,
And the voice of the nightingale never is mute :
When the tints of the earth and the hnes of the
In color though varied, in beauty may vie,
And purple of llllies is deepest in dye."
When the children are sweet as the roses they
And all like the spirit of man is divine.
On Wednesday evening, a re
ception was tenered the members
of the press by the Attakapas Club,
which was also made the occasion
of the formal opening of the
Clnb rooms. Addresses were made
by Messrs. W. F. Dnnbar aud Wal
ter J. Burke on behalf of the Club
and the Board of Trade, embody
ing a welcome to the guests of the
Clnb in general and the members
of the press in particular, which
were responded to very feelingly
by Mr. Gilmore, president of the
Association. Addresses were in
terspersed with a delightful musical
program as follows : Instrumental
selection by Mrs. W. L. Burke;
vocal duet, Mrs. J. C. M. Robert
son and Miss Lizzie White, ac
companied by Mrs. A. J. Snber
bielle and Miss Bessie Lourd, and
a vocal selection by Miss Jeannette
Richardson. Delicious refresh
ments were served and dancing was
indulged in by the young people.
The evening closed,leaving pleasant
recollections with all whose good
fortune it was to be present.
On Thursday morning, the mem
bers of the press were given i
steamboat excursion down the
Teche, on the large and commo
dious steamer Saccharine, kindly
placed at their disposal by the
Southern Pacific Railroad Co. The
boat was in command of Capt. R.
W. Allen, with Commodore Thos.
L. Morse as master of ceremonies,
and it would have been difficnlvfor
the guests to have been in more
genial hand8. Nature was at its
beat in every way and the run down
to the Adeline refinery and back
haa left happy recollections inscrib
ed on memory's tablet that will
never be effaced. At Adeline a
•top was made and the party went
through the great sugar faetory,
; under the courteous direction of
j Superintendent Grevenberg and
Mr. Giles, oue of the managers
on the place. On the return
i trip, a splendid lunch was served
with delicious ices and cakes ; there
: was music and dancing, and a de
! lightful recitation by Miss Lillian
Hills. A rising vote of thanks
was extended the Southern Pacific
Co., and to Captains Morse aud Al
len for the delightful trip.
On Thursday night, the Press
Association held its final session,
at which several interesting papers
were read, and elected of
ficers for the ensuing year as fol
lows : President John Dymond ;
vice-presidents, Will L. Steidly
and Miss Gertrude Callahan ;
treasurer, J. G. Trimble ; secretary,
L. E. Bentley. The selection of
the next place of meeting was left
to the officers.
The attendance of editors was an
j unusually small one, being as fol
' lows : J. Y. Gilmore and wife,
J Sugar Planters Journal, New Or
| leans ; John Dymond, Louisiana
Planter, New Orleans ; Miss
1 Florence Dymond, Southern Far
nier, New Orleans ; Gen Leon
J Signal, Crowley; J. M. Taylor,
; Mirror, Crowley ; H. J. Verret, Ed.
Jastremski, Commissioner of Im
migration and Agriculture ; Charles
Lasseigne, Meschacebe, St. John ;
Robert Bienvenn and wife, Messen
ger, St. Martiuvilie ; Geo. K. Brad
ford, Tribune, Rayne; L. S. Scott,
Gianelloni, Pioneer, Napoleon
ville; J. G. Trimble, Gazette,
Farmerville ; Mrs. Sarah J. Asher,
and Miss Anna Asher, Jewish
Leader, Sbreveport; J. B. Taylor
and wife, Comet, Thibodanx ; Judge
L. P. Caillouet, Sentinel, Thibo
daux; Miss Gertrude Callahan,
Enterprise, Washington ; Homer
Mouton, Gazette, Lafayette ; Leonce
A. Sandoz and daughter, Courier,
Opelousas; T. C. H. Young,
Young's Magazine, New Orleans
Henry L. Gueydan and wife, News
Gueydan ; L. R. Gremilliou and
and Misses Gremillion, Review
Marksville; Joel Moody, Idea
Abbeville; Will L. Steidey aud
wife, Herald, West Lake.
More at Stake Than the Elevation of
One Maa to the Presidency.
