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'f r A Clearance Sale That Means More to You THE reason of this sale at this time is obvious. We could make a long story of it but we don't believe in filling up valuable space with superfluous words We know you'd rather see Bar gains. The story in a nutshell is this: It is our inviolable rule to carry nothing from one season to the next, and in order to make a decisive clearance we have reserved nothing our entire stocks of 1 V r .1 F i. r iL C 1 T71.- U,- U Jn,'nl,r roorUorl lh( lniATPSr summer merchandise, rrom me casement 10 meje-uuu x wui naw K. EXTRAORDINAR Y Sale of Towels HUCK TOWELS Size 18x36 inch, with red borders. July Clearance Sale, each 7c urkish 33 in BATH TOWELS Fine bleached Turkish towel, showing slight imperfections in weaving, mill stains, etc 25c and 30e values, each 16c 1GH GRADE BATH TOWELS An extra heavy towel with initial embroid- Q Q -, ered in red. Regular 40c values ..tj TURKISH AND KNIT WASH CLOTHS Th we will sell in the O for 3 for 10c Clearance Sale at BATH MATS Regular 50c quality, July Clearance 40c Regular 75c quality, July Clearance 60c Regular $1.25 quality, July Clearance $1.10 Regular $1.50 quality, July Clearance $1.25 Regular $1.75 quality. July Clearance $1.45 Sheets and Cases 65c 63x90 inch Pepperell Sheet 54c 70c 72x90 inch Pepperell Sheet 59c 75c 81x90 inch Pepperell Sheet 64c 80c 90x90 inch Pepperell Sheet 69c 81x90 Seamless Sheet (Limit 6 no phons orders) '. 49c 90x90 75c Seamless Sheet, July Clear ance 63c 45x36 inch 15c Pillow Cases, each 11c SCALLOPED SETS. Consisting of 1 Sheet and 2 Pillow Caes with scalloped hems, uiedy "Bdxed. Made of the high quality "Defender Muslin Sheeting. $3.00 value. July (h -j qj Clearance, a set J X .20 36 inch Bleached Muslin 7c Yard wide fine cambric finish bleached muslin, ready for the needle, j yard 6 (Limit 12 yards to customer) Basement Specials 121-2c A. F. C. Gingham 9c 12 l-2c Toile du Xord Gingham 9c 16c 32 in. Scotch zphyr 11c American Print Calico 5c 36 inch Percale, yard 8 1-3c 25c Dotted Silk Mull ..15c 15c Printed Flaxon, yard 11c 15c Printed Cotton Voile 10c 171-2c Lisle Tissue, yard 10c 15c Cluster Dimity 11c 12 l-2c 30in. Lawns and Tissues 8 1-3c Lawn Dressing Saeques 10c White Linene Skirts 59c Women's Madras, Soisette and Percale Shirt Waists . 45c ' $1.50 Fringed Bed Spread $1.29 54 inch Tablet Felt, yard 45c Draperies 12 l-2c yard wide Drapery Scrim 8 1-3c 25c plain Curtain Scrim 19c 30c plain Curtain Scrim 24c 35c plain Curtain' Scrim 29c 40c plain Curtain Scrim 34c 121-2c 32 inch Cretonne, yard 9c 25c 40 inch Swiss, yard 19c 25c 45 inch Satin Figured Swiss 15c 40 inch Stenciled Marquisette and Scrim 29c 50c 45 inch Curtain Nets, yard 39c Laces- Embroideries MATCHED SETS All matched sets of laces and embroideries from - OW $1.50 up at : ' FLOUNCINGS 45 inch Swiss Embroidery Flouncings in .Baby Irish effects. Regu lar $2.50 value A -s wp yard Pi.0 FLOUNCINGS 27 inch Swiss Flouncings :n dainty eyelet designs, 50c values, rtp yard OC EMBROIDERIES Odd patterns and broken sets of Swiss and Nainsook embroidery edges, bands and galloons. Values to q 20c at, a yard 7 C FLOUNCINGS 27 and 45 inch Swiss em broidery flouncings. Values to 75c, A at a yard frOC ALLOVER EMBROIDERY Swiss and Nainsook Allovers, in eyelet designs. Values up to $1.00, at a a j- yard OC ALLOVERS Fine Swiss, Batiste and Nain sook allover embroidery, some slightly soiled and mussed from display; eyelet and Baby Irish patterns. Values to (hi OP $2.25 at, a yard i tjO LACES Shadow and Oriental allover laces in white, cream and ecru. Values a Q to 75c at, a yard Tr3 C LINEN CLUNY LACES 11-2 to 2 inch Cluny lace edges and insertions odd and match patterns. Special, a "EC yard IOC LINEN AND COTTON TORCHON LACES Edges and insertions 1-2 to 11-2 inches wide. Special 12 yard bolts 1 Q for I C Unparalleled Values in Summer Wash Fabrics THE clearance of these lines