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EL PASO HERALD 8 A Week-End Edition, January 16-17,1915 THIS STORE GIVES HVC TRADING STAMPS t' 1914 w A Year in El Paso . JAN. sT The Results .and Consequences A HOST of well pleased pa- irons, an endable reputation for "DOING THINGS," an or ganization of Polite, Painstaking and loyal Employees. A Model Store Building, Well EQUIPPED FOR SERVICE, a stock f merchandise EQUAL ED by few and SURPASSED by none; a force of polite, alert and painstaking SALESPEOPLE. A constantly' increasing FOLLOW ING, and in consequence of all these a SUBSTANTIAL man ner of showing our APPRECIA TION by a month of Value-Gio-ing, named "ANNIVERSARY MONTH" So that you may remember in the years to come the reasons for it and what it means to you. Anniversary Month Specials In Embroidery and Laces have already created unusual activity in this Section. These Extra Specials While They Last DEMI FLOUNCINGS OF ORGANDIE Embroidered in dainty colors; all forms of sheer batistes, so suitable for party dresses, also 45 in. Elouncings, 22 in. Allo era and Baby Flounces in values up to $1.50; Anniversary JO Special O C 45 AND 27 IN. FLOUNCINGS In Swiss and French Voile, in beautiful new designs, values to $1.25, flp Anniv ersary Special, per yard OC 7 TO 18 IN. CONVENT EDGINGS Which are v ery rare, in both eyelet and blind patterns, very desirable for un der garments; values to 50e; IP Anniversary Spiecial, per yd. IOC CAMISOLE EMBROIDERIES 18 inches wide in Batiste and Nain sook, with Venise lace edge; as an An niversary Special, per Q C yard .. 5 O C Buster Brown Hosiery Guaranteed to Wear four months without holes. For every pair that fails to come up to this guar antee a new pair is given in its place. The soft weave of Buster Brown's hose is soothing to the' tendercst foot. For the whole family. In boxes of 4 pairs at $1.00 per box. NET TOP ALL-OVER LACES 36 inihes wide, in white, cream and 79c ecru; Anniversary Special, per yard. 27- INCH EMBROIDERY, Irish Lace on Batiste and Letto Eiu- broidery, 27 "inches wide, in $1.50 val ues; Anniversary Special, np per yard tO C 45 IN. FLOUNCINGS Irish batiste embroidery bands, allot ers, 22 inches wide; 27 and 45 inch flounc- jngs m -voiles, batistes and Swiss. Splendid values up to $1.75. Special 35c Anniversary Month Specials in Linen Department Are Exceptional Values That Are Creating More Interest as the Values Become Known. A good heavy quality Mercerized Damask that sells regularly at 65c per yard Anni- A Q versary Month Special per yd TT t 66 inch all pure linen Damask priced very special per yard for Anniversary CQ month 07 C 70 inch all pure Linen Damask per ydOf while the present supply Ia6U OtC 72 inch heavy Satin Damask sold regularly at per yd. $1.35 offered Special per yard 72 inch heavy Double Damask sold ( - Q C regularly at $1.65 special per yd. . P A 3 J 72 and 84 inch all pure linen Damask in values up to $2.25 per yard Anniversary rt ? E? Special tPloDO 18 inch Hemmed Mercerized Napkins, cur regu lar price 85c, Special price 2Q per dozen Oi C 20 inch Hemmed Napkins, our regular $1.25 values. Special per dozen 95. 22 inch Hemmed Napkins, sold regularly at $1.50 per dozen, Anniversary Month (f " 1 H Special per dozen P JL JL O Aniversary Month n'fWs msinv tri-Mf. pnnrvmips in Keanv-t.o-Wp.nr vv,, -...-j j,- j -- .. Garments in the TJnderpriced Basement Store. Only 18 of those Crinkled Broadtail Coats left for women who wear sizes 42 to 48 jo Atf they've heen reduced to pOoJ $8.95 Crepe Dresses in good, desirable styles for afternoon or street wear are a special (jc QC Basement value at, each P30 If you're here early Monday you may choose from Linen, Voile, Crepe and other Waists Aflg in all sizes at, each . '. . tcOC Good quality Porcale House Dresses all sizes while they last Monday A Basement Suit Special This special suit offering is of unusual importance. Smart tailored i.uits for women and misses, in mid-winter styles, values that have been marked several times the special price they have been 1 educed to as an Anniversary Basement Special. There's a good range of col ors to 'select from. Radically Reduced fryi ajj 39o C ildre n 's School D esses Radically Reduced to 98c For School Girls 6 to 14 years old this is a most unusual offering. Dark colored Dresses in plain and fancy patterns, all nicely trimmed in but tons, braid and plain colors to match, are splendid values up to $2.50, reduced to 98c Women's Flannelette , Go tuns in good patterns and cut fall are mark ed s pedal at 50c Childrcns good warm Sweaters ior ages z to o years, in blue. grey and red are only '. . 