From a grand speech delivered
by William J. Bryan at Columbus
Ohio, a few days ago, we make the
following extract :
"You cannot have industrial des
potism and political independence
and the Republican party stands
to-day for industrial despotism
and the industrial aristocracy as
dangerous to human liberty as the
landed estates against which Jeffer
son contended in the early days of
the Republic. A landed aristo
cracy is innocent compared with
the aristooracy that the Republican
party is creating.
"The chairman introduced me
with a pleasing prophesy. It is
nice to think of being President of
the United States, bnt, my friends,
I have more at stake in this contest
than the Presidency of the United
States. (Tremendous cheering.)
"I can live whether I am Presi
dent or not, and get along better
than lots of those who voted against
me. I can stand Republican poli
cies better than the majority of the
people who vote the Republican
ticket, but, my friends, I am not
willing that this system shall be
fastened upon the American peo
"My father was a lawyer, and I
was a lawyer until I got so busy
prosecuting the Republican party
for grand larceny, that I did not
have time to defend people charged
with petty larceny. (Laughter).
bave a son, and I don't know
what he will be, and I have two
daughters, and I do not know what
my sons-in-law will be, and I am
not willing to make a government
that is good only for the trust mag
nate, his son and his son in-law.
want a government that is good
for the young men with brain and
muscle, and who desire to work and
have a chance to live. (Renewed
"Ask the old man whether he is
satisfied with the conditions that he
is leaving to his child. Ask the
middle-aged man whether he is
satisfied with the conditions that
snrronnd him. Ask the young
man, with life before him, if he is
satisfied with the narrowing oppor
tunities that now lie before him.
"Republicans, yon are condemn
ing the young men of this conntry
to a perpetual clerkship at the
handr of monopoly. Yoa dare not
do it and go before the American
people." (Renewed and tremen
Bat the most extraordinary evi
dence of Mr. Bryan's strength and
the change that has occurred since
1896, was when the Democratic
leader was received as the gaest of
honor at the Board of Trade ban
quet. Three or four hundred bus
iness men, principally Republicans,
cheered him again and again when
he said that his mission in politics
was not to separate the rich and
poor, bnt to bring them together
aa friends and co-helpers. When
Mr. Bryan left the room the entire
audience stood up.
The chairman of the banquet,
who invited Mr. Bryan to be pre
sent and presented him to the au
dience, was ex-Congressman Outh
waite, the leader of the Gold Demo
crats of Ohio, who fought him so
bitterly in 1890."
The regular meeting of the ceme
tery Assoeiatiou will take place on
Monday afternoon, the 7th iust.,
at five o'clock, at the City Hall.
All members are requested to at
tend. K. de Y. Craig,
Bishop J. S. Key wrote : Teethina
(Teething Powders) was more sat
isfactory than anything we ever
NYarrenton, Cape Colony, 4.—A
British G -inch wire gun opened uu
expectedly on the Boer laager yes
terday at a distance of seven and a
half miles,throwing hundred-pound
shells with wonderful accuracy
and causing a hasty retreat of the
THE VALUE OF THE LOCAL PRESS
TO THE COMMUNITY.
Paper read tiefore the Louisiana Press Associa
tion in session in New Iberia, May 1st, 1900. I»;
(len. Leon Jastremski. State Commissioner «>
Agriculture and Immigration.)
Mr. President ami Confreres:
In vising to address you my heart's mem
ory carries me back twenty years, when
less than the same number of workers in
Louisiana journalism met at the hall of I
Washington lire Company No. 1, at Baton i
Rouge, and organized the Louisiana Press
Association. Railroads were scarce in our !
State at that period and these zealous ;
workers, who were of both sexes, came by j
steamer from t lie shores of the Mississippi, j
the Red, the Ouachita, the Vermilion, the \
Calcasieu, the Corn-tableau and the Teclie, ;
to manifest the earnestness of their patri
otic conviction that the State needed the
labors of her united press to blaze the way
for the march of progress. It is with
mingled feelings of sorrow, affection and
pride, that I remember to have been with
these founders among whom shone these
bright and lovable stars: Catherine Cole
and Ella Bentley, the mirthful and witty
"Uncle Harry" Hyams, the talented Win.
M. Smallwood, father of Catherine Cole,
the brilliant McCranie, our first President,
tho gallant William Bailey, the genial Mc
Cormick and the kindly Carew.
may well recall with mournful pride
these brilliant and congenial personalties
at whose side there came later the re
nowned Pearl Rivers the gentle and gifted
Addie McGrath Lee, and others, who have
gone to form our pantheon of journalistic
fame. I have thought it fitting at this
moment to pay this passing tribute of
reverence to these lamented companions
than whom 110 other profession has con
tributed proportionately a greater number
of potential factors in the elevation of the
people and the material advancement of
THE LOCAL PRESS.