demands drastic 3rice cut ting a big stock to be disposed of. Never so great a sacrifice in prices as now prevails here. 25c AND 35c WASH GOODS 15c YARD A table of wash goods comprising gen uine Lorraine Tissues. Irish dimity, Chif fon Lisse, solid color and silk stripe voile and soisette. Xotbng in this line that sold for less than 25c yard and some worth 35c July Clearance Sale 1 P Price' IOC 25c AND 35c SHEER WASH FABRICS 19c Any sheer,' Summer wash fabrics in colors, that sold at 25c and 35c in a regular way, goes at 19c. This includes solid color silk stripe voile, any of the new lines of Lorraine Tissue, all Belfast Dimities and cotton wash voiles. -A July Clearance Sale Price , A 1 v. 35c AND 50c MADRAS 25c Men's shirt ing madras woven French madras the best made. Guaranteed absolutely fast color. 34 inch, 35c and 50c grades. July Clearance Sale Price i JU WM. ANDERSON'S SCOTCH ZEPHYR GINGHAMS Any piece including all of the stripes, plaids, checks and solid col ore. Goods worth 25c a yam July Clearance Sale Price ,. IMPORTED WASH FABRICS Voiles, marquisettes, organdies and pongee. Very pretty color conceits, suitable for evening wear. 50c to 75c grades. e Q July Clearance Sale, yard 6i2C PLAIN WHITE FLAXON 36 inches wide, pretty sheer weave will make dainty lingerie dresses, also nice for baby dresscs. 15c, 20c and 25c qualities. July Clearance Sale, " O. ayard &'ZC 65c to 85c Wash Goods 39c Grouped on one special table Monday you will see the greatest values in wool dress good3 ever known. Every conceiv able kind Harline Serges, Diagonals, Fancy Mohairs, Whipcords, White Serges, Novelty Bedford Cords, Herringbone and Pencil Stripes, Checks and Plaids, Plain Colors and Novelty Woolens. Not a piece in the lot worth less than 5c and many worth 75c and S5c a yard. OQ July Clearance Sale, yard O C Five Grand Groups ,of Fine Lingerie Dresses MAJSmFACTUEEES ' bave tbeir clearance sales just tbe same as w5 do and our buyers are quick to take advantage of tbe price reduc tions. In tbis sale of dresses you profit by one of tbe best purcbases we ever made the prices are scarcely balf tbe real worth of the garments. (Sizes 14 to 44.) - ..., . One lot includbg styles worth up to $7.50, " - n qj July Clearance Sale P&.30 , One lot including styles worth up to $12.50, July Clearance Sale One lot including styles worth up to $ 1 9.50, July Clearance Sale One lot including styles worth up to ?Z.t)U, $1 J? t( July Clearance Sale P A OAJXI One lot including styles worth up to $39.50, July Clearance Sale (Better Dresses Reduced Proportionately) Fine Imported Tissue Dresses Worth to $10.00 at $4-95 It is doubtful if we have ever offered greater values in dainty, cool, little Dresses. This group is made up of pretty summer frocks of Lawns, Fancy Tissues and other washable materials. There are stripes, dots, figures, floral designs, etc., trimmed in the handsomest of laeea and embroideries. The range of styles is exceptionally broad and the range 01 sizes is satistactorily complete. played for quick selection. Values to $10 Colored Wash Dresses Marked At Radical Reductions $5.00 Dresses, July Clearance Sale Price $4.00 Dresses, July Clearance Sale Price $3.00 Dresses, July Clearance Sale Price See Our Other July Clearance Sale Ads on Page 5 of This Issue. EL PASO HERALD ucai piauujr ihwv.u mw ,. FANCY WHITE FLAXON Checks, stripes and cross bar effects. This ma terial has gained a reputation for itself a-, to its wearing possibility, at the same time being a dainty, sheer fabric Our regular 20c and 25c values. - r July Clearance Sale Price, yard. IOC WHITE EMBROIDERED VOILES, MARQUISETTES AND BATISTE 40 inches wide. An exclusive assortment of patterns, representing the finest weaves of Swiss and Parisian manufac turers. 