50c Women's knit Union Suits in good quality and well made are splendid values P f at each OUC A nnwersary Month Specials While They Last CREPE GOWNS 20 dozen just arrived for Monday's selling. They are white, blue and pink crinkled crepe, worth double this special price QA 2nd Floor D 17 C STATIONERY A splendid assortment of good quality stationery, put up in fancy boxes. Sold regular for 25c Special First Floor JL J SECOSILK" An excellent soft finish fabric for blouses, etc., all colors, sold regularly for 25c Special, per yard 2.J Main Floor WAISTS A Special of Noteworthy mention. Lingerie Waists in newest winter styles with high back collars and long sleeves, values to Cf $1.50; Special DOC 3rd Floor MARQUISETTE Pure Silk Marquisette, 38 in. wide, in black, regu larly sold for $ 1 .50 per yd. JfA Special OUC ' Main Floor FLAXONS Dainty Sheer Flaxons in checks, stripes and also pretty mercerized figured effects all are 25c and 30c values as an extra special 1 J per yard JL xJ s Main Floor EMBROIDERIES Embroidery Edgings 7 to 18 inches wide in eyelet and other patterns, values up to 50c "t F per yard, Special luC Main Floor LACES A special table of laces in white and ecru, linen, torcheon, insertions and edgings P per yard OC Basement Store SILK HOSIERY Women's extra fine quality guaranteed silk hosiery, sold regularly at $1.00 per pai, all ?J colors. Special per pair P c7 C Main Floor HANDERCHIFS Good quality Applique handkerchiefs, make splen did school handkerchiefs. EJ-' Per dozen iwC Sold only in dozen quantities. Basement Store MESSALINE Pure Silk Messaline 36 in. wide in medium weight, high luster, in black, very special JO per yard O C Main Floor MUSLIN GOWNS Exceptional value-giving for Anniversary month is verified by these muslin gowns in slip- C P over style at each uOC Second Floor BLANKETS Good qauality soft cotton blankets in white and gray are splendid $1.25 values, e P Special per pair l7 O C Basement Store SULKIES Substantially made Sulkies for children with rever sible seat, rubber tiies. Our Basement store s$rzi23. $1.95 Basement Store TALCUM POWDER Full Pound Cans of Oriental Talcum Powder, ex cellent for the bath. Special pj 3 CANS &U C Basement Store WHITE GOODS 40 in. Sheer Voiles and Batistes, also 36 in. Dimity Stripes, Eponges, etc. our regular 20c and 25c values, extra special 1 O per yard i. t 4 C Main Floor COMBINATION TIE SETS Men's collar boxes containing gold plated cuff links, scarf pin, crochet silk tie, Jap silk hdkf. with colored border to match tie. Our regular price 69c Special 3 for $1.00- J P each. 3DC I $2.00 Plaid Blankets in large plaids are specially priced. pretty Anniversary Specials In the Rug and Drapery Section (2nd Floor) Room size Axminster Rugs, Smith's best grade, our spe cial $25.00 value are offered while 2 d 1 J Q C dozen last at an Anniversary Special P JL OaOw "Everybody's" Special Mattress weight 40 lbs. covered with good quality materials marked rt P Q E very special JS3oOO Extra heavy Steel Couches our regular $6.50 couch reduced to Rag Rugs 36x72 in. new and desirable patterns just in stock. Special $3.95 $1.98 Anniversary Month Specials in Silks and Dress Goods Offer Both Unusual Se lection and Remark able Savings. $1.00 NOVELTY VELVETS 21 to 27 m. wide, in brocades, stripes, plaids and plain colors; 30 Eft shades, per yard 3v4 50c BROCADED CRYSTAL CREPE Comes in beautiful floral designs, in both street and evening shades, as an Anniversary Special, per O C -, yard CJ 75c BROCADED PEBBLE CREPES Comes full yard wide; a very heavy ' brocaded fabric with high luster, and is verv desirable for both, street and evening wear; very spl., yd. 39c $1.95 $50 NOVELTY CLOAKINGS Comes 60 inches wide, in beautiful Scotch Plaids,' Checks and Novelty Pat- J terns, Anniversary Spe- d- J?Q eial.yard pI.OI7 $3.50 SCOTCH CLOAKINGS In Shepherd Checks, Scotch Pfaids, full 60 inches wide, is ollereu as an Anni versary Special, per yard $4.00 ASTRAKHANS In extra heavy weight, in navy, dark brown and black, lull 60 inches wide, as an Anniversary Special, flJO Eft per yard $fJJ $5.00 PLAID CLOAKINGS Beautiful Cloakings in double faced plaids 00 inches wide JJQ Eft Anniversary Special, per yd.P5 Ovl $2.50 AND $2.00 BROADCLOTHS Full 52 inches wide, Spot -Proof Broad cloth, thoroughly sponged and shrunk, guaranteed spot proof djl Eft Anniversary Special, yard . J. 3l y HE idea of CANDY being "MADE WITH LOVING CARE," will no doubt impress some people as being peculiar, but the great number of people who have followed our announcements will realize that we HAVE SOME THING OF INTEREST to of fer. For nearly 50 years when we wanted to show our APPRECIA TION of some attention, we have sent a box of MULLANES TAF FY. And when we say Mullanes Taffy, like "EVERYBODY'S CHOCOLATE" is in a class by itself, you will k.nou ls Worth coming after. In 1-4 pound, 1-2 pound and one pourtd boxes 15c, 25c, 40c, 50c Majestic Corsets $1.00 A new line of Majestic Corsets have just ar rived Included are three splendid values. A model with elastic gore hip A waist line, un boned model and a medium bust, extra long hip model of heavy material and strong hose supporters. Second Floor Corset Section . Anniversary Month Specials in the White Goods Section Attractively Priced Monday and Tuesday 1 0 yd. bolts of Crossbar Nainsook or QC Pajama checks at per bolt O i5 C 10 yd. bolts of soft finish English Nainsook, sold regularly at 20c per yard bolts tf gQ of 10 yds tPl.DJ? "10 yd.-bolts of Sheer Japanese Nainsook 39 in. wide, is priced very special $ 1 QQ per bolt tP 1 70 10 Yard Bolts Long Cloth, 10c quality, for 79 12 Yard Bolts Long Cloth, 12 l-2c qual ity, for Sjsl.15 12 Yard Bolts Long Cloth, 15c quality, for $1.39 12 Yard Bolts Long Cloth, 17 l-2c qual ity, for $1.59 10 yd bolts of regular 25c Nainsook a very un usual quality at the price d 1 OA per bolt $i.O7 20c plain Flaxon marked for Anniver- 1 P sary month per yd...'. IDC 10 yd. bolts of Long cloth in superior quality, very fine weave, boxed, sold regukrly at (ft " QQ 35c per yard, per tox of 10 yds. . V JL e0 12 Yard Bolts Long Cloth, 20c quality, for $1.79 12 Yard BolU Long Cloth, 22 l-2c qual ity, for $1.89 12 Yard Bolts Long Cloth, 25c quality, for $1.9S 12 Yards Soft Lingerie Cloth , for '. ,.. $1.00 "Radical Reductions ' ' on Coats, Capes and Dresses--Anniversary Month Specials Novelty Coats $19. 75 Priced at About One-Third Regular Coats in mixtures, Zibeline, Che viots, Broadcloths and needle cloth, with fur trimmed collars and cuffs, values as high as $42.50 reduced to $19.75. Broadtail Coats $10&$12.75 New models in belted, semi belted and plain tailored effects, of high grade broadtail full sat in lined and have large collars of velvet and Opossum Fur. Radi cally reduced from former prices $19.75 and $22.50. Silk Lined Evening Capes The Messaline Silk lining in these Capes alone is worth about the prices now placed on the Capes. Fine broad tails in d fj df black only, values to $22.50, choice at. . . ; if) 0 J Afternoon Dresses Now $10.00. About 60 Afternoon Dresses of Crepe de Chine, MetMfine, Silk, Satm. Velvet Combination, Chiffons, in brown, jrrn. block, white, navv ard ether desiraWe. eolor? for winter wear, have been reduced rt -j f(f f for Monday from values up to $26.00 to t) X U UU Monday's Blouse Selling Will be Unusual Be cause of these Interestingly Priced "An niversary Blouse Specials'7 NEW LINGERIE BLOUSES Lingerie Blouses in several pleasing styles of embroidered lawns, high col lar and vestee and girdle effects. Our regular $2.50 d -j QC values i$ L.ZD Third Floor BLOUSES OF SILK AND SATIN Unusual alues in Mid-Winter mod els of Crepe de Chine, Satins. Nets and combinations of velvet and nets and Chiffon, our regular values up to $5.00 radically 5 Q reduced to $? &t a 7 Blousi Section, ThnJ FUoi