It stands as a beacon light in its sphere
of action, to acquaint the world with the
hopes, the efforts, the attractions, and the
possibilities of the locality where this light
shines. How many residents of the locality
would pass away, "unwept, unhonored and
unsung'' within and beyond its confines,
but for the notices that the local paper has
given them. How many would be the lost
opportunities, had they not been signalled
by the local paper. What of the schools,
the railroads, and the industries of the
locality. To what extent the establishment
thereof and their success, is due to the
persistent appeals of the loeal press, can
not well be reckoned. Neither can be
reckoned the social and moral progress of
the community. Who would ever know of
the existence of many localities by reading
the great metropolitan journals. These
journals skim the earth's surface and note
only the striking events of the day. The
local paper gives the happenings which
come home to the heart and the interested
attention of every dweller in the com
Right here, in my capacity as State Com
missioner of Agriculture and Immigration
desire to gratefully acknowledge the
invaluable assistance that the press of the
various localities in the State is constanly
lending by oonveying official information
to the agriculturist, the stock raiser, and
the land owner, which is designed to pro
mote their various interests. This is a
service that would frequently outweight
several times over the value of the entire
subscription list of the local papers pub
lishing it for the benefit of their readers.
For this service alone, the local press mer
its the most liberal support from all classes
of the community, for tho prosperity
of one class in the prosperity of all.
Hence, it is not hard to decide that of
the two the local paper performs the most
important office in the locality. But this
fact seldom strikes the average thinker.
If it did, the value of the paper to the
community would be fully appreciated
and the community would feel that it is of
as much importance to give adequate sup
port to the local-press as it is to subscribe,
or levy a tax for the erection of school
houses and to employ good teachers to
educate the youth.
The up-to-date limited publishing com
pany, capital $5,000,000, which operates
The Rip Snorter, has linotype and stereo
type machines, lightning presses, and uses
np the output of several paper mills for its
daily editions of 40 pages, illustrated, and
in colors. Its weekly editions are on a
similar scale, and they are sent to their
half million of subscribers at $ 1 per annum.
The matter in The Rip Snorter takes in the
current events of the world and the entire
field of fiction, science and literature.
From this tremendous coign of vantage.
The Rip Snorters have made most of the
magazines reduce their subscriptions to 91
per annum and depend upon advertising for
support. Per contra, other magazines have
bad the backbone to stick to a $3 rate and
they have not only maintained their cir
culation and resources, but bave increased
their popularity. By this, the latter class
of magazines have given an object lesion
that the loeal country paper might advan
tageously follow, instead of trying to com
pete with The Rip Snorter* by means of
eheap plate matter and patent outaides,
and with these appendages, reducing their
subscription to $1. Imagine the eonntry
weekly with at most 1,000 subscribers,
yielding 91,000, not enough to pay for the
plainest editorial writer, engaging in this
sort of a eontest. The pigmy wrestling
with the giant. In the earlier, non-pro
gressive (f ) days of the Republic, a single,
thousand of persons paying $5 per annum,
could have an organ to voice their opinions,
and a chain of these organs which no out
side influence could shake, guided the
public opinion and upheld the principles
of the republic and the liberties of the
people in all their pristine purity. Now
adays, not infrequently, The Rip Snorters
have other interests to look after, and the
managing editor has but to say the word
aud the forthcoming morning and weekly
editions will present the line of arguments
that will hammer away to change the
thoughts of the millions of readers through
out the country.
Is it not in great measure due to the
expansion of The Rip Snorter that some
of the biggest publishing houses in this
country have gone to the wall ? Surely,
the glitter of the expanding yellow Rip
Snort eis is dazzling, but is not this expan
sion of the American metropolitan press
portentous with danger, since it is grad
ually concentrating the power of influenc
iug public opinion ill great aggregations of
ea P ital wielding the means and labor sav
ing machinery to crush the modest compe
titor of small means. It must be evident
then, that if the masses of the people
wish to have other opinions considered
than those emanating from great metro
politan journals, they must make up their
minds to pay more for quality of reading
matter than for mere quantity, lu other
words, they must extend a more liberal
support to their local papers, as they used
to do in former times.