3 patterns $1.25 grade, yard 95c 3 patterns $1.50 grade, yard $1.19 3 patterns $1-75 grade, yard $1.45 2 patterns $2.25 grade, yard $1.75 WHITE WASH GOODS A table com prising all kinds of wash goods, fancy voiles, batistes, dotted Swisses, fancy piques, etc. 35e and 50c qualities. July Clearance Sale, np yard &DQ "SEMI MAYDE" DRESSES For chil dren, sizes 4, 6 and 8 years of age. All cut and ready to sew. Includes trim ming, buttons and hooks and eyes. Made nf fino ypnlivr friTwrliaTTi and French Ter- Julv Clearance Sale. r. dress OUC July Clearance Sale, c. dress . . . (Limit 2) Luncheon Sets Made of pure linen, all white and colors. Contains 1 hemstitched table cloth, S-4, 10-4 or 12-4 size, and one dozen Hemstitched nap kins. Regular $8, $9 and $10 sets. July Clearance Sale, &A A C . Z-t-d July Clearance Our entire stock of Serges, Whipcords, Diagonals, Cheviots, Henriettas, Cashmeres, Alba tross, Nunsveilings, Wool Taffetas, Broadcloths, Challies, -Sicillians, Voiles, Wool Pop lins and Novolty Woolens in a hundred different kinds, will go in the July Clearance Sale at the following low price: Values to 65c yard 38c Values to 85c yard .-....-.. . 59c Values to $1.00 yard 79c Values to $1.25 yard 95c Values to $1.50 yard $1.19 Values to $2.00 yard $1.45 Values to $3.00 yard $1-95 Km, IllfmV W i3ff .$4.95 )? J. - - Especially dis $4.95 All our EveningDresses, Including Imported Models HALF PRICE. $3.95 $2.95 $1-95 Than Any Other Clearance Ever Did Before! prices ever made on goods of like quality. This is our annual mid-year sale which is held tor the sole purpose of disposing of the residue of summer stocks. The prices show our determination to make, it a thorough "Clean-Uo" in the shortest possible time. No dallying, no procrastination, but a quick, decisive clearance of all profits thus sustained is a real profitable undertaking from the standpoint or acquiring an even Daiance of stocks and a more consistent condition of merchandise in general. - &iaM5mG r July Clearance Sale of Fancy Silks 1-2 Price ?r 7"E will arrange on one special table all of our odd and V broken lines of fancr dress silks. This table will bold the best silk bargains that you bave ever bad tbe op portunity to purchase. TJ A T TJ - 75c Silks, July Clearance Sale, yard 37 1-2c ri.r i " 85c Silks, July Clearance Sale yard 42 1-2c ( $1.00 Silks, July Clearance Sale, yard 50c "TyDTfTH I?1-25 Silks' Jujy Clearance Sale, yard..671-2c rJlvlJ $1.50 Silks, Julv Clearance Sale, yard 75c CREPE DE CHENE Cheney's best $1.00 jrrade, in all shades. To reduce stock, we offer this in the July 79c Clearance Sale at, yard BLACK MESS ALINE 36 inch $1.00 grade. This is a splendid piece of silk with high luster. . ly Clearance PQ Sale, yard OJC (Limit 10 yards and priced for Monday only) CHENEY'S KIMONO SILK Fast color a beautiful range of Oriental and floral designs to select from. 75c, and 85c qualities. July Clearance Sale, iQ yard J7C SILK PONGEE 36 inches wide a beau tiful soft quality for making women's one piece dresses, shirts and children's dresses. 85c value. July Clear- CQ ance Sale Price OoC Dress Goods Remnants Kemnants of woolen dress goods will be a feature of this sale. 1000 remnants many beautiful skirt and dress lengths in various ma terials at just about Half Regular Prices r -TSTT "i " i of Wool Uoods Five Splendid Lots of Street & Dress Skirts CLOSE to a thousand skirts, our regular lines and special purcbases are offered in this sale. These five lots are made up of new models plainly tailored and neatly trimmed garments, of worsteds, serges, panamas, voiles, mohairs and novelties in black, blue, brown, tan, grey and white and pencil stripe serge All our wash skirts go in the sale , v One lot of plain black, blue and brown panama skirts, d tyc worth regularly $4.00. at P I . O One lot of linen, repp and picque skirts in white, J -t Qg natural and colors, worth $3.50, at pL,ZHJ One lot of plain and fancy novelty skirts, worth regu- (j a q C larly $8.00. July Clearance Sale tpt.O One lot of fine white serge skirts, slightly soiled from &A QE display, values to $14.00, at ipi.CO High tailored skirts, black and white and blue and white fcrj a& stripes, voiles, etc., worth to $14.00 V 0 Here is Your Waist Buying Opportunity THE waists offered in these lots are without doubt the grandest values you've ever had to choose from. They're new models n lingerie tailored and shirt styles. High or low necksrlong or 3-4 sleeves, embroidered, plain or lace and embroidery trimmed. Lingerie and Tailored Waists, values up to $1.50, for 79c Lingerie Waists, a new shipment, values up to $2.95, for $1.29 Taffeta, jressaline, Japanese Silk and Chiffon Waists to $5.00, $2.45 Finer tailored linen, fine lingerie, voile, marquisette silk and chiffon waists proportionately reduced in price. merchandise of a "summery" character. The temporary loss of j HALF PRICE CHINA SILK 19 inches wide all pure silk in most all colors except black and white. We are discontinuing this 1 g 25c line and offer-it at, yard J. - KIMONO SILK Full yard wide, Oriental and floral designs. Best 50c grade. July Clearance Sale, OQ vard iC ORIENTAL PONGEE Monday only, we will sell this $1.00 grade of fine Oriental pongee at the July Clearance Ef f Sale Price of. a yard OvC (Limit one piece and for Monday only) CHIFFON CLOTH AND MARQUISETTE All silk aualitv in all colors. 44 inehes wide and worth $1.50 a vard. Jul v Clearance Price.. $1.29 ALL SILK CREPE DE CHENE A' splendid heavy quality, all wanted shades. A 75c grade. July CQ Clearance Sale, yard QJC 65c to 75c WoolChallie 49c 50 pieces of all wool challie in the hand somest patterns ever shown; a big range of choiee coloring. These arc regular 65c 75c and 85c values. July Clear ance Sale Price AjCkf a yard TT7C $1.25 White Wool Serge 85c 48 inch white wool serge, suitable for making skirts and dresses. An excep tional $1-2d quality. July Clearance sr.v: 85c tional $1.25 quality. July Clearance $1.75 White Skirts 79c Plain tailored shrunk white linene, trimmed with pearl buttons. A limited number will be offered Monday. Only one to a WQ customer. $1.75 values J C $1 White Lingerie Waists 59c Made of fine lawns, trimmed in lace and em broidery; low necks, 3-4 sleeves, JJQ $1.00 values OJC Saturday, June 29, 1912 - -- Extra! $15 to $30 Trimmed and Pattern Hats 7i One grand lot has been made of all remain ing dress and street hats, including some of our finest patterns. Every one an ex clusive model no duplicates. Styles regu larly sold for $15.00 to $30.00. July Clearance Sale, your (Jl7 QC choice ..; P J. (Felt Hats not included) j $12.50 HATS $3.95 Trimmed hats, all flower hats, tailored hats and street and. dress styles. Good model3 which sold for $10.00 and $12.50, grouped at the July Clearance Sale JI QP price of each . . . i)iX9SJ All Flow ers- Just Half Price While They Lost New Silk Underskirts $1.00 A wonderful value in Silk Under skirts; made of fine quality soft mes salines and taffetas, well made some with underflounce. Fancy plaited, tucked and ruflled styles. In all col ors of the rainbow, Dresden and Per sian effects and fancy pencil stripes. July Clear- $1.00 T.Imif nna V Values Extraordinary in Children's Dresses A glance at the prices will prove the truth, of that headline. An examination of the styles and qualities will only 'serve to strengthen it. White and colored dresses included. Children's dresses worth to $1.50 for 79c Children's dresses to $2 (soiled lot) for 95c Children's dresses worth to $2.50 for $1.19 Children's dresses worth to $3.00 for $1.59 Children's dresses worth to $3.50 for $1.89 Children's dresses worth to $4.00 for $259 Finer grade dresses proportionately reduced in price. Good Bye Prices on Linen Coat Suits Suits worth regularly $5.00 for -. . .$ 3.95 Suit:? worth up to $19.50 for ,........$10.00 Suits worth up to $27.50 for .. .$14.95 -EXTRA- Pongee Coat Suits Special $5.00 White Wash Suits 1-3 OFF Taffeta, Repp and Eoline Coat Suits 1-2 PRICE Tailored Wool Suits At Big Reductions fc3