El Paso herald., March 06, 1915, HOME EDITION, Cable, Editorial and Classified Section, Image 11

About El Paso herald. (El Paso, Tex.) 1901-1931

Image provided by: University of North Texas; Denton, TX

                
EL PASO HERALD
"Week-End Edition, March 6-7. 1913
3 B
SOCIETY'S DOINGS
Dan
ces.
s Kulalie Gosling entertained with
elig itfully informal dance Friday
at her home. About J6 couples
t. I.rrstnt. The programs were em
A ith her initials in silver and
"i n illi silver pencils. Miss Nell
tt presided at the punch bowl dur-
the eenti z All orchestra played
" '-e mui- Assisting Mrs. Gos-
-- were Mrs olive Cook. Misses Sadie
Florenc Iilly and Nell Porter.
L'laperones were Mrs. E. A. Porter,
- K..i stapleton and Mrs. William
Heim r
"laid Hogarth entertained a sun-
f :nh frien Is In the younger school
v 'th it delightful nuuquerade dance
us hurae on Nevada street. Friday
ii His mother, Mrs. William Ho
'n .-ssistel in entertaining. The
ni iv ere decorated with streamers
.-; : t ( n and white ribbons. Smllax
' -'1 . bout the chandeliers and about
i on! were green candles In crys--'.k'
Green and gold shamrocks
ys a Don i me rooms, ine puncn
is laid with a lace cloth over
ii n re small gold and green sham
1 The music was played by a ne-
p c-chetra. Mr. and Mrs. William
S i Hi chapeiuned the young people.
T" - irest-nt -n r-re Misses Mary Wad-
i fff i . dressed as a little school girl:
l.-i&sell. a Dutch girl; Tommle Lou
'-i'i. ? country school girl; Gladys
sun Tamma-Tamma girl; JanieMae
- a Scotch girl: Irene Moyer, in-
,'incess: Winifred Woods. Indian
-' . thel Crawford, gypsy; Frances
-le amma-.Yamma girl; Dorothy
i tsen a French doll: Elisabeth
" te Tamma-Tunma. girl; Lucile
' 'er indian: Mattie Hoover, Martha
aihij;ton. Mary Weeks. Tamma-
nr i girl. Alberta Martin, dancintr
Fania Rickman. country girl; Wil-
t '
Parties.
.-T
ute Carson, Yamma-Yamma girl:
-ij-ion Calnan, Swiss girl. The boys
t f. Kneeland Jenkins, colonial boy;
Sic Afa-uirre. Yamma-Yamma; Grady
1- policeman: Alfred Woods,
' 'in iman. J. R. Clark, clown; Alvls
thrane. court Jester: Harrison White.
-art t boy; Frank Scotten. a knight;
jJJiott Chess, comedy character; Eu
cene Thurston, comedy character. The
J s was costumed as a down: Henry
Butier was a clown; Bailey Winters, a
Frcmhman. Earl Cochrane. Will Race.
He-r dine. Jesse Payne. William
lU-'s.l.ile. David Hashes and Paul
E nits were not In costume.
School Notes.
The pupils of the High school who
are competing for the annual scholar
ships, to be given by the University
s nilaship club this year, are: Nellie
ijlcalu and Bessie Richardson, of the
f rls. and Manuel Eseajeda, James Kll
lurr Marlon Robertson and Robert
JIarston of the boys.
Rev and Mrs. C. L. Overstreet en
tertained the teachers and officers of
the Sunday school of the First Presby
terian church Friday night at their
home on Noble street. After spending a
short time In discussing the work of
the school, a social time was enjoyed
and light refreshments served by the
hostess.
Miss Lorretta Coleman, of Wyoming
street, entertained on xnursoay evening
with a farewell party for Miss Ruby
Gardner. The evening was spent in
playing bunco. Miss Ruby Gardner
won the first prize, which was a set of
gold hat pins. The consolation fell to
Ray Knoobeisen. A salad course was
served during the evening. Mrs. W. A.
Kessler assisted in the entertainment.
The invited gueses were: Misses Ruby
Gardner. Fay Winn. Ruth Roberts.
Delia McKinney and Mary Hudnall:
Messrs. Ray Koo Knooheisen. Steve
Huddleston, Tom Schneider, William
Arnold and Bert Huddleston.
'
El Pasoans Reluming.
