Newspaper Page Text
Thursday, June 21, 1917.
In every country there are always
certain unthinking, panicky, chicken
hearted people who lose their hears
and try in. every way possible to rocl^
the boat of our national, commercial
equilibrium whenever the nation ap
proaches any* sort of a crisis. The
soap-box oratory of such excitables
is invariably without the foundation
of facts. Even today, while Ameri
ca is the market place of the world,
there are those who are doing every
thing in their power to disturb the
confidence of the people in our finan
cial and commercial stability.
It is quite interesting to learn how
closely our prosperity is related to
the sale of automobiles. There is
perhaps no executive in the motor
world more interested in the pros
perity of our country and in motor
car statistics than is C. S. Rieman,
Vice-Pres. and Gen'l Mgr. of the El
gin Motor Car Corporation of Chi
cago, 111. The following statistics
have been prepared and sent to us by
Mr. Rieman with a request that we
let our readers know the genuine se
curity of the nation's prosperity.
Let us begin by showing the sal
aries earned in the United States in
1916 and also the number of people
earning them. But please bear in
mind that the salaries for 1917 are
much higher than these quoted.
4,900,000 persons earn between $900
and $1200 per year.
1,500,000 persons earn between
$2000 and $2999 per year.
900,000 persons earn between $3000
and $4999 per year.
^20,000 persons earn between $5000
and $9999 per year.
It has been figured that a large pro
portion of the motor cars are owned
by people belonging to the first class.
The above figures show 7,720.000 po
tential motor car owners in the Uni
ted States at the present time. Sub
stracting from this figure the 3,000,
000 persons now owning motor cars
it shows 4,720,000 prospective pur
chasers of automobiles. These fig
ures clearly bespeak the genuine pros
perous condition of our country. Even
before war days there was no other
country in the world enjoying such
prosperity among their peoples.
The automobile industry now ranks
in second place as regards the value
of manufactured products. Its sales
so far in 1917 have exceeded by leaps
and bounds those of a corresponding
period of 1916. The automobile is no
longer considered a luxury but rath
er a business and almost a home nec
In 1904 there were in use less than
In 1912 there were in use about
Today there are in use more than
3,000,000 motor cars whove value ex
Although 1916 was by far the most
prosperous year that the United
States has known, 1917, promises to
excel even our fondest expectations.
This has become more evident, since
our declaration of war. To visualize
our enormous prosperity it is best
AUTOMOBILE INDUSTRY BIG FACTOR
IN KEEPING U. S. BUSINESS GOING
that we compare figures of 1915 with
those of 1916. It is generally con
ceded that railroads and banks are a
barometer of the country's prosperity.
Railroad earnings for 1915 were—
Railroad earnings for 1916 were—
Value of farm products 1915 was—
Value of farm products 1916 was—
Bank clearings for 1915 were—
Bank clearings for 1916 were—
Savings Bank Deposits for 1916 were
Exports for 1915 were—$3,195,400,000.
Exports for 1915 were $3,195,400,000.
Exports for 1916 were $4,961,200,000.
Excess of exports over imports in
Stockholders of the United States in
1916 received dividends amounting
The sales on the stock exchanges
throughout the country are also indi
cative of the nation's financial condi
tion. In 1916 there was a total of
232,842,807 shares sold on the stock
exchanges throughout the United
States as against 86,023,456 shares
sold in 1913. Dealings in bonds on
exchanges throughout the country in
1916 totalled $1,161,725,250.
Our prosperity is even rhore pro
nounced since the United States en
tered the war. To prove this Mr.
Rieman quotes the following figures
The total value of experos dur
ing the month of April, 1916,
The exports durin gthe month of
April, 1917, since our declaration
of war $530,000,000.
Bank deposits on April 30, 1916—
Bank deposits on April 30, 1917—
Calamity-howlers have also raised
the question as to the outcome of our
tremendous loans to Europe. Inves
tigation shows that owing to the re
turn by our European debtors to us
of our own securities since the war
began, our international credit posi
tion has been improved to the extent
of^ more than $5,000,000,000. Every
loan we have made to foreign govern
ments has required in exchange se
curities of the safest and most
The steel industry too is considered
a barometer of the nation's prosper
ity. In this regard, Judge Gary tells
us that the United States Steel Cor
poration is practically booked for the
entire year of 1917 and far into 1918
with firm orders. This same condi
tion holds true with practically every
steel corporation in the United States.
There was never a time in our na
tion's history when we have exper
ienced such unparalleled prosperity
there has never been a period during
the life of our republic when business
was so swamped with orders as' it is
today. The* beauty of it all lies in
the fact that we are standing in but
the daybreak of the greatest era of
The Car of the Hour99
Doesn't Require an Expert
The good points of the Elgin Six instantly
•ppea! to the man or woman without technical motor
car knowledge. Just ride in an Elgin Six once, either
touring car or roadster, and you will realize its power,
spaad and comfort—and the more you know about auto
mobiles, the better you'll like the Elgin Six.
Every detail in its construction meets squarely
and satisfactorily every demand you will make upon it.