The correspondent of the metropolitan
journal gives little more than the more
striking events ocenrringin the rural com
munities. Herein lies the oppoitunity
of the local country journal to occupy a
field which the metropolitan journal can
not successfully invade. The policy
I or the local country journal should eonsi.st
i in gathering every item of news that may
bo of interest to the community and devote
! constant attention to all matters relating
; to the progress aud welfaie of the corn
j munity. It should leave to the metropoli
j tan press the task of furnishiug the infor
\ mation relating to the events and affairs of
; the world, and to a great extent confine
its discussions to public questions of a
national, State and loeal character.
In ray boyhood, when I began to learn
In the sickroom there is no bev
erage more nourishing nor more
palatable than the rich unfer
mented juice of the luscious Con
cord Grape .... And for those in
health, unfermented grape juice
is the best of all beverages.
Drink only the
Best and Purest
On sale at GIRARD'S SALOON, New Iberia.
An origiuat plau, under which yon can obtain fauler terms and better Mil«« in <h. nur
chaoe of the world famou. "White" Sewing Machine th.nVr"r W^"ô#.^d Wriù for our
elegant catalogue and detailed particular« How we eau .«reJZiZZZfvZThe ^«.iîhïle öf
a high grade »ewing machine and tbe_ ea.j, term, of payment. Thifî. an opp^tunity ™^"nnot
T,", 1 , ■ fît" '»«nufaeturer., therefore a bulled de
scription of the machine and its construction are unnecessary. If you have an old machine to c*
change, we rati offer most libérai terms. Write to day. Address in full: machine «
Main Office: NEW IBERIA, LA.
SWExclnnive control of Iberia, Lafayette, Rt. Martin and Vermilion Pariahea.
LOCK BOX 33»
C. H. SOLANAS,
8 sctt T b*ah.
JOHN GLVNN, Ja.,
Carriages, Surreys, Phaetons, Buggies, Har
ness, Etc., Studebaker Wagons.
315 Magazine Stmt - - - - NEW ORLEANS, LH
49*WRITE FOB CATOLOGUK AND PBICES.
The Best Liver Medicine.
Largeet Package oa the Merket.
Om Paekags Pries Sie.
m. Pa., si
id a feeling of
DaridHowellj, Reran ton.P*., say«: "Foe some time I
Fire for »1.00.
annoyed with nia
■ssi I was unabla to
FOB SALE BY JAMES A. LEE.
j "the art preservative," the subscription
to the smallest country papnr was $. r >. It
didn't take many hundreds of subscribers,
with legal and other advertisements, to
keep it running handsomely. The coun
try editor in those days was able to live
like a gentleman and had the means to
pay printersto do the mechanical work. In
consequence, not a few country editors
become famous men whose writings exer
cised the weightiest influence in public
affairs. The public recognized theii value
and were willing to pay a good subscrip
tion to enable their local press to be effec
tive and independent. The legislators
also recognized the usefulness of such a
press and they made no laws to produce
competition which, bv diminishing the
means of the local journalist would cause
him to lose the spirit of independence with
out which free institutions eonnot long en
I think that I hear you
e going to do about it 1
<av, what ate
In reply I would say : Draw sharply
before your readers the lines of difference
between the local country paper and the
metropolitan journal. Explain to them
plate and patent print.
that you can no more give your paper at
the same price that they get the big mét
ropolitain paper than a retail merchant
can sell at wholesale prices, the shoe
maker make shoes, or, the tailor, clothing,
at factory prices. Impress the fact upon
their minds that the crippling or crushing
of the local press îeacts upon the locality
and correspondingly reduces its importance
in the estimation of people who see its
papers, since most people judge a locality
by its press. Every intelligent, public
spirited citizen will then be glad to pay
you a higher subscription that will enable
you to turn out a better paper. Proceed
to increase your income by increasing
your subscription, aud to reduce your ex
penses by discarding your plate and print
matter which properly belong to the met
ropolitau journal, which sells it for no
more than it is worth. You will then work
a little more to till the space, necessarily
reduced, with far more interesting original
matter and clippings from other State pa
pers. This will give you a paper that will
be a home product, whieh your readers
will appreciate as they used to appreciate
their local papers before you were led into
the disastrous error of leducing your rates
and increasing your expenses by buying
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