Mr. and Mrs. E. C Houghton. Ted
Houghton. George Houghton. Martin M
Gaines. Miss Florence Cleveland and
Mrs. Margaret Davis, who have been
spending a few days at the Houghton
ranch near Las Cruces. will return to
El Paso tonight.
Miss Frances Bedford, the daughter ,
of Mr. and Mrs. J. W. Bedford, 7W
North Stanton street, is expec ed to
return from Dallas next week, where
she has been taking treatment for her
eyes. She will be accompanied by J.
D. Ellott. a prominent resident of the
Oak Cliff suburb of Dallia. The girl's
eyes have entirely recovered.
ONEBH PREPIRES TO QUIT
MEXICO flip LOOTING
Foreigner Says They Are Shipping Everything From the
Mexican Capital to Veracruz; Says Plague Will
Visit Veracruz Soon, as Place Is Filthy and
Even Water System Is Contaminated.
El Pasoans Away.
J. P. Peters left on the Golden State
limited this afternoon for Kansas City.
George E. Wallace left today for Los
Angeles and San Francisco on a two
weeks business trip.
Tom Lea is spending a week in Fay
wood Hot Springs to recuperate from
his strenuous political campaign.
J. A. Rogers and wife leave for a
short trip to San Diego this afternoon
to take in the Panama-California ex
position. Mrs. Brayton Campbell and little
daughter. Virginia Lee Campbell, have
gone to Wichita, Kana, to make their
home, as Mr. Campbell has located in
business there.
Weddings. (
Mrs. M. K. Quinliven announces the
engagement of her daughter. Miss Mar
garet McAullffe, to Clinton Calloway.
The wedding to take place in May.
How Hstfr Can Be Forced to
Grow Luxuriantly And secretfeaaty
The Mo.t CapUt aUns Actress on the
Ararrlran tnEe and Most Famous
Selr-Made Beauty. Reveals More of
Her Own Beauty Secrets.
By MISS VALESKA SITRATT
THERE is a world of difference be
tween a hair tonic and a hair
Slower, and there are many hair
toi irs old as hair growers simblv be
cause it has been generally assumed
their to renewed growth. But this re
suit is very meager, and as a role dis
appointing. I want to give you here the formula
fT a real Ka:r-grower. and you "will
kni w by ai ual, risible results that you
sssL UK
creams that are widely known require
many months to produce even a partial
desired result. Why not use a mixture
you make yourself, that is far more
economical, and that gives results In a
fraction of the timer The following
formula will give a complexion of ex
quisite purity, and every blemish, freckle,
spot, and all muddineis, will quickly
vanish:
Mix two tablestioonfnlft nr vipMMn.
that to tone up the hair roots teasel nd "e ounce of zlntone in a pint of
vl naici. it mm jorm a cream, wnen
cool It is ready to use;
MRS. OLDISH A very remarkable re
turn to youthful appearance is produced
by a cream made up as follows. To a
half pint of hot water, add two ounces
of eptol and two tablespoonfuls of gly
cerine. This forms a cream. When cool,
apply regularly, every day, generously.
The eptol can be obtained at any drug
store. This cream removes light and
deep wrinkles, lines of worry, habit and
age. and works fast. No woman should
be wllhout it.
MRS T. A. M. No one can positively
assure you that the bust can be devel
oped. However, there is only one thing
to use. and if anything can do it In vour
case, this certainly can do it. Anything
mechanical is liable to cause Injury.
This formula Is safe. Mix half a cup
of sugar, two ounces of ruetone and a
half pint of hot water. Of this take
two teaspoonf uls af ter meals and at
bed time.
MISS MISSED Am sorry you were
not able to obtain the zintone at the
drug store. If you will simply write,
addressing ' "Valeska Suratt, Care of
Secretary. Thompson Bide--, Chicago."
enclosing fifty cents, you will be sup
plied by return mall.
ALL- OVER You have wasted a
year's time. Ton can get rid of black
heads In a few minutes. This sounds
remarkable, but try it and you will find
it true.
Get powdered neroxln at any drug
store and sprinkle some of it on a
sponge, made wet with hot water, then
rub It on the blackheads, large and
small. Ton will be surprised how ef
fective this Is.
.
MISS IMPATIENT There Is no cream
known that will remove pimples. A
blood cleanser, not merely a blood tonic
is necessary. Nothing can surpass the
following for results, and it is perfect
ly safe. DIesove twelve ounces of
sugar and one ounce of sarsene in half
a pint of water. aOne or two teaspoon
fuls of this should be taken after meals.