The fashionable center cowl, combined with the
true yacht line design, gives the Elgin Six a distinction that
sets it apart from commor cars. This double cowl and
the "V-type radiatorare found in no other car selling for
less than $1,250.
Elgin Engineers have perfected an improved rear
spring suspension, found only in the Elgin Six, which
reduces shock and [vibration to a point not surpassed in
any car at any price, and sets anew standard of motoring
ease and comfort at high speeds.
The last barrier to the safe and easy handling
of a motor car by women is removed by the special con
struction of the Elgin vel et-acting clutch, which enables
ie driver to start the Elgin Six on high gear, and does
away to a large degree with the necessity of gear shifting
under ordinary conditions.
Let us tell you about the new records made by
the Elgin Six in cross-country touring and how it Has stood
crucial tests for reliability and economy of operation.
Elgin Motor Car Corporation, Chicago, U. S. A.
STICE-HANSON MOTOR COMPANY
Red Trail Garage
prosperity our people have known.
During the next few years America
will be the market place of the world.
Our factories will be going at full
blast. It is our duty to clothe, feed
.and stock the world in general with
all that is needed to carry on this
great war and reconstruct after the
cataclysm has passed. We must be
the warehouse of the world. Our
mines must be worked day and night
and our fields cultivated to the Max
imum. True, much of our late pros
perity is a result of war orders, but
at the same time the roots of our
tree of commerce have grown deep
in the fertile fields of the world's
business, where the fibers of our
commercial life can draw continually
from the springs of international trad
ing. We are no longer dependent
upon the superficial showers of tem
porary prosperity, but rather we have
established our place among the
powers of the earth not merely as
dollar-chasers but as a people of busi
ness integrity, whose purpose it is to
raise the standards of international
bartering to a level of honor and sin
cerity that will forever eliminate the
unfair methods of securing trade,
COAT OF COVERT CLOTH
Covert cloth, like serge, has a per
manent place in the scheme of things
to wear. The whole story of the styles
in coats and skirts has never been told
in any season until something is re
corded of this material.
A coat for all-round wear, made of
a dark tan covert cloth, is pictured
here. It is cut rather full and would
liang in straight lines if it were not
held in Fy a narrow, machine-stitched
belt of the fabric. Curt ridge-belt tucks
and machine stitching on the collar
and belt are echoes of military modes.
Togciher with the machine-stitched
pockets at the sides, they vouch for
the good style of this model.
FOB THE STOUT FIGURE
Almost anyone will find the suit
shown above a becoming one and the
woman of stout figure will look far
before she can improve upon its
lines. To those who like neat effects
above all else in tailored suits, this
new model will make an instant ap
peal. Buttons and parallel rows of
braid, along with its unbroken
lines, give it a finished smartness hard
to improve upon.
The double belt is a piece of excel
lent management and the long waist
line at the front and lengthened skirt,
reaching nearly to the instep, add
height to the figure.
Model Four Ninety
Touring car or road
ster, $550 with all
weather top, $625.
All prices f. o.
THAT IS WHY IT SO FAR OUTSELLS ALL OTHER CARS
It has established its superior merits in the most practical manner—not by any
exceptional schemes of selling nor by extravagant advertising nor any sort of com
The demand is unprecedented the value is unequaled.
To sum it up, from any and every angle, there is only one reason why the Ford
car so far outsells all other cars:
The Ford car must be judged indepently of its price.
It is astonishingly low in price—and surprisingly high in value—because it is pro
duced upon a scale so gigantic, so efficient and so economic, as to reduce the cost of
distributing to the minimum.
\VIen we were building only a few thousand cars yearly, our costs of production
and distribution were nearly twice what they are now.
With our present volume exceeding the combined production of all other automo
bile concerns in America, we are able to produce a better ca» at practically half the cost.
It was only a few years ago that we bought but a few thousand tons of steel. To
day the Ford Motor Company is one of the largest consumers of steel in the world—
considerably over 250,000 tons—and don't forget, we buy at bottom prices.
And by this same big buying power has the cost of the entire range of materials
that go into the construction of Ford cars been correspondingly reduced.
Ford Owners Should Buy Diamond fires
We have a stock of Diamond tires especially selected for high
class service for Ford owners—the Diamond tire is made for the
Ford car. See the various styles at prices that will save you money
and the quality is such that you will get the most service out of the
Ford Parts and Accessories on Hand at All Times.
Williston Motor Sales Co.
L. V. COULTER, PROP. MAIN STREET, WILUSTON
Important and True
"The Chevrolet at this Four
Ninety price, with a two-unit elec
tric starting and lighting system,
is the world's wonderful motor
This statement is made with a
full understanding of its meaning
And we are ready to prove it.
Our confidence in the car is
complete and it is a confidence
you would share with us if you
knew the Chevrolet the way we
Give us the opportunity to-day.
If you do, we have reason to be
lieve that you will be a Chevrolet
Factories: NEW YORK CITY TARRYTOWN-ON-HUDSON FLINT, MICH.
ST. LOUIS, MO. OAKLAND, CAL. OSHAWA, CAN. FT. WORTH, TEXAS