El Paso herald., March 06, 1915, HOME EDITION, Section A, Page 8, Image 8

About El Paso herald. (El Paso, Tex.) 1901-1931

Image provided by: University of North Texas; Denton, TX

                
EL PASO HERALD
8 A "Week-End Edition, March 6 -7, 1915
s , .
Special!
Our Regular 10c
Full Pound Cans of
Oriental Talcum
Powder, life illus
tration "'
Readjustment Sale
Special 5c
Basement Store
The
Boss Oil Mop
and one quart can of oil never sold for
Jess than $1.00. Both A
for OiC
Basement Store
Begins Here Monday, March 8th
, A ND while it is true that the policy of this store' is opposed to Sales, the unexpected occasion--
ally happens, and as in this instance, makes necessary the readjusting of ideas
Mr. J. U. Northman, who, since the formation of this Corporation, has been its president and
actively associated in the management, retires. Mr. Northman's interests have been acquired by
the remaining stockholders. This change necessitates a readjustment of merchandise stocks as
well as corporate stocks. And as we have demonstrated in the comparatively short time we have
been before the El Paso public that when we have anything to do, we eta it, and you will find it so now
Special!
Silver plated three bot
tle salt and pepper
caster, life illustration
our special at 25c
Readjustment Sale
19c a Set
Mah Floer
9
3G
JWWJfX
Ribbons in the
Readjustment Sale
100 pieces very choice quality Ribbon, worth
in a. regular way 25c 35c and 50c per
yarct grouped in oe lot at "J Q
choice per yard JL 7 V
rns s H M
i his oaie ivi
of 20 to 25 on Merchandise
eans a oaving
And Embraces Oar Entire Stock Upwards of $300,000. It's an Opportunity Not to' be Overlooked
Toilet
Article
Specials
25c Hair Brushes . .15
$1.00 Hair Bnnhei.GOd
$1.00 Pond's Extract 69d
51.00 Herpidde....69
25c Ivoroid 'Corahs. 15'
50c Sanitary napkins 29
25c Castife Soap...l9r
50c Cold Cream 35
50c Elcaya Cream. .35 c
59c Violet Cerate. .29
Ricks ecker's
25c Soaps 2 for25r
$1.00 To-Jet Waters 69
The Rug, Drapery and Curtain
Section
Of oar second floor contributes to this sale some of its newest and
choicest merchandise at a greatly reduced price.
$35.00 Saxony Axmiaster Bugs in 9 patterns size J r QC
3x12 feet.- JJLO.OO
Couch Covers. 54 and 60 in.'wide and 3 yds. long, tapestry (t -I Qp
Damask, aU values up ift $5.00. Special tpAttO
So.&O to $7.50 Couek Covers, ,tO QC
Special .'Pi&70
Portieres from oar own work room 50 inches wide 3 yards long
Figured kepps. Tapestry, band borders; our own fcO QC
regular $850 grade. Special ftttjQ
Curtains Are Specially Priced
Dainty White Xet, Cluoy, Marquisette, Scrim and Swiss
Plain Bobinett with Barmen Scrim Curtains in ecru 'or "white,
Ctuny lace edge in whiteor eeru ""r W-W aBl ?-W value, em-
our $850 values $3.95 "j? deBS-".V $2-M
Xottinghaia and Arabian et Cur
WhHe Swiss Curtains, our regu- tains, our regular $2.0 and $25
lar ?l-25 value, are special at 65e valoes, special $1.15
Twenty pieces of Casement Cloth and Dotted Swisses, q
our regular 15c grade. Special at yard 17 C
Evening and Street Dresses
lat were marked as high asin Q C
marked $Itt7j
Enter the Readjustment Sale
At Remarkable Reductions
One group of Evening Dresses that sold as high as $19.75 in
only one or two of a kind, are specially priced d J f r
for quick disposal at tj) 5 3
Another group that were marked as high as
5V.3 are now
A lot of white satin dresses with wide satin girdles that are
now marked $12.75, are priced for ( a e j-j
Monday at P fr. j 3
14 Street Dresses in 1 or 2 of a Kind, Formerly sold as high
as $14.50, are $3.50
Serge Street Dresses, very suitable for present wear Just 12
in the lot that were marked to sell as high as (J F P
$25.00, are choice now at j)3oi3 I
A MONG the millinery lines most af-
fecled by our Readjustment sale are
Vogue Hats
Since e are to $eep this department exclusive. Vogue
Hats have no longer a place there.
57 of the Seasons ncwal and smartest Vogue hats are
offered for loniorrorp at exactly half price or 50 off
the marked selling prices.