This is very economical and never falls.
MRS. S. R. II. For the shampoo dis
solve one teaapoonful of eggol In half a
cup of hot water. Tou can get. for moder
ate cost at any drug store, enough eggol
to last you for at least a dozen sham
poos. This eggol shampoo has wonder
ful cleansing properties, and far ex
ceeds the best soap, or any other article
for the purpose I ever used. It leaves
the hair, too, easy to do up and glossy.
MCSS LEAP I use a face powder
made up according to my own formula.
It is free from the crude chalkiness
common to nearly all face powders. Is
exquisitely smooth and delicately
scented. To my mind it is a jewel, it
Is now obtainable at drug stores, and Is
called "Valeska Suratt Face Powder."
Advertisement.
The Difference In Tour Hair In a Short
Time Will Be Simply Remarkable."
have at last in your possession a most
wonderful article. This formula pro
due s a very pronounced effect upon the
-iure cell-life of the hair from root to
tip it forces hair. to grow. Tou will
Tioticc a startling difference at the fast
mcieasinc length of your hair, in the
inusual thickness of Its growth, and in
th- low igorous hairs growing in the
tl ii hpots- I would not gtve up this
hai- grower for all the hair tonics In
the -n ond. There is no long waiting.
T'H'tiih m and month out, for results.
Tic growth becomes glorious, and your
ambition Is sated far beyond your ex
pectations. Tou will find, too, that your
ha: will verj soon stop falling.
V.x one-half pint each of water and
alconcl or take one pint of imported bay
rum if iou -wish and add one ounce of
i.-ta-quino! It is then ready to ase.
This should be used liberally every day
r o Tt contains no oil, and is a de-
3 srht to use.
MI SUPER To remove hair be-t-ren
the evebrowF. on the upper lip, in
'aa on any part of the face, arms,
shoulders or other part of the body, the
' :t thin? is to apply some simple sulfo
solution, or if the druggist hasn't the
totion get the sulfo powder which
nu .impl wet tilth a little water Just
' for i ou anplv it This has the ef
fect of dissolving awav the hair harm
Vsii instead of burning It off and
leal ,ng a red spot or mark, as do the
yujK-fiuous hair removers commonly
sdicrtfsed. This can be used even on
-he t"fdert skin without the least
!r-uat on or danger, and it never fails.
yrsc; T F. G Whatever we want In
this world we want quick. This applies.
ti.o in the desire for a beautiful com
pi x u The weak, low-powered face
GEN ALVARO OBREGON in pre
paring to evacuate Mexico City
and begin a general offensive
against Gen. Villa In the north. Train
loads of troops from the coast are pass
ing through the Capital city daily on
their way to a point Just south of
Queretaro, where the Carransa forces
are concentrating. This is the Inform
ation brought here by a foreigner who
is intimate with conditions in central
Mexico and who arrived here Friday.
Mexico City is being stripped of
practically everything that is movable
and the bankers in tne city fear riot
ing and the looting of the banks when
the evacuation order is given, accord
ing to this man. All of the govern
ment archives are being removed to
Veracruz and, on the train on which
the foreigner left for the coast, was
loaded the presidential chair of Mexico.
The train was continually sidetracked
and passed ten heavily laden military
trains 01 their way from the coast to
the capital
Condition Couldn't Be Worse.
"Conditions in Mexico could not con
ceivably be worse." said the foreigner.
"For a time tht military authorities
made some pretense at feeding the
poor, but now they make the reply to
all pleas for assistance that the rich
are refusing to support the "cause" and
that if the poor want anything, they
must go to the rich. In this way class
hatred is being engendered. Obregon
has frankly stated that be will aband
on the capital soon after first strip
ping it, as he wishes to punish the
people for their friendship to Zapata.
Nearly everyone in the capital, rich
and poor, favor the Zapatistas.
"All of the Carransa troops are well
equipped and, personally, I think that
they are going to win out. Many im
partial observers hold the same belief.
I have no reason to favor them, as
my ranch has been repeatedly looted
y mem, out ims is just an impartial
I opinion.
, Priests Held Prisoners.
"Many of the priests are still held
prisoners on orders of Ouregon. thouch
a large number hove been deported.
