Search America's historic newspaper pages from 1789-1949 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the
National Endowment for the Humanities and the Library of Congress. external link Learn more
Image provided by: Louisiana State University; Baton Rouge, LA
Newspaper Page Text
THE STORE YOU'VE HEARD SO MUC[ ABOUT
osen fiel s
The first preparedness sale in Baton Rouge is on. The hand- ally supplied with so man' desirable goods that we are in a position
writing was on the wall. Every merchant must have seen what was to set the pace in selling, this month, unequalled in our own history
coming---but we acted! The demand for merchandise is greater than -and that's going some. We aren't holding back scarce merchan
the supply and the wholesale market is going sky-high. Before the ad- dise-customer-making is too important; we re seizing this opportunity
vances began we bought heavily on all lines which common sense told to make the biggest number of customers, to win the largest num
us would keep growing dearer, as the war kept on-it doesn't take more ber of friends. A stroll through the various departments will in
than one tooth of a dog to let you know what's biting. We're abnorm- stantlv convince you of our preparedness.
One-half Price Sale On Cloth and Preparedness Specials in Millinery Summer Dresses--Almost Endless
Silk Suits and Silk Dresses NEW TRIMMED HATS-WHITE AND COLORD C Variety Of Newest Styles
Picturvanque and original. these hats represent the- neest mnodes to Summer Miltineri Made sith infinite
Wonderful choice of Suits and Dresses for every occasion a nd the style will be correct care out of excellent materials. they are perfect in ft.i.h and deta.l, and priced nusually Ion. considering
for early fall wear. too. Every woman who needs a Suit or Dress had better prepare the quality and style, and in the assortment. as expected of the Rossnleld Mlinerv Dtmenw ofro e best designers of dl which art quite fashionable for th
you'll find some of our Pattern Hats. values to $19 +5 Your cboie of this ___olightrrforms$o e i n ale
now and buy it now at much less price than later on. organdies and voiles. Preparedness price..
All $10 Suits tý All $.5 Silk Dresses HUNDREDS OF NEW TRIMMED HATE FOR summER WEAR. WASH DRSES - WHIT AND coLoRED.
now priced at.. .. .. .. .. . .. .. .. . ....U now priced at. . . .. . ..h The time is at hand ahen every woman needs a new Summer Hat- It seed not necessarily be eapensire Smart new models, dresses that will be found most remarkably pracical; come in white.
All $20 Suits 1Q All $10 Silk Dresses U-but smart. snappy. sporty It was just to meet this great demand that we elected this great assart fancy striped and floral effects, and ofered in our Preparedness Sal5
now t................... now ie Dr . ..e. . ment of mew Trimmed Summer Hats-they're all e qualte and unusually good lookiat .. . . . at the very special price ofo.f. ..ew ....... .S.u. .H.a.-. .r... .a........... e ie
positive values up to r710 and priced now at........... .. WASH DRESES-OAINTY EFFECTS. WASH DRESSES-PRETTY LAWNS.
Up to $40 Suiat $15 Up to $20 Silk Dressesd$1nA
now priced at .. . . . . .. . . ...................now priced at. .............................p to Hat Shapsa, featuring ry 2 p. . . .H a Shapes .e summer style ad of hands voloes lawns and ces prcar tow for th tummerptime; dl d thee
newest fancy shapes at ............... $1 8 of fancy brIs. a............inwieadclrdeftvry ew opoutonsjmigdiyadt
.Silk Suits choice of our entire 97 Silk Dres1es, worth up to j 75 atap ta to ns p onl.. 4 now fricrd summer .5 washt dreses are eorpt ional $8
divider in two groups. and AFTERNOON DRESSESp- EXQUSITE STYLES. LITTLE WOMEN'S AND MISSES' DRESSES.
Every Evening Dress in Store at Half Price Speial a $1 iW Panam.s w $3.. .eun firs $1.98 Many. many new models for your selecion We are especiay prepared to ofer unusual
$10 Evening Dresses, none $15 Evening Dresses, take $25 Evening Dresses now Fancy Flowers and Novelty Trimming--a special and the styles are the most stunning and opportunities in little women's or mp"
reserved, your choice priced ý counter display of extra values up to $1.00. Leghorn Hats. new arrals from New York. attractive we have ever shown. $1 resses for summer wear $2
at .. . .. ... . .. . .. ... $ 5 . . .. ....... ..... .... at$ 1 at V g o rc os .. ............ ... a tqu ty a d rce v r p c lOur Prpheosspice ont ...........................efinest .uo
New Dainty Blouses Preparedness Specials Preparedness Specials Exceptional Skirt Value
NEW SILK BIL)USES-Particularly charming and radiant in Crepe de Chine. Pepperell Sheets. superior grade. S1xPo aa eis?. I'ta-ch Bobbinet Bars, new whlpment just arr1ived. 1'Vyard *j ~NEW SU'MMER SKIRTS--Extra fine White (;aberdines and Novelty "eaves.
Jap Silk. Taffeta and Tub Silks. colors white. flesh, maize. Copen. navy and reaular price S'c. Preparedness price.............. Cbolts and almost unobtainable. Priced special at . *msU smartest models: ideal for warm $1A
bllatk. worth to $3.00. time 7:xpo Sheets. a orth 54*c made of fakr cotton, seamed j .M tech Dobbinet Bars. full round thread. extra good quality ,wahrwa.Seila......................J
lnsthed wonderful values at................... .. .. ...... fi . sJU specalj at . . ..a rare value at our Preparedness price or.............. *tI You will be amazed at our preparednes.. of the w~onderful array of beautiful
1 l i 1,js,,.* **rgaxdi and rod.- neeirjl F'r .st Ftiou'.'a (.'or'g.tt rrepe faiic '0k 53 35 Bta'lac Taffeta Silk. chiffot 810 fis(repe de Chine, all silk, &Cbiidreus Sample Sox. in ahit.' Childr'ns aWhite Hosier'r l; all Wash Skirts, in white, fancy 'Aea'es. stripes. and checks, in all the new ma
h. r.."w st i.ti datrit Ii triwn ad 1..o-s. i'ha re-wt 'rgandi.'s and irolli. f rill' firish W.' hav@ low ereddghe price tard aidr' all evening and street and colors, manufacturer s line. tixes. maniafactur'r s alight um teriaLit and price'd gQf to *E
miy .de-r1 -uit lac ur-t ii z. to 44 5iwns. :.1 crtr *[ w n. .. u.4ls . wrtb to $7 So during Ihis sal.'$ shades to choose from. 7f none worth lees than 15c 4f trf#'ctions of :ic vrade s pecial at...........................sl 0u1
to . .per >srd. II Special at 10. ~ pcial a.............Uc
*jfl*wpnna Pr 'md * C$'.50 to $14) Silk and Cloth Skirts. Was.h Skirts, up to $3 values, a manu
'ros ale ~g a oly, :, Tbl Dmak.hih ererse. mbrellas. cerdwtit fast-CIIC .s orapofab IS..8 embracinz every new and nrettv stile facturer's entire sample line of ever"