$15.00 Large black satin picture hat. over covering of
maline JUST HALF $7.50
$15.00 Large white faille silk semi-tailored hat, blue
hemp facing JUST HALF $7.50
$1230 Small white and gold brocaded tailored hat,
flower and ribbon trimmed JUST HALF $6.25
$17.50 Small black Milan straw hat, trimmed with
beautiful shaded grapes JUST HALF.. $8.75
$15.00 Rocky Mountain Blue Bonnet of soft fancy braid,
sash of sand ribbon JUST HALF $7.50
$10.00 Green silk Cordey hat, trimming of hand made
silk fruit JUST HALF $5.00
$12.50 Oval Sailor of sand, trimmed in feathers and
ribbon JUST HALF $6.25
$15.00 Small navy blue Milan tailored hat. trimmed with
flowers and foilage JUST HALF $7.50
Some Marked Savings
will be noted during the readjustment sale, in the
Second Floor Undermuslin Sections particularly
on the finer grades and a careful reference to the fol
lowing reductions is recommended:
$1.75 gowns reduced U $1-35
$1.95 gowns reduced to $1.65
$225 gowns reduced to $1.85
SZ50 gowns reduced to , . .$1.95
$125 gowas reduced to 95c
$125 gowns reduced to $1.10
$1.50 gowns reduced to $125
$130 gowns reduced to $1.19
$1.25 MUSLIN PETTICOATS 95e
$2.48 MUSLIN PETTICOATS $1.95
$1.95 MUSLIN PETTICOATS $1.50
$1.25 MUSLIN COMBINATIONS 756
$6.95 CREPE DE CHINE COMBINATIONS. .. .$4.95
$4.95 CREPE DE CHINE PETTICOATS $3.95
$3.95 CREPE DE CHINE PETTICOATS $2.95
$3.00 Silk Petticoats $2.19
$250 Silk Petticoats $1.25
$225 Silk Petticoat $1.25
$1.95 Silk Petticoats 95c
$4X0 Silk Petticoats $295
$3.50 Silk Petticoats $245
Notion
Special
To Be Sold in Grouped
Lots Oaly and Only 1 Lot
to a Customer.
1 Lingerie Band 25c
1 Spool Holder 10c
1 Card Color Stays... 5c
1 Waist Bek 5c
1 Card 3 Hat Pins.... 5c
1 Scarf Holder 5c
1 Card 2 drawer sap. 5c
1 Pr. Cuff Holders . . .5c
1 Card 2 steel bodkins 5c
1 Card Waist Pias ,...5c
Total regular price 75c
ALL FOR 19c
Fresh Shipments of Women's
Spring Suits and Dresses Have Been
Arriving All Week
We're Specializing in Suits
At $24.50
OR this sale we are including the daily new arrivals
that in an ordinary way would be priced as high as
$39.75. A trip to see them is worth your while.
Third Floor
rHE New Spring Dresses thai are just coming in
are a feature of the Readjustment Sale and are
shown in many pew ideas and models in one of a kind
that insures you exclusioeness. The prices range mod
erately upwards from $15.00.
F
fl ? iN?l
White Goods, Wash Goods & Linens
20c Batistes, plain round
thread Voiles, striped dimities, 1
etc, all 38 and 40 indies wide.
20c White Eponge. 30 inchest
wide, excellent for spring)
dresses. I
White Crepe Plisse for under-
wear, gowns, etc are all
Marked for stock readjust'
meat.
a
JYard
12'2C
White Flazon, a dainty sheer
quality, a limited supply a yd.
Plain and Cross Bar Plaxons in a large range
of patterns, regular price 25c -i q
Special IOC
Dainty Sheer Voiles, lace eloth, Kno -j o
voiles, etc, regular 25c ;ow JL O C
Colored Wash Materials
Colored Soisettes and Poplins, good -I (
wasfcable colors, values to 20c, Xow . . iUC
Fancy Mercerized Poplins, plaid Crepes -f Q
taffetas, etc, all 25c values a yard. . JL 3 C
32 hu Shirting Madras; fast color -t g
stripes, regular at 25e a yd. Now JL O C
Costume Crepes in dainty figured effects
fold ordinarily 25c a yardJ i a
Very Special now .". JL4C
27 in. White Cheeked Dimities dainty ry i
sheer quality, a yard 'jZC
Dainty Striped Voiles in Hack aad n
white and colors. Special a yard 1 U C
Crash Toweling and Towels
17 inch Cotton Crash Toweling, worth Tc a yard, now 5C
Extra Good Grade 12c Crash Toweling, a yard 9C
17 inch Cotton Hack Toweling for Fancy Work, Regularly 10c, now 6c
00 Large Size Turkish Bath Towels worth i f
Ot to 15e each are only IUC
CQ- 171-2 Turkish Towel, good 1 O r
JU qualitv and laree si 4, I Z.lIZC.
Barber or Absorbent Towels that sell
regularly at 50c a doz. now doz...
Medium Size Huck Towels, regular
75c a doz. grade. Xow marked doz. .
quality and large size each.
Basement Ready-to-Wear
School Dresses
Of Novelty Suiting. Our former Basement price
$1.48, are now
$2.95 Wool Serge Dresses for school girls.
in neat patterns, are now.