The priests are held at the National
palace under heavy guard. Obregon
made a demand on them for a large
contribution. They asked that they be
allowed to go into the city so that
they cunld raise the funds. Obregon,
declaring that they would get the mon
ey from the poor, refused. Then the
priests offered to raise the money if
one of their number would be allowed
to leave and if they would be allowed
to distribute it to the poor, as Obregon
had told them he intended to do. This
offer was flatly refused.
"Rioting between the clericals and
anti clericals is frequent. Besides the
numerous petty plots, there was one
well organized plot to kill Obregon. .
was discovered and a number of the
plotters were arrested while two es
caped and came up on the same boat
with me.
Firing In Suburbs Continuous.
"Firing in the suburbs is heard
throughout the day and night. The
Zapatistas hold points close into the
city and it is believed that they are
being given food, and valuable inform
ation regarding military movements
by the people of the city. All classes
unite In declaring that the rule of
Zapata or'even Villa would be far bet
ter than that of Obregon.
"If a report comes from Veracruz
soon that the city is visited by a deci
mating plague, believe It. It will be
absolutely true. Sanitary conditions in
the city are frightful. When the Am
ericans occupied the city they retained
the employes at the water plant. These
were trained men who understood their
business."
Water contaminated,
"As soon as Carranza entered the
town he immediately discharged all
of the old employes and put 'green'
men in their places. The result was
that the -plant was wrecked in a week
ana Has never been operated since. I
Filth lies on the streets and there is
not sufficient water even for ordinary
household needs. Smallpox has broken ',
out and, is killing many women and
children, weakened as they are from !
jock. 01 proper 100a. The snn beats
down on rotting garbage and at any
day a frlghful pestilance may be ex
pected. , Charges Open Graft.
"Graft of every kind is rampant
Carranza is not grafting himself but
he encourages it. under cover, to hold
his troops together. Why. they are ex
porting confiscated grain to England
when the people of the port and Mex
ico City are willing to pay almost any
""j "" tuu mey are starving.
H.1.u,?boat l cane up on there were
WOO head of cattle, all confiscated,
though meat wes selling at exhorbit
ant prices in Veracruz.
neeelilDK Mnews of War.
"The -Carrencistas apparentlv have
plenty of money and they are now re
ceiving guns, small calliber cannon
and ammunition in large quantities
rom Cuba and South American coun
iTf .,As far 1 know f"" the
Vt.. e n" considerable sunplles
Of this kind hav va oa.a r
other country than the United States.
-., . v,ll lvo. Up itlack.
-yiH,"..ttsick on Manzanillo has been
practically abandoned and the Carranza
forces are now in control of the rail
road between that city and Colima and
are advancing north, according to ad
FSwfT' nere.by Carranza agents.
Following the capture of Guadalajara.
A Ilia sent a strong force south in or-
?eLi??F,ave tBe ""Port- He Is also
reported to have used a merchant ves
sel, armed with a number of three inch
cannon in the attack. The withdrawal
of "Villa troops has been ordered In
order that they may be sent to Quere
taro to repel the Carransa advance from
the south. In the belief of Carranza
agents here.
Monterey Fighting.
Reports of skirmishing around Mon
terey have been received by agents of
both factions here. From the state
ments of Americans who have recently
arrived from the city, it is apparent that
Jiere Is a deadlock at Monterey and
that this has resulted in the postpone
ment of the attack on Tampico. Villa
forces from the direction of San Luis
Potosi are moving against the port,
however, according to recent Villa ad
vices. Aeroplanes are destined to play a
leading part in the fight around Tam
pico and will be used by both sides.
Villa has established an aero school at
Torreon and now has four machines,
which are being taken on practice
flights daily. According to an Ameri
can arriving here from Veracruz, Car
ranza's areo squad is In charge of a
Hungarian, who receives three pesos a
day and 160 pesos for each flight he
makes when bombs are used against
the enemy.
Villa Gets Cool.
The complete occupation of the Sabl
nas coal fields and the additional re
port that the railroad line into Monterey
from the fields will be repaired in a
few days Is contained in Villa advices.
Coal from the fields will now supply all
of the Villa territory and the purchase
of coal In this country, except for the
extreme north, will be stopped, accord
ing to the advices.
Gen. Ramon Iturbe is still moving
north in Sonora. according to Carranza
reports received here. These advices
state that the line north of Guaymas
has been cut and that Iturbe is receiving
many recruits from the territory he oc
cupies as the people fear Taqul domi
nation unless Carranza forces gain con
trol. CARRANZA PROTESTS AGAINST
EXECUTION OF MEXICAN
San Antonio. Texat. March 6. Alleg
ing race discrimination, a protest by
Venustiano Carranza against the execu
tion next Wednesday of Federico San
chez at Oakville, Texas, for the mur
der of a jailer, is being sent to Wash
ington, according to advices received
here.
Mexican authorities assert Sanchez
was only IT years of ace and a native
of Mexico and a delegation of his coun
trymen appealed in person to governor
Ferguson to stay the- execution but
without result.
Mexican representatives in Washing
ton are asked by Carranza to "protest
asra'nst the discrimination against our
r.tce as men and in the name of hu-
m inity agauiit this violation of the
lav. '
DECLARES RUSSIA
OPPOSED THE WAR
(Continued from rase 1, TW Section).
ry adventures were sure to he harm
ful to Russia, even If she were victor
ious. Foresaw European CatnitropUe.
On the other hand he saw plainly
the Intense evolution of militarism
must Inevitably lead to a European
catastrophe. This he energetically tried
to avert and suggested an alliance be
tween Russia. Germany and France, as
the best means of preserving peace.
He succeeded in interesting the Kai
ser in bis plan and had several lorg
conferences with him at the castle of
Romlnten, where the Kaiser decorated
him with the order of the Black Eagle.
The Kaiser at that time said that it
a general European war should break
out the intrigues of the late King Ed
ward would be found to be at the bot
tom of it.
Concerning the present war, the
Count, after declaring that at no time
has he tried to d.srupt the Triple En
tente, and that the stories circulated
by Germany to the effect that he has
worked for a separate peace between
Germany and Russia are absolutely
unfounded, the Count goes on:
Russia Wished Peace.
"It would undoubtedly have been bet
ter for Russia If the war had come at
a later time than in 1911. for during
the years that have passed since the
war with Japan, Russia's power,
strength, and Influence has been in
creasing almost hourly. I do not be
lieve England provoked this war and
even believe Sir Edward Gray used
every means within his power to avert
it, but I will say this, that if Russia's
neighbors had had greater love of
peace. It would have been easy to de
lay the outbreak of war, and perhaps
even to avert it forever.
"As far as France and England are
concerned, their object is quite ev
ident. Russia can only gain one thing;
the capture of the Bosporus. Naturally
the country which will reap the greatest
advantage from the war will be Eng
land, if. as I am now inclined to doubt,
the war wil lead to any definite results."
nn 9iiniint thl nrmv
itself pitted against the well-seasoi-ed
soldiers or AUStro-nuilBmry ana ""
arrv anH rh veterans of Bulgaria IS
problematical.
The war parties insist mit jiunhs,
France and England could be relied
upon to meet financial requreraei.ts.
The comming of summer would make
easier imports into Russia and thence
to Rumania. The great financial capa
city of France and England would dis
count the deficiency In this respect of
Rumania.
well equipped so far as the material T? AT.PTT "RTjY'S BOOM
h..i ho. n.nnlnnl Whit sort of XVttJJJT XL XlXl X J XJWJ.U.
WOUia give u
Hen Lays Breakfast
For Entire Family
Tularosa. N. M, March . One egg
for a family breakfast will be possible
if M W. Votah's Rhode Island Red hen
contimes to lay six ounce eggs.
The hen has already laid a number
of eggs weighing sx ounces and the
largest measured seven and seven
eighth Inches.
FOR GOVERNOR GROWS
Deming. N M.. March . Halph El s
boom, candidate for governor on the
Republican ticket is growing, and th
papers of the state are rallying to the
chairman of the state central comm--tee
In their support of the Deming
man for governor
During the legislature Ely has been
firm inhis demands that the Republi
can majority keep its campaign pledges
and paw the constructive legislation
that the people were promised whi 1
they elected the Republican legislature.
WKBKS COPPER EXPORTS
TOTAL e,tT,Tl POUNDS
Washington. D. C March . Exports
of copper at tne ten principal po-ts
during the week ended February JT
totaled I1.4C7.214. or 10,171.71$ pounds.
the department o: commerce an
nounced Friday night. Imports for l e
week were 3.S(M.I; pounds, worth
J78,13. France. Italy: England.
rn. anri Dnmr 'z were the nrm-
I dpal buyers.
i-j
ROUMANIAN ARMY AN
UNKNOWN QUANTITY
(Continued from page 1. this section.)
is as strong as that of Rumania, and
as Mr. Marghiioman pointed oat, the
situation would then be merely ttit
two new factors has been introduced
Into the European war without ad
vantage to either of the present bel
ligerents. The struggle would then
have become merely more general. Ru
mania, moreover, would find herself
between two fires, Austro-Hungarlans
and Germans, in the north and the
Bulgars and Turks In the south. The
former. It is thought, would descend
en masse to get possession of the Cam
plni oil fields, and thus deprive Ru
mania of the only fuel she has for
the operation of her railroads.