79c
$1.25
$1.00 Waists SOc
White and colored waists of rice cloth, batiste, Ff f
voiles, lawns, worth to $1.00. HALF PRICE now OU C
Women's Afternoon Dresses of lawn, batiste, crepe, poplin,
linon, etc., in extra sizes only, are rf - r p
Just 30 Suits left,
uroaacioui, oerges
Have been reduced
to Choice
sizes 14 to 38 in
and Mixtures.
$5.00
The Basement Store
Offers Wonderfu Opportunities to
Save Daring the Readjustment Sale
Our entire reserve stocks of Muslins, Domestics, Sheeting,
Pillow Cases, Cambric, Etc, have been brought forward for
this sale. And in many cases the prices quoted are so much
below vake that WE WILL NOT CUT THE PIECES.
Muslins
3-4 width Eagle Brand Bleach Muslin sold by the bolt A
only 50 to SO yds.' at per yard ft C
Yard wide Manilla Bleached Mcslb. sold in full bolts p7f.
only, regular 10c giade, now per yard C
Yard wide Hand hi Hand Cambric Muslin; sold only r
by the bolt of 50 to 60 yards at a yard ' DC
Fruit of the Loom and Lonsdale Bleached Mnslins in boits p
of 40 to 50 yds. regular 12 l-2e grade. A yd. now 5C
Yard wide Jelico Cambric regular lOe yard, sold only
in full pieces at a yard
Xo. 60 Berkley Cambric full yard wide, tdb regular
for 15c, sold only by the boK per yard
Lonsdale Cambric regular 13c yard in full
pieces only at yard
3 to 10 yard pieces of Longeloths and Saiaaoofci worth
10c a yard and up. Xow a yard .'
Red Seal and Toildnnord Ginghems in a large range of
patterns, regular 121-2c valnes, per yard
Good quality standard apron check l.intuuns,
regular 7 l-2c grade at a yard
Cotton Blankets
SmaN size cotton blankets reduced from 59c to 39c
Single Bed or Cot blankets reduced from 75c to 59c
Large size cotton blankets, reduced from $1.25 to 69c
Large size heavy cotton blankets reduced from $1.50 to. .98c
81x108 and 90x108 Defender Sheets, values to $1.25 at 79c
81x90 Seamless Sheets, regular at 75c, now ,50c
7'2C
10c
10c
5c
7c
5c
Silks and Dress Goods
r HERE'S wonderful values to be had here in SiUs
and Dress Goods during the Readjustment Sale.
75c Brocaded Crystal Crepe full yard wide,
over 25 pattens and shades, Qr
per yard aiJ7C
Yard wide SHk .Sfcjrtmgs in white 3Q -.
ground with fast colored stripes a yd. -J 5
50c Brocaded aad Stripe Silk Crep-s 1ft
27 in. wide a yard , 4. . iOC
Jl5 Satin Messaliae. 36 m. iue extra
weight with high lustre Q
at per yard DJC
Cheney's Satin Stripe Faille doth in $1.25
quality, all the new ealors iyn
per yard I jC
50e and 75e Silk and Satin Foulards, over
50 different sondes and patterns OQ
at a yard MtC
$2.00 and $250 BroatkktJ!, 54 jaches wide, thoroughly sponged and shrank
i and warranted spot-proof, in aM the wanted shades, per yard $1.00
$2.50 Brocaded Satin Charmer?, ir. black only
14 inches wide, good heavy (5 - AC
quality. Per yard J JL .ftO
Yard wide all silk Back Mar-jui-eette,
$1.50 grade, a yard
Yard wide Black Sift Habntai. heavy nQ
quality, with emb. coin dots itjC
75c Awning Stripe .Pebble Crepe 36 inches
wide at a yard 39c
50t
Cheney's spot-proof Foulards, 35c quality,
50 different designs for scleeti . A Q
a yard 57C
$230 Silk Moire. 36 in. wide in
black and colors . a vard
$1.39
S1.25 yard wide, pure silk satin stripe QC
Shirting, 25 colors, a yard O C
23c Sees Silks ia plain aad Bsmerous patterns
at yard only 10c
Wide Tent and
Awning Duck
Fix your sleepirg porch now for the
Summer.
48 in 10 or. Duck, yard 39e
54 in., 10 oz. Duck, yard 45s4
SAVING S. &. H. STAMPS JS LIKE GETTING INTEREST ON THE MONEY YOU SPEND
Silk and Silk and
Wool Underwear
We have decided that our own. and the interests of our
Customers can be best served by condensing the Kites of
representative silk underwear carried, and are offering for
stock adjustment:
$3.95 SILK COMBINATIONS $2.25
$2.95 SILK BLOOMERS S1.95
$1.95 SILK VESTS $1.25
$2.75 SILK AND WOOL UNION SUITS $1.75
$1.95 WOOL UNION SUITS S1.00
$1.25 VESTS AND PANTS SOc
Main Floor, West
B