Meanwhile the Rumanian army is
of unknown quality. The officers present
a smart appearance and the men are
A CLERGYMAN'S STORY
REV. G. W. ROBERTS
OF
Hartsell, Ala., R. R. 2, Box 27.
A BRIEF STATEMENT OF FACTS:
May, 1902 "I suffered three years witfc bronchial affeetios. I had
got so weak I had lost my voice. My fries gave me up.
I was persuaded to try Pemna."
April 2, 1904 "After taking Penan I feel well, eat hearty, sleep
soundly, weigh as muck as I ever did. Do work om my
farm."
Sept 22, 1906 "I am a great friend at Fenraa. I am here today with
ray family because of Peruna."
Nov. 22, 1909 "Penma gave me hack y Hfe tea years ago. I am
certainly thankful."
Jan. 13, 1910 "I stall ever be ready to speak m praise of Peraaa. Sly
core was almost asiraealoas.''
Sept 5, 1911 "I fed that Penma has keen the means of praloaging
my life for more than teat years."
Jaa. 2, 1913 "I toast that Penma may prove a Messing to aaay, as
it has to me."
The above are bat the briefest extracts frost loag aad eatinsiasUc
letters, which we have received from this distinguished ctergymaB.
In his first letter he said: "I had tried the treatment ef several doctors,
also home remedies, bat they failed aad all hope had goee. My friends,
like myself, thoaght I was in the last stages of bronchial disease. My
daughter brought me a bottle of Peraaa aad plead with me te try it. I
had got weak that I had lost ray voice. I tboagbt it was ef ae use."
Who can doabt bat that Perana saved his Hfe?
Every home shoald be provided with the last edition of The His ef
Life." Famished by
The Peruna Co.,
Columbus, Ohio.
PHONE
608
226
A. E. BY AX
DRUGGISTS
OPEX ALL, NIGHT
212
San
Atonio
DE KYLE SMITH
CHINA AND ART POTTERY
"Gift Shop" Department of Art NoTelb'ei.
102 N. Stanton Street. Phone 2398
Cards. -
J?T : IL Taufenbeck was the host-
KrifJ Ie FrMaT Brid8e club meeting
.Friday afternoon at her home on Gua
dalDpe street Mrs. A. J. Praser won
2.ff yPLy ?": The suest.
f Kr S "ere "" "- -nrtls, M..
w-i Saftn,;n an1 Mrs- J- E. Can.
weii. .Kerreshments were served. The
luncheon table was decorated with a
large Japanese basket filled with red
carnations and ferns,
-f!'. PraPces Gillespie was the truest
of honor at a progressive hridre party
Riven by Mrs. Charles H. Leavell at
her home in Manhattan Heights. Friday
arternoon. The rooms were attractively
iS?! wlth p,nk carnations d
ferns. There wmv !- t.hiu - .Tr
Mi2St,n",Jo.n?,s won tne f'r Prise
and Miss Mabelle Bryan received the
consolation prise. Mss Gillespie was
presented with a guest pr.se of a piece
of Irish point lace. Following the card
games a luncheon was ered at the
card tables. The pink of the celor dec
orative plan was repeated in the refreshments.
The value of a store location is determined by its economic "rent" which in turn is goo
erned by the amount of traffic on the street, or the number of people that pass its door. It
has been proved by actual count that the number of people passing along a street in the
evening bears a definite ratio to the intensity of the lighting on the street.
The well lighted store draws the shopper. T tie pedestrian instinctively chooses the well
lighted street; the shopper instinctively enters the well lighted store, or slops to gaze at the
brilliantly lighted show window. - - j
Mazda Lamps furnish a conspicuously brigh I and well lighted store or window at very
low cost. They compel attention and brig hten the spirits of the customer as a sunshiny
day in June. This light gives the customer c onfidence in the quality of goods he is buying,
enables him to match colors as by daylight, and induces him to buy fin the store where the
goods appear most attractive.
J
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DISPLAY
308 NORTH STANTON STREET